This document discusses how IT is transforming through trends like cloud computing and big data. It summarizes that EMC can help customers navigate these changes by providing solutions like hybrid cloud infrastructure and big data analytics to help businesses transform their applications and IT infrastructure. The document also emphasizes that EMC is committed to innovation through R&D investment and acquisitions to ensure it continues to lead customers on their journey to the cloud and with big data.

1. TRANSFORM
IT+BUSINESS+YOURSELF
Brian Gallagher, President,
Enterprise Storage Division
EMC Corporation

2. Megatrends in Information Technology
 Cloud & Big Data
 Top of mind with CIOs
 Change is not easy
 EMC can help
 Learn more
 Benefits  business & career

3. Waves Of Change
Cloud
Networked/ Computing
PC/ Distributed
Microprocessor Computing
Minicomputer
Mainframe

4. EMC’s Mission
To Lead Customers And Partners
On Their Journey To
Hybrid Cloud Computing

5. Which Cloud Model Will Win ?
Private Cloud Public Cloud

6. Private Or Public? The Answer Is “Both”
“Will You Pursue A Private Cloud Companies Using Public Cloud
Strategy By 2014?” Services in 2011
5%
17% No 23%
No
Maybe
78% 77%
Yes Yes
Source: Gartner, "Top Five Trends for Private Cloud Computing” Source: IDC Fall 2011 CloudTrack survey of 603 companies
February, 2012 of various sizes in North America, June 2011

7. YOUR
DATA
CENTER DISSOLVE
DISTANCE YOUR
SERVICE
PROVIDER

8. Cloud
Technologies

9. Each Layer In IT Will Be Transformed
Infrastructure
Transformation Hybrid Cloud
Private Public

10. Three Paths To Cloud Infrastructure
EMC Products Partner VSPEX VCE VBLOCK
Best Of Breed Proven Converged
Infrastructure Components Infrastructure Infrastructure

11. Each Layer In IT Will Be Transformed
Application
Transformation
Infrastructure
Transformation Hybrid Cloud
Private Public

12. Transform Your Application Workloads
Economic Evaluation Trust Assessment Functional Assessment
All Public Cloud
Workloads
Workloads Workloads
Can Be Moved
To Public Cloud
Because They Private Cloud
Workloads
Meet Trust Workloads For
Cheaper On Functionality
Private/ Requirements
Reasons
Public Cloud
Private Cloud
Workloads For
Trust Reasons
Legacy Workloads
For Cost Reasons

13. Each Layer In IT Will Be Transformed
SECURITY
End User Provisioning
AUTOMATION
Transformation
Application
Transformation
Infrastructure
Transformation Hybrid Cloud
Private Public

14. Automate To Innovate
Cloud Maximizes Efficiency, Enabling Investment In Agility
Agility
New Business Applications
Efficiency
Hybrid Cloud Automated Infrastructure
Private Public

15. Production Private Cloud In 3 Months.
60X Reduction In Service Provisioning Time.
Accelerated Deployment Of Mobile Payment Apps.

16. EMC IT Transformation
$112M CAPEX Savings
$178M $66M OPEX Savings
46% Reduction in Power Consumption
95% Virtualized Mission Critical Apps
100M Pounds of CO2 Reduced

17. Accelerating IT Transformation
EMC Cloud Services
People Process Technology
Cross-Domain Skills Service Mgmt Framework End User Computing Layer
New Roles For IT Personnel Chargeback Models Application Layer
Automation, Self-service Infrastructure Layer

18. CLOUD AND
BIG DATA
CUSTOMER

19. TRUST
TRANSFORMS
CLOUD

20. Old World: Static Security
Static Attacks
Generic, Systems-Based
Static Infrastructure
Physical, IT Controlled
Static (Bolt-On) Defenses
Signature-Based, At Perimeter

21. New World: Dynamic Security
Hybrid Public Dynamic Attacks
Cloud Clouds Targeted, Human-Based
Dynamic Infrastructure
Virtual, User-Centric
Dynamic (Built-In) Defenses
Analytics & Risk-Based

22. Ensuring Trust
EMC Security And Availability Services
Active Advanced Assured
Governance Security Availability
Information Governance Trusted Cloud Business Continuity
Risk Management Prevent Fraud & Protect Managed Availability
& Governance Identities

23. SECURITY MEETS
BIG DATA

24. CLOUD IS BIG.
WHAT COULD POSSIBLY BE BIGGER ?

25. BIG DATA
TRANSFORMS
BUSINESS

26. big•data analytics / aggregation,
correlation and analysis of disparate
data sets to find insightful answers to
your business challenges

27. IN 2000 THE WORLD GENERATED
TWO EXABYTES
OF NEW INFORMATION
Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

28. IN 2000 THE WORLD GENERATED
TWO EXABYTES
OF NEW INFORMATION
EVERY DAY
Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

29. Data Sources Are Expanding
Source : 2011 IDC Digital Universe Study
© Copyright 2012 EMC Corporation. All rights reserved.

30. Massive Numbers of Massive Files
Files In The Big Data
Digital Universe Applications
500
5+ TB
Quadrillion
Source : 2011 IDC Digital Universe Study, EMC Customers
© Copyright 2012 EMC Corporation. All rights reserved.

31. Big Data - Finding the Right Needle
EMC CONFIDENTIAL—INTERNAL USE ONLY 31

32. BIG DATA Transforms Business
Every Industry Will Require Big Data Analytics
Financial Telecom Retail Energy Insurance
Government Healthcare Cyber Security Advertising Gaming

33. How Companies Are Using Big Data
Functional Areas Where Companies Are Using Big Data
Customer Insights 49%
Budgeting & Planning 39%
Operations & Supply Chain 37%
Customer Service 33%
Performance Management 30%
New Product Strategy 28%
Pricing 21%
0 10 20 30 40 50
McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.

34. BIG DATA at Work
SLOWING THE
SPREAD OF
DIABETES

35. Big Data And EMC
4 New Analytic Applications
Data Science
3
2 Unified Analytics Platform
Petabyte Scale Data Storage
1

36. Capitalizing On Big Data
EMC Big Data Services
Analytics Engines
Analytic Engines
Cloud Infrastructure
Strategy Architecture Operations
Identify The Opportunity Integrate New
Technologies Manage & Maintain

37. JANUARY 2011
EMC LAUNCHED 41 NEW PRODUCTS

38. JUNE 2012 EMC INTRODUCED
NEW PRODUCTS
FOR YOUR DATA

39. NEW DEVICES
NEW ANALYTIC NEW & EXISTING
APPLICATIONS BUSINESS APPLICATIONS
VMWARE CLOUD OS INFORMATION VMWARE CLOUD OS
INFORMATION STORAGE INFORMATION PROTECTION

40. Innovation: Organic & Inorganic Growth
CLOUD &
9-Year $26.8B Investment In Market Leading Technology 2003-2011 BIG DATA
M&A $14.5B
R&D $12.3B
2009
JOURNEY
2007 TO THE
CLOUD
INFORMATION
2005 & VIRTUAL
2003 INFORMATION INFRASTRUCTURE
AND BEFORE LIFECYCLE
ENTERPRISE MANAGEMENT
STORAGE

41. Financial Strength To Keep Innovating
Fortune 500 Rank (revenue) 139
Barron’s 500 Rank (performance) 12
Revenues $20.0B
Free Cash Flow $4.4B
R&D Investment (as % of revenues) 11%
Cash And Investments $10.8B
Market Value $58B
Note: All financial data for year 2011 except market capitalization, which is as of May 7, 2012.
R&D investment as a percentage of revenues includes capitalized R&D.

42. Our Global Presence
50,000 people Cork, Ireland
Rotterdam, Netherlands
83 countries St. Petersburg, Russia
Burlington, Ontario
Seattle, WA Brentford, UK Vienna, Austria
Pleasanton, CA Roy, UT Pau, France Seoul, S. Korea
Durham, NC Beijing, China
Apex, NC Be'er Sheva, Chengdu, China
Irvine, CA Tel Aviv,
Duluth, GA Israel Tokyo, Japan
Hopkinton, MA Israel
Global Headquarters Cairo, Egypt Shanghai, China
Palo Alto, CA
Santa Clara, CA Bedford, MA
Franklin, MA Bangalore, India
Direct Presence
Cambridge, MA
R&D Center
Singapore
Centers of Excellence
Rio de Janeiro, Brazil Sydney, Australia
Customer Support Center
Executive Briefing Center
Melbourne, Australia
Manufacturing Center
Global Solution and Engineering Center as of June 30, 2011

43. What You Can Expect From EMC
 Best Of Breed Product Family
 Organic And Acquired Innovation
 Tight Knit Partner Ecosystem
 Reputation For Quality And Service
 And, Most Importantly, A Focus On You!

44. YOUR
DATA
CENTER DISSOLVE
THANK YOU
DISTANCE YOUR
SERVICE
PROVIDER