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[okamura@looops.net]
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FAX:03-6438-0920](https://image.slidesharecdn.com/facebook-101013233124-phpapp01/85/Facebook-1-320.jpg)
Facebookのススメ
1. The document discusses Facebook and strategies for marketing on the social media platform. 2. It provides tips for on-page and off-page promotion through Facebook pages, ads, plugins, and more. 3. Key performance indicators for Facebook marketing include click-through rate, conversion rate, and revenue per fan.
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More from 株式会社ループス・コミュニケーションズ Looops Communications,Japan
Facebookのススメ
- 1. Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
- 2. • • Social Media • Facebook • 1. 2. 3. 4. 5. 6.
- 4. PC 400 300 200 100 0 10 30 10 30 40 60 40 60
- 5. 2 6,000,000 300 ※1 10 19
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- 11. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
- 12. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
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- 17. Twitter 10 100 Mixi 20 UU/M Facebook 30 10
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- 21. SNS • • • Mixi • GREE • ※ mixi
- 22. • Facebook • • • Facebook
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- 26. • ROI 6% • 84 • 68 26% • 68 • 57 • 68% 43 King Fish Media
- 27. • → • → • → • → • → • →
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- 29. SNS FacebookCEO : Mark Zuckerberg
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- 45. ficial Of • • Facebook • • Facebook
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- 47. • • • • FB • HootSuit •
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- 49. On-Page Promotion V.S. Off-Page Promotion
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- 51. ON OFF
- 52. On-Page Promotion V.S. Off-Page Promotion ON OFF
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- 56. Sosial Search Optimization • Google Bing • • • (Static FBML) •
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- 60. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
- 61. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
- 62. • • • SEM SMM • 2 (WOMMA)
- 63. Tips • • CTR 1 • Facebook • Facebook •
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- 67. • • Twitter TV Youtube • •
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- 70. • • Facebook • • •
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- 81. • : Facebook (Facebook ) • :
- 82. • : ( ) Facebook • :
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- 84. Wildfire • • • • • • •
- 85. Wildfire Twitter!!
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- 88. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos