HIC2012 The Future of Healthcare: Innovation at the EdgeRajiv Mehta
This was an invited keynote delivered in Sydney, at Australia's annual health informatics conference HIC2012. I was asked to speak about the Quantified Self, and the self-tracking movement in general, and its potential impact on healthcare.
Nearly 40 years ago in Silicon Valley, a group of pioneers leveraged technological advances and new ways of thinking to make computing personal. Computing went from being dismissed as a tool of bureaucratic control to being embraced as a symbol of individual expression and liberation. The creativity of millions of individuals was unleashed. Their experimentation has changed the world, often exceeding the innovation from traditional institutions. Today another generation is leveraging technological advances and new ways of thinking to make healthcare personal. They are developing and using tools, technologies, ideas and communities to enable and empower individuals to understand and manage their own health. They are encouraging and supporting crowd-sourced scientific advancements. What are these people doing? What tools are they using? What have they learnt? And how is all this activity going to impact traditional healthcare institutions, the nature of care services, and the pace of health technology innovation?
Paper presented at Esomar Qualitative Conference 2010. The presentation covered the area of "how go away from brand preconceptions for multinational brands".
It’s no mystery as to why our
industry-- composed of
curious & creative thinkers &
storytellers--loves TED.
But some talks are
undoubtedly more relevant
to what we do in
advertising.
Here you’ll find what we at
Chiat see as TED 2012’s
ideas worth spreading, to
the ad world.
HIC2012 The Future of Healthcare: Innovation at the EdgeRajiv Mehta
This was an invited keynote delivered in Sydney, at Australia's annual health informatics conference HIC2012. I was asked to speak about the Quantified Self, and the self-tracking movement in general, and its potential impact on healthcare.
Nearly 40 years ago in Silicon Valley, a group of pioneers leveraged technological advances and new ways of thinking to make computing personal. Computing went from being dismissed as a tool of bureaucratic control to being embraced as a symbol of individual expression and liberation. The creativity of millions of individuals was unleashed. Their experimentation has changed the world, often exceeding the innovation from traditional institutions. Today another generation is leveraging technological advances and new ways of thinking to make healthcare personal. They are developing and using tools, technologies, ideas and communities to enable and empower individuals to understand and manage their own health. They are encouraging and supporting crowd-sourced scientific advancements. What are these people doing? What tools are they using? What have they learnt? And how is all this activity going to impact traditional healthcare institutions, the nature of care services, and the pace of health technology innovation?
Paper presented at Esomar Qualitative Conference 2010. The presentation covered the area of "how go away from brand preconceptions for multinational brands".
It’s no mystery as to why our
industry-- composed of
curious & creative thinkers &
storytellers--loves TED.
But some talks are
undoubtedly more relevant
to what we do in
advertising.
Here you’ll find what we at
Chiat see as TED 2012’s
ideas worth spreading, to
the ad world.
This slide presentation was delivered to the youth staff of Peninsula Conflict Resolution Center (PCRC) on March 9 as part of their participation in the Compassionate Conversations Coaching Project led by Lynn Johnson for Redwood City 2020 and Community Network for Youth Development.
Design Tourism, Indonesian Convivial Society Tour
Final master project presentation for Master of Business Design Domus Academy Milan Italy.
July,18th 2012
Presentation given at JTEL2012 (Joint European Summer school on Technology Enhanced Learning)
Event URL: http://www.prolearn-academy.org/Events/summer-school-2012
My contact email: caislas@gmail.com
Presentation to the San Francisco transmedia meetup group - Transmedia SF. Thanks to everyone who came out and for the passionate discussion afterwards. It was a huge pleasure!
Crafting digital stories. 6 tips for creating meaningful experiences through ...Valentijn Destoop
Little Miss Robot is a digital creative studio. We collaborate as a creative innovation partner, providing concept & interface design, cutting-edge development and creative direction & strategy.
Valentijn is the founder and creative director of Little Miss Robot. With Little Miss Robot, Valentijn is now focused on digital creation and storytelling. Passionate about design, user experience and innovation, he helps clients with their digital communication and strategy.
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
Meg Frampton is a multi-talented rockstar/jeweler/artist/creator. She has created a very unique jewelery line, Chandler the Robot, which she markets online. Her backround in music and art boosted the sales of Chandler for a while. When she realized the potential of significant growth, she asked for my help to make irt happen for good. This is a simplified branding summary I created for her, which highlights the main areas to work on, giving her some simple tools to use and think along.
This slide presentation was delivered to the youth staff of Peninsula Conflict Resolution Center (PCRC) on March 9 as part of their participation in the Compassionate Conversations Coaching Project led by Lynn Johnson for Redwood City 2020 and Community Network for Youth Development.
Design Tourism, Indonesian Convivial Society Tour
Final master project presentation for Master of Business Design Domus Academy Milan Italy.
July,18th 2012
Presentation given at JTEL2012 (Joint European Summer school on Technology Enhanced Learning)
Event URL: http://www.prolearn-academy.org/Events/summer-school-2012
My contact email: caislas@gmail.com
Presentation to the San Francisco transmedia meetup group - Transmedia SF. Thanks to everyone who came out and for the passionate discussion afterwards. It was a huge pleasure!
Crafting digital stories. 6 tips for creating meaningful experiences through ...Valentijn Destoop
Little Miss Robot is a digital creative studio. We collaborate as a creative innovation partner, providing concept & interface design, cutting-edge development and creative direction & strategy.
Valentijn is the founder and creative director of Little Miss Robot. With Little Miss Robot, Valentijn is now focused on digital creation and storytelling. Passionate about design, user experience and innovation, he helps clients with their digital communication and strategy.
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel.
This talk argues that the fundamental crisis of capitalism presents a historic opportunity for brands to transform themselves into arbiters of meaning. Becoming Chief Meaning Officers, CMOs and other marketing leaders must move beyond simply connecting products and customers with the goal to facilitate transactions – they must now create "meaning" through actions and interactions. A "meaning surplus" will become imperative: Only brands that give more than they take will be able to create sustained brand loyalty.
Meg Frampton is a multi-talented rockstar/jeweler/artist/creator. She has created a very unique jewelery line, Chandler the Robot, which she markets online. Her backround in music and art boosted the sales of Chandler for a while. When she realized the potential of significant growth, she asked for my help to make irt happen for good. This is a simplified branding summary I created for her, which highlights the main areas to work on, giving her some simple tools to use and think along.
These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.
BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn't have remembered half this stuff.
A workshop given by Joe Fournet of Ideas & MORE to the Professional Development for Marketers SIG of the American Marketing Association Houston. It covers tips and techniques for idea generation and sparking creativity.
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Research robots conducting mass ethnography for insight generation
1. DigiViduals™
Research Robots conducting mass ethnography
for insight generation
1
London Brighton Rotterdam Lausanne Hamburg New York Chicago Los Angeles Shanghai Melbourne
3. A window into the world you want to understand…
DigiViduals™
are robotic researchers programmed
to represent a particular type of
person, brand or trend, conducting
automated mass web ethnography
to build up a rich, detailed picture
of their lives from which understanding, insights
and new product ideas can be generated.
Turn on, tune it and squeeze the insights out.
4. How Digital Characters work
Programmed with key words that represent their
attitudes, opinions and lifestyle
Search Twitter for matches to these key words
Then comb the social media landscape for
matching material
5. On Nicole’s Twitter page we find re-tweets from people who talk like
Nicole; providing understanding of what moves people in their daily life
Savage Tribes
Decorative
Aromatherapy
Candles
Nicole
6. Nicole’s Lifeboard:
Cute, domestic Coffee, chocolate
Village life
Sociable, romantic
Mythical, labyrinthine
adventures
Social conscience
Delicate, colourful,
quirky, intricate
Nicole
Edgy, Gothic, dark
8. Generating insights from the TV Digital Characters…
Digital Characters™
Ideas tailor-made
LifeBoard & Digital Character
for the Digital Character
Reverse engineer
the INSIGHT…
From DigiVidual™
and the idea
9. Nicole – key insight
Narrative
Nicole Nicole is fascinated by design, fashion and
Female craft objects. She’s genuine, sociable and has
an infectious zest for life. She’s a magpie –
alive to the joy that little things can bring. She
Age 38
can often be found hanging out in the cooler
Lives London parts of town – a source of inspiration for her.
Profession Jewellery Designer She loves the buzz of the big city but revels in
Lives Hammersmith the intimacy that the urban village provides.
She is very popular but has a close circle of
friends who admire her warmth, elegance and
Insight generosity.
“There are times in my life when I need to say sorry or cheer up a
friend and or be coquettish or just plain silly. Wouldn't it be great to
express my sentiments creatively in candy”.
Theme Creative Kitsch
Idea to Illustrate
Cuties are large, wrapped, flat, sweets [Cute dog with curly coat and a bald patch
saying "Bad hair day repair". Cute dog with eyes lowered looking sorry saying
"Sorry, I'm a bad hound :-(" Cute dog with long lashes saying "Down boy!".
10. What makes a great insight?
Wow, you really understand me..,
Resonance
“Yes… but “Yes, you really understand
tell me something me – almost better than I
new” understand myself!”
Weak Edge
…almost better than
I understand myself
“Does nothing “Yes, great insight,
for me…” but not for me…”
Low
11. Applications…
Segmentation/tgt Audience Enrichment & Understanding
Brand Persona Enrichment and Understanding
Trend Enriching / Tracking
Insight Generation
Insight Tracking
New Product Development
11
13. Introducing our 9 Digital Characters
19 years old 30 years old 44 years old
Peggy Mark Richard
Belonging / Status driven, Unassuming
inner child – outer directed; / thoughtful –
Little Red Into appearances Decent guy
Riding Hood – Gordon Gekko
Wannabe
Ingaborg Matthias Julius
Challenging/
Rebellion; Sociable, confident, Doing the
Mature – Rebel successful – work right thing –
with a Cause hard, play soft Active caring
Lara Pedro Miguel
Longing –
Style, technology the simple
Empowerment
– My Way facilitating quality things in life
– the Real Deal matter
15. DigiViduals: Oreo and Su in Malaysia
- BrainJuicer has already worked on DigiViduals with Kraft, in Europe
- For this pilot, we created 2 digividuals:
- Oreo DV – based on the brand construct
- ‘Amazing Su’; DV based on the target consumer definition
- Su brought back a great deal of information – which we constructed
into a film to bring her to life:
- To see how to inspire the team to understand brand/consumer
better, what can be improved etc
17. Amazing SU – the DV brief
Su juggles multiple roles and cherishes active engagement with her kids.
A pressure in her daily life is making enough time to spend quality time with
her family.
She spend her weekend in malls, shopping for groceries, going cinema with
her kids
She’s a Facebook-er, enjoys posting pics of her kids & family
When not at work, she’s shuttling kids between school & extra classes
Su is a non/lapsed Oreo user. Her kids consume biscuit with hot beverage
(Milo), consume 5 times a week
Su knows Oreo and is aware of the special way of eating Oreo i.e. Twist,
Lick and Dunk but she has yet to be bonded with the ritual to put Oreo into
her basket.
In general, Su has no emotional connection to Oreo and TLD ritual.
19. Pets
Family & fun
Fun
Provider
Family
Art Pop
Community
& tradition
Future Health
Appearance
20. Su and Oreo
• Su cares about her family and wants' to ge
stuff right
• Other members of her family can have a
big effect on Su (and her buying habits)
21. Su and Oreo
•However Su is more than
an extension of her
family, there’s Su the
individual
•Su isn’t going to
purchase Oreo’s to
consumer herself (she
may purchase Oreo’s for
her children)
22. Su and Oreo
- If we want Oreo, to become
more than a substitutable
brand that Su buys for other
family members we need to
bring Oreo into her world
- One way of doing that is
through cooking, e.g. Oreo
cheesecake recipe. Su
get’s to enjoy the fun of
Oreo (with her family), but
is also validated as a
provider for her family,
whilst doing something she
is good at
23. Han Zantingh – MD Asia
han.zantingh@brainjuicer.com
+86 13818210785
23
London Brighton Rotterdam Lausanne Hamburg New York Chicago Los Angeles Shanghai Melbourne
A Leading International Online research agency
24. Presented at the Asia-Pacific conference on
Qualitative Research in Web 2.0
22 & 23 Feb 2011, Macau SAR
For more information
Please visit: http://www.merlien.org