Jessica is an award-winning B2B marketer who has worked at Cbeyond, Inc. for almost 4 years. She started in sales and recruiting and helped build and execute Cbeyond's social media strategy. She has experience managing integrated campaigns across social media, PR, web, email and advertising. Jessica has won numerous awards for her marketing efforts and has generated over $500,000 in revenue and 200 sales-ready leads through social media campaigns. Her colleagues praise her passion, expertise, and dedication to excellence in her work.

1. Meet Jessica.
Award-winning B2B
Marketer Dedicated to
Driving Measurable
Business Results.

2. • I have worked for
Cbeyond, Inc. in Atlanta,
Ga for almost 4 years.
• I started my career in
sales and recruiting and
have proven to be a key
player in the success of
Cbeyond’s internal
marketing agency.
My background

3. • I work in a fast-paced, high-volume internal agency that executes
numerous campaigns and product/service launches every month.
• Built and executed Cbeyond’s social media strategy.
• I have been working on integrated campaigns with social media, PR,
web, email and advertising for over a year.
• Experience managing integrated content strategies that include value
assets such as eBooks, infographics, surveys, blogs, etc. that have
been distributed to our prospects and customers via our marketing
automation system to show true ROI.
My Marketing Experience

4. • Technology Association of
Georgia’s 2013 Social Media
Marketer of the Year.
• Awarded an International
Association of Business
Communicator’s (IABC) GOLD
Golden Flame Award.
• Received 6 Hermes Awards for
integrated campaigns.
• Awarded a Jim Markle
Operational Excellence Award for
retaining business via social
media.
Why Jessica?

5. • Generated over 200 sales-ready leads in one social media
campaign with an average cost per lead at $33. These leads
would bring in an estimated $120,000 over the life of their
contracts.
• Retained over $400,000 in customer revenue in 2013 with a
projected $1M in revenue over the life of the saved contracts
via social media.
• Won 8 awards for our integrated marketing efforts at Cbeyond.
My Marketing Success

6. My Work

7. My Work

8. My Work
Buzzfeed Quiz:
http://www.playbuzz.com/je
ssicao/what-kind-of-cloud-
are-you

9. My Work

10. Don’t Just Take My Word For It
“Jessica is a true professional. She has
developed her skills and is an expert when it
comes to brand management via social
media. Jessica gives of her time and talents
to help others benefit from her knowledge as
well. Her dedication to excellence is seen in
her work as well as her volunteer efforts.”
Christine Walker, Instructional Designer,
Cbeyond.
“When I think of Jessica, the first word that
comes to mind is "rockstar". Jessica not only
gets the job done, but does it with enthusiasm
and a positive attitude. She jumps into any
project she undertakes with both feet and her
passion for Cbeyond is infectious. Her work ethic
and commitment to her team are second to
none. I'm fortunate to have managed Jessica.
There will always be a spot for her on my team!”
Larissa Kmiotek, Regional Recruiting Manager,
Cbeyond.
“I have never worked anywhere with anyone who has a passion for their work like Jessica
Otero does. I told her manager this several months ago. Her enthusiasm for what she does
is quite admirable… and extremely rare. Not only does she bring exceptional zeal to the
management of social media at Cbeyond, her expertise is unrivaled. She knows this stuff
inside out. Her mastery of LinkedIn, Google Plus, Facebook, Twitter and YouTube enables
her to leverage these networks to bring value to businesses and individuals. She does this
better than most.” Laverne Hedgepath, Copywriter, Cbeyond

11. Don’t Just Take My Word For It
To whom it may concern:
Jessica has provided outstanding leadership and passion to assisting the direct sales team in
increasing our sales effectiveness through social media.
She championed an effort to strategize and standardize the social media profile for over 100
company-wide sales reps on LinkedIn. This effort worked to drive home our personal credibility,
business acumen, and experience as subject matter experts for our clients and prospects to
execute on Cbeyond’s mission to be a Technology Ally within the SMB market.
I personally have achieved greater sales success by using social media as a sales tool than via the
traditional methods alone. Specifically, I was able to recently close a large deal with a client that I
had prospected for more than a year using traditional means. After doing some research online, I
discovered personal connections between myself and the decision maker that not only facilitated a
business relationship, but also assisted me in securing my largest sale to date this year (over
$80,000 in total revenue).
In the end, it was my customer’s ability to see my prior experience and results, coupled with
recommendations from existing clients that played a large part in winning the deal, and I owe much
of that success to Jessica’s forward thinking and enthusiasm to enable us to succeed.
Sincerely,
Desmond J. Hardy

12. Interested In Connecting?
Mrs.jotero@gmail.com
http://www.linkedin.com/in/jessicaotero
@JessicaShares
770-337-0624