Growing up with agile - how the Spotify 'model' has evolved
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Leadership & Management
Spotify is known for its agile organization. But how did we end up with it, what are the founding principles and how has it evolved? Speech held at the Bay Area Agile Leadership Network 3/15 2016.
Spotify by
numbers
❏ Started 2006 in Sweden.
❏ Now in 58 markets.
❏ ~2000 employees. 60+ offices.
❏ 75M+ active users, 30M paying.
❏ 30M+ songs, 1.5B playlists.
- The Spotify “model” presented
- Snapshot of how we worked in 2012
- Gotten a lot of attention
- “We want to implement the Spotify
model”
- Not intended as a “model”
- Interpreted as something
static
Spotify 2012
“This is the way it looks and works
in Spotify – right now, in some
places”
Put the right people together - and trust
them.
Autonomy
The Spotify atom: The squad
“The most important
feature of the
organization is the
autonomous squad. All
other features are
designed to support that
mini-startup-like squad.”
Autonomy
Helps translate (agile) values &
principles to organizational
operations & structures
People operations (POPS)
Acquire and
retain the
best talent in
the world
Agile coaches
POPS
Help people do awesome work
across Spotify, by
- Alignment: Frameworks
helping people understand
how their work fits into the
company mission, vision &
goals
- Alleviate friction
Company operations
Drive
organizational
effectiveness
COPS
Data: Qualitative or quantitative
information that informs a
perspective. This should not be
interpretation.
Data Insights Beliefs Bets (DIBB)
Beliefs: Based on that
interpretation, which beliefs have
you formed about the problem
space you are working in?
Metric: What does success look
like?
XYZ
Insights: What is your
interpretation of the data? What
have you learned?
Bets: Based on your beliefs,
what are the bets you believe we
should make?
Tactic to reach strategy
TAP: Tactic2strategic
alignment
Tribe & Squad bets
Company bet
Functional/TPD bet
Tribe bet
Squad epic/bet
TAP
Check-in
1 w
6 w
Thank you for the
slides!Anders Ivarsson
Cliff Hazell
Henrik Kniberg
Joakim Sundén
Feedback/TODO
● “Many of the concepts were similar to Hoshin X planning. I did hear a lot of comments regarding
being to actually "see" many of the concepts such as tribes, squads in action - perhaps some
videos to help reinforce the concepts.”
● “not enough time - I think we should invite Spotify again - and have another talk focused more
around performance/compensation/bonuses/self-evaluation - that is all extremely interesting”
● “Perhaps they could come back and we could drill down a little deeper and
analyze/discuss/debate some actual scenarios.”
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