Why citrix vision & strategy - july 2012
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Esa Ahon (Fujitsu Finland Oy) esitys Etelä-Pohjanmaan kauppakamarin ICT-valiokunnan järjestämässä seminaarissa teemana "Käyttäjien omat laitteet ja ohjelmistot työpaikoulla" Seinäjoella 31.5.2012
Esa Ahon (Fujitsu Finland Oy) esitys Etelä-Pohjanmaan kauppakamarin ICT-valiokunnan järjestämässä seminaarissa teemana "Käyttäjien omat laitteet ja ohjelmistot työpaikoulla" Seinäjoella 31.5.2012
The cloud computing market is growing rapidly, and the latest Gartner Hype Cycle shows that the hype around it has recently transformed into reality. In fact, eighty percent of Fortune 1000 companies are adopting cloud-operating models.
Cloud has significant implications on many roles within an organization and on IT service management. These implications on service management are increasing the discussions around the application and relevance of ITIL in cloud environments.
Organizations and professionals are looking to:
Develop cloud competencies to adopt cloud computing
Understand how cloud computing impacts service management
Adapt the ITIL framework to fit a cloud environment
Have a look and examine whether this can be a successful marriage or if a prenuptial agreement is required!
The Cloud! Oh how we love this IT catchword!
Yet many IT professionals still find themselves wondering what exactly it can do for their unique enterprise. Sure it offers agility, flexibility and cost savings, but how about seeing it in action in today’s businesses?
In this exclusive resource, check out real-world, surprising cloud computing observations on the following topics:
How IT departments are actively employing these services
The reactions to both public and private cloud initiatives
What the cloud means for future IT decisions
And more
Whilst the web modifications our existence cloud of things may alter our existence Again-This new technology cloud of things Rising
the next engineering that change the idea from love issues and use individuals to enjoy people and use issues, crib tech handle both
humanity issue in health and power, assisting aged and disabled people and retains the guarantee of repairing the centuryaged
individual issues of poverty, illness, assault, and bad management. A genuine achievement comes whenever you assist others achieve
success chief is created by commanders not fans. A genuine achievement is available in event in Japan-America-Europe but
additionally in not just of common ownership of the new technology. Our concept to all-is common ownership of cloud of things.
Technology and Africa to be always a primary stage within this common ownership to repair Africa issues in poverty, illness, assault,
and bad management and we have to alter Africa from ICT customer to ICT maker and head ASDF Africa a forward thinking
Affiliation using the perspective of shifting Africa from being truly a passive customer to some prominent head and person of
electronic systems like cloud of things. With the purpose of linking the electronic space between Africa and also the remaining globe.
http://globecom2015.ieee-globecom.org/content/industry-posters
http://www.google.com.eg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&ved=0ahUKEwipqL-QjafMAhXL2hoKHUcJAD0QFgg0MAU&url=http%3A%2F%2Fworkspace.unpan.org%2Fsites%2Finternet%2FDocuments%2FUNPAN95410.pdf&usg=AFQjCNGEbD5i1bU8Az6766mhvL7n3r6huQ&sig2=d1_ALN8cwE4oZ56E3Vm7Fw
http://www.ipoareview.org/wp-content/uploads/2016/05/Statement-by-Dr.Assem-Abdel-Hamied-Mousa-President-of-the-Association-of-Scientists-Developers-and-FacultiesASDF.pdf
Why cloud computing:
Cloud computing can be a cheaper, faster, and greener alternative to an On-premises solution. Without any infrastructure
investments, you can get Powerful software and massive computing resources quickly—with lower Up-front costs and fewer
management headaches down the road. Cloud-based solutions when evaluating options for new IT deployments Whenever a
secure, reliable, cost-effective cloud option exists. Shifting your agency into the cloud can be a big decision, with many
Considerations. This guide is the first in a series designed to help you Get started. The most important is the right choice
software as a service as a service, infrastructure as a service, and platform as a service or hybrid cloud. While addressing
administration goals of scalable, interactive citizen Portals. The cloud can also help your agency increase collaboration across
Organizations, deliver volumes of data to citizens in useful ways, and reduce IT costs while helping your agency focus on
mission-critical tasks. Plus, the Cloud can help you maintain operational efficiency during times of crisis.
http://docplayer.net/search/?q=assem+abdel+hamed+mousa
http://www.ipoareview.org/wp-content/uploads/2016/05/Statement-by-Dr.Assem-Abdel-Hamied-Mousa-President-of-the-Association-of-Scientists-Developers-and-FacultiesASDF.pdf
IBM Global Financing can tailor financing solutions to your specific IT needs. For more information on great rates, flexible payment plans and loans, and asset buyback and disposal
Slides from my keynote this afternoon in Paris at the Enterprise 2.0 SUMMIT. Overview of where social business is, what the macro trends are, and the story about consumerization, big data, analytics, and much more.
The cloud computing market is growing rapidly, and the latest Gartner Hype Cycle shows that the hype around it has recently transformed into reality. In fact, eighty percent of Fortune 1000 companies are adopting cloud-operating models.
Cloud has significant implications on many roles within an organization and on IT service management. These implications on service management are increasing the discussions around the application and relevance of ITIL in cloud environments.
Organizations and professionals are looking to:
Develop cloud competencies to adopt cloud computing
Understand how cloud computing impacts service management
Adapt the ITIL framework to fit a cloud environment
Have a look and examine whether this can be a successful marriage or if a prenuptial agreement is required!
The Cloud! Oh how we love this IT catchword!
Yet many IT professionals still find themselves wondering what exactly it can do for their unique enterprise. Sure it offers agility, flexibility and cost savings, but how about seeing it in action in today’s businesses?
In this exclusive resource, check out real-world, surprising cloud computing observations on the following topics:
How IT departments are actively employing these services
The reactions to both public and private cloud initiatives
What the cloud means for future IT decisions
And more
Whilst the web modifications our existence cloud of things may alter our existence Again-This new technology cloud of things Rising
the next engineering that change the idea from love issues and use individuals to enjoy people and use issues, crib tech handle both
humanity issue in health and power, assisting aged and disabled people and retains the guarantee of repairing the centuryaged
individual issues of poverty, illness, assault, and bad management. A genuine achievement comes whenever you assist others achieve
success chief is created by commanders not fans. A genuine achievement is available in event in Japan-America-Europe but
additionally in not just of common ownership of the new technology. Our concept to all-is common ownership of cloud of things.
Technology and Africa to be always a primary stage within this common ownership to repair Africa issues in poverty, illness, assault,
and bad management and we have to alter Africa from ICT customer to ICT maker and head ASDF Africa a forward thinking
Affiliation using the perspective of shifting Africa from being truly a passive customer to some prominent head and person of
electronic systems like cloud of things. With the purpose of linking the electronic space between Africa and also the remaining globe.
http://globecom2015.ieee-globecom.org/content/industry-posters
http://www.google.com.eg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&ved=0ahUKEwipqL-QjafMAhXL2hoKHUcJAD0QFgg0MAU&url=http%3A%2F%2Fworkspace.unpan.org%2Fsites%2Finternet%2FDocuments%2FUNPAN95410.pdf&usg=AFQjCNGEbD5i1bU8Az6766mhvL7n3r6huQ&sig2=d1_ALN8cwE4oZ56E3Vm7Fw
http://www.ipoareview.org/wp-content/uploads/2016/05/Statement-by-Dr.Assem-Abdel-Hamied-Mousa-President-of-the-Association-of-Scientists-Developers-and-FacultiesASDF.pdf
Why cloud computing:
Cloud computing can be a cheaper, faster, and greener alternative to an On-premises solution. Without any infrastructure
investments, you can get Powerful software and massive computing resources quickly—with lower Up-front costs and fewer
management headaches down the road. Cloud-based solutions when evaluating options for new IT deployments Whenever a
secure, reliable, cost-effective cloud option exists. Shifting your agency into the cloud can be a big decision, with many
Considerations. This guide is the first in a series designed to help you Get started. The most important is the right choice
software as a service as a service, infrastructure as a service, and platform as a service or hybrid cloud. While addressing
administration goals of scalable, interactive citizen Portals. The cloud can also help your agency increase collaboration across
Organizations, deliver volumes of data to citizens in useful ways, and reduce IT costs while helping your agency focus on
mission-critical tasks. Plus, the Cloud can help you maintain operational efficiency during times of crisis.
http://docplayer.net/search/?q=assem+abdel+hamed+mousa
http://www.ipoareview.org/wp-content/uploads/2016/05/Statement-by-Dr.Assem-Abdel-Hamied-Mousa-President-of-the-Association-of-Scientists-Developers-and-FacultiesASDF.pdf
IBM Global Financing can tailor financing solutions to your specific IT needs. For more information on great rates, flexible payment plans and loans, and asset buyback and disposal
Slides from my keynote this afternoon in Paris at the Enterprise 2.0 SUMMIT. Overview of where social business is, what the macro trends are, and the story about consumerization, big data, analytics, and much more.
O Citrix NetScaler é um appliance de entrega de aplicativos Web totalmente integrado, disponível como um dispositivo de rede de hardware ou como um appliance virtualizado. Implementado diante de servidores da Web, o NetScaler envolve gerenciamento do tráfego de alta velocidade via balanceamento de carga e switching de conteúdo com aceleração de aplicativos, cache de conteúdo, aceleração SSL, firewall de aplicativos Web, otimização de rede e monitoramento do desempenho dos aplicativos.
Scale11x : Virtualization with Xen and XCPLars Kurth
The Xen Hypervisor was built for the Cloud from the outset: when Xen was designed, we anticipated a world, which today is known as cloud computing. Today, Xen powers the largest clouds in production.
This talk explores success criteria, architecture, trade-offs and challenges for cloudy hypervisors. It is intended for users and developers and starts with a brief introduction to Xen and XCP, their architecture and on common challenges for KVM and Xen.
I will introduce the concept of domain disaggregation as an approach to increase security, robustness and scalability: all important factors for building clouds at scale and show how advanced security features suchas Xen Security Modules and SELinux can help secure your cloud further.
The talk will conclude with exciting developments in the Xen community, such as Xen for ARM servers, a new virtualization mode for Xen, running applications without OS in a Xen guest and point out their implications for building open source clouds.
The Citrix Virtual Desktop Handbook examines the project lifecycle for a desktop virtualization project.
The Handbook provides the methodology, experience and best practices needed to successfully design your own desktop virtualization solution
https://support.citrix.com/article/CTX136546
This document is an introduction to Disk Storage technologies and its terminology. Within this
document basic disk and storage architectures as well as storage protocols and common fault
tolerance technologies will be discussed. It is not intended as a comprehensive guide for planning
and configuring storage infrastructures, nor as a storage training handbook.
Due to scope, this guide provides some device-specific information. For additional device- specific
configuration, Citrix suggests reviewing the storage vendor‘s documentation, the storage vendor‘s
hardware compatibility list, and contacting the vendor‘s technical support if necessary.
For design best practices and planning guidance, Citrix recommends reviewing the Storage Best
Practices and Planning Guide (http://support.citrix.com/article/CTX130632)
XenServer Virtualization In Cloud EnvironmentsTim Mackey
= As presented at the CloudStack Silicon Valley Meetup in September 2015. =
XenServer is a virtualization platform which has been deployed in a variety of industries and to support a multitude of workloads. In this session we discuss some of the components which make it valuable not just for traditional server and desktop virtualization, but also within "the cloud". This includes discussion of VM density, network scalability, containers (such as Docker) and GPU virtualization. We end with coverage of how XenServer templates are represented within Apache CloudStack.
Reference architecture dir and es - finalNuno Alves
Citrix Director with EdgeSight provides a complete troubleshooting window to quickly resolve issues around desktops or applications. Previous versions of XenApp leveraged EdgeSight, while XenDesktop deployments looked to Director for assistance. Starting in XenDesktop 7, these two great technologies have been merged into one central point for troubleshooting.
The purpose of this document will be to provide you an overviewof all the necessary parts required to give your company a holistic view. With this being a new product with new features, this document will provide administrators the tools to feel comfortable moving forward with monitoring of a XenDesktop 7 deployment.
This document will cover the configuration of the Director server, as well as how to interface with the Insight Center provided from our NetScaler product line. For more of an overview of the EdgeSight product, please reference the whitepapersfound at www.citrix.com/xendesktop.
http://support.citrix.com/article/CTX139051
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Emulex and IDC Present Why I/O is Strategic for the Cloud Emulex Corporation
This webcast is the third in a monthly series on why I/O is strategic for the data center. Rick Villars, vice president, Information and Cloud, IDC will present on the critical role I/O presents for public cloud service provider environments.
Data Center Security Now and into the FutureCisco Security
Understand all the latest Data Center trends and Data Center security requirements. Take a deep dive on Cisco’s value-added integrated approach on Data Center Security Strategy.
Simplificando el Contact Center en una sola plataforma de ColaboraciónMundo Contact
Giselle Aranda, Business Development Manager of Collaboration for MidMarket de Cisco en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Citrix Receiver has emerged as a powerful universal client providing simple, intuitive, high-definition access to virtual desktops and applications anywhere, on any device. Receiver will evolve into an even more critical piece of client-side software that goes beyond access on both desktop and mobile platforms. Upcoming functions include serving as a broker for other apps on the device, a secure conduit to the enterprise and a platform providing access to value-added services.
For several years, cloud computing has been the focus of IT decision makers and corporate bean counters, but the extremely security-conscious have been hesitant to move their data and workloads into the cloud.
Now, with the underlying technology behind cloud services available for deployment inside organizations, a new model of cloud computing is gaining a foothold in business:
Over the years, Citrix has been made up of an organization of people that are trying to do good things for customers. And the way we create value is not by copying the next guy's idea but by using our imagination, innovation, and having inspiration and inspiring others -- customers -- to do amazing things with Citrix technology.
And that requires invention and moving forward all the time. Moving ahead through invention, innovation, and inspiration is what's always been at the foundation of Citrix under our foundation of culture and empathy, and that stays the same.
It's been a journey in getting to this place. Going back to 2003, we established this vision, this virtual-workplace vision.
We were really focused about being a leader in secure access because access in a virtual workplace is essential to the first step: secure access. Then the second big step was delivering apps. So in 2006 we expanded to application networking, introduced NetScaler to the family.
Then in 2010, we were talking a lot about virtual computing, virtualizing absolutely everything possible in the workplace to make it flexible, make it available, make it secure -- meetings, networks, servers, applications, desktops, data, support and services -- virtualized everything.
And then we began to bring it all together and elevate the message and the idea to Mobile Workstyles because mobile work styles are the way of the future, the way people need to and want to work regardless of the role that they play. And along the way, we became one of the biggest providers of mobility apps in the world: GoToMeeting, ShareFile, GoToAssist, GoToTraining, GoToWebinar.
So the question is: What is next? Where do we go from here?
Good news from the Worldwide Consulting Desktop & Apps (DnA) team! We’ve just finished updating theVirtual Desktop Handbook for XenDesktop 7, StoreFront 2.0 and XenServer 6.2.
The Virtual Desktop Handbook is an architect’s guide to desktop virtualization. It provides you with the methodology, experience and best practices you need to successfully design your own desktop virtualization solution.
Updates in this release include:
Resource requirements for Windows 8 and Server 2012
XD controller sizing
XenDesktop 7 policy guidelines
Database sizing for XenDesktop 7
SQL 2012 chapter
StoreFront 2.0 chapter
32-bit or 64-bit desktop OS guidance
Desktop group & StoreFront integration
In addition, we’ve also included a Citrix policy quick reference spreadsheet so that you can quickly identify default, baseline and template settings from XenDesktop 5 / XenApp 6 all the way up to XenDesktop 7. Thanks go out to Michael Havens, Maria Chang and Uzair Ali for creating this great reference spreadsheet.
I hope you find this handbook useful during your next desktop virtualization project.
And we’re not done yet, future updates will include:
Bandwidth
Hyper-V 2012
PVS 7
User data
And more …
The Virtual Desktop Handbook is not the only resource to guide you through your desktop virtualization journey. Citrix also provides Project Accelerator; an interactive online tool creating customized sizing and design recommendations based on the methodology, best practices and expert advice identified within this handbook.
You can still reach the XenDesktop 5 handbook using the old URL – CTX136546
Andy Baker – Architect
Worldwide Consulting
Desktop & Apps Team
http://blogs.citrix.com/2013/10/10/new-xendesktop-7-handbook-published/
Provisioning server high_availability_considerations2Nuno Alves
The purpose of this document is to give the target audience an overview about the critical components of a Citrix
Provisioning Server infrastructure with regards to a high availability implementation. These considerations focus on the
following areas:
• Virtual Disk (vDisk) Storage
• Write Cache Placement
• SQL Database
• TFTP Service
• DHCP Service
Xd planning guide - storage best practicesNuno Alves
The Citrix Storage planning guide provides a list of best practices, recommendations and
performance related tips that cover the most critical areas of storage integration with Citrix
XenDesktop. It is not intended as a comprehensive guide for planning and configuring storage
infrastructures, nor as a storage training handbook.
Due to scope, this guide provides some device-specific information. For additional device- specific
configuration, Citrix suggests reviewing the storage vendor’s documentation, the storage vendor’s
hardware compatibility list, and contacting the vendor’s technical support if necessary
This document describes how XenServer provides and keeps track of the storage supplied to its guests. The first section
is a reminder of how Linux looks at storage and the second section builds on that to explain XenServer storage. Basic
knowledge of Linux is required, as some standard tools are used.
XenDesktop relies on the hypervisor for many core functions, including VM creation, power operations, performance and redundancy. Therefore, it is important that you take the time to design an appropriate hypervisor infrastructure (XenServer, Hyper-V or vSphere). Otherwise, you may experience performance, functionality or even reliability issues.
Most information required to design a XenDesktop deployment on your chosen hypervisor platform is available publicly, but it can be hard to find since it’s spread across a multitude of knowledge base articles or white papers. In order to simplify and speed-up the design process, we’re in the process of consolidating the information that you need into a single document and augmenting it with recommendations and best practices. We’ve just finished incorporating the Hyper-V 2008 R2 and SCVMM 2012 planning section into the latest release of the Citrix Virtual Desktop Handbook, which includes important design decisions relating to this hypervisor, for example:
Selecting and sizing the right physical hardware for virtual machines
Knowing what storage options available for Hyper-V 2008 R2
What type of networks to build on the Hyper-V host
How to size the SCVMM servers
Designing a highly available SCVMM solution
Planning an effective failover cluster
The products covered in this current release of the handbook include XenDesktop 5.6, XenApp 6.5, Provisioning Services 6.x and XenClient Enterprise 4.5. A version of the Virtual Desktop Handbook covering XenDesktop 7.x, Provisioning Services 7, Hyper V 2012 R2 and SCVMM 2012 R2 is in the works with an initial release scheduled later in Q4. As always your feedback is welcomed.
http://blogs.citrix.com/2013/09/05/citrix-virtual-desktop-handbook-hyper-v-update/
CTX138217 - IntelliCache Reduction in IOPS: XenDesktop 5.6 FP1 on XenServer 6.1 - Citrix Knowledge Center http://ow.ly/o3Ma4
The purpose of this document is to provide testing results based on MCS-delivered streamed virtual desktops leveraging IntelliCache
NetScaler Deployment Guide for XenDesktop7Nuno Alves
This guide demonstrates how to deploy Citrix NetScaler in conjunction with Citrix XenDesktop 7 with a focus on both simplicity in configuration and advanced features not easily delivered with other products. This guide shows how to provision the XenDesktop 7 infrastructure, the NetScaler appliance and NetScaler Insight Center services to extend Citrix virtual desktop infrastructure and services to remote users in small to medium-size enterprises.
Intro: From a pure numbers perspective Citrix is hitting on all cylinders. Key Points:In 2011 we generated north of $2 billion in revenue and increased our total employee count to over 7,000 talented and passionate people. We are now a strategic provider of software solutions for more than 200,000 customers and We’ve built a veritable army of business partners and systems integrators to assist you on your journey to the cloud…and beyond. Perhaps just as importantly, we are #1 or #2 in every major market that we serve – from desktop virtualization with the award-winning XenDesktop, to the leading enterprise cloud networking platform – NetScaler. We have also established the early lead in building cloud infrastructure with Citrix CloudStack. CloudStack already powers many of the largest and most successful clouds in the world. And finally, last year served as a real milestone for us in collaboration, with GoToMeeting leap-frogging the competition to secure the #2 spot in web collaboration.Transition:Along the way to all of these great achievements we’ve also acquired approximately 25 companies inthe past 3 years – adding to one of the software industry’s most complete product portfolios. But even in the face of all of this we have held firmly to our core vision and beliefs.
Intro:At Citrix, we believe in a world where people can work or play from anywhere. Key Points: We added the word play a few year’s back because we knew that something profound was taking place. Employees were taking control of their own IT. People were beginning to bring their personal devices into the workplace – and you know what – these brave, young digital natives expected them all to work on day one. At Citrix, we couldn’t agree more - Everyone should be able to work whenever and wherever they want on whatever device they choose. Anecdotes/Proof Points: At this point, weave in a personal story about your experience with digital natives – whether your kids, someone at work, etc and how the expectations have influenced business.Transition: Unfortunately, we live in a crazy world.
Intro:A world where there was more volatility, uncertainty, complexity, and ambiguity then ever before. Key Points:This term, VUCA, was coined back in the early 1990s, to represent the chaos that was being seen in the first Gulf War. As it turns out, the term could also be used to describe the world that businesses around the world were facingTransition: Think about what you heard on the news day in and day out…
Intro: Whether it is a financial crisis, a labor strike, geo-political unrest, or simply the forces of nature – the world that businesses and IT were being asked to operate in was increasingly volatile and ever-changing.Proof Points/Anecdotes: Weave in an example of VUCA here that is relevant to the customer’s industry or location. Transition:As if that weren’t enough, there was a new generation entering the workforce.
Intro: This generation couldn’t possibly conceive of why their workplace computing experience wasn’t just as simple, elegant and easy as their home experience. Key Points: This was a generation bringing iPhones and iPads into the workplace because they loved them. To make matters worse, the executives were on the same bandwagon…actually, they are often driving this change as well.That’s why we believe, as does Gartner, that consumerization will be the single most impactful trend to impact IT over the next decade. Anecdotes/Proof Points: Bring in a personal anecdote here – make a comparison between what you were offered from a computing perspective when you joined the workforce versus what people expect now. It is one device and there was one device type. Now its multiple devices and people want a choice of which device that is.Transition: So what have businesses done to embrace consumerization and think of a new way to provide IT services.
Intro: Well there has actually been a fair amount of innovation in this arena. Key Points: Many companies have attempted to embrace BYOD, Workshifting, Micro-Apps, Mobility, and Enterprise App Stores. Companies want to do something about consumerization because they know its inevitable.As an example, Citrix itself now embraces all of these. We have a robust BYOD program in place, empowering employees to use the device of their choice. We employ people globally, many of whom work in far-flung remote locations, some in their homes, and others in carefully designed, collaborative workspaces – in short, wherever work can be done swiftly and cost effectively. Transition: But it hasn’t been easy….
Intro:I’m sure you can imagine why. It’s because the CIO in most enterprises is stuck between a proverbial rock and a hard place. Key Points:On the one hand, they know that consumerization is an undeniable force.But on the other hand they know they need to reduce costs, so they attempt to standardize services. Similarly, they must constantly attend to the existing infrastructure of legacy apps why striving to adopt for cost effective, and scalable cloud-based services. As you can see, that places the CIO in a pretty tough spot.Transition: Well before anyone despairs, there is hope. In fact, there is a massive transformation occurring.
Intro: This is the transition to the cloud era. Key Points: The center of the computing universe is actually moving from right on your own desk – to a distant datacenter in the sky. A datacenter that offers infinite scale and storage, rapid app delivery, and data access from any device, anywhere in the world… Transition:Sounds good right?Well it is good, but it means we are going to have to do some pretty serious thinking about everything we have assumed about IT over the past 20 years.
Intro:Here’s why…Key Points: Today’s systems – designed & built in the PCEra – are based on some coreassumptions: that people work in an office, using a corporate-issued PC and primarily attached to a wired network. The services that IT delivers are largely designed as premise-based, built in a monolithic way and offered in suites of apps … for various roles, locations and even devices. Over time, these assumptions have forced IT to over-invest in exceptions. If you’re mobile, you’re an exception. If you want to use a personal device, you’re an exception. Wireless, cloudservices, micro-apps through an appstore? All exceptions.At Citrix, we believe the exceptions of the PC Era are the new assumptions of the Cloud Era. Where everyone is assumed to be mobile and enabled with multiple personal devices… connecting over wireless networks. Apps are delivered as cloud services – private or public – as micro-apps because simpler is better, faster and cheaper. And all IT services are self-service, delivered through enterprise app stores. If you build to this newsetofassumptions… anyone who works in an office on a companydevice, connects to a wired network to use premise-based, legacy apps, doesn’t cost one incremental dollar to the enterprise. So in the cloud era that Citrix envisions, the exceptions are free! Transition: Toreiterate …
Intro: Thefirst is mobile workstyles. Key Points:Mobile workstyles are all about making people more productive, regardless of where they are, what device they’re using or what applications and data they need to get their job done. Transition: The second solution area is just as critical…
Intro:And that’s cloud services. Key Points:Cloud services solutions are all about enabling IT transformations in the broader sense.Transition: Let’s dig a bit deeper into those concepts.
Intro: I’ll begin with mobile workstyles. Key Points:Mobile workstyles require the use of a personal cloud… that is a cloud that enables people to connect with co-workers with a rich, high-definition audio and video collaboration experience. Mobile workstyles also need data and apps that are available whenever and wherever an employee needs them – on any device. So personal clouds are emerging as a way of enabling mobile workstyles. On the other side of the equation is where IT really fits in…delivering the cloud services that are consumed within personal clouds. There is a fascinating convergence taking place there – a convergence between private clouds, securely behind an enterprise firewall, and the wonderful new world of the public clouds which offer enticing economics, massive scale, and global access, but may raise security concerns. At Citrix, we believe you can have the best of both worlds – with seamless access to cloud-based apps and data, with the robust security and control that enterprise IT and the business demands. So, we see the cloud era as three PCs – the personal cloud that enables a completely mobile workstyle, and the convergence of private and public clouds where every IT service is a cloud service.Transition:And Citrix can say this with a degree of confidence.
Intro: We have a long history in mobility as a pioneer and leader in remote access. As importantly, we have delivered on device independence – providing access to IT services from any device. This is more critical than ever because consumerization is multiplying the number of devices people use – PCs, smartphones and tablets. Key Points:MobileWorkstylesMobile workstyles allow people to work anywhere with anyone – collaborating with a high-definition experience that’s "just like being there“. And, being mobile means data should securely follow the user – enabling simple and secure access from any device. And, of course, there are apps – providing every user with self-service access to any Windows, Web, SaaS, or Mobile app from a universal access point that’s device independent.Cloud ServicesOn the cloud services side, our vision is that Public clouds become more secure & transparent.Private clouds become more flexible & economical. Our goal is to deliver on this promise without being locked into any particular virtual infrastructure or cloud service provider. Powering cloud services starts with a single point of control that unifies the provisioning and security of Windows, web, SaaS and mobile apps through an enterprise storefront. At the back of the private cloud, a bridge to public clouds transparently enables infinite datacenter capacity. Underneath, we enable the build-out of Amazon-style clouds – from basic compute and storage, to end-user apps. And, to deliver cloud services to mobile users is an app-aware network that’s high performance, secure, and always available. This is a foundational piece for providing secure access to on-demand IT services over private or public networks to any device.Transition: This isn’t just talk, we’ve actually built tailor-made solutions, to help make this work for any organization.
Intro:Solutions for everything from BYOD to cloud convergence..Transition: Let’s take a deeper look.
Intro:Starting with our mobile workstye solutions:Key Points: Our mobile workstyles solutions include a solution for some of IT’s most challenging customers, executives. Our executive mobility solutionenables executives to work with people, data & apps from the coolest devices – anywhere. Our BYOD solutions enables IT to embrace consumerization, empower employees and simplify ITAnd finally our workshifting solution enables the business to move work, cut costs and, amazingly, delight employees in the process. Transition: So let’s go into the cloud services solutions as well.
Intro: There are four critical cloud services solutions:Key Points:Theseinclude a unified storefront that creates a single point of access & control for all apps and data—SaaS, web, mobile, and Windows. Our market leading desktop virtualization solution enables IT to transform Windows desktops and apps into Windows-as-a-Service clouds. Our enterprise cloud networking solution enables the delivery of all apps and services with high performance, security, and availability. And finally, our cloud convergence solution enables any enterprise or service provider to leverage infinite scale and flexibility across both private and public clouds. Transition: Now one of the cool things about all 7 of these solutions is that each are comprised of industry-leading products and services from both Citrix and our global network of business partners.
Intro: But you know who could? The folks at Korea Telecom. Key Points:You see, the talented team at KT had a big challenge. They wanted to reduce their carbon footprint, secure corporate information access, save some money, and oh by the way arm their whole team with brand new iPads! Citrix engaged to help craft a solution and with the help of our solutions for mobile workstyles and cloud servicesAs a result, KT has now enabled 32,000 iPad users to securely access their network from anywhere, they’ve drastically lowered their costs and even launched their own external cloud, called the uCloud that beat the competition to the market with a solution that costs 40% less than the current market leader. Incredible.Transition: OK, let’s wrap-up.
Intro:I hope this helped you learn a bit more about Citrix and our belief that IT services can be delivered with greater security and agilityTransition: Not only creating more business value..
Intro: But also making your people happier and more productive. And we know how important this is for businesses in today’s world.Wrap-up: Thanks very much for your attention.