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AW5
Agile Development Concurrent Session
11/12/2014 1:30 PM
"Why Agile Fails in Large
Enterprises—and What to Do
about It"
Presented by:
Mike Cottmeyer
LeadingAgile, LLC
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073
888-268-8770 ∙ 904-278-0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
LeadingAgile cofounder and president Mike Cottmeyer is
passionate about solving the challenges associated with agile in
larger, more complex enterprises. To that end, his company is
dedicated to providing large-scale agile transformation services to
help pragmatically, incrementally, and safely introduce agile
methods. Mike spends most of his time leading and growing
LeadingAgile, and providing strategic coaching for clients. He was
on the steering committee that created the PMI-ACP certification and
co-led the creation of the DSDM Agile Project Leader certification. A
fellow of the Lean Systems Society, Mike served on the boards of
the APLN and the Lean Software and Systems Consortium.
11/4/2014
1
WHY AGILE IS FAILING
IN LARGE ENTERPRISES
WHY AGILE IS FAILING
IN LARGE ENTERPRISES
…and what you can do about it
11/4/2014
2
mike@leadingagile.com
404-312-1471
MIKE COTTMEYER
www.leadingagile.com
twitter.com/mcottmeyer
facebook.com/leadingagile
linkedin.com/in/cottmeyer
A BRIEF HISTORICAL
PERSPECTIVE
11/4/2014
3
Hirotaka Takeuchi 
& Ikujiro Nonaka
The New New 
Product 
Development Game
DSDN Consortium
Dynamic System
Development 
Method Jeff de Luca
Feature
Driven
Robert Charette
Lean
Development
Taiichi Ohno
Toyota Production
System
Kanban
1943
1950-
1960s
1985
1990
1995
1996
1997
1998
2000
2001
USAF & NASA
Development
Kanban
Hardware Software
USAF & NASA
X‐15 hypersonic jet
Iterative 
Incremental Delivery
1990 - Sutherland &
Schwaber
Scrum Framework
1996 - Beck,
Cunningham,
Jeffries
Extreme
Programming
Alistair Cockburn
Crystal
Methodologies
THE
AGILE
MANIFEST
O
We are uncovering better ways of developing software by doing it
and helping others do it. Through this work we have come to value:
MANIFESTO VALUES
Individuals &
interactions
Processes & toolsover
Working software
Comprehensive
documentation
over
Customer collaboration Contract negotiationover
Responding to change Following a planover
That is, while there is value in the items on the
right, we value the items on the left more.
Source: www.agilemanifesto.org
11/4/2014
4
Satisfy the Welcome Deliver Collaborate
MANIFESTO PRINCIPLES
Satisfy the
Customer
Welcome
Change
Deliver
Frequently
Collaborate
Daily
Support & Trust
Motivated
Teams
Promote
Face-to-Face
Conversations
Deliver
Working
Software
Promote
Sustainable
Pace
Promote
Technical
Excellence
Maximize
Through
Simplicity
Have
Self-Organized
Teams
Reflect &
Adjust
Regularly
Source: www.agilemanifesto.org
BELIEFS ABOUT AGILE &
TRANSFORMATION
11/4/2014
5
Culture
BELIEFS…
PracticesStructure
• Focused on changing
hearts and minds
CULTURE DRIVEN
Culture
PracticesStructure
hearts and minds
• Focused on being agile
rather than doing agile
• Focused on values and
principles
PracticesStructure
11/4/2014
6
• Focused on changing
hearts and minds
CULTURE DRIVEN
Culture
PracticesStructure
hearts and minds
• Focused on being agile
rather than doing agile
• Focused on values and
principles
• Belief that delivery
systems will emergePracticesStructure systems will emerge
based on new thinking
• Focused on the things
that you do
PRACTICES DRIVEN
Practices
StructureCulture
that you do
• Focused on roles,
ceremonies, and artifacts
• Can be management
driven or technically
driven
StructureCulture
11/4/2014
7
• Focused on the things
that you do
PRACTICES DRIVEN
Practices
StructureCulture
that you do
• Focused on roles,
ceremonies, and artifacts
• Can be management
driven or technically
driven
B li f th t il iStructureCulture • Belief that agile is a
process or way to work
• Focused on forming
teams and governing the
STRUCTURE DRIVEN
Structure
CulturePractices
teams and governing the
flow of value
• Focused on aligning the
organization first
CulturePractices
11/4/2014
8
• Focused on forming
teams and governing the
STRUCTURE DRIVEN
Structure
CulturePractices
teams and governing the
flow of value
• Focused on aligning the
organization first
• Belief that culture and
practices only emerge
within a rational structuralCulturePractices within a rational structural
and planning framework
Culture
... all three are essential,
but where you start
WHERE TO START?
PracticesStructure
is also essential…
11/4/2014
9
LEADINGAGILE THEORY
OF TRANSFORMATION
Theory of Transformation
Agile transformation beginsAgile transformation begins
by defining a rational system
of delivery for the enterprise
11/4/2014
10
Theory of Transformation
Tr e agilit comes bTrue agility comes by
breaking dependencies
between teams across the
organization
Theory of Transformation
Health c lt re and solidHealthy culture and solid
practices emerge within a
rational delivery framework
11/4/2014
11
WHY AGILE WORKS
Team
11/4/2014
12
User Story
User Story
Team
User Story
User Story
User Story
User Story
User Story
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
11/4/2014
13
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
Clarity
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
Clarity Accountability
11/4/2014
14
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M blClarity Accountability
Measureable
Progress
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M blClarity Accountability
Measureable
Progress
Few if any
dependencies
11/4/2014
15
WHY AGILE WORKS
AT SCALE
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M blClarity Accountability
Measureable
Progress
11/4/2014
16
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M blGovernance Accountability
Measureable
Progress
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M bl
Structure
Measureable
Progress
Governance
11/4/2014
17
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M t i &
Structure
Metrics &
Tools
Governance
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M t i &
Structure
Metrics &
Tools
Governance
Teams have
autonomy across
the organization
11/4/2014
18
WHY AGILE FAILS
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
11/4/2014
19
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
Lack of
Clarity
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
Lack of
Clarity
Lack of
Accountability
11/4/2014
20
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k fLack of
Clarity
Lack of
Accountability
Lack of
Measureable
Progress
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k fLack of
Clarity
Lack of
Accountability
Lack of
Measureable
Progress
Often caused by
too many external
dependencies
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21
WHY AGILE FAILS
AT SCALE
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k fLack of
Clarity
Lack of
Accountability
Lack of
Measureable
Progress
11/4/2014
22
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k fLack of
Governance
Lack of
Measureable
Progress
Lack of
Accountability
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k f
Lack of
Structure
Lack of
Measureable
Progress
Lack of
Governance
11/4/2014
23
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k fLack of
Metrics &
Tools
Lack of
Governance
Lack of
Structure
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
L k fLack of
Metrics &
Tools
Lack of
Governance
Lack of
Structure
Too much
coordination
between teams
11/4/2014
24
ORGANIZATIONAL
BARRIERS TO AGILE
Team
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25
Matrixed
Organizations
Team
Matrixed
Organizations
Non-instantly
Available
Resources
Team
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26
Matrixed
Organizations
Non-instantly
Available
Resources
Limited Access
to Subject Matter
Expertise
Team
Matrixed
Organizations
Non-instantly
Available
Resources
Limited Access
to Subject Matter
Expertise
Team
Shared
Requirements
Between Teams
11/4/2014
27
Matrixed
Organizations
Non-instantly
Available
Resources
Too Much Work
In Process
Limited Access
to Subject Matter
Expertise
Team
Shared
Requirements
Between Teams
Matrixed
Organizations
Non-instantly
Available
Resources
Too Much Work
In Process
Limited Access
to Subject Matter
Expertise
Large Products
with Diverse
Technology
Team
Shared
Requirements
Between Teams
11/4/2014
28
Matrixed
Organizations
Non-instantly
Available
Resources
Too Much Work
In Process
Limited Access
to Subject Matter
Expertise
Large Products
with Diverse
Technology
Team
Shared
Requirements
Between Teams
Technical Debt &
Defects
Matrixed
Organizations
Non-instantly
Available
Resources
Too Much Work
In Process
Limited Access
to Subject Matter
Expertise
Large Products
with Diverse
Technology
Team
Low Cohesion &
Tight Coupling
Shared
Requirements
Between Teams
Technical Debt &
Defects
11/4/2014
29
Corollary One:
Sol ing for the iss es that getSolving for the issues that get
in the way of effectively
practicing agile is what should
guide your agile
transformation initiative
MAPPING YOUR AGILE
TRANSFORMATION
11/4/2014
30
Predictability
Adaptability
Emergence
Predictability
Adaptability
Convergence
11/4/2014
31
Emergence
Predictability
Adaptability
Convergence
Emergence
Predictability
Adaptability
AE
PC
Convergence
11/4/2014
32
Emergence
Predictability
Adaptability
AEPE
PC AC
Convergence
Emergence
Ad-Hoc
Predictability
Adaptability
AEPE
PC AC
Convergence
11/4/2014
33
Emergence
Ad-Hoc
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional
Emergence
Ad-Hoc
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
11/4/2014
34
Emergence
Ad-Hoc Lean Startup
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
Emergence
Ad-Hoc Lean Startup
Project
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
11/4/2014
35
Emergence
Ad-Hoc Lean Startup
Project Pilot
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
Emergence
Ad-Hoc Lean Startup
Project Pilot
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
11/4/2014
36
Emergence
Ad-Hoc Lean Startup
Adopt Pilot
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
Emergence
Ad-Hoc Lean Startup
LOB
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
11/4/2014
37
Emergence
Ad-Hoc Lean Startup
LOB
Low Trust
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
Emergence
Ad-Hoc Lean Startup
LOB
Low Trust
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
LOB
Become Predictable
11/4/2014
38
Emergence
Ad-Hoc Lean Startup
LOB
Low Trust
Predictability
Adaptability
AEPE
PC AC
Convergence
Traditional Agile
LOB
Become Predictable
Emergence
Ad-Hoc Lean Startup
LOB
Low Trust
Predictability
Adaptability
AEPE
PC AC
Convergence
Lean/Agile Agile
LOB
Become Predictable
11/4/2014
39
Emergence
Ad-Hoc Lean Startup
LOB
Low Trust
Predictability
Adaptability
AEPE
PC AC
Convergence
Lean/Agile Agile
LOB
Become Predictable
LOB
Reduce Batch Size
Emergence
Ad-Hoc Lean Startup
LOB LOB
Low Trust Fully Decouple
Predictability
Adaptability
AEPE
PC AC
Convergence
Lean/Agile Agile
LOB LOB
Become Predictable Reduce Batch Size
11/4/2014
40
Corollary Two:
Agile can mean differentAgile can mean different
things to different companies
and not all agile approaches
will work well for every
organization
INCREMENTAL AND
ITERATIVE IMPROVEMENT
11/4/2014
41
Emergence
Ad-Hoc Lean Startup
Org
Slice
Low Trust Fully Decouple
Predictability
Adaptability
AEPE
PC AC
Slice
Convergence
Lean/Agile Agile
Become Predictable Reduce Batch Size
Emergence
Ad-Hoc Lean Startup
Org
Slice
Low Trust Fully Decouple
Predictability
Adaptability
AEPE
PC AC
Slice
Convergence
Lean/Agile Agile
Become Predictable Reduce Batch Size
Phase
One
11/4/2014
42
Emergence
Ad-Hoc Lean Startup
Org
Slice
Low Trust Fully Decouple
Predictability
Adaptability
AEPE
PC AC
Slice
Convergence
Lean/Agile Agile
Become Predictable Reduce Batch Size
Phase
One
Phase
Two
Emergence
Ad-Hoc Lean Startup
Org
Slice
Low Trust Fully Decouple
Predictability
Adaptability
AEPE
PC AC
Slice
Phase
Three
Convergence
Lean/Agile Agile
Become Predictable Reduce Batch Size
Phase
One
Phase
Two
11/4/2014
43
Emergence
Ad-Hoc Lean Startup
Org
Slice
Low Trust Fully Decouple
Predictability
Adaptability
AEPE
PC AC
Slice
Phase
Three
Phase
Four
Convergence
Lean/Agile Agile
Become Predictable Reduce Batch Size
Phase
One
Phase
Two
Emergence
Ad-Hoc Lean Startup
Org
Slice
Low Trust Fully Decouple
Phase
Five
Predictability
Adaptability
AEPE
PC AC
Slice
Phase
Three
Phase
Four
Convergence
Lean/Agile Agile
Become Predictable Reduce Batch Size
Phase
One
Phase
Two
11/4/2014
44
Corollary Three:
Organi ational change can beOrganizational change can be
mapped out in such a way
that outcomes are
measureable and predictable
and economically justified
DEVELOPING YOUR
ROADMAP
11/4/2014
45
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M t i &Structure Governance
Metrics &
Tools
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M t i &Structure Governance
Metrics &
Tools
11/4/2014
46
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M t i &
Governance
Metrics &
Tools
Structure
Screen
User Story
User Story
Team
Database
Report
User Story
User Story
User Story
User Story
User Story
M t i &
Governance
Metrics &
Tools
Structure
11/4/2014
47
STRUCTURE
Services Teams – These teams
support common services across
product lines. These teams support the
needs of the product teams.
Team
11/4/2014
48
Product Teams – These teams
integrate services and write customer
facing features. This is the proto-
typical Scrum team.
Team
Services Teams – These teams
support common services across
product lines. These teams support the
needs of the product teams.
Team
Programs Teams – These teams
define requirements, set technical
direction, and provide context and
coordination.
Product Teams – These teams
integrate services and write customer
facing features. This is the proto-
typical Scrum team.
Team
Team
Services Teams – These teams
support common services across
product lines. These teams support the
needs of the product teams.
Team
11/4/2014
49
Portfolio Teams – These teams
govern the portfolio and make sure that
work is moving through the system.
Programs Teams – These teams
Team
define requirements, set technical
direction, and provide context and
coordination.
Product Teams – These teams
integrate services and write customer
facing features. This is the proto-
typical Scrum team.
Team
Team
Services Teams – These teams
support common services across
product lines. These teams support the
needs of the product teams.
Team
TeamTeamTeam
Product &
Services
Teams
Team Team Team Team
11/4/2014
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Program
Team Team Team
TeamTeamTeam
Product &
Services
Teams
Program
Teams
Team Team Team Team
Team
Program
Portfolio
Teams
Team Team Team
TeamTeamTeam
Product &
Services
Teams
Program
Teams
Team Team Team Team
11/4/2014
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GOVERNANCE
Team
Program
Portfolio
Teams
Team Team Team
TeamTeamTeam
Product &
Services
Teams
Program
Teams
Team Team Team Team
11/4/2014
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Team
Program
Portfolio
Teams
Product &
Services
Teams
Scrum
Team Team Team
TeamTeamTeam
Program
Teams
Team Team Team Team
Program
Portfolio
Teams
Kanban
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
11/4/2014
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Program
Portfolio
Teams
Kanban
Kanban
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
METRICS
11/4/2014
54
Program
Portfolio
Teams
Kanban
Kanban
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Program
Portfolio
Teams
Kanban
Kanban
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
• Backlog Size
• Velocity
• Burndown
• Escaped Defectsp
• Commit % Ratio
• Acceptance % Ratio
• Scope Change
11/4/2014
55
Program
Portfolio
Teams
Kanban
Kanban
Team
• Cycle Time
Product &
Services
Teams
Program
Teams
Scrum
Kanbany
• Features Blocked
• Rework/Defects
• Backlog Size
• Velocity
• Burndown
• Escaped Defectsp
• Commit % Rate
• Acceptance % Ratio
• Scope Change
Program
Portfolio
Teams
Kanban
Kanban
• Cycle Time
• Takt Time/Cycle Time
• Time/Cost/Scope/Value
• RIO/Capitalization
Product &
Services
Teams
Program
Teams
Scrum
Kanban
• Backlog Size
• Velocity
• Burndown
• Escaped Defects
y
• Features Blocked
• Rework/Defects
p
• Commit % Ratio
• Acceptance % Ratio
• Scope Change
11/4/2014
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Corollary Four:
Organi ational constr ctsOrganizational constructs,
governance models, metrics
and controls can be
established without violating
the principles of agile
INCREMENTAL
TRANSFORMATION
11/4/2014
57
Program
Portfolio
Teams
Kanban
Kanban
Team
Agile Pilot
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Increment One
Program
Portfolio
Teams
Kanban
Kanban
Team
Agile Pilot Agile Rollout
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Increment One Increment Two
11/4/2014
58
Program
Portfolio
Teams
Kanban
Kanban
Team
Agile Pilot Agile Rollout
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Increment One Three - N
ITERATIVE
TRANSFORMATION
11/4/2014
59
Program
Portfolio
Teams
Kanban
Kanban
Team
Agile Pilot
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Iteration One
Program
Portfolio
Teams
Kanban
Kanban
Team
Agile Pilot
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Iteration Two
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60
Program
Portfolio
Teams
Kanban
Kanban
Team
Agile Pilot
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Team Team Team Team
Iteration Three
Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team Team
TeamTeamTeam
Iteration Four
Team Team Team Team
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Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team
TeamTeamTeam
Team
Iteration Five
Team Team TeamTeam
ITERATIVE &
INCREMETNAL CHANGE
11/4/2014
62
Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team
TeamTeamTeam
Team
Iteration One
Team Team TeamTeam
Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team
TeamTeamTeam
Team
Team Team TeamTeam
Iteration Two
11/4/2014
63
Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot Agile Rollout
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team
TeamTeamTeam
Team
Iteration Three Iteration One
Team Team TeamTeam
Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot Agile Rollout
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team
TeamTeamTeam
Team
Iteration Four Iteration Two
Team Team TeamTeam
11/4/2014
64
Program
Portfolio
Teams
Kanban
Kanban
Agile Pilot Agile Rollout
Team
Product &
Services
Teams
Program
Teams
Scrum
Kanban
Team Team
TeamTeamTeam
Team
Iteration Five Iteration Three
Team Team TeamTeam
Corollary Five:
Organi ations can adopt agileOrganizations can adopt agile
safely and pragmatically by
iteratively and incrementally
introducing structure,
governance, and metrics and
maturing practices and culture
over time
11/4/2014
65
SUMMARY
Theory of Transformation
Agile transformation beginsAgile transformation begins
by defining a rational system
of delivery for the enterprise
11/4/2014
66
Theory of Transformation
Tr e agilit comes bTrue agility comes by
breaking dependencies
between teams across the
organization
Theory of Transformation
Health c lt re and solidHealthy culture and solid
practices emerge within a
rational delivery framework
11/4/2014
67
Corollary One:
Sol ing for the iss es that getSolving for the issues that get
in the way of effectively
practicing agile is what should
guide your agile
transformation initiative
Corollary Two:
Agile can mean differentAgile can mean different
things to different companies
and not all agile approaches
will work well for every
organization
11/4/2014
68
Corollary Three:
Organi ational change can beOrganizational change can be
mapped out in such a way
that outcomes are
measureable and predictable
and economically justified
Corollary Four:
Organi ational constr ctsOrganizational constructs,
governance models, metrics
and controls can be
established without violating
the principles of agile
11/4/2014
69
Corollary Five:
Organi ations can adopt agileOrganizations can adopt agile
safely and pragmatically by
iteratively and incrementally
introducing structure,
governance, and metrics and
maturing practices and culture
over time
Summary
B foc sing on the f ndamentalsBy focusing on the fundamentals
of agile delivery, while
systematically and methodically
breaking dependencies, we can
achieve true enterprise agility
11/4/2014
70
WHY AGILE IS FAILING
IN LARGE ENTERPRISES
…and what you can do about it

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