The document outlines essential rules for effective content marketing, emphasizing the importance of collecting high-quality content and engaging with an audience authentically. It advises on creating consumable, organized content with attention to headlines and readability through sub-headlines and bullet points. The emphasis is on being conversational and human in content creation.

1. #utcdigmktg
CONTENT MARKETING
Simple Rules of Content Collection, Curation, Cultivation, Creation
Sunday, February 24, 13

2. “ We live in a day
and age when the
content that is
created is now all
indexable,
shareable and
findable forever.
-Mitch Joel
Sunday, February 24, 13

3. COLLECT
only the best
CONTENT
#1
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4. LOVE YOUR FOLLOWING
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5. CREATE
CONSUMABLE
CONTENT
WRITING
CONSUMABLE
CONTENT
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6. CONVERSATIONAL
be human.
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7. CONVERSATIONAL
be conversational.
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8. CONVERSATIONAL
be funny.
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9. FORGET
THE
“PARAGRAPH RULES.”
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10. REFINE
THE
THESIS
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11. GREAT HEADLINES.
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12. USE SUB-HEADLINES.
Organize the content and make the content
easier to read.
If your content must be longer than a few paragraphs, use sub-headlines as trailheads in your piece. It’s
easy for the reader to scan your content and use these “trailheads” to find relevant content instead of
clicking away.
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13. ➡These
➡Bullets
➡Don’t
➡Hurt
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14. Sunday, February 24, 13

15. CUT &
Sunday, February 24, 13
REPEAT

16. LAUNCH INTO
THE STREAM.
Sunday, February 24, 13