The document discusses developing a creative culture in an organization. It suggests that creativity will be an important leadership quality for CEOs in the coming years. To foster creativity, organizations should focus on culture rather than technology. The document advocates sparking "knowledge accidents" by opening communication, discussing work in a social context, and listening to employees' ideas. This can help leverage the insights of employees who have useful "hunches".
Where ideas come from - IBM Smarter Business 2011IBM Sverige
Â
Presentation frÄn IBM Smarter Business 2011. SpÄr: UnderlÀtta för bÀttre samarbete.
A recent CEO study found "creativity" was the most important leadership quality needed in the next 5 years. But are our companies prepared to address this "creativity crisis"? We'll look at ways social solutions are helping organizations develop and embrace a creative culture that results in tangible business benefits.
Talare: Louis Richardson - Social Business Evangelist â IBM.
Mer information och video pÄ www.smarterbusiness.se
The 10 Mistakes I've made...so you don't have toTara Hunt
Â
This document outlines 10 mistakes the author has made while starting and running her company Buyosphere. They include: 1) Focusing too much on the final product vision rather than building the minimum viable product, 2) Focusing on the wrong metrics and priorities, 3) Not establishing company culture from the beginning, 4) Not quitting her day job soon enough, 5) Getting too caught up in hype and press coverage rather than product-market fit, 6) Underestimating the time needed to raise money, 7) Listening too much to tech press, 8) Focusing too much on competition rather than their own goals, 9) Not learning enough from competitors' successes and failures, and 10) Not communicating enough with
Professionally Social - Marketing Camp SF 2013Rachael King
Â
The document provides tips for using social media platforms like LinkedIn, Twitter, and blogs to market yourself professionally and find your dream job. Some key points include:
1) Developing your personal brand through consistency and maintaining professionalism on all platforms.
2) Networking is the most important part of job hunting - connect with people at target companies through online and in-person meetings.
3) Optimize your LinkedIn profile by including relevant keywords, getting recommendations, and promoting your profile on other sites and business cards.
4) Be interesting on Twitter by adding value to your posts with insights, opinions, media, and attending events to build your professional network and opportunities.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
The document discusses trends in the future workplace and their implications for human resources (HR) and talent management. Some of the key trends discussed include shifting demographics, an emphasis on skills like collaboration and social learning, the importance of corporate social responsibility and employer brand, and changing expectations around work-life balance. The document also provides predictions for what the workplace may look like in 2020 and initiatives HR can take to help organizations adapt, such as emphasizing learning agility, diversity, and an inclusive culture.
Online Communities: what works, and what doesn't.Bart De Waele
Â
The document discusses best practices for creating and maintaining online communities. It defines a community as a virtual place where people with similar characteristics regularly interact. Some key points discussed include determining goals for the community upfront, focusing on usability and user experience when building the platform, welcoming and engaging new members during launch, and maintaining participation over time by encouraging users to progress from passive viewers to active contributors. The overall message is that online communities are built from and centered around real people, so they should be treated as such through open conversation.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
Where ideas come from - IBM Smarter Business 2011IBM Sverige
Â
Presentation frÄn IBM Smarter Business 2011. SpÄr: UnderlÀtta för bÀttre samarbete.
A recent CEO study found "creativity" was the most important leadership quality needed in the next 5 years. But are our companies prepared to address this "creativity crisis"? We'll look at ways social solutions are helping organizations develop and embrace a creative culture that results in tangible business benefits.
Talare: Louis Richardson - Social Business Evangelist â IBM.
Mer information och video pÄ www.smarterbusiness.se
The 10 Mistakes I've made...so you don't have toTara Hunt
Â
This document outlines 10 mistakes the author has made while starting and running her company Buyosphere. They include: 1) Focusing too much on the final product vision rather than building the minimum viable product, 2) Focusing on the wrong metrics and priorities, 3) Not establishing company culture from the beginning, 4) Not quitting her day job soon enough, 5) Getting too caught up in hype and press coverage rather than product-market fit, 6) Underestimating the time needed to raise money, 7) Listening too much to tech press, 8) Focusing too much on competition rather than their own goals, 9) Not learning enough from competitors' successes and failures, and 10) Not communicating enough with
Professionally Social - Marketing Camp SF 2013Rachael King
Â
The document provides tips for using social media platforms like LinkedIn, Twitter, and blogs to market yourself professionally and find your dream job. Some key points include:
1) Developing your personal brand through consistency and maintaining professionalism on all platforms.
2) Networking is the most important part of job hunting - connect with people at target companies through online and in-person meetings.
3) Optimize your LinkedIn profile by including relevant keywords, getting recommendations, and promoting your profile on other sites and business cards.
4) Be interesting on Twitter by adding value to your posts with insights, opinions, media, and attending events to build your professional network and opportunities.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
The document discusses trends in the future workplace and their implications for human resources (HR) and talent management. Some of the key trends discussed include shifting demographics, an emphasis on skills like collaboration and social learning, the importance of corporate social responsibility and employer brand, and changing expectations around work-life balance. The document also provides predictions for what the workplace may look like in 2020 and initiatives HR can take to help organizations adapt, such as emphasizing learning agility, diversity, and an inclusive culture.
Online Communities: what works, and what doesn't.Bart De Waele
Â
The document discusses best practices for creating and maintaining online communities. It defines a community as a virtual place where people with similar characteristics regularly interact. Some key points discussed include determining goals for the community upfront, focusing on usability and user experience when building the platform, welcoming and engaging new members during launch, and maintaining participation over time by encouraging users to progress from passive viewers to active contributors. The overall message is that online communities are built from and centered around real people, so they should be treated as such through open conversation.
This document discusses using LinkedIn for lead generation. It provides tips for setting up an effective LinkedIn profile including completing your profile, adding a photo, building connections, customizing invitations, updating your status, using applications, participating in answers, joining groups, creating a group, using recommendations, following companies, and screening prospects. It emphasizes adding value, building relationships, and engaging with your network rather than directly selling. It also provides advice for businesses to coordinate LinkedIn marketing strategy with their overall plans.
1) The document provides advice on networking for scientists, highlighting the importance of using online and in-person methods to build professional connections.
2) Specific online tools recommended include LinkedIn, Twitter, blogs, and RSS feeds to find people and information in one's field.
3) Effective networking involves engaging with others, providing useful information, joining relevant groups, attending events, and utilizing different features of LinkedIn and other platforms.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
A Presentation About Community, By The CommunityNeil Perkin
Â
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
The document discusses using social media for professional purposes. It provides tips on using Facebook, Twitter, and LinkedIn to interact with customers, stand out professionally, and build personal brands. Specific guidance includes creating consistent, high-quality content across platforms; focusing on demonstrating expertise and value to others; and developing relationships through active participation in online conversations.
Cindy Frewen, architect/blogger and Shelly Kramer, PR/blogger presented benefits of social media for architects and architectural firms. Marketing, recruiting, advocacy, and thought leadership were covered, including the use of various platform, strategies, example corporate strategies, and analytics.
How to Find, Connect and Engage Top Talent with Social MediaAbby Euler-Mehlin
Â
This document discusses using social media to find, connect with, and engage top talent. It provides recommendations for establishing a presence and engaging candidates on Facebook and LinkedIn, including creating pages, engaging with users, using search and ads to build awareness and pipelines. It also covers trends in mobile use and how mobile can help recruiting through optimized sites, apps, job boards, and tools like texting and QR codes.
16 Unique & Innovative Ways to Market your BusinessNicoleElmore.com
Â
This presentation was created by volunteers who will be volunteering at an orphanage in Moshi, Tanzania. It provides information about their fundraising efforts and sponsorship opportunities to support the orphanage, which is home to 64 orphans and needs help. Sponsorship levels ranging from $10 donations up to $3,000 magazine sponsorships are described. The presentation concludes by providing facts about Tanzania and contact information for those interested in learning more or donating.
A tribute to Seth Godin's new book Linchpin. There comes a time when marketers can continue to be cube dwellers or become indispensable to brands and companies. It's time for all of us to make that decisions and become Linchpins.
Employee Communities: Community Centric ChangeJoyce Hostyn
Â
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
The document discusses SharePoint and its uses in organizations. It notes that SharePoint allows organizations to reduce costs while gaining rapid software delivery capabilities. It can be used for storing documents, collaborating on projects, publishing department information, and managing common processes. SharePoint comes in two versions - one hosted on a company's servers and one hosted through Microsoft Office 365. From a user perspective, there is little difference between the versions. Features in Delve and Yammer provide more flexibility for dashboards, management, and statistics. Users can also leverage collaboration in Skype for Business and federation with external users through integration.
Interaction design involves understanding how users interact with technology over time within a specific context. Early designs focused on "operating the machine" but the field has evolved to focus more on how people perform tasks and experience technology as part of their daily lives. Effective interaction design considers contextual factors, user activities, and aims to make experiences useful, usable and pleasurable.
planning, creativity & planning for creative campaignsHeidi Hackemer
Â
This document provides advice and reflections from a planner on creativity, planning, and culture. Some key points:
1) Divergent thinking from outside perspectives fuels exceptional creativity, but planners can lose this through institutionalization. Taking time for exploration and space for ideas to incubate is important.
2) Living a "dot life" of varied experiences, rather than a linear career path, allows for more creativity. Planners should question if they are bringing divergent perspectives to problems.
3) When setting processes and tones for projects, planners should respect the space others need for creation and focus on building ideas through positive, iterative discussions rather than "winning" sessions.
This document introduces influential bloggers in Columbus, Ohio and provides tips for building blog readership and effectively engaging bloggers. It identifies three top Columbus bloggers - Walker Evans of ColumbusUnderground.com, Alaina Sheer of MsSingleMama.com, and Leigh Householder of Advergirl.com. The document then offers seven strategies for building blog readership, such as defining your audience, prioritizing memorable content, and making subscription and sharing easy for readers. It also provides best practices and examples for appropriately engaging bloggers to leverage their influence, including getting to know them, offering exclusives, and creating relevance between a brand and a blogger's content area.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
Â
While content as âkingâ may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interestâgreat writing is vital. Content is not just blog posts or âAboutâ pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Making a dent starts with doing great work. Doing great work starts with knowing yourself and finding the perfect situation. This is one way to figure that out.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Â
This document discusses how to build a personal tech brand through collaboration, publications, and community involvement. It recommends asking how each activity benefits your career goals and end game. Suggestions include contributing to open source projects, writing a blog, joining professional organizations, public speaking, and networking at events. However, it warns to be aware of intellectual property restrictions in employment contracts. The overall message is to gain experience, showcase your skills, and get involved in order to prove your abilities and advance your career.
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
Â
The document provides tips for women to communicate powerfully and get what they want without turning people off. It discusses facts about lower representation of women in leadership positions and higher returns for companies with more women leaders. The tips include learning to negotiate like a woman by focusing on mutual benefits, watching language by removing hesitations and qualifiers, developing a strong personal brand, promoting one's brand, and finding a happy medium between being too passive or aggressive. The goal is for women to advocate for themselves effectively without reinforcing negative stereotypes.
"You: The Online Brand" â The Own-Your-Name-On-Google Checklist, by Michelle ...Michelle Villalobos
Â
Basic steps so you can earn that first page of Google search results for your name in NO time!! Created by Personal Branding Strategist & Thought Leader, Michelle Villalobos.
This document provides guidance on using social media to effectively enhance school enrollment. It discusses using various social media platforms like blogs, microblogging, social networking, multimedia, and mobile media to engage with current and potential customers. Specific platforms like Facebook, Twitter, YouTube, and LinkedIn are highlighted. Tips are provided on understanding customer demographics and behaviors. The key message is to show, not tell, about the school's mission and value through social media to build trust and loyalty with the target audience.
1) The document provides advice on networking for scientists, highlighting the importance of using online and in-person methods to build professional connections.
2) Specific online tools recommended include LinkedIn, Twitter, blogs, and RSS feeds to find people and information in one's field.
3) Effective networking involves engaging with others, providing useful information, joining relevant groups, attending events, and utilizing different features of LinkedIn and other platforms.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
A Presentation About Community, By The CommunityNeil Perkin
Â
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
The document discusses using social media for professional purposes. It provides tips on using Facebook, Twitter, and LinkedIn to interact with customers, stand out professionally, and build personal brands. Specific guidance includes creating consistent, high-quality content across platforms; focusing on demonstrating expertise and value to others; and developing relationships through active participation in online conversations.
Cindy Frewen, architect/blogger and Shelly Kramer, PR/blogger presented benefits of social media for architects and architectural firms. Marketing, recruiting, advocacy, and thought leadership were covered, including the use of various platform, strategies, example corporate strategies, and analytics.
How to Find, Connect and Engage Top Talent with Social MediaAbby Euler-Mehlin
Â
This document discusses using social media to find, connect with, and engage top talent. It provides recommendations for establishing a presence and engaging candidates on Facebook and LinkedIn, including creating pages, engaging with users, using search and ads to build awareness and pipelines. It also covers trends in mobile use and how mobile can help recruiting through optimized sites, apps, job boards, and tools like texting and QR codes.
16 Unique & Innovative Ways to Market your BusinessNicoleElmore.com
Â
This presentation was created by volunteers who will be volunteering at an orphanage in Moshi, Tanzania. It provides information about their fundraising efforts and sponsorship opportunities to support the orphanage, which is home to 64 orphans and needs help. Sponsorship levels ranging from $10 donations up to $3,000 magazine sponsorships are described. The presentation concludes by providing facts about Tanzania and contact information for those interested in learning more or donating.
A tribute to Seth Godin's new book Linchpin. There comes a time when marketers can continue to be cube dwellers or become indispensable to brands and companies. It's time for all of us to make that decisions and become Linchpins.
Employee Communities: Community Centric ChangeJoyce Hostyn
Â
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
The document discusses SharePoint and its uses in organizations. It notes that SharePoint allows organizations to reduce costs while gaining rapid software delivery capabilities. It can be used for storing documents, collaborating on projects, publishing department information, and managing common processes. SharePoint comes in two versions - one hosted on a company's servers and one hosted through Microsoft Office 365. From a user perspective, there is little difference between the versions. Features in Delve and Yammer provide more flexibility for dashboards, management, and statistics. Users can also leverage collaboration in Skype for Business and federation with external users through integration.
Interaction design involves understanding how users interact with technology over time within a specific context. Early designs focused on "operating the machine" but the field has evolved to focus more on how people perform tasks and experience technology as part of their daily lives. Effective interaction design considers contextual factors, user activities, and aims to make experiences useful, usable and pleasurable.
planning, creativity & planning for creative campaignsHeidi Hackemer
Â
This document provides advice and reflections from a planner on creativity, planning, and culture. Some key points:
1) Divergent thinking from outside perspectives fuels exceptional creativity, but planners can lose this through institutionalization. Taking time for exploration and space for ideas to incubate is important.
2) Living a "dot life" of varied experiences, rather than a linear career path, allows for more creativity. Planners should question if they are bringing divergent perspectives to problems.
3) When setting processes and tones for projects, planners should respect the space others need for creation and focus on building ideas through positive, iterative discussions rather than "winning" sessions.
This document introduces influential bloggers in Columbus, Ohio and provides tips for building blog readership and effectively engaging bloggers. It identifies three top Columbus bloggers - Walker Evans of ColumbusUnderground.com, Alaina Sheer of MsSingleMama.com, and Leigh Householder of Advergirl.com. The document then offers seven strategies for building blog readership, such as defining your audience, prioritizing memorable content, and making subscription and sharing easy for readers. It also provides best practices and examples for appropriately engaging bloggers to leverage their influence, including getting to know them, offering exclusives, and creating relevance between a brand and a blogger's content area.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
Â
While content as âkingâ may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interestâgreat writing is vital. Content is not just blog posts or âAboutâ pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Making a dent starts with doing great work. Doing great work starts with knowing yourself and finding the perfect situation. This is one way to figure that out.
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
Â
This document discusses how to build a personal tech brand through collaboration, publications, and community involvement. It recommends asking how each activity benefits your career goals and end game. Suggestions include contributing to open source projects, writing a blog, joining professional organizations, public speaking, and networking at events. However, it warns to be aware of intellectual property restrictions in employment contracts. The overall message is to gain experience, showcase your skills, and get involved in order to prove your abilities and advance your career.
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
Â
The document provides tips for women to communicate powerfully and get what they want without turning people off. It discusses facts about lower representation of women in leadership positions and higher returns for companies with more women leaders. The tips include learning to negotiate like a woman by focusing on mutual benefits, watching language by removing hesitations and qualifiers, developing a strong personal brand, promoting one's brand, and finding a happy medium between being too passive or aggressive. The goal is for women to advocate for themselves effectively without reinforcing negative stereotypes.
"You: The Online Brand" â The Own-Your-Name-On-Google Checklist, by Michelle ...Michelle Villalobos
Â
Basic steps so you can earn that first page of Google search results for your name in NO time!! Created by Personal Branding Strategist & Thought Leader, Michelle Villalobos.
This document provides guidance on using social media to effectively enhance school enrollment. It discusses using various social media platforms like blogs, microblogging, social networking, multimedia, and mobile media to engage with current and potential customers. Specific platforms like Facebook, Twitter, YouTube, and LinkedIn are highlighted. Tips are provided on understanding customer demographics and behaviors. The key message is to show, not tell, about the school's mission and value through social media to build trust and loyalty with the target audience.
Avail Advanced Email Features with Microsoft Exchange Online: WhitepaperMicrosoft Private Cloud
Â
This document provides a summary of Microsoft Exchange Online Standard, including key features such as mailbox size, message size limits, virus and spam filtering, access via Outlook and mobile devices, administration tools, and a comparison to Exchange Server 2007 features. Exchange Online is a hosted messaging solution based on Microsoft Exchange Server 2007 that offers email, calendaring, contacts and tasks. It provides business-class reliability and reduces IT management burdens.
Microsoft Unified Communications - Exchange 2010 An Upgrade Worth Considering...Microsoft Private Cloud
Â
Exchange 2010 offers improvements in three key areas for organizations running Exchange 2007 or 2003:
1) Back-end infrastructure such as storage costs and high availability are improved through a new storage architecture.
2) Information workers benefit from much larger mailbox sizes and improved messaging experiences across browsers and mobile devices.
3) Basic archiving and legal hold capabilities are built into Exchange 2010, though more advanced archiving needs may require third party solutions.
The document proposes establishing a Government Investment Enterprise (GIE) to create a national foreclosure mitigation program. The GIE would hold equity investments in single-family residences to help restore the mortgage market. It would use existing TARP and GSE funds, without requiring new funding. The current foreclosure crisis is prolonged due to inefficiencies in programs like HAMP that often do not find an optimal solution for all parties. The proposed GIE aims to better match borrower ability with holder criteria to find a balanced solution and stabilize the housing market.
The document discusses how organizations can foster creativity and creative thinking. It advocates opening up conversations so when someone has a question, many can benefit from the discussion. It also promotes openly sharing content and making existing information social. The key is focusing on people and allowing them to connect with each other in order to generate new ideas.
The document discusses how businesses can promote creativity within their organizations. It argues that traditional business structures often stifle creativity, but creativity is important for competitive advantage. It suggests that businesses focus on their people by encouraging open communication, sharing of ideas, and social interactions. This allows for "knowledge accidents" where people connect and new ideas emerge. The document provides specific recommendations for using tools like discussion forums, blogs, and social media to open conversations and sharing within an organization in order to promote innovation.
The document discusses how to build trusted relationships and develop social PACTs (Person of Interest, Associate, Credible Source, Trusted Advisor) in a social network by identifying interesting people, connecting with them through observations, opinions, questions, and innovative ideas to earn the right to become a trusted advisor. It also talks about how businesses recognize the value of employee social networks and relationships just as they do salespeople's contacts.
This is a 25 minute session on the business value of social software. The recording is from a session given in Eindhoven, Netherlands on 30 March 2011.
People-Centric vs. Content-Centric: The Copernican Revolution to be a Social ...Louis Richardson
Â
We're all heavily invested in managing our content, but we still have significant business problems we can't address. Consider a new perspective...a people centric one.
The document discusses moving organizations from using email as the primary communication tool to using social media and networking. It argues that while email is not all bad, it also is not sufficient on its own. Social media can help address business problems in new ways such as by opening conversations, leveraging networks, sharing knowledge, and capturing insights. Social media allows for interactions rather than just transactions which can help organizations function more like organisms and drive innovation.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
The document summarizes a presentation about how content management systems like Microsoft SharePoint can be limiting, and how social software provides advantages. The presentation argues that SharePoint focuses too much on content storage and not enough on enabling open conversations and knowledge sharing among people. In contrast, social systems allow ideas to be shared more openly across broader audiences and perspectives to move organizations from simply storing information to becoming more collaborative and social.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
Istrategy Conference â Don't Let Your Brand Get Lost in the Social Media ShuffleBSI
Â
The document discusses challenges that corporations face with social media initiatives. It notes that 72% of social media initiatives by corporations are unsuccessful, while startups are often more successful. This is because corporations often lack an understanding of how to properly utilize social media. The document provides several recommendations for corporations to improve their social media strategies, such as understanding customers' social behaviors, learning how to properly start and moderate social media projects, and ensuring initiatives are relevant both online and offline.
The Collaborative Startup Canvas - 7 sections to gather people around a passi...TheCollaborativeStartup
Â
"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.
The document discusses the role of social media in finding jobs. It notes that 20% of people now find new jobs through the internet and social media. It encourages people to use their social media presence to demonstrate their value and intellectual capital in order to get found by potential employers. It acknowledges that the traditional job search process of applying online does not work well, and that having an online presence where one can be found and recommended is now more important than directly applying for jobs.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is more collaborative in nature, allowing consumers to interact with brands and each other through user-generated content. It then summarizes several popular social media platforms like Facebook, LinkedIn, Twitter, YouTube, and Google+ and how brands can leverage them to better engage with customers. The key message is that people now trust peer recommendations over advertising and expect brands to actively listen on social media.
This document provides tips and guidelines for non-profits to use social media effectively for fundraising and marketing. It emphasizes creating engaging content like stories and videos to demonstrate impact and raise awareness. Non-profits should research where their target audiences engage online and establish guidelines for social media use and interactions. The key is interacting regularly through multiple channels to build relationships and promote the organization's brand and mission.
Personal Branding in the Digital Age (genKC presentation)Ramsey Mohsen
Â
Ramsey Mohsen is a social media strategist who discusses personal branding and how to leverage social media. He defines personal branding as managing associations, feelings and perceptions about an individual. He provides tips for personal branding including understanding how others see you, defining objectives, creating consistent online presences, sharing helpful and engaging content regularly across multiple platforms, and focusing on authenticity and storytelling over solely relying on social media.
IBM Connect Sofia 2013, Key Note, Robert BlatnikIBS Bulgaria
Â
IBM Connect Sofia 2013 focused on IBM's collaboration solutions strategy and keynote. The presentation highlighted IBM's Domino 9 Social Edition, Sametime, Connections, and multi-channel integration capabilities. It also discussed IBM's collaboration roadmap and how Notes/Domino is evolving with social and mobile capabilities.
How the Business became a Social Business? by Tihomir Cirkvencic. BG, IBM Con...IBS Bulgaria
Â
This document discusses how social business has become important for companies and IBM's solutions for social business. It notes that networks of people are core to business value creation. The rise of social media and mobile devices has empowered people in new ways. IBM offers an end-to-end portfolio of social business capabilities including social content management, analytics, collaboration and portals. These can integrate with other solutions like unified communications to bring together social features with communication and business intelligence tools.
IBM Social Business Strategy by Robert Blatnik, BG, IBM Connections eventIBS Bulgaria
Â
IBM's social business strategy focuses on using collaboration solutions to create exceptional experiences for customers and employees. The strategy involves leveraging social networking, analytics, content management and web experience platforms. IBM sees opportunities to use social technologies to improve processes like customer service, sales, product development and marketing.
There are three key components to a social business:
1) Engaged networks of people that deeply connect employees, customers, and partners to drive business results.
2) Transparent information sharing that removes boundaries between people, helping them access experts, assets, and insights.
3) Nimble interactions and decision making that speed up business processes to anticipate and address evolving opportunities.
Implementing a social business can optimize the workforce, drive operational effectiveness, and deepen customer relationships. However, common challenges include inertia to change old habits and resistance to the idea that social tools are for personal use only.
The Power of Social Collaboration, BGS2012, Sofia, Oscal LauferIBS Bulgaria
Â
1) Enterprise social collaboration tools are becoming increasingly important for organizations as work becomes more collaborative, knowledge work changes, and workforce demographics shift.
2) The benefits of enterprise social collaboration include improved knowledge sharing, better insight and discovery of expertise within the organization, and more social enablement of business applications and tools.
3) Real examples of enterprise social collaboration discussed include networking and expertise profiling, social bookmarking, blogging, activity streams, and mobilizing teams using social features within business applications.
The document summarizes IBM's messaging and collaboration strategy and recent product releases. It discusses the steady position of Lotus Notes and Domino in 2010. It also summarizes new features and milestones of Notes and Domino 8.5.2, Lotus Symphony 3, and LotusLive Notes. Plans for future releases of these products in 2011-2014 are outlined, including a conceptual "Next" version of Notes and Domino with a new user experience and focus on cloud and mobile delivery.
Visible Social Business Results, cont.: LCTY 2011, Sofia. IBS Bulgaria
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The document discusses IBM's Social Business Toolkit. It introduces key concepts of the toolkit including an enterprise activity stream, embedded experiences, a share box, common navigation across applications, built-in unified communications, collaborative editing, and being optimized for various platforms. It encourages organizations to upgrade existing collaboration software and deploy IBM Connections to ready themselves for social business.
Visible Social Business Results: LCTY 2011, SofiaIBS Bulgaria
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1) The document discusses how social business can help organizations transform and become smarter through collaboration on a global scale.
2) It provides examples of how industries like energy, transportation, and healthcare can become smarter.
3) The document argues that social media is a disruptive force that organizations must adapt to by becoming more engaged, transparent, and nimble through the use of social networking.
Social networking in the Enterprise by Manfred StadlerIBS Bulgaria
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Social networking in enterprises is growing as collaboration and innovation become increasingly important. Surveys found that over two-thirds of companies benefit from social networking through more innovative products and services, effective marketing, access to knowledge, lower costs, and higher revenues. Many companies plan to increase investments in social networking tools over the next three years. IBM's social collaboration products like Lotus Connections have over 7 million users and a third of Fortune 100 companies are customers, demonstrating the growing adoption of social networking in businesses.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
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Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
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Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
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An English đŹđ§ translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech đšđż version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind fĂŒr viele in der HCL-Community seit letztem Jahr ein heiĂes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und LizenzgebĂŒhren zu kĂ€mpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklĂ€ren Ihnen, wie Sie hĂ€ufige Konfigurationsprobleme lösen können, die dazu fĂŒhren können, dass mehr Benutzer gezĂ€hlt werden als nötig, und wie Sie ĂŒberflĂŒssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige AnsĂ€tze, die zu unnötigen Ausgaben fĂŒhren können, z. B. wenn ein Personendokument anstelle eines Mail-Ins fĂŒr geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche FĂ€lle und deren Lösungen. Und natĂŒrlich erklĂ€ren wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt nĂ€herbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Ăberblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und ĂŒberflĂŒssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps fĂŒr hĂ€ufige Problembereiche, wie z. B. Team-PostfĂ€cher, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
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I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtĂ Ăš che un mattoncino Lego e il caso della backdoor XZ hanno molto di piĂč di tutto ciĂČ in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilitĂ , standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunitĂ open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. Ă stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove Ăš stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiositĂ per l'astronomia (da cui deriva il suo nickname deneb_alpha).
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether youâre at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. Weâll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
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GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
3. CEOs listed âcreativityâ as the most for the next 5 yearsâŠ
as reported in 2010 IBM
important leadership quality study of 1500 CEOs
4. So how do you define and develop a
âcreative cultureâ in your organization?
5. Itâs not about technology Technology is important,
but itâs not the focus
Itâs about the culture
6. The slow hunch âWhere Good Ideas
Come Fromâ
by Steven Johnson
Credit graphics to RSA Animate
http://www.youtube.com/watch?v=NugRZGDbPFU
7. The slow hunch âWhere Good Ideas
Come Fromâ
sometimes lays dormant by Steven Johnson
Credit graphics to RSA Animate
http://www.youtube.com/watch?v=NugRZGDbPFU
8. When hunches collide⊠âWhere Good Ideas
Come Fromâ
by Steven Johnson
Credit graphics to RSA Animate
http://www.youtube.com/watch?v=NugRZGDbPFU
9. When hunches collide⊠âWhere Good Ideas
Come Fromâ
you often get breakthroughs by Steven Johnson
Credit graphics to RSA Animate
http://www.youtube.com/watch?v=NugRZGDbPFU
10. SoâŠwho are the people in your
organization that have these âhunchesâ?
17. Creating âKnowledge Incidentsâ develop a âcreativeâ culture
Open up the
conversation
in the context
of everyday
work and then
listen and
learn
55. thank you itâs been my pleasure
Louis Richardson
Social Business Evangelist
IBM
RichardL@us.ibm.com
www.twitter.com/inter_vivos
www.linkedin.com/in/louisrichardson
I invite you to visit www.thecollaborationsoapbox.com
You can read any of the materials there, but I would
suggest you request to join the community so you can
contribute and comment.
And in case you're wondering, your boss likely thinks that "Creativity" is an important quality to promote.
First, rarely do innovative ideas just pop out of nowhere. Most exceptional ideas begin life as a mere hunch...a half-baked thought that rattles around in our brain. Some of these keep us awake at night, NOTE: You can consider taking out this and the next 3 slides and replacing it with one that actually plays the YouTube video referenced. Itâs very good and works well with audiences. If you need help embedding the video, let me know (Louis Richardson)
while others plant themselves in our mind and then might even go dormant for some period.
But what often happens is that your hunch is introduced to a hunch lurking about in someone else's head and
that collision results in the breakthrough thought...something bigger than just the sum of their parts.
So if these hunches are out there...who do they belong to?
Now I will warn you not to rush to find your organization chart. Many companies have Research and Development departments which are the source of good ideas, but most executives realize that often, good ideas come from the people working on the plant floor, the new kid stocking the shelves, people on the fringe of the mainstream...as well as customers and those looking at you from the outside.
As for your "creative" employees, do you think your personnel department is tracking them? Actually, we'll talk more about that in a minute.
But assuming the hunches are out there, how do you get these people to bring them out into the open? Picture in your head one of those people you know who has a history of inciteful and creative ideas.
I'm going to guess that it's unlikely they are the kind of person that's going to fill out a structured survey form.
Neither are they likely to respond to email distribution requests for their input. If these are the idea people, their email in-box is probably already overflowing with requests for help. So if you can't prescribe it, what do you do?
You want these hunches to be out there and available to bounce off of others. You're looking for knowledge accidents. Now you can use focus groups and other means to try to orchestrate innovative moments, but on a day-by-day basis you really need to just create an environment that is designed to spark these collisions.
The way you do that is...you open up the conversation...you do that in the context of the work that is already being done...and then you observe.
What do I mean by open up the conversation?
Think about how you and others in your company communicate with one another. If you are like most you use email, phone, text and face-to-face. Each of these are good communication methods, but they are often point-to-point.
You have a question...you think you know someone with the answer...you send them an email with your inquiry...and they respond back with the answer...but if that's where it ends, only you and the person you asked gain any benefit from that exchange. And email blasts with large distribution list or conference calls are usually to targeted audiences.
Johnson points out in his book that coffee houses in the age of enlightenment created a space where ideas could mingle and form and swap with one another and create new forms. The story is told that the beginning of our modern day GPS systems occured back in 1957, in a cafeteria at the cafeteria at the applied physics lab at John Hopkins. The first satelitte, Sputnik, was launched on a Friday and by Saturday it was the topic of everyone's conversation. The Soviets had designed Sputnik to emit a signal so everyone would know that it wasn't a hoax. So a couple of guys over lunch wondered "has anyone tried to listen?" So they did...and they noticed that from their listening positions they received variations in frequency based on whether it was approaching or overhead. And in 3 weeks they figured out the exact orbit. Someone overheard their conversation about their findings and asked, "So, you figured out an unknown location of a satellite orbiting the planet from a known location on the ground. Could you go the other way?" And they did. It turned out this person was trying to work out how to track missles for the military. Now it's advanced to where you have a pocket sized device that can easily find the nearest coffee house.
Social solutions are great tools for sharing ideas and hunches. They are very popular and extremely easy to use. However, let's remember...we need to open the conversation, but we must do it
in the context of our everyday. It has to fit in with YOUR business.
One problem we have is that the emergence of a social awareness has resulted in a wide range of social tools...from a wide range of vendors. The majority of which are targeted at the consumer market space. There are some that do wikis, others that do only chat, still others that help in sharing media.
While many of these are great individual tools, they might serve as a distraction if all tossed into your work environment. When I first meet many execs, their concept of social is built on these consumer tools and they see them as something very different from their work tools. And many would be. Work a while...Be social a while...work a while...be social. Not a formula for success.
And some of our business application vendors are seeing that social needs to be integrated into their apps, so many are actually attempting to embed social features around their individual apps.
The results of these efforts are just silos of social. Social has become the new "e" word. We used to have e-commerce, e-CRM...now we have social commerce and social CRM. It's not going to work...and what concerns me is that we've actually been down this route before.
When electronic content first came on the scene we were excited about the possible implications it would have on our business. I'm old enough to remember the early days of word processing. For people whose business was creating and capturing text, this worked. But for the mainstream business user, storing and managing content was an extra step outside their work process...so it didn't really have an impact.
Likewise, if we don't integrate social into the context of our everyday business, it's not going to result in the benefit we all expect.
We've opened the conversation, we've done that in the context of our everyday work, now it's time to listen and learn.
You need insight. You need the ability to look into your constituents conversation, to see what your competition is saying...to rapidly get feedback to enable you to respond quickly.
And while were on the subject of business intelligence...think back to our valued employees who have a wealth of hunches...the ones that you aren't even aware of.
We've always respected (and often protected) valued sales personnel because of the power of their Rolodex. A senior sales person was known and valued for the trusted relationships they had built. In a time where you might be deciding between one rep and another, the value of the Rolodex often came into play. I mean, how could you afford to lose all those contacts...because we know that if the rep went to a competitor, it's likely his trusted customers might go as well.
Now sales reps aren't the only one building trusted relationships. Consider the customer support rep who spends hours a day, often in the trenches...working through issues with customers. Many have developed deep relationships. Now consider that this support rep might be reaching out beyond their normal phone conversations and has established themselves as a source of information, both inside and outside their organization through blog postings and informational tweets. How do you know to protect and leverage this person, if you don't know who they are and what social value they have? You need to be able to listen and learn.
So the challenge for your company:
Open the conversation...social tools allow you to do that, but you have to do it in the context of your everyday work...IBM's social solutions are designed to be integrated into your business applications...and lastly, be prepared to listen and learn....otherwise you won't fully benefit from the power of your social network.
If you think this is something you'd like to pursue or know more about, please reach out to us. IBM has a long standing culture of open conversation, integrated into business and a rich heritage of listening and learning. And we are anxious to help you.
After all...anything less would just be...well anti-social.