The document discusses developing a campaign to help people accept their identity and individuality. It provides background research on factors that influence identity, such as family, appearance, and culture. It also discusses how society often pressures people, especially women, to conform to certain norms. The document outlines plans to create promotional materials like posters, radio ads, and a TV commercial with the message that people should accept themselves and not feel they need to change to please others or fit in. The goal is to empower individuals to develop their identity and be creative and authentic versions of themselves.

1. Do you know the person sitting next to you?
And do they know you?
‘

2. What on Earth are you talking about?
There are over 7,000,000,000 people on Earth right now
And that is only
10,000 dots
So what makes YOU different?
Our campaign plans to help people accept how they look
What is a Normal Person?
Our idea is about identity, who you are and how people
should learn to accept and develop their identity
How does this have anything to do with Creativity?

3. https://www.youtube.com/watch?v=HMq7QkR4fGI
What is this video telling us?

4. Summary of video
The video talks about the different things that make up
someone's identity for example:
• Their parents
• Appearance
• DNA
• Where you are from
They use strong imagery and text to captivate the audience

5. Audience
Our audience is not specified to a gender
Although “74% of girls say they are under pressure to please everyone” (Girls Inc,
The Supergirl Dilemma)
The age range of our audience is 16-18, this is because we believe this is the age directly
affected by a lack of identity
But most of all our audience is those who feel they don’t have an identity specific to them
This is because people who suffer with this may not realize until a campaign like
mine is shown and available to them

6. Our message
Telling people to accept
who they are
Don’t prevent yourself from
being who you want to be
If you be who you want to be
you will be the best YOU
If you allow yourself to be Creative you
will allow yourself to express who you
truly are The use of the imagery of the
door represents personality as if
you allow creativity into your
personality you will be a yourself
If your not who you want to
be you cannot achieve what
you want
‘

7. Primary Research
What Is Your Background?
1. White Eastern European/Portuguese
2. St Vincent, Jamaica, Guyana, British
3. Ghana
4. Pakistan
What is your identity?
1. “who you are” “what you choose to wear” /”do” how to choose to view yourself
2. “Who you are, if the whole world was silent it would it would be boring”
3. “what makes you as a person”
4. “things you have interest in – “personality”
Do you feel like you need to be someone else to fit in? And Why?
1. “YES scared to be judged by others” – insecurities
2. “NO Changing how you are with someone means you have no business with them”
3. “No, because I don’t”
4. “Hell no,” “Np matter what someone will hate on you” “you need to pleasure yourself”
Do you think society defines who you are? And why?
1. “Yes people around me influence me”
2. No you define who you are by the way you act
3. Yes because you have to adapt to certain environments
4. Society has a role in moulding you
What kind of limitation do you think society puts on you?
1. Don’t allow you to wear certain things – clothes
2. Cant wear certain things because people think its different or the rules
3. No because it’s not necessary, why are you trying to be someone else
4. Sometimes you need to fulfil societies needs

8. Secondary Research 1/2
We also decided to Research
http://www.pickthebrain.com/
This website was useful because-
• It related to identity as it is teaching people how to grow themselves and be
a better person
• This website gave us some additional information that supported me when
learning about identity as it talks about these factors
-Personal Productivity
-Motivation
-Self Education
-Psychology
-Philosophy
All very important factors in gaining and developing an identity for yourself
we also looked at http://www.heartofleadership.org/statistics/
This link supported us when finding my target audience as it talks about how women's identity is challenged giving facts Like-
74%
of girls say they are under pressure to please everyone (Girls Inc, The Supergirl Dilemma)
98%
… of girls feel there is an immense pressure from external sources to look a certain way (National Report on Self Esteem)
92%
… of teen girls would like to change something about the way they look, with body weight ranking the highest. (Dove campaign)
90%
… of eating disorders are found in girls (National Association for Self Esteem)
1 in 4 girls
today fall into a clinical diagnosis – depression, eating disorders, cutting, and other mental/emotional disorders. On top of these, many more report being constantly anxious, sleep deprived, and under significant pressure. (The Triple Bind, Steven Hinshaw)
By age thirteen,
53%
of American girls age 13 are “unhappy with their bodies.”

9. Secondary Research 2/2
https://www.gbgplc.com/uk/why-gbg/what-is-identity/
The research that we have done will benefit me in creating my campaign
about identity. It shows us the different things that make up someone's
identity for example DNA, personality ,passports, family etc. This has taught
us that there are several things that make up someone's identity and it isn't
just one particular thing. It also teaches us that society tries to make us
behave how they want us to even if we do not want to act that way. For
example social norms, this is what people think is acceptable but do we have
act in these ways just to please the people around us and not ourselves. The
research has shown me that we need to promote being yourself instead of
following what society is telling us to do because then we will become
mindless zombies that follow everything that we are told even if we do not want
to follow it.
Summary of research
https://www.identityrpg.com/info/
We also looked at -
This game is an open world free of restrictions with a
destiny determined by the players
How does this game link to identity?
• the game shows that you can create your own destiny
• In the real world people define who you are and put
limitations on you
• In the game you can be who you want to be.
• You can take any job that you want and create the life
you want
• The deeper message to this game tells us that we
can be whoever we want to be
• Games like this help us be who we are but we
shouldn’t use games like this too much we should try
and live out are dreams and aspirations in real life.

10. Mock up
Shane
Eugene
Sarah

11. Ideas for 30 second Radio advert
Our radio advert needs to be very impactful as the person
listening has to remember the advert so that it is successful
Need to include my impact statement, and this is what
we plan the audience to remember
We want to have contact information details on the end of
my radio advert to plug a website or a ph0n3 numb3r where
people can get more information on the project
Needs to sound fluent and clear so that the audience get the
message we want to put across and do not pass it over

12. Ideas for 30 second TV advert
Needs very strong imagery that will capture the viewers attention and
make the advert interesting and exiting
High quality recording with a professional attitude while recording to
give my advert the best outcome
Dramatic shots that represent identity while relating to my message
so that the advert will stay on topic
Similar to the radio advert at the end of the advert we would like
contact information so that the audience are able find out more
about the campaign
Our primary idea is to show a person with different clothing in an
attempt to find who he/she truly is

13. Time plan
Creating a Poster: 1 Weeks
Creating a radio advert: 1-2 Weeks
Creating a TV Advert: 2 Weeks
Other writing: Undetermined
Final Reflection: 1 week

14. Are you what you want to be?