Social Media UPEI
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Presentation to UPEI business students on social media for professional development and personal branding. February 15th, 2012
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Social Media UPEI
- 1. Social Media for Professional Development Content • nichetwitter new markets • • • social media • keywords YouTube • facebook • Web 2.0• business export •blogging• • From flickr.com: by cristinacosta UPEI: FEBRUARY 15th, 2012 By: Maureen Kerr, Kerr Consulting
- 2. Who Uses Social Media?
- 3. How Do I Know?
- 6. How We Consume Media Has Changed 1970’s: tv, radio, newspaper, magazin es, record player 1980’s: VCR, Walkman, PC, video games, Satellite TV Present Day: Internet, Smart phones, Blogs, text messaging. iPhones, tablets
- 7. Jump On!
- 8. The Social Media Space
- 9. Adoption of Social Media Crossing the Chasm by Geoffrey A. Moore
- 10. Definition of Social Media Wikipedia: Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
- 11. Lingo • Blogs • Micro-blogging • Content • Transparency • Tags/Keywords • Photo-sharing
- 12. Nuances of Social Media
- 14. Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING
- 15. Why It’s Perfect for Business • It's FREE • Reach new audiences • Provides new ways of reaching existing audiences • Great way to build relationships • And bring people down the funnel • Drive traffic to your website
- 16. How to Use Social Media to Promote Yourself • Define your Strategy • Market Research • Build your Brand • Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!) • Start conversations, it’s about dialogue • Post pictures, videos and podcasts
- 17. Listen
- 18. Build an Online Brand • Start with: – Facebook – LinkedIn – Twitter – Flickr – YouTube
- 19. The History of the Long Tail • Popularized by Chris Anderson in a 2004 “Wired” magazine article that has led to a series of books • Long Tail Theory: “Long tail products that are in low demand (low sales volume) collectively make up a market share that exceeds the bestsellers.”
- 20. Facebook Not just for fun: -Group -Business/Fan page -Advertising -Targeted, qualified, demographics -Pay-per-click
- 21. LinkedIn
- 22. Become a Blogger
- 23. Twitter.com
- 24. Search Engine Optimization (SEO)
- 25. Keyword Research https://adwords.google.com/select/KeywordToolExternal Google ALERTS
- 26. A Bit of a Science… USE YOUR KEYWORDS EVERYWHERE: • Domain name • Titles of pages • Alt tags on pictures • Categories on blog on your website • Meta tags • Links of keywords • Twitter posts • Press releases • Tagging pictures • Articles • Throughout your • Tagging blog posts website copy/text
- 27. Public Relations (PR) • Article Marketing; • Press Releases; • Promote and market yourself, but subtly; • Provide keywords, links back to your site; • Provide something of value; • Put a spin to it; • Research industry publications online and off.
- 28. PR Sites • www.inewswire.com, • www.prlog.org, • www.przoom.com, • www.openpr.com, • www.pr-usa.net, • www.seenation.com
- 29. The Basic Rules • Listen • Engage • Measure Have fun!!!
- 30. Take home question: What Is Your Niche?
Editor's Notes
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