As oportunidades para a Indústria Geradas pela Computação em Nuvem

As oportunidades para a Indústria
Geradas pela Computação em Nuvem

Cezar Taurion
Gerente de Novas Tecnologias/Technical Evangelist
ctaurion@br.ibm.com

© Copyright International Business
Machines Corporation 2011. All rights reserved.

Agenda

Nivelando nossos conhecimentos sobre Cloud Computing
Benefícios e riscos da Cloud Computing
How to?
Cezar Taurion
Lessons learned Technical Evangelist

ctaurion@br.ibm.com

IM AR © Copyright IBM Corporation 2011
2

IT must address these Business Challenges

Doing more with less
Reduce capital expenditures and operational expenses

Reducing risk
Ensure the right levels of security and resiliency
across all business data and processes

Higher quality services
Improve quality of services and deliver new services
that help the business grow and reduce costs

Breakthrough agility
Increase ability to quickly deliver new services to capitalize
on opportunities while containing costs and managing risk


Everyone is talking about the cloud...


Gartner 2010 CIO review


The significance of Cloud Computing

Cloud Computing changes IT
services delivery in the same way
that the ATM changed banking and
the internet changed commerce


Seismic Shifts: What the Industrial Revolution has to do
with the Evolution of Modern IT
Industrial Revolution – no single event, but an evolution of events and inventions over many decades
Standardized processes in product manufacturing brought about significant changes in labour
Cloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT,
but only a part of a much wider narrative
How this narrative will play out over the next decade really is anyone’s guess
There will be winners and losers

Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era

1960s 1970s 1980s 1990s 2000s 2010s+

In just the last decade, we’ve moved from static websites and slow internet modem dial-
up to $$$Bn e-commerce, pervasive mobile and “tweeting” the world! In the next
decade, we may have witnessed a dramatic transformation in the way IT is bought /
consumed, to a highly flexible, pay-as-you-go, standardised model. All bets are off !


A cloud computing primer – your 60 second guide

A new model of IT Key ingredients:
delivery and •elasticity
Start consumption… …inspired by internet •PAYG
services in the •on-demand self-service
consumer space

Analogies - electricity Evolutionary, not A “confluence of
generation revolutionary – time technologies” –
and The sharing, hosting, ASP virtualization, SOA,
Model-T Ford multi-tennancy

Variants – public, Get to Near-term adoption
private, hybrid, know overstated, long-term
community, ? the impact underestimated – Finish
G-cloud add to Cloud all bets are off !
confusion stack


Cloud Computing Definition

Cloud computing is a new consumption
and delivery model inspired by consumer
internet services and driven by client needs Usage
Tracking Web 2.0

Cloud computing has 5 key characteristics: End User Focused

1. “Always on” network access Service
Virtualization
2. On-demand self-service Automation
3. Location independent resource pooling
4. Rapid elasticity – grow & shrink easily
5. Flexible pricing models

Reduced
… to free your budget for new investments and
Virtualization Standardization Automation speed deployment of new
Self Service costs
capabilities. Increasing Increasing
quality flexibility


Cloud Service Types

Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010


A range of deployment options

Private Hybrid Public

IT capabilities are provided Internal and external IT activities /
“as a service,” over an service delivery functions are
intranet, within the enterprise methods are provided “as a
and behind the firewall integrated service,” over the
Internet

Enterprise Users
Enterprise Enterprise Enterprise
data center data center A B A B

Private cloud Managed Hosted private Member cloud Public cloud
private cloud cloud services services

Private Third-party operated Third-party owned Mix of shared and Shared resources
On client premises Client owned and operated dedicated resources Elastic scaling
Client runs/ manages Mission critical Standardization Shared facility and staff Pay as you go
Packaged applications Centralization Virtual private network Public Internet
Security (VPN) access
High compliancy
Internal network Subscription or
Internal network membership based


Cloud Computing creates value by changing the way IT is delivered
… AND consumed

Value for Consumer: Value for IT Provider:
High Quality User Changes in Changes in Improved Supply
Experience Consumption Delivery Economics
• Self Service • User provisioned • Standardized offerings
• Lower operating
• Self service model • Virtualized and automated
• Capacity, Flexibility
• Tiered, flexible pricing infrastructure management costs due to
standards and
and choice
automation
• Lower costs Cloud Services
• Offload standard
admin tasks
• Enhanced security
and reliability
=
• Improved capital
Automated and Service Access & Deployment efficiency
• Rapidly Provisioned dynamic
IT Management Service Management • Rapid, flexible
• Location independant
(mobile or Web) + services
enhancements
Compute Storage
Workload Optimized • Economy of Scale
Virtualized Systems
Network

Cloud System Capabilities
12 IM AR © Copyright IBM Corporation 2011

Cloud computing delivers IT & business benefits

Virtualized
Higher utilization
Economy of scale
benefits Doing more with less
Lower capital expense
Lower operating expense
Standardized
Easier access
Flexible pricing
Reuse and share
Higher quality services
Easier to integrate
Automated
Faster cycle times
Lower support costs
Optimized utilization Breakthrough agility
Improved compliance Reducing risk
Optimized security
End user experience

IT benefits from Cloud Computing are real

Cloud attributes From To
VIRTUALIZATION

Server/storage virtualization 10–20% 70–80%

Cloud accelerates business value across a wide
Utilization of infrastructure 10–20% variety of domains
70–80%

Self-service None
Unlimited
AUTOMATION

Automated provisioning Week - Months
Hours / Minutes

Change and release management Months
Hours / Minutes
STANDARDIZATION

Service catalog ordering Months
Days / hours
Metering/billing Fixed cost model

Granular
Payback period for new services Years

Months

Legacy Cloud-enabled
environments enterprise

14

IBM’s Experience with Conversion to Cloud Computing

Without Cloud With Cloud
100% New Development Liberated funding
for new
development,
Software Costs transformation
investment or Strategic
direct saving Change
Capacity
Power Costs

Case Study Results
Current Labor Costs Deployment (1-time) Annual savings: $3.3M (84%)
IT (Operations and
Spend Maintenance) Software Costs $3.9M to $0.6M
Power Costs
(88.8%) Hardware,
Hardware Costs labor & power
(annualized) Labor Costs savings re-duced
( - 80.7%) annual cost of
Hardware Costs Operation
( - 88.7%) by 83.8%

Note: 3-Year Depreciation Period with 10% Discount Rate


Smart Business Development and Test Cloud

Capitalizing on new efficiencies

Reduced “time to market
– Automatic provisioning reduces time and effort to
find free servers

Improved capital utilization with automatic
de-provisioning
– Allows resources to be freed between tests
– Results in higher utilization
– Reduces capital outlay and expenses to install,
support, and operate systems

16 IM AR © Copyright IBM Corporation 2011

Smart Business Private Cloud

Advanced cyber security Achieving new levels
and analytics capable of of situation awareness
protecting sensitive data Real time processing of sensors,
MOCA (Mission Oriented Cloud monitors and devices
Architecture) provides a leap ahead
in technology for Air Force network Enhanced security, policy
situational awareness and cyber management and compliance
defense within a hardened cloud management
infrastructure

LotusLive Collaboration

Reducing loan processing time
from 7 days to 24 hours

Created competitive advantage with a
10-15 day loan process (compared to
30-45 days typical of most banks)
Improved customer service with a
faster more convenient loan process
allowing customers to review and sign
documents from their home
Integrated with Silanis e-SignLive
e-signature application


Smart Business Analytics Cloud

Turning petabytes
of data into
useful insights

Petabytes of information
consolidated from >100
data warehouses

Business intelligence and
analytics providing new
insights to 200,000
employees in sales,
marketing, development
and manufacturing

IBM is making significant investments to help clients optimize the
use of Cloud

Strategy & Design
Consulting Services in support of Cloud Computing
Networking Strategy &
Services for Cloud
Optimization Services

Cloud solutions for infrastructure workloads

Development Desktop Infrastructure Storage Analytics Collaboration Business Services
and Test
Delivery options to fit your requirements:
On the IBM Cloud……………Private Cloud……….Pre-integrated appliances

Infrastructure services & technologies enabling Cloud computing
IBM Service Delivery Manager Cloud Service Provider Platform IBM Cloudburst appliance

Professional Security
Services Cloud Computing Security – Resilience - Maintenance Testing Services for Cloud


The IBM portfolio is aligned by Cloud lifecycle stage

Plan Build Deliver
Helping clients develop a Helping clients to enable their Providing secure,
Cloud strategy, assess enterprise to deliver Cloud Services reliable services for
workloads or identify pilot clients to consume
opportunities

Cloud Strategy Private Clouds Cloud Integration Cloud Services
Business strategy Development & Test Integration of Development & Test
Technology strategy Production enterprise and cloud IT Production
Business return and Leveraging your IT assets systems IBM Cloud data center
ROI analyses or ours, in your data Support for multiple assets and resources
Deployment planning center or in ours cloud providers IBM Cloud Computing
IBM Cloud Computing Prebuilt, rapidly Reference Architecture
Reference Architecture available integration IBM Security Framework
IBM Security Framework


There are six typical steps to getting started with Cloud
“IBM Cloud Assessment Workshop”

1 2 3
Understand Strategic Analyze Workloads Determine Delivery
Direction Models

High IT Provider Relationship Profile E-Mail, Software Enterprise
Provider researches,
Collaboration Development
recommends and implements
Enabler technology to enable quantum
leap in business capability

Data
Provider works with others to develop a Test and Pre-
Partner service and provide resources/skills Intensive
Production Trad
B e n e f it

necessary to support the service
Processing
Provider of a quality service at a cost equal to or IT Private Public
Utility lower than the competition

Provider of an adequate service at a cost lower Hybrid
Commodity than the competition
Database ERP
Cost
High

4 5 6
Analyze Infrastructure
Assess Risks Build Roadmaps
Gaps
Determine ROI
01. IT Host Resources Business Architecture Provide a baseline of agreement by Document business directions
and IT’s alignment with them,
Develop and implement enterprise-wide
Alignment educating all stakeholders on the business architecture initiatives

A rc h ite c tu re
across the enterprise

E n te rpris e
fundamentals of Enterprise Architecture

03. IT Storage Resources Information Systems
Architecture
Assess the existing IS Architecture for a
selected set of LOBs
Develop an overall IS enterprise architecture
framework to guide the enterprise
Develop and execute an IS Architecture
roadmap across the enterprise

04. IT Network Resources
Pilot Metadata integration with key tools and Document business glossary into metadata

M a n ag e m e nt
M a s te r D a ta
Metadata Develop metadata technical strategy
applications repository for some LOBs

02. IT Distributed Resources Establish a cross-functional Information
Define and document common semantics
Data Model Establish data entity naming standards (business glossary) across LOBs for some
Architecture (Data Administration) team
subject areas

Enterprise Extend the information integration Integrate information transformation
Exploratory Departmental Exclusive Open

Info rm a tio n
Information Define the information integration

Inte gra tio n
architecture across the with common metadata and data
Integration Transformation architecture
organization & technologies cleansing services

Scope of services Extend the Information Integration Optimize data & content Integrate data placement with the
Information Placement
Architecture for placement &
Identify required Develop roadmaps & Structure
structure optimization
placement and structure across all
LOBs & technology silos
Information Lifecycle Management
implementation
Assess current state Determine future state capabilities and initiatives

Phase 1 Phase 2 Phase 3 Phase 4
Phase 1 Phase 2 Phase 3 Phase 4


Some workloads are ready for cloud delivery.

Sensitive Analytics
Data Information
Intensive Ready
Infrastructure
Storage for Cloud
Highly
Customized Isolated Industry
Workloads Applications

Not yet Collaboration
Virtualized Mature
3rd Party SW Workloads Workplace, Desktop
May not yet & Devices
be ready Business
Complex Pre-Production
for migration Processes
Processes & Systems
Transactions Development
& Test
Batch
Regulation Infrastructure
Processing
Sensitive Compute
23

A practical approach to cloud computing

Define cloud strategy and Condition the existing
roadmap infrastructure for cloud
Assess cloud deployment models, • Virtualize and automate existing
service options and workloads systems

Plan and Plan cloud strategy and roadmap • Add service management, service
catalog
Prepare Choose initial project

Start with an isolated private cloud deployment
Choose low-risk workload such as test and development
Standardize applications and systems
Pilot and
Deploy Deploy self-service portal

Roll out cloud across the enterprise
Enable additional workloads on private cloud
Add new users
Extend and Use trusted public cloud services to supplement data center capabilities
Evolve

Recomendo:

www.ibm.com/cloud
www.ibm.com/developerworks/cloud
www.ibm.com/redbooks


Obrigado!

ctaurion@br.ibm.com
www.ibm.com/developerworks/blogs/page/ctaurion
www.computingonclouds.wordpress.com
@ctaurion
Facebook, Linkedin


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