Columbus Bloggers

This document introduces influential bloggers in Columbus, Ohio and provides tips for building blog readership and effectively engaging bloggers. It identifies three top Columbus bloggers - Walker Evans of ColumbusUnderground.com, Alaina Sheer of MsSingleMama.com, and Leigh Householder of Advergirl.com. The document then offers seven strategies for building blog readership, such as defining your audience, prioritizing memorable content, and making subscription and sharing easy for readers. It also provides best practices and examples for appropriately engaging bloggers to leverage their influence, including getting to know them, offering exclusives, and creating relevance between a brand and a blogger's content area.