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Recruiting Optimization Roadshow - Stacy Zapar, Tenfold
The document emphasizes the critical importance of building a strong employer brand to attract top talent, addressing the challenges in recruiting and sourcing. It outlines a strategic game plan for employer branding, including research, content creation, and social media engagement to enhance visibility and candidate experience. The focus is on creating a transparent narrative about the workplace culture and fostering community management through effective content strategies.
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Recruiting Optimization Roadshow - Stacy Zapar, Tenfold
- 1. Building an EmployerBrand that Attracts Top Talent Stacy Donovan Zapar Tenfold
- 2. PLENTY OF FISHIN THE SEA? Why Your EMPLOYER BRAND Matters More Than Ever Stacy Donovan Zapar Founder, Tenfold @StacyZapar
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- 4. • Employer Branding •Social Recruiting • Candidate Experience • Sourcing Strategies • Training • Consulting
- 5. What’s the #1challenge facing Recruiting today? Go!
- 6. training lack of data socialrecruiting comp attrition ATS resources employees referrals candidate experience technology quality of hire cost per hire time to fill reporting declines FINDING TOP TALENT
- 7. 63% of CEOsare concerned about attracting top talent with key skills.
- 8. So how dowe find, attract and recruit that top talent? 1.Sourcing 2. Talent Attraction job postings employer referrals content marketing employer brand
- 9. SOURCING IS LIKEFISHING
- 10. TALENT ATTRACTION ISLIKE CASTING A NET
- 11. A STRONG EMPLOYERBRAND
- 12. A STRONG EMPLOYERBRAND
- 13. A STRONG EMPLOYERBRAND
- 14. A STRONG EMPLOYERBRAND
- 15. A STRONG EMPLOYERBRAND
- 16. ADDED BONUS? FACILITATESSOURCING
- 17. BUT WHAT IFYOUR BRAND ISN’T STRONG?
- 18. OR YOU’RE ATTRACTINGTHE WRONG TALENT
- 19. OR YOU DON’TKNOW WHAT YOU’RE DOING
- 20. of recruiters don’tunderstand their own employer brand. 50%
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- 22. What is YOUREmployer Brand?
- 23. people employer brand culture perks leadership alumni network current employees candidateexperience reputation perception transparency authenticity Employee Value Proposition Company Culture People Candidate Experience EMPLOYER BRAND
- 24. EMPLOYER BRANDING TELLS ASTORY... a , transparent story of what it’s really like to work at your company. relevant
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- 27. 1. RESEARCH &TAKE INVENTORY
- 28. NEWS ARTICLESDEPARTMENT /EMPLOYEE BLOGS OFFICE ENVIRONMENT / CUBE LIFE COMPANY EVENTSCOMPANY CULTURE / DAY IN THE LIFE INTERNAL INSIGHTS EMPLOYEE SPOTLIGHTS UNIQUE PERKS & BENEFITS CANDID PHOTOS / IPHONE VIDEOS CAREER STRATEGIES HUMOR / MEMES RELEVANT QUOTES DIG TO FIND GREAT CONTENT
- 29. WHAT DOES GREATCONTENT LOOK LIKE? “ ” Great content makes people want to share, care or swear. @PRSarahEvans
- 30. 2. BUILD ANEMPLOYER BRAND ROADMAP
- 31. 3. WHAT’S INA NAME?
- 32. 4. A UNIQUE& CONSISTENT HASHTAG
- 33. 5. ESTABLISH PILLARSOF CONTENT
- 34. 6. TRAIN RECRUITERSON SOCIAL MEDIA
- 35. 7. ESTABLISH GOALS& BENCHMARKS
- 36. 8. DEVELOP ACONTENT CURATION STRATEGY
- 37. 9. DEVELOP ACOMMUNITY MGMT PLAN Week 2 | Week 3 | Week 4
- 38. 10. DEVELOP ACONTENT CALENDAR Content curation, schedule posts for the week Engage, follow back Engage Engage, follow back Engage Engage, #FF SUN MON TUE WED THU FRI SAT 30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
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- 45. • Tech talkson Wednesdays! • Free lunches • Coconut water and lemonade • Each floor has a theme • Rooftop terrace • Friday get-togethers with beer and music • “What a great place to work!”
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- 47. SOCIAL STRATEGY: LINKEDIN& GLASSDOOR
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- 51. BRANDED, INNOVATIVE JOBPOSTINGS
- 52. LIVE EVENTS &MIXERS
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- 54. PODCASTS, HANGOUTS &INTERVIEWS
- 55. EMPLOYEE SPOTLIGHTS &BLOG POSTS
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- 58. FOCUS ON CANDIDATEEXPERIENCE
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