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Facebook Inside Out
This document discusses the history and evolution of Facebook from its origins as a Harvard-only social network to today's global platform. It traces Facebook's growth in users from 2004 to 2010 and outlines key features including profiles, ads, groups, and pages. The document also provides advice on using apps, customizing pages, and measuring engagement to help marketers make the most of Facebook.
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Facebook Inside Out
- 1. INSIDE UT i tijs.vrolix@proximity.bbdo.be or @tijs and ... facebook.com/tijsvrolix
- 2. I AM TIJSVROLIX STRATEGIC PLANNER AT PROXIMITY BBDO
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- 6. ON 29 DECEMBER2006 i logged in to facebook for the first time ever using someone else’s credentials
- 7. By Poj onFlickr A BRIEF HISTORY OF FACEBOOK
- 8. STARTED IN JANUARY2004 by harvard student mark zuckerberg called thefacebook.com back then ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES
- 10. 500 375 250 125 0 12/2004 12/2006 10/2007 01/2009 04/2009 09/2009 02/2010 active users (millions), source wikipedia
- 12. By TweetWall Proon Flickr BY THE WAY WHERE’S MARC?
- 13. By TweetWall Proon Flickr BY THE WAY THERE’S MARC
- 14. By Poj onFlickr FAST FORWARD TO TODAY
- 15. 3 450 300 BELGIANSON FACEBOOK
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- 17. 60 LIVE IN TURNHOUT, BELGIUM between the ages of 18 and 24
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- 19. Survey Lexicon Open Graph Poll Groups Games Mobile Like Community Page Sponsored Traffic Pages API Connect Ads Targeted Platform Profiles Share Fan Social Plugins Beacon Application Viral Developer Banner Word of mouth Graph API
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- 23. FACEBOOK GROUPS PAGES
- 24. FACEBOOK GROUPS c ommu n i t y PAGES
- 25. FACEBOOK GROUPS c ommu n i t y PAGES CONFUSION
- 26. By peter_hasselbom onFlickr WHAT IS THE DIFFERENCE?
- 27. PAGES GROUPS • “.. may only be created by • “.. can be created by any user an official representative of and about any topic” that entity” • more privacy controls • indexed by search engines • member management • no size limitations • size limitations (email blasts, ...) • not connected to profiles • always connected to one/ • support applications more profile(s) • support vanity urls • ... • statistics • ...
- 28. COMMUNITY PAGES? “Community Pagesare a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.” • Facebook’s answer to unofficial pages • think of them as Facebook wikis
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- 30. By peter_hasselbom onFlickr NOW HOW DO WE STAND OUT?
- 31. APART FROM REGULARAND INTERESTING CONTENT you’ve got to make sure it looks good and offers something people want to come back for
- 32. MUST HAVE APPS FORYOUR PAGE RSS • load external content • Facebook Notes app allows you to import • some thirdparty apps allow more branding/formatting
- 33. MUST HAVE APPS FORYOUR PAGE TWITTER
- 34. MUST HAVE APPS FORYOUR PAGE HTML/FBML • add branding to your pages • Facebook’s “Static FBML” app or “Extend Info” app for extra blocks and tabs
- 35. MUST HAVE APPS FORYOUR PAGE FLASH • add ... Flash • “Flash Player” app, again by Facebook
- 36. MUST HAVE APPS FORYOUR PAGE YOUR OWN • by far the most unique • not too hard
- 37. By peter_hasselbom onFlickr AGAIN STAND OUT!
- 43. By The Suss-Man(Mike) on Flickr WWF (WORLD WIDE FACEBOOK) IS THE NEW WWW
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- 46. By Darren Hesteron Flickr MEASURE AND OPTIMIZE
- 47. PAGES INSIGHTS • measuring interactions(wall posts, likes, comments, ...) • A/S/L split • post quality: engagement quality benchmark FOCUS ON QUALITY RATHER THAN QUANTITY
- 48. By musiquegirl onFlickr THINGS TO LOOK OUT FOR
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- 50. MOBILE not just forgeeks
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- 53. By wild1don onFlickr FACEBOOK TO ENTER LOCATION
- 54. FACEBOOK TODAY ISAN IMPRESSIVE MARKETING TOOL yet don’t forget about the others
- 55. INSIDE UT i tijs.vrolix@proximity.bbdo.be or @tijs download from slideshare.net/tijs