Nomensa's CEO Simon Norris and Merlin's Digital marketing manager, Deniz Hassan presents 'website conversion optimisation' at UX4NonProfit on 27th June 2012
Deepawali known as festival of lights. It not simply brings enjoyment and happiness within our lives but also for tifies our relationships. This festival is important and loved by Hindu community however these days it is celebrated by people of numerous religions too.
Communication with Flexible Documentation : Jon HaddenNomensa
Communication with Flexible Documentation
For product designers concerned with reducing cognitive load and making life easier for people that use and interact with our products, we're making the process of interpreting, understanding and getting that product built, a rather bumpy road. Add in an increasingly fragmented browser and device market, and the once somewhat manageable communication problems we originally had as IA's have now been amplified.
Flexible documentation speaks not only to the physically fluid nature of future IA artifacts but also the portability and scalability that we need to inherit as a means to communicate more effectively.
Whether you work in a startup or fortune 500 company, this presentation will give you tools you can use today to increase your efficiency in design and effectiveness of design communication.
Session Takeaways
Learn effective and proven methods of communicating responsive design.
Learn how to increase efficiency and reduce documentation waste within the product design process, focusing on:
Content Modeling
Ideation
Wireframing / Prototyping
Visual Design
Responsive design now and in the near futureNomensa
Simon Norris' presentation from the Web Managers Forum, 6th February 2013.
It can be argued that the current buzzword of the moment is 'Responsive' in reference to web design. It has crept more and more into our consciousness in recent times as more brands recognise the need to design for a variety of devices and formulate a more joined up experience across channels.
Designers : Guilty By Association : Lauren CurrieNomensa
Designers: Guilty By Association
We are known for our stylistic gestures and whimsical, indulgent ideas, often created whilst wearing black polo necks. Taxi drivers think I design shoes for living. Most designers do. They design apps to help up find pizza faster and design sexy products that help us wake up on time.
We deserve better.
I'm one of many designers who are trying to reformulate the role design can play in the world. Using the design process to tackle many of the complex and serious problems facing our society. Some call it social design, service design or design activism. BUT the labels don’t matter. What does matter is the HOW.
How does this kind of design actually work and what does this mean for our future? Judging by the speed and enthusiasm with which design students are signing up for newly created courses on experience design, social and humanitarian design, more design activists and provocateurs will emerge in the future. It’s time to get responsible.
Deepawali known as festival of lights. It not simply brings enjoyment and happiness within our lives but also for tifies our relationships. This festival is important and loved by Hindu community however these days it is celebrated by people of numerous religions too.
Communication with Flexible Documentation : Jon HaddenNomensa
Communication with Flexible Documentation
For product designers concerned with reducing cognitive load and making life easier for people that use and interact with our products, we're making the process of interpreting, understanding and getting that product built, a rather bumpy road. Add in an increasingly fragmented browser and device market, and the once somewhat manageable communication problems we originally had as IA's have now been amplified.
Flexible documentation speaks not only to the physically fluid nature of future IA artifacts but also the portability and scalability that we need to inherit as a means to communicate more effectively.
Whether you work in a startup or fortune 500 company, this presentation will give you tools you can use today to increase your efficiency in design and effectiveness of design communication.
Session Takeaways
Learn effective and proven methods of communicating responsive design.
Learn how to increase efficiency and reduce documentation waste within the product design process, focusing on:
Content Modeling
Ideation
Wireframing / Prototyping
Visual Design
Responsive design now and in the near futureNomensa
Simon Norris' presentation from the Web Managers Forum, 6th February 2013.
It can be argued that the current buzzword of the moment is 'Responsive' in reference to web design. It has crept more and more into our consciousness in recent times as more brands recognise the need to design for a variety of devices and formulate a more joined up experience across channels.
Designers : Guilty By Association : Lauren CurrieNomensa
Designers: Guilty By Association
We are known for our stylistic gestures and whimsical, indulgent ideas, often created whilst wearing black polo necks. Taxi drivers think I design shoes for living. Most designers do. They design apps to help up find pizza faster and design sexy products that help us wake up on time.
We deserve better.
I'm one of many designers who are trying to reformulate the role design can play in the world. Using the design process to tackle many of the complex and serious problems facing our society. Some call it social design, service design or design activism. BUT the labels don’t matter. What does matter is the HOW.
How does this kind of design actually work and what does this mean for our future? Judging by the speed and enthusiasm with which design students are signing up for newly created courses on experience design, social and humanitarian design, more design activists and provocateurs will emerge in the future. It’s time to get responsible.
Jazz Improvisation as a Model for Radical CollaborationNomensa
Jazz improvisation as a model for radical collaboration
There are no mistakes in jazz, only missed opportunities. If someone plays a “wrong note,” the only mistake the rest of the band can make is to not respond to it. Improvisation can only happen when the conditions allow for musicians to take risks and experiment.
Now imagine your teams were like that and everyone at work was on the same page. It is possible to achieve this level of intense teamwork, and I’ll show you how.
This talk is for anyone involved in the ideation, design, development, and measurement of new products, services, or features; be they web, mobile, or analogue.
Whether your focus is strategy, product management, engineering, or user experience design, you're sure to learn valuable ways to increase your teams' creativity and collaboration.
Bigger Hippos & Happier Humans : Pete TrainorNomensa
Bigger Hippos & Happier Humans
Video: https://youtu.be/xlMG-aDK1CY
Digital design has often focused on the metrics that make a product more efficient, a business more successful, a ‘user’ more engaged, an interaction more frictionless… all measurements of effectiveness… but the quantified self has now caught up with traditional analytics and we can treat people as more than stats and numbers.
The data we collect ubiquitously everyday now gives us the opportunity to measure something a lot more human centred within design - Happiness.
The hippocampus is a small organ located within the brain's medial temporal lobe and forms an important part of the limbic system, the region that regulates emotions & rewards. Associated with memory (in particular long-term memory) and an important role in spatial navigation. Designing with non-linear patterns that help to stimulate and grow the hippocampus creates more memorable experiences, which in turn make for happier campers.
In this interactive talk we will delve into why the ’tinderisation’ of design can lead to negative, unhappy people and introduce you to the concepts of designing non-linear human experiences that teach people more about who they are, how learning can help reverse the affects of Hippocampal atrophy & how human centred design needs to supersede user centred design for brands to win peoples happiness.
Interact London 2015: Mike Harris & Juliet Richardson - What do we make of wh...Nomensa
There is a lot of debate right now about the impact of technology, whether it is enriching our lives or dumbing us down or somewhere in between. We’ll talk about how to make sense of the often opposing viewpoints and how to interpret those attention-grabbing headlines. As designers, how should we decipher this information and apply it to our work? How do we make sense of the debate?
How UX is helping shape the future of renewable energyNomensa
Revolutions: How UX is helping shape the future of renewable energy
What on earth has UX got to do with wind turbines? DNV GL are one of the world’s most trusted players in renewable energy, helping to design and advance some of the biggest sustainable power projects around the world from our office in Bristol. From towering wind turbines off the coast of Scotland, to solar farms in the Australian desert to cutting-edge developments in wave and tidal power, we believe passionately in building a more balanced and sustainable future by acting now.
Our software is at the heart of the renewables industry, relied upon globally to tackle extreme engineering challenges, handle mountains of data and ultimately guarantee the success of multi-million pound creations in the most severe of environments. In this no-nonsense industry, performance and reliability are king, and our small software group has had an enormous task to establish the value of UX and agile, earn the trust of our colleagues and customers and prove design can make a difference to every customer.
This is an insight into our uncertain journey from a fragmented and isolated group of developers, to a trusted network of innovative and influential professionals, with UX at the core of everything we do. Through experimentation, undercover work, a willingness to disrupt and one or two false starts, we’ve learned to meld the best of UX and agile practices, unravel tangled, 20 year old software architecture and win over even our most adamant sceptics.
One of the driving forces behind this transformation, Lead UX Designer Matt Corrall will describe the lessons learned on this journey and how our own special blend of UX and agile has sown the seeds of a culture change at DNV GL, revolutionising the way we work.
Experience is Everything; Everything is Experience | Simon NorrisNomensa
Simon was the keynote speaker at Linkdex's SEONow CX event on 18 March.
He gave an overview of the state of customer experience in 2016, as well as introducing the channels and touchpoints which play a part in modern customer experiences.
This presentation covered how cross-channel initiatives feed into customer experiences, from physical interactions, to digital and back, and how tracking behaviour can enhance experiences.
Graft, Craft and Being Daft : Gavin Strange : Collaborate BristolNomensa
Graft, Craft and being Daft
Give Gavin your ear for a while and he’ll share his passion and giddy excitement at how lucky we are to be creatives and how many unexpected directions it can take you in.
Placebo works...
Video: https://youtu.be/-IPif520i9o
Why does the consumer often seem to be left out of the design process?
Designers, whether engineers, architects, digital or other technical expert sometimes seem to be dedicated to processes, outputs and "stuff". Their language is inaccessible to consumers and user manuals and therefore, more often gobbledegook than not.
The reducing cost of failure in this digital age means that new brands die rapidly: compare the lifespan of mobile handset brands to many fast moving consumer goods.
We can all list examples of unworkable workspace, unreadable typefaces, un-navigable sites and yes, mobile surveys that can’t be filled in.
Why does this happen and what can Research contribute to bridge the gap?
We know that placebos work, so how should we design around the knowledge that emotional trust can be more important than “real” function?
From Maslow’s hierarchy to new theories of time elasticity, to the impact of understanding motivations on public policy, you really do need to be more curious about your consumer…
Interact London 2015: Amanda Neylon - Why UX is important for charities Nomensa
Video: https://www.youtube.com/watch?v=v0ZygzZfKLY&feature=youtu.be
What do charities and UX have in common? We’re all about making things better for people. At Macmillan, we support, engage and represent our audiences – they tell us what matters to them and we provide services or influence policy makers to make it happen. We inspire people to be part of our team by fundraising, campaigning, volunteering, telling their story or spreading the word. We listen, respond and amplify across all of our digital channels. UX/UI gives us the tools to make everyone’s Macmillan digital experience relevant and easy, keeping our audiences at the heart of everything we do as we test, learn and iterate in digital projects as well as content strategy.
I’ll be sharing examples of how we apply customer insight and user testing in digital developments and content strategy and showing you what this means now we are agile.
Everything First! - Structured UX Thinking
There's been a wave of articles and techniques about object oriented UX, or applying content modelling to modern web projects. These tools actually hark back to traditional User Centred Design and Information Architecture, so how do we apply these old school techniques in a modern context.
Mobile first?! Content first?! Customer first?! How can all these things come first? Jon argues that a focus on structure allows a project team to put everything first, helping him run project streams in parallel.
With examples from our previous work, this will be a practical talk on getting the most out of a structured approach.
Cultivating Digital Mindfulness | Simon NorrisNomensa
Simon Norris' recent presentation at AmsterdamUX.
User Experience (UX) is now established as a core discipline with the digital design process. Businesses get the value of UX... or so they say. Yet, UX still remains confusing, complex and is misunderstood. How can we determine where UX fits within the product design process? How can we cultivate product mindfulness?
In this talk Simon described how thinking more broadly and deeply about experience helps to cultivate product mindfulness.
This is the speech I gave at TEDxWomen in Hangzhou. The speech covers two parts: why do we all need to be "creative"? and why we need a community. Both parts start with my own stories. The first one elaborates on the changes we are facing in terms of resource scarcities and increasing-demands in the workplace and how we need to change ourselves to adapt to the change; the second one addresses the importance of community and peer2peer learning and support as our work is becoming more and more specialized and individualized. The speech is concluded with a call to all women and men: We have entered into an age of "nurturing, cultivating, caring and sharing", in which the female could play a vital to create a foundation for bottom-up growth and diversity.
Social Media for Awareness and InfluenceDavid Horne
Presentation for the National Cotton Council's Leadership at its Best Conference. The goal of the talk was to help leaders in Ag Business understand and learn to use social media for awareness and influence.
Originally presented at SXSWi 2012:
Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's the original social network.
For many though, hosting your own dinner party -- or even cooking dinner for yourself -- feels like too much work. There’s too much planning, too many options, too many picky eaters.
In this session, we’ll demonstrate some emerging technologies that make cooking easy and more accessible for both novice and expert home cooks. Things like smart recipes that adjust to your guests’ preferences, multiple recipes that combine themselves into one step-by-step process, dinner party planning tools connected to social networks, cooking classes done via chat rooms, appliances that can’t overcook food, kitchen scales that measure ingredients for you and a few tips and techniques to let you do more in the kitchen.
Jazz Improvisation as a Model for Radical CollaborationNomensa
Jazz improvisation as a model for radical collaboration
There are no mistakes in jazz, only missed opportunities. If someone plays a “wrong note,” the only mistake the rest of the band can make is to not respond to it. Improvisation can only happen when the conditions allow for musicians to take risks and experiment.
Now imagine your teams were like that and everyone at work was on the same page. It is possible to achieve this level of intense teamwork, and I’ll show you how.
This talk is for anyone involved in the ideation, design, development, and measurement of new products, services, or features; be they web, mobile, or analogue.
Whether your focus is strategy, product management, engineering, or user experience design, you're sure to learn valuable ways to increase your teams' creativity and collaboration.
Bigger Hippos & Happier Humans : Pete TrainorNomensa
Bigger Hippos & Happier Humans
Video: https://youtu.be/xlMG-aDK1CY
Digital design has often focused on the metrics that make a product more efficient, a business more successful, a ‘user’ more engaged, an interaction more frictionless… all measurements of effectiveness… but the quantified self has now caught up with traditional analytics and we can treat people as more than stats and numbers.
The data we collect ubiquitously everyday now gives us the opportunity to measure something a lot more human centred within design - Happiness.
The hippocampus is a small organ located within the brain's medial temporal lobe and forms an important part of the limbic system, the region that regulates emotions & rewards. Associated with memory (in particular long-term memory) and an important role in spatial navigation. Designing with non-linear patterns that help to stimulate and grow the hippocampus creates more memorable experiences, which in turn make for happier campers.
In this interactive talk we will delve into why the ’tinderisation’ of design can lead to negative, unhappy people and introduce you to the concepts of designing non-linear human experiences that teach people more about who they are, how learning can help reverse the affects of Hippocampal atrophy & how human centred design needs to supersede user centred design for brands to win peoples happiness.
Interact London 2015: Mike Harris & Juliet Richardson - What do we make of wh...Nomensa
There is a lot of debate right now about the impact of technology, whether it is enriching our lives or dumbing us down or somewhere in between. We’ll talk about how to make sense of the often opposing viewpoints and how to interpret those attention-grabbing headlines. As designers, how should we decipher this information and apply it to our work? How do we make sense of the debate?
How UX is helping shape the future of renewable energyNomensa
Revolutions: How UX is helping shape the future of renewable energy
What on earth has UX got to do with wind turbines? DNV GL are one of the world’s most trusted players in renewable energy, helping to design and advance some of the biggest sustainable power projects around the world from our office in Bristol. From towering wind turbines off the coast of Scotland, to solar farms in the Australian desert to cutting-edge developments in wave and tidal power, we believe passionately in building a more balanced and sustainable future by acting now.
Our software is at the heart of the renewables industry, relied upon globally to tackle extreme engineering challenges, handle mountains of data and ultimately guarantee the success of multi-million pound creations in the most severe of environments. In this no-nonsense industry, performance and reliability are king, and our small software group has had an enormous task to establish the value of UX and agile, earn the trust of our colleagues and customers and prove design can make a difference to every customer.
This is an insight into our uncertain journey from a fragmented and isolated group of developers, to a trusted network of innovative and influential professionals, with UX at the core of everything we do. Through experimentation, undercover work, a willingness to disrupt and one or two false starts, we’ve learned to meld the best of UX and agile practices, unravel tangled, 20 year old software architecture and win over even our most adamant sceptics.
One of the driving forces behind this transformation, Lead UX Designer Matt Corrall will describe the lessons learned on this journey and how our own special blend of UX and agile has sown the seeds of a culture change at DNV GL, revolutionising the way we work.
Experience is Everything; Everything is Experience | Simon NorrisNomensa
Simon was the keynote speaker at Linkdex's SEONow CX event on 18 March.
He gave an overview of the state of customer experience in 2016, as well as introducing the channels and touchpoints which play a part in modern customer experiences.
This presentation covered how cross-channel initiatives feed into customer experiences, from physical interactions, to digital and back, and how tracking behaviour can enhance experiences.
Graft, Craft and Being Daft : Gavin Strange : Collaborate BristolNomensa
Graft, Craft and being Daft
Give Gavin your ear for a while and he’ll share his passion and giddy excitement at how lucky we are to be creatives and how many unexpected directions it can take you in.
Placebo works...
Video: https://youtu.be/-IPif520i9o
Why does the consumer often seem to be left out of the design process?
Designers, whether engineers, architects, digital or other technical expert sometimes seem to be dedicated to processes, outputs and "stuff". Their language is inaccessible to consumers and user manuals and therefore, more often gobbledegook than not.
The reducing cost of failure in this digital age means that new brands die rapidly: compare the lifespan of mobile handset brands to many fast moving consumer goods.
We can all list examples of unworkable workspace, unreadable typefaces, un-navigable sites and yes, mobile surveys that can’t be filled in.
Why does this happen and what can Research contribute to bridge the gap?
We know that placebos work, so how should we design around the knowledge that emotional trust can be more important than “real” function?
From Maslow’s hierarchy to new theories of time elasticity, to the impact of understanding motivations on public policy, you really do need to be more curious about your consumer…
Interact London 2015: Amanda Neylon - Why UX is important for charities Nomensa
Video: https://www.youtube.com/watch?v=v0ZygzZfKLY&feature=youtu.be
What do charities and UX have in common? We’re all about making things better for people. At Macmillan, we support, engage and represent our audiences – they tell us what matters to them and we provide services or influence policy makers to make it happen. We inspire people to be part of our team by fundraising, campaigning, volunteering, telling their story or spreading the word. We listen, respond and amplify across all of our digital channels. UX/UI gives us the tools to make everyone’s Macmillan digital experience relevant and easy, keeping our audiences at the heart of everything we do as we test, learn and iterate in digital projects as well as content strategy.
I’ll be sharing examples of how we apply customer insight and user testing in digital developments and content strategy and showing you what this means now we are agile.
Everything First! - Structured UX Thinking
There's been a wave of articles and techniques about object oriented UX, or applying content modelling to modern web projects. These tools actually hark back to traditional User Centred Design and Information Architecture, so how do we apply these old school techniques in a modern context.
Mobile first?! Content first?! Customer first?! How can all these things come first? Jon argues that a focus on structure allows a project team to put everything first, helping him run project streams in parallel.
With examples from our previous work, this will be a practical talk on getting the most out of a structured approach.
Cultivating Digital Mindfulness | Simon NorrisNomensa
Simon Norris' recent presentation at AmsterdamUX.
User Experience (UX) is now established as a core discipline with the digital design process. Businesses get the value of UX... or so they say. Yet, UX still remains confusing, complex and is misunderstood. How can we determine where UX fits within the product design process? How can we cultivate product mindfulness?
In this talk Simon described how thinking more broadly and deeply about experience helps to cultivate product mindfulness.
This is the speech I gave at TEDxWomen in Hangzhou. The speech covers two parts: why do we all need to be "creative"? and why we need a community. Both parts start with my own stories. The first one elaborates on the changes we are facing in terms of resource scarcities and increasing-demands in the workplace and how we need to change ourselves to adapt to the change; the second one addresses the importance of community and peer2peer learning and support as our work is becoming more and more specialized and individualized. The speech is concluded with a call to all women and men: We have entered into an age of "nurturing, cultivating, caring and sharing", in which the female could play a vital to create a foundation for bottom-up growth and diversity.
Social Media for Awareness and InfluenceDavid Horne
Presentation for the National Cotton Council's Leadership at its Best Conference. The goal of the talk was to help leaders in Ag Business understand and learn to use social media for awareness and influence.
Originally presented at SXSWi 2012:
Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's the original social network.
For many though, hosting your own dinner party -- or even cooking dinner for yourself -- feels like too much work. There’s too much planning, too many options, too many picky eaters.
In this session, we’ll demonstrate some emerging technologies that make cooking easy and more accessible for both novice and expert home cooks. Things like smart recipes that adjust to your guests’ preferences, multiple recipes that combine themselves into one step-by-step process, dinner party planning tools connected to social networks, cooking classes done via chat rooms, appliances that can’t overcook food, kitchen scales that measure ingredients for you and a few tips and techniques to let you do more in the kitchen.
The Struggle for Existence | Hannah Tempest (Interact London 2018) Nomensa
How might an idea’s lifecycle survive its environment where ideas compete “red in tooth and claw” for survival.
We will look at how nature and the adaptation of organisms can show us how digital landscapes are shaped by their technological environment.
Are there universal truths in biological systems that can help us in creating digital products that evolve with the ever changing digital economy.
We will explore where UX, design and technology can come together to create safe environments to allow fragile products to evolve and thrive in the wild.
Collaborate Bristol 2018: Design Thinking for Good - Angela Pesta, Director o...Nomensa
The craze of design thinking is turning the designer's profession into a commodity—but that's okay.
Let this be the impetus that motivates us to evolve our profession.
In this talk we'll be investigating what it means to 'design for good' and how this can be addressed with the practices of 'design thinking' and more.
We'll investigate questions such as: What do we need to do to stay ahead of and evolve the function of design? Do we have a moral responsibility as designers to do good? Finally, as creative problem solvers, how can we increase our scale as change agents for the world's biggest problems?
Collaborate Bristol 2018: Innovate UK's GDS Journey to Digital Transformation...Nomensa
GDS guidelines and the associated GOV.UK platform are both well respected across digital communities today.
Until just over 12 months ago Innovate UK ran its grant funding using paper based manual processes and disparate systems.
Sarah led a project to develop a GDS compliant digital service which sits on GOV.UK to deliver grant funding opportunities to its customers.
This has not only delivered process improvement, efficiencies and cost savings, but an understanding of how digital services should be designed around the needs of its end users.
Innovate UK, part of UK Research and Innovation works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy. They drive growth by working with companies to de-risk, enable and support innovation.
Digital Impact Framework - Measuring the value of DigitalNomensa
In this presentation (originally delivered at User Research London 2018), Dr Tim Dixon looks at the importance and value of adopting a Digital Impact Framework to measure your business’s holistic ROI beyond purely economic factors.
For more from Tim on this subject, register now for his webinar on 25th July:
https://attendee.gotowebinar.com/register/7402891234731986946
Collaborate Bristol 2018: The art of collaboration - Simon Norris, Nomensa CE...Nomensa
How can we create a collaborative culture? And, what does that look like in practice?
Collaboration is about meeting people where they are: it’s about understanding and empathising with the person in front of you, their ideas and their experiences.
Often, companies will spend thousands recruiting talented individuals, only to rarely give them the space to use those talents. Leaders should endeavour to create an inclusive culture with a shared vision and direction, while still valuing the individuals that make it up.
We are what we practice, so if we want to encourage collaboration, we need to work collaboratively ourselves. We can’t be prescriptive – it’s through repeated, proven and intentional actions that we create a collaborative culture. We can do this through Design Management.
Held in conjunction with World IA Day 2018, this practical session was an introduction to the core skills and methods of thinking that you can use as part of your day to day work in IA.
Topics covered included the foundations of IA, the importance of a ‘content first’ approach, thinking like a user and how to present your work to clients.
The session was led by Jon Fisher, Head of UX at Nomensa, an award-winning UX design agency based in London, Bristol and Amsterdam.
This is a free event recommended for those new to IA or looking for a refresher on fundamentals.
Following the event, Nomensa will be providing pizza and beers for delegates to enjoy and continue networking.
If you register, but are unable to attend, please give us 48 hours notice so we can reallocate your place.
Designing for Good - Ruby Steel | Interact London 2017Nomensa
As designers we have the opportunity to make experiences better for people and personally I find there is no greater reward than using these skills to make better experiences for those who’s circumstance denies them things most take for granted.
I would like to tell you the story of the Mycarematters Design Collective and what can be achieved when passionate, like-minded designers come together. Mycarematters, founded by Zoe Harris, is a free online service where you can upload info healthcare professionals need to provide person-centred care.
The Design Collective was founded earlier this year, we are a group of designers that work along side this wonderful enterprise to support with design experience.
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As Senior Design Strategist at Smart Design, Ruby is committed to making people’s lives better through the power of design. She works across a variety of industries, with an emphasis on healthcare.
At 17 Ruby met someone living with HIV and was deeply affected by the lack of empathy they received from others. That day Ruby decided she would help people isolated by circumstance. Ruby later graduated from Kingston University and then went on to gain a Master’s degree in Innovation Design Engineering at the Royal College of Art and Imperial College of London. Today, with more than eight years experience of designing products, services and experiences, she has remained true to her 17-year-old self.
Ruby has been awarded two Helen Hamlyn Design Awards for Creativity and Inclusive Design, and received honourable mentions from Core77 and the RSA for design solutions combating issues such as social isolation in older people.
Building a New Kind of Bank - Vuokko Aro | Interact London 2017Nomensa
Vuokko will share the exciting story of designing and building a new kind of bank. She’ll talk about the importance of listening to users and solving problems rather than selling financial products, discussing Monzo’s collaborative approach to product design.
What are the design principles and design process like at Monzo? How does the team prioritise which problems to solve? How does design work with other teams and at Monzo’s fast pace of growth and change? Finally, what is it like to work together with a passionate and active community of users? Vuokko will share how Monzo has grown its unique community and built both internal and external trust by being as open as possible.
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Vuokko is a Product Designer at Monzo, where she works with all teams across the company and with Monzo’s active community of users to build the bank of the future together. Working with design principles that align with the product strategy across the company, this includes everything from ideation and concepts to the final pixels and small details that ultimately define the user’s interactions and experience.
With a solid background in interaction design, Vuokko has helped startups across the US and UK (FanDuel, Citymapper, etc.) design mobile products with world class user experiences.
Finding your Compass in a Hyper-Connected World - Sam Munton | Interact Londo...Nomensa
2017 has seen change at a rate that’s both exciting and terrifying in equal measures. So how do we embrace uncertainty, and how do we design for a future where disruption and a hyper-digitised world collide?
Join Sam to ponder what the near and far future might look like as a result of hyper-digitisation, including a whistle-stop ‘tour’ of connected cities, smart fabrics & furniture and smart health.
Be prepared to leave with a few pertinent questions in your head that may well inspire future conversations (and debates!).
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Sam is inspired by solving real life problems with elegant digital designs. In a modern digital design context, she believes it is imperative that we step away from building websites and transition to building digital services as experiences that are delivered across multiple channels.
With over 17 years’ experience in creating engaging design solutions, both client and agency side, Sam provides creative and strategic direction to clients and teams to humanise technology.
Can Design Save the World? - Ann Longley | Interact London 2017Nomensa
As a planet and a species we are facing many imminent threats:
climate change induced disasters are increasing
65+ million people are displaced due to man-made conflicts
preventable diseases continue to plague us
almost half of the world live in poverty
Rapidly evolving technology can help us overcome many of these problems, but it is also a catalyst for further societal disruption. We are as yet unclear how robots and automation will play out in the workforce. Our institutions are not prepared for the massive societal changes these technologies will bring.
What is the role of design in the problem solving equation? Design has created some game-changing solutions to very specific problems, in particular, those in less developed countries. From poverty reducing water pumps to gravity powered lights, design can incrementally improve lives and undoubtedly transform our future. But what are the barriers which prevent it from reaching its full potential and how we might overcome them? How does design unlock its inherent ability and scale up to solve the world’s most pressing and complex problems?
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Ann Longley is a digital transformation expert whose career in digital spans 20 years.
She has worked across sectors and continents modernising businesses, enriching public services, and helping save lives through the strategic and creative application of digital technology.
She has worked with the DEC and its member agencies including Oxfam, Save the Children, and the British Red Cross planning, incubating and co-creating pioneering approaches to delivering aid to disaster affected communities.
She is a visiting lecturer at Greenwich University, and the founder of Something New Together, a consultancy designed to futureproof organizations by co-designing new products and services.
Putting the Human Back into the Design Equation - Kate Nightingale | Interact...Nomensa
All design is by human and for human yet rarely designed with human in mind.
In this talk consumer psychologist Kate Nightingale will look into fundamentals of what makes us human and how to apply them into every design process to truly create designs which can be used by and useful for humans.
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Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd.
Style Psychology Ltd is a strategy and customer experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.
Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Next and intu Trafford Centre and had recently collaborated with architectural firm on a leisure centre concept design currently being built in China, UK and Germany.
Kate is also a lecturer in consumer behaviour at London College of Fashion. She is often approached by press and has appeared on Sky News, BBC News and Chanel 4 News amongst others.
During a recent webinar Simon Norris and Peter Kay discussed how insights from the social web support the UX design from end to end. In the webinar they presented some of the key models and approaches that we use to make sense of the maelstrom of social media activity we all take part in every day, as we live, work and play.
The video of this webinar can be viewed here > https://www.youtube.com/watch?v=SEIMaYYfngQ
Other places you can find out about Nomensa:
Web: http://nomensa.com
Work: http://nomensa.com/ux-services
Blog: http://nomensa.com/blog
Careers: http://nomensa.com/ux-careers
Twitter: http://twitter.com/we_are_nomensa
LinkedIn: http://linkedin.com/company/nomensa
Facebook: http://facebook.com/Nomensa
This is the deck that our CEO Simon Norris presented at the 2017 IA Summit in Vancouver.
The deck covers:
1. What is information architecture?
2. The importance of abstraction, conceptualisation and mental representation skills.
3. IA and the digitisation of our cities.
If you would like to learn more about Nomensa and our services, visit www.nomensa.com
Talking to machines, listening to people - Gordon Plant Nomensa
World IA Day Bristol 2017
Linguistic User Interfaces like Alexa and Google Assistant look set to become widespread in homes and perhaps other environments too. What does this mean for Information Architects and User Experience professionals used to working with Graphic User Interfaces? What new skills will we need to develop to make conversational interactions both usable and pleasurable?
The Rhythms of Life: unearthing the gems of social media data - Peter KayNomensa
World IA Day Bristol 2017
In health care, the need for accurate real time information is not just a nice-to-have, it is a matter of life and death. The diagnostic tools and techniques employed by the medical profession enable them to observe and understand the condition of their patients. As our heart beats, our bodies create rhythms that reveal a great deal to a trained medical professional. The simple act of taking our pulse supports the understanding of the complex interrelated biological systems, understanding that guide decision making - decision making with far reaching implications.
But what has any of this got to do with World IA Day, and why is a Social Media Strategist interested in taking pulses?
During this talk, I will explain by sharing with you my observations of the world around us and reveal to you all the information I see and the rhythms it creates as we all go about our lives. Information that reveals our relationship with the complex digital systems we all rely on...
The invisible second nature: navigating in a world of data and information - ...Nomensa
World IA Day Bristol 2017
We are surrounded by a multitude of cues that help us navigate daily life, guiding, promoting and steering us as if by an almost invisible second nature.
In this talk, I’ll explore some of these cues and their impact on us, from navigation techniques using the stars and the ocean, through to the design of sign systems and also, the ability to command guidance from the palm of your hand. The parallels around findability, structure and scale will give you a perspective on how you might think and design like an information architect.
The Century of the City and the Digitisation of Everything - Paul WilsonNomensa
World IA Day Bristol 2017
We live in the decade of the platform economy. The 200 biggest platform companies have a combined market capitalisation of $4Trillion+ and it is changing the competitive landscape of every industry. Amazon, Facebook, AirBnB and Über are leading the charge. And this digital transformation is only just beginning.
Cities are humanity’s greatest platform. They power the greatest marketplaces on earth by providing the fabric which businesses need to thrive, by concentrating people and physical infrastructure. But cities don’t yet play an instrumental role in the digital economy.
That is changing. Leading cities are now coming to terms with how to create, curate and use data to the advantage of their citizens and businesses. Developments in digital technology and society mean the data will soon become another utility in the city. We are moving into the century of the City. Cities that understand this are adapting and applying the principles of the platform economy, and are emerging as regional or global knowledge hubs and innovation centres, attracting talent, jobs and unleashing innovation.
UX and Social Media - The Crossover Between the TwoNomensa
During Social Media week in Bristol our Social Media Strategist held a workshop that explored how social and UX research used together provides powerful insight.
Outcomes Over Process : Mike Atherton : Collaborate BristolNomensa
The Road Less Travelled
I've found a new passion in teaching the next generation of UXers. I remind them always to keep their eyes on the road. Outcomes over process. The tools help us get there, but ultimately what we're working on is so much more important than how we work.
How do we design more distinctive, credible, and memorable products? Should we work more responsibly, more ethically? What does it mean to solve the problems worth solving?
It comes down to understanding who we are and what we stand for; as organisations, and thus as individuals. Our core values, our personal missions, and our distinctive personalities combine. This is our brand.
As user experience designers we get excited about new tools, new methodologies, new books in the scripture of the holy church of UX. You've got to learn the rules before you can break them. But so often the world becomes saturated by well-meaning, well-crafted products which fail to be distinctive or daring, or want to speak to us with a personality we don't believe. Does the world need another iOS photo filter app or a bank who wants to be our best mate?
Brand is our compass in navigating the road less travelled. When our values are aligned to the things we create, work doesn't feel like work. We're happier, and better rewarded. What's the work you'll one day be proudest of? How will the work you do make a difference?
Why do you do what you do?
Where UX fails Accessibility : Alastair Campbell Nomensa
Video: https://youtu.be/NrD5MlYcAZ8
UX and accessibility go hand in hand, without a good UX process creating a usable product, no amount of work on accessibility will make it good for people with disabilities.
You can think of UX as optimising for the majority, and accessibility and scaling out an interface for minorities, but where do those aims conflict? There are interfaces being created for “great UX” that are fundamentally inaccessible. Do they need to be?
At each stage of design there are four questions I ask to ensure an interface is accessible. If you can build those into your process, you won’t get blindsided after launch.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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We want people to leave knowing
exactly what our mission and policies
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doing recently.
Externally donors think: What
problems is Merlin solving and if I’m
moved, how can I help?
Wednesday, 11 July 12
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
When Choice is Demotivating: Can One Desire Too Much of a Good Thing? (Iyengar and Lepper, 2000).\n\nChoice Overload is a cognitive bias\n\nSelection vs Purchase\n\nLimited-choice condition (260p) 60% (145 ppl) stopped > 3% (4 ppl) purchased £2.19 = £8.76\nExtended-choice condition (242p) 40% (104 ppl) stopped > 30% (31 ppl) purchased £2.19 = £67.89\n\nDifference 775% increase in LCC vs EXC\n\nMotivation for selection - extended choice condition\n\nMotivation for purchasing - limited choice selection\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
Iceberg Model of meaning\n\nSurface and deeper meaning\n\nAnnabelle story.\n
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This is not just about getting people engaged with the charity in the short-term to make a donation, but also about building a longer term relationship.\n\nYou want eventually to turn people into supporters, fundraisers, members and perhaps even to be remembered in their will. \n
When we can identify a specific cause this typically leads to greater engagement.\n\nWe should avoid overwhelming people or making them feel futile.\n\nWe know that people do not feel engaged to help a crowd. Even the pictures used on a site can affect this, with pictures of individuals being the most effective - adding even a single extra person can diminish engagement. \n\nFocus in on individuals in case studies, messages, etc. \n
When we can identify a specific cause this typically leads to greater engagement.\n\nWe should avoid overwhelming people or making them feel futile.\n\nWe know that people do not feel engaged to help a crowd. Even the pictures used on a site can affect this, with pictures of individuals being the most effective - adding even a single extra person can diminish engagement. \n\nFocus in on individuals in case studies, messages, etc. \n
When we can identify a specific cause this typically leads to greater engagement.\n\nWe should avoid overwhelming people or making them feel futile.\n\nWe know that people do not feel engaged to help a crowd. Even the pictures used on a site can affect this, with pictures of individuals being the most effective - adding even a single extra person can diminish engagement. \n\nFocus in on individuals in case studies, messages, etc. \n
Evoke empathy, not guilt!\n\nProvide the facts and let people make their own conclusions.\n
Evoke empathy, not guilt!\n\nProvide the facts and let people make their own conclusions.\n
Evoke empathy, not guilt!\n\nProvide the facts and let people make their own conclusions.\n
Make it matter to the donor (person)!\n\n“It could have been me” can be a very powerful motivator and triggers ‘empathy’.\n\nMake sure people can relate to the cause. Geographic proximity is one of the strongest triggers, but if you have an overseas cause, make sure that it is expressed in terms that are meaningful. \n
Make it matter to the donor (person)!\n\n“It could have been me” can be a very powerful motivator and triggers ‘empathy’.\n\nMake sure people can relate to the cause. Geographic proximity is one of the strongest triggers, but if you have an overseas cause, make sure that it is expressed in terms that are meaningful. \n
Reciprocity is more than a word it is a fundamental social glue. We need to be able to appeal to a person’s sense of reciprocity.\n\nGive something in return for the donation. Even a very small gift can increase the number and value of donations. However, this generally works best before the donation is given. However, online donations may be less appropriate but careful research would reveal the emotional triggers. \n\nThere are some specific cases though, such as where people are making a donation to adopt an animal (for example) and then receive an adoption pack. \n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
Use meaningful and achievable targets that people understand.\n\nProvide people with data they can relate to (e.g. 72 tigers saved this month).\n\nAvoid using large figures (e.g. £1,897,435 raised so far) because it does not mean very much, and also people may feel that their £10 donation will not make a difference. \n\nAgain, it’s all about making it meaningful and something people can relate with so they can ‘make a difference’.\n
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Avoid commanding and complex language.\n\nLet people make their own decisions. If they’ve decided to donate, they’re more likely to see it through. If they feel coerced, they’re more likely to give up at the first opportunity. \n\nAppeal to a sense of fairness!\n
Establish trust.\n\nBe open and clear about where the money goes.\n\nUse charity “badges” and trust symbols where appropriate.\n
Establish trust.\n\nBe open and clear about where the money goes.\n\nUse charity “badges” and trust symbols where appropriate.\n
Establish trust.\n\nBe open and clear about where the money goes.\n\nUse charity “badges” and trust symbols where appropriate.\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n
Our own research has shown that how much a donation is worth (critical) can directly affect what people are willing to donate.\n\nIt is important to emphasise that even a small donation helps.\n\nIt is important to provide some larger numbers as well to encourage the big donations!\n