My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
This document discusses how to effectively join digital conversations. It provides the following key points:
1. There are no golden rules for joining conversations, but companies should be authentic, human, and listen to understand their purpose and their customers' purpose.
2. Companies can join conversations on their website, social networks like Facebook and Twitter, blogs, YouTube, and more. They should post frequently with short, visual content and engage their audience.
3. Companies must understand where their target audience spends time online and join conversations in those spaces to build relationships and drive sales. Microtargeting through social advertising can help reach the right people.
The document discusses managing a multigenerational workforce by understanding how different generations are shaped by their experiences and core values. It emphasizes appreciating each generation's strengths and integrating them to achieve business goals while accommodating different styles. Key points include how Baby Boomers, Gen X, and Gen Y vary in their communication preferences, views on leadership, learning and development needs, and what recognition means to each group. Managing conflict requires awareness of differences but focusing on similarities. An effective approach involves creating a learning agile organization with coaching. The next generation, Gen Z, will also impact the workplace soon.
The document discusses opportunities for using social media but does not provide much substantial information. It mentions getting a first job, starting a business, and learning/acquiring knowledge through social media, but there are no specific details or examples provided.
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
This document discusses how to effectively join digital conversations. It provides the following key points:
1. There are no golden rules for joining conversations, but companies should be authentic, human, and listen to understand their purpose and their customers' purpose.
2. Companies can join conversations on their website, social networks like Facebook and Twitter, blogs, YouTube, and more. They should post frequently with short, visual content and engage their audience.
3. Companies must understand where their target audience spends time online and join conversations in those spaces to build relationships and drive sales. Microtargeting through social advertising can help reach the right people.
The document discusses managing a multigenerational workforce by understanding how different generations are shaped by their experiences and core values. It emphasizes appreciating each generation's strengths and integrating them to achieve business goals while accommodating different styles. Key points include how Baby Boomers, Gen X, and Gen Y vary in their communication preferences, views on leadership, learning and development needs, and what recognition means to each group. Managing conflict requires awareness of differences but focusing on similarities. An effective approach involves creating a learning agile organization with coaching. The next generation, Gen Z, will also impact the workplace soon.
The document discusses opportunities for using social media but does not provide much substantial information. It mentions getting a first job, starting a business, and learning/acquiring knowledge through social media, but there are no specific details or examples provided.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
This document provides an overview of a presentation on networking. It introduces the presenters and provides an agenda for the presentation that includes topics like conversation skills, networking exercises, best practices, follow-up techniques, and ethics. The presentation aims to teach attendees about the importance of networking and how to network effectively.
Above the code microsoft accelerator : herzliyaAlan Weinkrantz
This document provides guidance for startups on integrating public relations (PR) and communications strategies to help get "Above The Code" and prepare for success. It outlines 12 belief sets for startups to think about PR long-term and provides practical tips like developing media wish lists, tracking competitors, and putting relevant content out regularly so a startup can be discovered by media. The overall message is that with some planning and effort, startups can hack their own PR and position themselves for media coverage, partnerships, and fundraising opportunities.
This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.
Above the code story telling : branded content : google israel : 12 februaryAlan Weinkrantz
This document provides guidance on using storytelling and branded content to promote startups and companies. It recommends treating your startup like a media company by creating and sharing content across various online platforms. The document emphasizes focusing on how your product or service helps others rather than focusing on yourself. It also stresses the importance of coming across as human, having a clear mission, and putting your content and brand out in various places to get discovered.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Above the code story telling : branded content : sadara ventures - ramallahAlan Weinkrantz
This document provides an overview of a presentation on storytelling and branded content. The presentation discusses how every startup is now essentially a media company that needs to focus on storytelling, tone of voice, and developing a narrative to connect with potential customers, partners, investors and the media. It emphasizes writing like you speak to sound human and developing a mission to help others in order to get discovered and shared online. The presentation encourages attendees to think creatively about how to put their brand out there and get lucky with media coverage through wide distribution of their content.
19 ways non-profits can use social media to connect with donorsTim Bete
The document provides 19 ways for non-profits to use social media to connect with donors even with limited time and budget. It addresses the four main reasons non-profits do not use social media: not knowing how to use the technology, not knowing what content to create, not having time, and not having money. For each reason, several tips are provided, such as learning from online tutorials, creating short video stories and thank you messages, using tools to automate posting and scheduling, and taking advantage of free or low-cost social media services. The document emphasizes that social media is essential for connecting with donors and that the barriers of knowledge, content creation, time, and cost can all be overcome.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Above the code story telling : branded content : wayra - buenos airesAlan Weinkrantz
This document provides tips for startups on using storytelling and branded content to promote their companies. It discusses how the rise of the internet and social media allows startups to connect globally in new ways. It encourages startups to think of themselves as media companies that create and share content to get discovered. It provides beliefs and strategies for using blogs, videos, and other media to build expertise and tell their company's story in order to attract investors, customers, and media coverage.
Innovation Differences - Silicon Valley Versus EuropeMario Herger
While Silicon Valley creates new billion dollar companies every year, Europe lags behind. What are the approaches on innovation, creativity, and new ideas in Europe and Silicon Valley that lead to these drastic differences?
This slide deck examines 17 differences compiled from countless discussions with startup founders, investors, corporate people, and my experience of living in both Europe and Silicon Valley for many years.
Contact me on: http://www.enterprisegarage.io/
While Beyoncé may answer this question with a loud, enthusiastic “GIRLS”, let’s be real: the people in technology are making this world go around. And in STEM careers and STEM majors, the gender gap is still clearly in effect. In this talk, a recent high school graduate and Girls in Tech leader will offer a fresh perspective about the disconnect between girls and careers in technology, despite the ongoing efforts by many to close this gap. We'll get real about why we still aren’t seeing enough girls pursue these careers, why it’s still important to change this, and how we can all become better allies (or “STEMinists”) to help fix the issue.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
The document provides guidance for startups on hacking their public relations (PR) and communications initiatives to get "Above The Code". It recommends focusing on storytelling over pitches, treating the media as customers, understanding differences between being discovered versus found, putting content out there, and drawing on creative outlets. The presentation outlines 12 belief sets for PR success and practical steps startups can take to prepare for a demo day, including developing media wish lists and following journalists' editorial calendars. It emphasizes the importance of a long-term PR approach and offers the presenter's help to startups.
Many successful people faced failures and rejections early in their careers but continued trying until they succeeded, such as Lucille Ball being told to quit acting and the Beatles being rejected by a record label. The document also provides tips for scientific sales, such as starting with a bang and ending high, and questions to consider for digital marketing like what a webpage looks like and how to improve web traffic.
Brad Flora: How to not suck at online advertising and publishingSocialDevCamp Chicago
1) The document discusses the lessons learned by Brad Flora in starting the website Windy Citizen, including that being single-threaded and lacking a clear point of view will lead to failure.
2) It describes Flora pivoting from local news coverage to creating a place for users to share local links when he realized local politics did not interest most young city dwellers.
3) Flora then launched a new company called NowSpots providing real-time advertising technology to newspapers after winning funding from the Knight News Challenge.
On June 19, 2012, designers from the bay area gathered at Jobvite HQ for the UX Resume and Portfolio Bootcamp. This session, Networking Works: Using Facebook, Twitter and LinkedIn for Jobs, was presented by Patrick Neeman, director of user experience at Jobvite, and Dylan Campbell, partner at Highlander Solutions.
This document discusses how family support workers can use social media to connect with and support families of children with disabilities. Some key suggestions include:
- Sharing information about workshops, resources, experiences and knowledge through platforms like Facebook, blogs and webinars
- Connecting by asking and answering questions, and sharing stories about struggles and successes
- Providing online support and emotional connections when in-person meetings are not possible, through private and moderated social media groups
- Directing people to experts and community organizations who can offer additional support and connection opportunities
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
This document provides an overview of a presentation on networking. It introduces the presenters and provides an agenda for the presentation that includes topics like conversation skills, networking exercises, best practices, follow-up techniques, and ethics. The presentation aims to teach attendees about the importance of networking and how to network effectively.
Above the code microsoft accelerator : herzliyaAlan Weinkrantz
This document provides guidance for startups on integrating public relations (PR) and communications strategies to help get "Above The Code" and prepare for success. It outlines 12 belief sets for startups to think about PR long-term and provides practical tips like developing media wish lists, tracking competitors, and putting relevant content out regularly so a startup can be discovered by media. The overall message is that with some planning and effort, startups can hack their own PR and position themselves for media coverage, partnerships, and fundraising opportunities.
This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.
Above the code story telling : branded content : google israel : 12 februaryAlan Weinkrantz
This document provides guidance on using storytelling and branded content to promote startups and companies. It recommends treating your startup like a media company by creating and sharing content across various online platforms. The document emphasizes focusing on how your product or service helps others rather than focusing on yourself. It also stresses the importance of coming across as human, having a clear mission, and putting your content and brand out in various places to get discovered.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Above the code story telling : branded content : sadara ventures - ramallahAlan Weinkrantz
This document provides an overview of a presentation on storytelling and branded content. The presentation discusses how every startup is now essentially a media company that needs to focus on storytelling, tone of voice, and developing a narrative to connect with potential customers, partners, investors and the media. It emphasizes writing like you speak to sound human and developing a mission to help others in order to get discovered and shared online. The presentation encourages attendees to think creatively about how to put their brand out there and get lucky with media coverage through wide distribution of their content.
19 ways non-profits can use social media to connect with donorsTim Bete
The document provides 19 ways for non-profits to use social media to connect with donors even with limited time and budget. It addresses the four main reasons non-profits do not use social media: not knowing how to use the technology, not knowing what content to create, not having time, and not having money. For each reason, several tips are provided, such as learning from online tutorials, creating short video stories and thank you messages, using tools to automate posting and scheduling, and taking advantage of free or low-cost social media services. The document emphasizes that social media is essential for connecting with donors and that the barriers of knowledge, content creation, time, and cost can all be overcome.
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Above the code story telling : branded content : wayra - buenos airesAlan Weinkrantz
This document provides tips for startups on using storytelling and branded content to promote their companies. It discusses how the rise of the internet and social media allows startups to connect globally in new ways. It encourages startups to think of themselves as media companies that create and share content to get discovered. It provides beliefs and strategies for using blogs, videos, and other media to build expertise and tell their company's story in order to attract investors, customers, and media coverage.
Innovation Differences - Silicon Valley Versus EuropeMario Herger
While Silicon Valley creates new billion dollar companies every year, Europe lags behind. What are the approaches on innovation, creativity, and new ideas in Europe and Silicon Valley that lead to these drastic differences?
This slide deck examines 17 differences compiled from countless discussions with startup founders, investors, corporate people, and my experience of living in both Europe and Silicon Valley for many years.
Contact me on: http://www.enterprisegarage.io/
While Beyoncé may answer this question with a loud, enthusiastic “GIRLS”, let’s be real: the people in technology are making this world go around. And in STEM careers and STEM majors, the gender gap is still clearly in effect. In this talk, a recent high school graduate and Girls in Tech leader will offer a fresh perspective about the disconnect between girls and careers in technology, despite the ongoing efforts by many to close this gap. We'll get real about why we still aren’t seeing enough girls pursue these careers, why it’s still important to change this, and how we can all become better allies (or “STEMinists”) to help fix the issue.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
The document provides guidance for startups on hacking their public relations (PR) and communications initiatives to get "Above The Code". It recommends focusing on storytelling over pitches, treating the media as customers, understanding differences between being discovered versus found, putting content out there, and drawing on creative outlets. The presentation outlines 12 belief sets for PR success and practical steps startups can take to prepare for a demo day, including developing media wish lists and following journalists' editorial calendars. It emphasizes the importance of a long-term PR approach and offers the presenter's help to startups.
Many successful people faced failures and rejections early in their careers but continued trying until they succeeded, such as Lucille Ball being told to quit acting and the Beatles being rejected by a record label. The document also provides tips for scientific sales, such as starting with a bang and ending high, and questions to consider for digital marketing like what a webpage looks like and how to improve web traffic.
Brad Flora: How to not suck at online advertising and publishingSocialDevCamp Chicago
1) The document discusses the lessons learned by Brad Flora in starting the website Windy Citizen, including that being single-threaded and lacking a clear point of view will lead to failure.
2) It describes Flora pivoting from local news coverage to creating a place for users to share local links when he realized local politics did not interest most young city dwellers.
3) Flora then launched a new company called NowSpots providing real-time advertising technology to newspapers after winning funding from the Knight News Challenge.
On June 19, 2012, designers from the bay area gathered at Jobvite HQ for the UX Resume and Portfolio Bootcamp. This session, Networking Works: Using Facebook, Twitter and LinkedIn for Jobs, was presented by Patrick Neeman, director of user experience at Jobvite, and Dylan Campbell, partner at Highlander Solutions.
This document discusses how family support workers can use social media to connect with and support families of children with disabilities. Some key suggestions include:
- Sharing information about workshops, resources, experiences and knowledge through platforms like Facebook, blogs and webinars
- Connecting by asking and answering questions, and sharing stories about struggles and successes
- Providing online support and emotional connections when in-person meetings are not possible, through private and moderated social media groups
- Directing people to experts and community organizations who can offer additional support and connection opportunities
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
The document provides tips for startups on branding, messaging, and gaining media exposure. It recommends defining the company mission, vision, and values to guide decisions. It also stresses the importance of understanding the industry landscape and target audience. When pitching media, the tips are to do research on the publication, leverage networks for introductions, and avoid hype. The document also suggests partnering with similar companies and using the product to drive awareness as ideas for gaining exposure. Social media engagement and offering original content are also recommended.
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
The document discusses social media and its growth. It defines key terms and concepts, sizes the social media landscape and its explosive growth. It demonstrates several major social media sites like Facebook, LinkedIn, and Twitter, and discusses current trends like the growth of online video. It also talks about how the current generation has grown up with social media and new forms of online communication and learning. The presentation provides an overview of social networking etiquette and tips.
The document discusses gossip and rumors in the workplace, defining gossip as talking about another person's private information usually in a negative way, and rumors as unverified information that spreads among uncertain people. It notes both the positive and negative impacts of gossip and rumors, and provides tips for ignoring, confronting, or letting rumors run their course to avoid spreading misinformation in the office.
Co operation of-generations - Andrea Nagy - Parrish & Crawler InternationalAndrea Nagy
Hello, my name is Andrea Nagy. On the next pages I would like to guide you through the world of generations. I have been researching and analysing this topic for over 7 years now and more and more I believe that organizations cannot avoid putting this topic to their agenda in order to run their operation effectively and successfully. I do not think that this topic is number one priority in any business, however I do trust that it is a very important aspect of the corporate life and culture and that all leaders must be aware of it and be able to handle it.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
My few points on what is important about social media, why should you take it seriously and about changing nature of our communication. A background for a 15 min presentation that took place on IntelTalk on 11th Jan 2011 in Prague - see http://www.mediaintel.cz
MediaTalk 11th January 2011 is an event organized by Media Education CEE. The one on 11th January was called: The Czech Media Landscape in 2011: New Players, Old Games
The document provides guidance on personal branding and leveraging social media for job searching. It discusses moving away from traditional resumes and job searching, and instead focusing on personal branding, building an online presence through social media, conducting informational interviews, following companies, and seeking mentorship through connections. The key steps are to build a personal brand plan, craft a social media policy, build a support group, and tell your own story online rather than letting others define you.
The document discusses strategies for managing Millennial employees, including understanding their preferences around technology, communication styles, feedback, and flexibility in the workplace. It provides insights into generational differences and tips for recruiting, training, motivating, and retaining Gen Y workers. The presenters emphasize the need for managers to adapt their own styles and perspectives to be effective in a multigenerational workforce.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
N1 how to guide: make money from TwitterAndrew Grant
This document provides tips on how to make money from Twitter in 2009. It discusses what Twitter is, who is using it, and why businesses should use it. It then offers strategies for setting up a Twitter account, establishing guidelines, listening to conversations, and ways to monetize through affiliate marketing and selling products. The document promotes Nation1 as a company that can help clients engage niche audiences and maximize their digital strategy through Twitter and other social media platforms.
This document summarizes James Gilbert's presentation on the 9 Immutable Laws of Social Media Marketing. Gilbert introduces the 10th Law - the Law of #REALationships. This law states that successful social media marketing now requires building real relationships through more engaged interactions on social media sites, rather than just pushing generic content. Gilbert outlines eight stages of engagement to help brands develop true brand advocates by focusing on listening, contacting influencers, and investing time in relationships rather than relying solely on automation tools.
This document provides a summary of Josh Williams' journey from founding a web design company to creating social networking services like Gowalla. It discusses past projects like Blinksale, IconBuffet, and Causes. It then examines current trends in location-based apps like checking-in and badges. The document argues these are temporary fads and that the future lies in mobile, passive apps, community, activism, and inspiring people to discover amazing places. It encourages building products with real value and connecting people in meaningful ways.
This document provides strategies for start-up communications. It discusses how strategic communications can help startups accelerate potential success, prepare for gaining media coverage, and be ready when opportunities arise. The document emphasizes treating the media as a first market by sharing your story across various platforms. It also notes that pitching should be replaced with storytelling and that startups should think of themselves as media companies by creating and distributing their own content.
Being A Public Sector Professional OnlineDaniel Slee
This document provides guidance for public sector professionals on maintaining a professional online presence. It discusses examples of when people have faced issues online, including at the end of stressful days or while drinking. It recommends keeping personal and work social media accounts separate by using different platforms to access each. The benefits discussed are engaging with the public and sharing work updates. Strategies presented include having a clear code of conduct, avoiding posts that could embarrass employers, and not posting when under the influence of alcohol. The document encourages developing a target and strategy for how to professionally represent your work online.
A talk about Silicon Valley, Mexican entrepreneurship, innovation, and culture.
This is David Weekly's keynote at SG Emprende, given November 23, 2010 in Mexico City.
Sister slides to an essay on the links between managerial science in football and business strategy. How do you understand the drive of your organization, how is it set up to perform, and, therefore, how do you enable the success of your employees and the organization?
With rapid digitization and the exponential increase in access to computational power, economic value creation is focused in certain areas.
This document presents a model that explains where you should focus your digital / business transformation efforts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses different content consumption models in terms of payment methods, distribution mediums, and consumer behaviors. It also outlines the competitive landscape for content distribution, with many established players and new entrants pursuing various strategies around streaming, selling, hosting mirrors of content, and offering free content supported by advertising. Platforms are looking to original content and lock-in through proprietary standards to establish themselves as central hubs for customer relationships and content consumption.
Mindfulness inc a strategy for manager-selectionAditya Anupkumar
Project on 'Behavioral Decision Making' exploring the thought process of selecting new managers. Looking at attribution errors, hidden data problems, the paradox of experience, memory biases and confirmation bias.
Case analysis exploring ebay's strategic options. Comparisons made against Amazon.com's 1500%+ growth over the past decade versus ebay's 50%+ growth, revenues, margins and ownership of key assets, supply chain, etc.
MyMuesli.com is a mass-customized service that allows users to create their own organic muesli mixes from 80 ingredients that are delivered to their doorstep within 4 days. It targets "Spend-Shifters" who want authentic, healthy consumption experiences. The business model provides high customer value through vast customization options while efficiently delivering products. It taps into trends of mass-customization and healthy living through technological excellence and an innovative supply chain. However, substitutes remain a vulnerability if economic conditions change consumer preferences.
The document outlines a sustainability blog called "The Green Radar" created by Group A1-C. It discusses establishing an online presence on multiple platforms including Medium and Twitter. It emphasizes making the blog discoverable through its name, tags, and clean interface. It also focuses on building credibility by engaging sustainability thought leaders and major corporations. Metrics provided show growth in followers and impressions across platforms over the first few months.
The document discusses sustainability and climate change issues facing the world today. It notes that the highest levels of carbon dioxide in 350,000 years have been recorded in recent decades. It also discusses population growth and increasing urbanization. The document advocates for sustainable development and outlines Siemens' efforts to make sustainability a key part of its business strategy across industries like energy, infrastructure, and healthcare. It provides examples of other companies developing sustainable solutions and technologies.
The document discusses the concept of "the new normal" and presents examples of how brands have effectively communicated their essence through various channels. It begins with quotes highlighting increasing fragmentation and challenges finding core truths. It then provides examples of brands like BMW, Halo 3, Apple, Burger King, T-Mobile, and Sagami that successfully captured their brand's truth and elevated their positioning through creative online campaigns that spread virally. These campaigns communicated meaning and inspired audiences while achieving business goals.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
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Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
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The teleprotection market size has grown
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
9. • Contextualize,
donʼt
generalize
• People are
busy living
their lives.
C Make things
easy for them.
Want them to
save the
World, create a
system that
works.
10. • Do no evil
• They donʼt just
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D products to be
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also expect it
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11. • Exchange before
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• This is about
exchanging in
various ways. With
digital media, it
invariably comes
down to pure
E content, or easter-
egg style snippets
• In India, the
ZooZoos were a
good example of
something that
isnʼt quite content
and isnʼt quite
advertising
12. • Focus on social, not
functional
• Itʼs all about what
they can do with what
youʼre saying, not
how what youʼre
saying can do for
F them.
• Ritesh Ghosal, Head
of Marketing for TATA
DoCoMo cited this as
the reasoning behind
their communication
philosophy.
13. • Grow trust, get invited
in, bring them out of
their safety zone
• You arenʼt likely to
make much headway
into peopleʼs lives
today unless they
trust you. Speaker
after speaker spoke
about the need for
G growing relationships,
about not being
intrusive.
• The Social Media
landscape will begin
to fragment even
more, soon. What
happens when social
networks are closed
to you?
14. • Grow trust, get invited
in, bring them out of
their safety zone
• You arenʼt likely to
make much headway
into peopleʼs lives
today unless they
trust you. Speaker
after speaker spoke
about the need for
G growing relationships,
about not being
intrusive.
• The Social Media
landscape will begin
to fragment even
more, soon. What
happens when social
networks are closed
to you?
15. • Hi-Touch
makes Hi-Tech
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H
• Like Burger
King, selling
you T-Shirts.
16. • Hi-Touch
makes Hi-Tech
work
H
• Like Burger
King, selling
you T-Shirts.
17. • Invite, involve, inform
• Fiesta Movement
• Pushkar Sane of
Starcom went into
detail on the role of
“super-influencers”
within society; and
how theyʼve evolved
I with digital media.
• Where earlier you
used to communicate
to 100%, be
considered by 10%
and bought by 1%;
today you
communicate to 1%,
excite 10% and
therefore engage
100%
18. • Join
communities,
donʼt build
them
J • Mercedes are
very active on
all social media
formats, for
example.
22. • Keep it short,
simple, and
social
K • Dominosʼ
Whatʼd you do
with your 30
minutes?
23. • Keep it short,
simple, and
social
K • Dominosʼ
Whatʼd you do
with your 30
minutes?
24. • Love what you
do, who you are
L • Communicate it
• Apple iPod
25. • Love what you
do, who you are
L • Communicate it
• Apple iPod
26. • Make friends
first
• Amish Tripathi
spoke about the
Obama
campaign – 5
M million
volunteers,
35,000 volunteer
groups.
• He created fans
and then got out
the vote.
27. • Never lie,
theyʼre young,
not stupid
• Do encourage
them to
N suspend
disbelief,
though, do
inspire.
• Halo 3 ODST
28. • Never lie,
theyʼre young,
not stupid
• Do encourage
them to
N suspend
disbelief,
though, do
inspire.
• Halo 3 ODST
29. • Observe,
listen, learn
• With so many
outlets
available to
people today –
O keeping your
ear to the
ground,
hearing what
people are
saying is
important
30. • Proud is good,
loud is not
• If youʼre smart,
P make yourself
endearing, not
overbearing
• Intel
31. • Proud is good,
loud is not
• If youʼre smart,
P make yourself
endearing, not
overbearing
• Intel
32. • Keep questioning
the status quo
• Nike do this best.
• One of the best
ways to work with
the youth is to
Q enable or
encourage
ʻrebellionʼ in one
form or another.
• More attitude, less
harmless, more
constructive, less
destructive.
33. • Keep questioning
the status quo
• Nike do this best.
• One of the best
ways to work with
the youth is to
Q enable or
encourage
ʻrebellionʼ in one
form or another.
• More attitude, less
harmless, more
constructive, less
destructive.
34. • Real and human. Be
what you are, say what
youʼre not
• Rameet Arora of Colors
and Gulshan Verma of
Ernst & Young spoke of
his at length.
• They took pains to point
out that a large part of
R what we call the “youth”
today still watch a lot of
Television, still hold to
values that we canʼt see
if weʼre looking from
above.
• The point being, that
there are spaces in the
market for each brand –
stay true to who you are
first.
35. • Socialize
• No point in
trying to
communicate
today if donʼt
want to talk.
S
• What kind of
product do you
have? What
can it be?
Open it up, like
Starbucks
36. • Tweet and
make stuff
• Online and the
real world
arenʼt two
separate
things. Donʼt
T differentiate,
link.
• A presentation
by Nicholas
Roope, from
Poke London,
on “building
stuff”
37. • Tweet and
make stuff
• Online and the
real world
arenʼt two
separate
things. Donʼt
T differentiate,
link.
• A presentation
by Nicholas
Roope, from
Poke London,
on “building
stuff”
38. • U-tals, not
portals
• If they want
U facebook on
yahoo, give
them facebook
on yahoo
39. • If v = me,
youʼre home
• Really get into
their lives,
become a part
of who they
are.
V
• Crispin Porter
tried these for
Microsoft. The
juryʼs still out,
but not a bad
effort to
counter Apple.
40. • If v = me,
youʼre home
• Really get into
their lives,
become a part
of who they
are.
V
• Crispin Porter
tried these for
Microsoft. The
juryʼs still out,
but not a bad
effort to
counter Apple.
41. • Websites are
passé
• In March last
year, Skittles
replaced their
website with
social media
W components.
• News came via
twitter, products
via wikipedia,
commercials via
youtube and
photos via flickr
42. • Find your X-
factor
• Figure out who
you really are.
You may do
well for this
X reason or that,
but without
ever being truly
distinctive.
• Nike: Last 1%
43. • Find your X-
factor
• Figure out who
you really are.
You may do
well for this
X reason or that,
but without
ever being truly
distinctive.
• Nike: Last 1%
44. • Gen Y is also
the Why
Y Generation.
Have answers