The document discusses the importance of social media for businesses, highlighting that 93% of consumers expect companies to have a presence on social platforms, with many utilizing them for brand awareness and customer acquisition. It emphasizes the effectiveness of digital marketing compared to traditional methods, showing that inbound marketing can significantly reduce costs per lead and boost engagement through content creation such as blogs and videos. Additionally, it offers insights on measuring the ROI of social media efforts and strategies for effectively engaging audiences online.

1. AIA Kansas CityBlogging, Linking, Tweeting, and LikingSocial Media Makeovers for ArchitectsCindy Frewen Wuellner FAIA PhDShelly Kramer V3 Integrated Marketing

2. Understand The Web of Today Today’s Website

3. Learn this, Live it …Is Your Client…

4. Social MediaWhy bother?93%of people expect companies to have a social media presence

5. Primary Social Media Objectives28%27%Brand AwarenessOtherCustomer AcquisitionCustomer Growth & Loyalty25%19%Source: 2010 COLLOQUY & DMA Social Media Study

6. Peoplehas over 640 million registered users

7. Largest Business Network in the World

8. More than 80% of companies use social media for recruitment are using LinkedInSource: Jobvite Social Recruitment Survey, via Erik Qualman’s Social Media Revolution Video

9. Peoplehas over 200 million accountsOver 75 million tweets per day

10. of users across all social media platforms are 18 to 50 years of age

11. 35 years or older65% are 35 to 54

12. We’re a Wired Bunch – And We Participate in Social Media51%HigherEmail

13. A blog is social media. Notjust another place to push out your marketing message

14. Why This Matters….

15. Traditional Marketingvs. Digital Marketing

16. Traditional MarketingPrint AdsTelevision AdsCold CallingTrade ShowsEmail Blast

17. What Is Digital Marketing?BlogsEbooksWhite PapersVideosSEOSocial MediaWebinarsFeeds, RSS

18. Inbound Marketing is More EffectiveOutbound Ave. Cost Per LeadInbound is 60% lower per lead $332Inbound Ave. Cost Per Lead$134Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

19. Search EnginesVideo

20. is the second largest search engine next to Google with 490 million unique users per month

21. Finding New Clients is one of every businesses’ greatest challenges New Study by Bredin Business Information

22. Tactics to find new customers2010201185%51%Website74%38%Search54%20%VideoSource: New Study by Bredin Business Information

23. Tactics to find new customers20102011Coupon Offers (Groupon)53% -49% -Mobile50%27%Twitter65%43%FacebookSource: New Study by Bredin Business Information

24. Social Media is for Leads and SalesPercentage of companies that have acquired a customer from:46% Company Blog41% LinkedIn44% Facebook41% TwitterSource: State of Inbound Marketing Report - http://bit.ly/aewfHr

25. 434%Increase in website pages indexed by Google for companies that blog over companies that don't blog. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

26. First Step – Know Thy WebsiteAnalyze Site Traffic

27. Do Your Keyword Research

28. Stalk the Competition

29. SEO Content For Your SiteNow, where’s the #$@*% ROI?

30. The Key is BENEFITSShort vs. LongFinancial vs. Non-Financial

31. Before ROI, You Get ThisIncrease in site trafficIncrease in time spent on siteViews of a specific landing page, blog post or offerIncreased follower/like/friend baseIncrease in Share of VoiceIncrease in Positive Sentiment (this means they like you) (more)

32. And the Payoff …Increased revenueMore leadsShorter sales cyclesLower customer acquisition costsLower customer service costsLower customer retention costs (Are You Happy Yet?)

33. ScorecardFinancialHave Revenue/Profits increased?FinancialHave Costs decreased? Have consumer attitudes about the brand improved?BrandRisk ManagementBetter prepared to find/respond?Has the company enhanced it’s assets?Digital

34. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”- Charles Darwin

36. Device Failure Any Kind of Actual Work

37. Creators 23%Blog

38. Articles

39. Tweet

40. Comments

41. Videos/Audio

42. Plus I save – researchCreatorsCriticsCollectorsJoinersSpectatorsInactives

44. A growthprocessdeliciousbookmarksFollowing me?URBANVERSE BLOGFBfriendsIdeas/ infoAPF@urbanverse2005200920072011SMCKCWeb -castingLinkedInUniversity of HoustonYou-tubeSlide- shareTwestival webinarsfutrchatLets blog offebooks

45. Why blog? LeadCareKnow AlotLovableYou’re ALIVE

46. Living Building/Cities ChallengeArchitecture for HumanityCharity: WaterLEADDR GRISTYurbanismsCareArieffModenusKaid at NRDCKnow AlotLife of an ArchitectLovableGenslerOnYou’re ALIVEBasics… ho hum

47. What to blog…. …Or tweet ……

48. What do you want to read/see it?Who do you want to read/see it? Be realBe relevantBe useful, and usableBe consistent, activeBe niceBe careful with humor.And be smart… and creative.

49. Livable CitiesWork SmarterLeisure By DesignExperts

50. Modern Workplace DesignTo be Engaged

51. ArchitectureDesignSustainabilityCities

52. ArchitectureDesignSustainabilityCities HOK happenings

53. ArchitectureDesignSustainabilityCities HOK happenings

54. Interior DesignProductsbefore/after

55. Interior designKitchensBathsTravelProducts

56. ArchitectureDesign CommunityHumorLife as an architect

57. ArchitectureSocial causesTechnology Research PoliticsFutures

58. CitiesArchitectureDesign SustainabilityFutures Social change

59. CitiesArchitectureSustainabilityFutures Design Social changeUrbanism