SlideShare a Scribd company logo
Using Social Media to Create
       Shared Insights
 A Case Study in Leadership & Social
  Media from MACPA’s 2011 Beach
   Retreat in Ocean City, Maryland

            July 7, 2011
Follow the links
   How social media can be used for leadership &
                     learning
• Live session at MACPA Beach Retreat
• Video interview w/ Emmanuel Gobillot, author of Leadershift
  http://youtu.be/3nUhFut5CjM
• Post preso on www.slideshare.net http://dld.bz/afX8M
• Blog post about Beach Retreat session on www.cpasuccess.com
  http://dld.bz/afX2K
• Blog sends out tweet http://dld.bz/agc52 mentions example from
  class twitter handles
• Tom Peters responds http://dld.bz/agc5U
• Emmanuel Gobillot responds on Twitter http://dld.bz/agc6v
• And on www.bizlearningblog.com w/ comment http://dld.bz/agc6C
• And involved Joe Boutte http://dld.bz/agc6Q
• And featured by Dr. Steve Hornik (UCF – Accounting)
  http://dld.bz/agc8f
Blogs start the conversation




www.cpasuccess.com

                     www.bizlearningblog.com
http://dld.bz/agc8f




 Featured
 our blog
   post
It all adds up…
      Twitter     Followers (reach)
      @tomhood     3,299
      @tom_peters 39,543
      @egobillot   1,748
      @joeboutte      550
      @shornik        460
+ 84 views on Slideshare (in 2 days)
+ 156 views on Youtube
+ ??? Views on blog
+ Facebook sharing & Linkedin shariing
MACPA’s Social Media Map
57,548 views


                                        1,047 connections

                                          450 connections
80,568 views
                                       3,299 followers
         450 members

                                              Top Accounting
                                          Blogs – 2009, 2010, 2011
        Top 50 Business Blogs - 2011                                 34
Connect to MACPA
• Facebook
http://www.facbook.com/macpa

• Linked-In
http://www.linkedin.com/groups?gid=153466&trk=hb_side_g

• Slideshare
http://www.slideshare.net/thoodcpa

• Youtube
http://www.youtube.com/macpapro

• Twitter
http://www.twitter.com/macpa
http://www.twitter.com/billsheridan
http://www.twitter.com/tomhood
Social Media Tools Used
• Blogs www.cpasuccess.com &
  www.bizlearningblog.com
• Youtube www.youtube.com
• Slideshare www.slideshare.net
• Twitter www.twitter.com
• Facebook www.facebook.com
• LinkedIn www.facebook.com
Tom Hood, CPA.CITP
               CEO
  Maryland Association of CPAs
   Business Learning Institute
         (443) 632-2301
     E-mail tom@macpa.org
  Web http://www.macpa.org
Blog http://www.cpasuccess.com
http://www,bizlearningblog.com
=


                           Leadership resources:
      Leadership Academy www.bizlearning.net/live/i2aleadership
      Strategic Planning www.bizlearning.net/i2astrategicplanning
Follow me on:
 Twitter: http://www.Twitter.com/tomhood
 LinkedIn: http://www.linkedin.com/in/tomhood
 Facebook: http://www.facebook.com/thoodcpa
Plaxo: http://tomhood.myplaxo.com
Slideshare: http://www.slideshare.net/thoodcpa
Youtube: http://www.youtube.com/thoodcpa
Second Life avatar name: Rocky Maddaloni
Check our Customized Training Catalog out:
                         http://www.bizlearning.net

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Social Media & Leadership for CPAs - a Case Study

  • 1. Using Social Media to Create Shared Insights A Case Study in Leadership & Social Media from MACPA’s 2011 Beach Retreat in Ocean City, Maryland July 7, 2011
  • 2. Follow the links How social media can be used for leadership & learning • Live session at MACPA Beach Retreat • Video interview w/ Emmanuel Gobillot, author of Leadershift http://youtu.be/3nUhFut5CjM • Post preso on www.slideshare.net http://dld.bz/afX8M • Blog post about Beach Retreat session on www.cpasuccess.com http://dld.bz/afX2K • Blog sends out tweet http://dld.bz/agc52 mentions example from class twitter handles • Tom Peters responds http://dld.bz/agc5U • Emmanuel Gobillot responds on Twitter http://dld.bz/agc6v • And on www.bizlearningblog.com w/ comment http://dld.bz/agc6C • And involved Joe Boutte http://dld.bz/agc6Q • And featured by Dr. Steve Hornik (UCF – Accounting) http://dld.bz/agc8f
  • 3. Blogs start the conversation www.cpasuccess.com www.bizlearningblog.com
  • 4.
  • 6. It all adds up… Twitter Followers (reach) @tomhood 3,299 @tom_peters 39,543 @egobillot 1,748 @joeboutte 550 @shornik 460 + 84 views on Slideshare (in 2 days) + 156 views on Youtube + ??? Views on blog + Facebook sharing & Linkedin shariing
  • 7. MACPA’s Social Media Map 57,548 views 1,047 connections 450 connections 80,568 views 3,299 followers 450 members Top Accounting Blogs – 2009, 2010, 2011 Top 50 Business Blogs - 2011 34
  • 8. Connect to MACPA • Facebook http://www.facbook.com/macpa • Linked-In http://www.linkedin.com/groups?gid=153466&trk=hb_side_g • Slideshare http://www.slideshare.net/thoodcpa • Youtube http://www.youtube.com/macpapro • Twitter http://www.twitter.com/macpa http://www.twitter.com/billsheridan http://www.twitter.com/tomhood
  • 9. Social Media Tools Used • Blogs www.cpasuccess.com & www.bizlearningblog.com • Youtube www.youtube.com • Slideshare www.slideshare.net • Twitter www.twitter.com • Facebook www.facebook.com • LinkedIn www.facebook.com
  • 10. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com http://www,bizlearningblog.com
  • 11. = Leadership resources: Leadership Academy www.bizlearning.net/live/i2aleadership Strategic Planning www.bizlearning.net/i2astrategicplanning Follow me on:  Twitter: http://www.Twitter.com/tomhood  LinkedIn: http://www.linkedin.com/in/tomhood  Facebook: http://www.facebook.com/thoodcpa Plaxo: http://tomhood.myplaxo.com Slideshare: http://www.slideshare.net/thoodcpa Youtube: http://www.youtube.com/thoodcpa Second Life avatar name: Rocky Maddaloni Check our Customized Training Catalog out: http://www.bizlearning.net