From audience feedback on Facebook, the student learned: 1) Their digipak design was too different from their initial idea, so they changed it based on feedback suggesting a more creative design. 2) Asking audiences for opinions helped them think more deeply about considerations for their creative works. 3) Receiving both positive and negative feedback about things like colors, fonts, and elements within their music video and advertisements helped them identify aspects to improve for the future.

1. What have you learned from your audience feedback?
I decided to use two sources for my My digipak idea was very different to Asking peoples opinions has really
audience feedback, I firstly decided to my final product. I decided to change helped as it has made me really
use face book to ask people what they this as before making the digipak I think it depth with what I have to
thought of my digipak and music thought it would be best to ask the consider when creating and
advert. I was happy with the results I audience what they thought. Results designing something.
got as the audience had the same view came out that a lot of people wanted a
as me towards what I had created. more creative digipak, I took this into I used face book for getting more
They thought that the colour scheme consideration and developed a research for my magazine advert
worked well for the type of house style complete new design, the audience too, it was a great way of receiving
which I was trying to portray. They also thought this design was “interesting” information. On face book I asked
thought that the props within the and “different” I then stuck to this people what the thought of my
products work well as they link nicely design and made my final product music advert. I have had a few
with the folk genre. I was able to get which I am overly proud of. negatives and positives.
this information off facebook as this
was the technology I used to get my “The colours work well and gives a folk
audiences opinions. feeling”
The font doesn’t link in as well
as it could do”
Looking back on this feedback I have
learnt that it’s important to ask what
the audience think, as you are creating
“ The photography is really good the package for them.
and it definitely shoes the folk
genre, it overall looks really cool ,
and its definitely interesting”

2. I decided to ask my audience some of the following questions on
facebook to see their responses to my music video. Im happy with this feedback as it is what I
What happens in the narrative? wanted to hear. I totally agree on the last
“ she looks like she is missing a loved one” question with the answer the a member of
the audience has given. I wish I had done
Does the performance look convincing? more lip syncing as it would of made it look
“ yes , her facial expressions are really defined” much more of a music video and less like a
Does it remind you of any other music videos or other texts? story. It has really made me think as I can
“Edd Sheeran , A team , because of the black and white effect” now develop my ideas from the feedback in
Would you like to be friends with the people within the video? which I have got.
“I'm not sure, she looks slightly odd, you almost feel sorry for There is a specific theory which goes along
her, she looks lonely” with the audience side of things, ”The
Hypodermic Needle Model suggests that
the information from a text passes into the
I could almost say that from the above comment the member mass consciousness of the
from the audience seems to feel affected by the video as she audience unmediated, i.e. the experience,
feels sorry for the actress. intelligence and opinion of an individual
are not relevant to the reception of the
text”.
What genre of music do you think the video is appropriate for?
This theory suggests that, as an audience,
“folk music, you can definitely tell which genre this falls under”
we are manipulated by the creators of
If you could change one thing what would it be? media texts, and that our behaviour and
“It would of been to have some more lip syncing” thinking might be easily changed by media-
makers. Nobody from the audience has said
that they are influenced by the video,
digipak or advert which I have created.

3. There are a few things that I would change within my
work. I would change the amount of times I used birds
in my music video. As I did end up using the quite a lot.
I also repeated these shots quite a few times as well.
After a while the audience could get bored with all the
same kind of shots, looking back I wish I had taken
some different shots , including a shot with a guitar.
I had so many ideas before I
actually made my music video,
which are listed on my blog. What I would change...
Although when it came to
filming my video I decided to 1. Colours and lighting, a different colour tint would
change them, opportunities of been good, as well as a different lighting shade.
came up on filming days which 2. A different outfit for the model, something more
were to good to miss. The creativity could of looked more effective and
sunlight helped wonderfully unique.
within the music video, so the 3. More than one actress, although portraying a
dark dingy effect we wanted lonely emotion, one person was most likely best.
didn't always work, yet in my 4. Within my magazine advert , a different font
opinion I believe that I still would of worked well as then it would be effective
portrayed a emotion of for the digipak and the advert.
depression and loneliness which
is what I wanted to do.