SlideShare a Scribd company logo
Why engagement
matters.
Dan Hardaker
Head of Organisation Development
Genesis Housing Association
It doesn’t.
“There’s no point your staff being engaged in
making cookies unless you’re a bakery”
Engagement +
Involvement +
Direction.
Engagement.
Providing great
service

Engagement.
Pitfall 1: what does it mean?

I take pride in
the work I do

I put customers
at the heart of
everything I do

47,000,000 definitions – not about
I would
recommend
Genesis as a
good place to
work

awards!

Pride &
Advocacy

ENGAGED
AT
GENESIS

I am proud to
work for Genesis

I am committed to
playing my part in
helping Genesis
become a Leading
Property Based
Service Provider

I feel motivated
to go the extra
mile for Genesis

Driving
success at
Genesis
Engagement.
Engaging For
Success.
“This is about how we
create the conditions in
which employees offer more
of their capability and
potential.” –David Macleod
http://www.engageforsuccess.o
rg/
Engagement.
Pitfall 2: It’s no good on its own.
Engagement.
High

Engagement

Hostages
15%

Apostles
36%

Is turnover really
such a bad thing?

Fence-sitters
28%

Disconnected
19%

Mercenaries
2%
High

Low

Loyalty
Engagement.
High

Content
ambivalent
6%
I believe there are
opportunities for
me to develop my
career at Genesis

Satisfied
ambitious
44%

People
Strategy

Fence-sitters
12%

Indifferent
12%

Frustrated
ambitious
27%
High

Low
I would like to progress my career at
Genesis
Involvement.
Involvement.
 Engagement champions.
 Action planning toolkit.
 Competition & peer pressure.
 Across HR – embedded into employee lifecycle from induction.
 Culture change, not just a one-off.
Direction.
Direction.
I support Genesis'
Corporate Strategy
and objectives

Loose cannons
6%

Fully aligned
63%

Fence-sitters
16%

Disconnected
7%

Cynics
8%
High

Low
I have a good understanding of Genesis'
Corporate Strategy and objectives
Don’t get
caught up in
surveys and
awards.
Involve your
people. They
already know
the answers.
Do something
visible.
So, why does it
matter?
Any questions?
@danhardaker
dan@danhardaker.com

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