Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Sociality Squared
Presented at SMW in NY on February 16, 2012
Pinterest is THE emerging platform that’s going to steal the show for 2012. It’s simple, visually compelling…and best of all: it has clear business benefits that are tangible. Well, almost tangible. Brands already taking advantage of Pinterest are seeing increased traffic to their websites as one of the many benefits from this platform. Best practices and case studies are being created now, but YOU can stay ahead of the curve by attending this event that will explore what Pinterest is, current case studies and why you should be using it if you aren’t already.
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Pining For Pinterest: Where Pinterest Fits in Social Media and Why It's Impor...Sociality Squared
Presented at SMW in NY on February 16, 2012
Pinterest is THE emerging platform that’s going to steal the show for 2012. It’s simple, visually compelling…and best of all: it has clear business benefits that are tangible. Well, almost tangible. Brands already taking advantage of Pinterest are seeing increased traffic to their websites as one of the many benefits from this platform. Best practices and case studies are being created now, but YOU can stay ahead of the curve by attending this event that will explore what Pinterest is, current case studies and why you should be using it if you aren’t already.
Culture Change_Social Media & Communications Surgery_23rd JanJulie's Bicycle
Social Media & Communications Surgery: A Practical Guide To Ethical Brand Building
Know your #hashtags from your @mentions?
The difference between Replying and Retweeting?
If you want to learn all about the potential and pitfalls of social media from the comfort of your desk, come and join this free and practical Webinar where Julie's Bicycle will help you develop your online presence and effectively communicate your brand and ethics.
Learn about different social media platforms (the rules and jargon!) and social media strategic planning, with lots of creative and colourful examples of how arts organisations and practitioners have utilised social media to communicate their environmental actions, campaigns, and good practice. Communicating your business values demonstrates transparency, builds trust and opens new contacts and conversations.
As an outcome of the Webinar, Julie's Bicycle will also help you to create your very own environmental policy and action plan, so that you can document, share and communicate your good practice and aspirations.
Jack oughton get more better ideas v1.0Jack Oughton
A free checklist/cheatsheet/cribsheet guide for people interested in problem solving and having creative ideas / 'ideation'. Written from the perspective of a writer/composer/sound designer/photographer etc. (i.e someone who's trying to be creative all the time).
Aimed at: everybody - especially those who don't see themselves as 'creatives'. Can also help 'creatives' looking for extra ideas.
Things it covers includes:
Ideas, tools, inspiration and substances for improving creative thought
Tips for breaking ruts
Help for thinking and providing under pressure, such as time constraints and deadlines.
Ideas in how to find inspiration anywhere and everywhere
Help in identifying and overcoming barriers to creative execution
Thoughts around goal setting and priorities for creative people.
Guidance in cultivating a ‘creative mindset’
Quotable, wise and inspiring words from a variety of very creative people
Signposts towards further reading in the creative thinking / ideation field
Enjoy the work of Mihaly Csikszentmihalyi, Edward de Bono, Tony Buzan etc. or just looking for ways to increase your own creativity? This might be for you.
Remember, you are one very good idea away from achieving almost anything you want. Hope you enjoy!
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Culture Change_Social Media & Communications Surgery_23rd JanJulie's Bicycle
Social Media & Communications Surgery: A Practical Guide To Ethical Brand Building
Know your #hashtags from your @mentions?
The difference between Replying and Retweeting?
If you want to learn all about the potential and pitfalls of social media from the comfort of your desk, come and join this free and practical Webinar where Julie's Bicycle will help you develop your online presence and effectively communicate your brand and ethics.
Learn about different social media platforms (the rules and jargon!) and social media strategic planning, with lots of creative and colourful examples of how arts organisations and practitioners have utilised social media to communicate their environmental actions, campaigns, and good practice. Communicating your business values demonstrates transparency, builds trust and opens new contacts and conversations.
As an outcome of the Webinar, Julie's Bicycle will also help you to create your very own environmental policy and action plan, so that you can document, share and communicate your good practice and aspirations.
Jack oughton get more better ideas v1.0Jack Oughton
A free checklist/cheatsheet/cribsheet guide for people interested in problem solving and having creative ideas / 'ideation'. Written from the perspective of a writer/composer/sound designer/photographer etc. (i.e someone who's trying to be creative all the time).
Aimed at: everybody - especially those who don't see themselves as 'creatives'. Can also help 'creatives' looking for extra ideas.
Things it covers includes:
Ideas, tools, inspiration and substances for improving creative thought
Tips for breaking ruts
Help for thinking and providing under pressure, such as time constraints and deadlines.
Ideas in how to find inspiration anywhere and everywhere
Help in identifying and overcoming barriers to creative execution
Thoughts around goal setting and priorities for creative people.
Guidance in cultivating a ‘creative mindset’
Quotable, wise and inspiring words from a variety of very creative people
Signposts towards further reading in the creative thinking / ideation field
Enjoy the work of Mihaly Csikszentmihalyi, Edward de Bono, Tony Buzan etc. or just looking for ways to increase your own creativity? This might be for you.
Remember, you are one very good idea away from achieving almost anything you want. Hope you enjoy!
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
A companion slide show for the Rule 4081 holistic workshop directed specifically towards artist in their own navigation and development of an online marketing plan. twitter.com/rule4081
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
I presented this to a local networking group in Harrisonburg. They were familiar with social networks but desired more direction on creating a strategy and how to more effectively engage.
Digital Skills for Librarians in the New Normal Era - Sylvester EbhonuSylvester Ebhonu
This slides provides useful information on:
- Why Librarians need to Upskill
- What Tools and Skills Librarians need to acquire
- Definition of Digital Skills
- Branding and Digital Marketing skills for Professionals
- etc
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
Using digital tools to help you source experts, promote and market yourself and your products
The whole ‘business to business’ social media space is in a huge state of flux with new means of getting information on markets and industries and targeting and reaching customers. In this masterclass, we review the latest tools, techniques and platforms, and give you the chance to practice them.
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency.
This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
2. Copyright (c) write-minded Pty Ltd. All rights reserved. libby@writeminded.com.au
DISCLAIMER: While this workshop is designed to provide accurate information in regard to the subject matter, the presenter, Libby Varcoe,
is not engaged in rendering technical or other legal or professional services. If expert assistance is required, participants are advised to seek the services
of appropriate professionals.
by Libby
Varcoe
3. Leo Cremonese, Abstract Painter
I started using social media to promote my creative work because I was
convinced to. I’m not a natural self-promoter.
I like it that I get to share images of my work and some of my thoughts.
I’ve noticed that people I don’t know are now seeing my work.
www.leonardocremonese.com
http://www.facebook.com/leo.cremonese
Copyright write-minded
4. Shona Wilson, Sculptor
I like it that I can update and control the pace of information and images
myself and that I can hopefully reach a wider audience.
Managing my Facebook pages keeps a diary of sorts for myself and
integrates a larger audience during the art-making process - so I don’t feel
quite so isolated.
I’m concerned about the amount of time it uses up in my day and if the 'payoff'
will be worthwhile? I worry that people will think I’m not 'chatty enough' and
think I am unfriendly.
http://www.kingstreetgallery.com.au/artists
Copyright write-minded
5. Adam Jones, Handmade wallpaper illustrator
I started using social media to promote my creative work because if you reach
the right people they will promote it. Everyone is looking to 'like' something
new.
I like it that social media is generally a happy environment - for creative things
anyway. The people who like your work do so with enthusiasm. The people
who don't can easily ignore it and move on.
I’m concerned about finding the right voice and revealing or posting the right
stories. Some people are posting inane stories about their creative work and it
comes across a bit lame, when maybe it's that their voice is wrong - not the
work.
www.quercusandco.com
http://www.facebook.com/quercusandco
6. Kylie Rose McLean, Textiles Artist
I started using social media to promote my creative work because despite my
general dislike for engaging in social media it seemed it was the way to 'get
the word out there' - catch 22 situation.
I like it that I can write a blog entry & it can be linked to Facebook.
I've noticed that you have to choose how you set up your social media quite
carefully - research & plan which aspects will work for you. Better to do one
thing well, then have too much going on.
http://www.facebook.com/kylierosemclean
http://www.bidihomewares.com/
8. SESSION 1
• What is a content strategy?
• What’s in your digital tool-kit?
• Light lunch (12.30pm-1pm)
SESSION 2:
• Threading social media together
• Create an action plan for your creative practice/business.
• Handy tools and links for creatives
• Wrap up 2pm
What’s on the agenda?
9. What you’re about to learn
1. How to create ground-swell that helps you stay on the radar
2. To see which tools you can use to work in the system – or around it!
3. To help you feel inspired/motivated to make it all happen
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16. TURN TO THE PERSON NEXT TO YOU AND ASK THEM
WHAT TOOLS THEY ARE USING SO FAR…
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17. Who just heard this?
I really can’t be bothered with social media. It’s boring, and I don’t
see the point.
It’s all a time waster.
Facebook/Pinterest will own my content. So, no way Jose.
I’m completely across all of those things and I’m seeing the
benefits.
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19. What’s a strategy?
A strategy is a plan to move you in the direction of your long-term
goal, for example:
• To become fully-employed as a creator
• To drum up a crowd for my next show
• To reach new markets
• To get crowd-funding etc
A strategic thinker is likely to initiate rather than just react to others’
demands.
Why be strategic? Because it saves time and saves you from
becoming frustrated.
Puts you on the front-foot.
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20. What’s a content strategy?
A content strategy captures how you or your business can use
online content to achieve your own objectives and meet your
user/customers/clients’ needs.
Your strategy should be composed of different elements
(website, social media, blog etc) that match up to where your
audiences are, and how they best like to communicate with
you.
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21. So, what are creative people up to?
• The total population of practising professional artists in 2009 was just
over 44,000.
• There are nearly 40% more artists in Australia than there were 20
years ago.
• On average, creative projects earn you around 45% of your total
income.
• 60% of all artists believe new technologies are likely, or very likely, to
improve their income.
• 30% of artists use the Internet to promote their work
• Most common opportunities cited?
• Reach a wider audience
• Promote their work
• Networking, collaboration and communication with other artists
Source: Australia Council for the Arts Artists Survey. 2009/2010
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22. So, what are online audiences up to?
59 per cent of adult internet users have made an online purchase
(good or service) in the six months to April 2011.
Those on $150,000 or more per more likely to have shopped online
(86%)
About 25% of mobile users are shopping online with their mobile
(2011) - Mobiles predicted to be main web tool by end of 2013
62% of Australian Internet users use social media (Facebook = 97%!)
1 in 5 use social media for commercial purposes too: research,
purchase follow favourite brands, get access to special offers.
27% of small businesses have a social media presence. (79% big
business) - up from 14% last year, most on Facebook.
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29. What’s your website’s role in 2012?
To promote your products or services
To sell – either directly or indirectly
To give you credibility
To display your work
To engage with people and give them an opportunity to
develop the relationship by promoting your social media
presence.
To be accessible – what’s it look like on a mobile/tablet?
To be easily found (the hard one)
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30. So, how do we behave online?
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38. •Comprehension level down 48%
compared to a desktop for complex info.
•Why? Users see less at a time and rely
more on memory. ‘Reading through a
peephole’
•Fat finger syndrome – most sites still
don’t have a mobile version.
•Less is more – and then some!
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39. • Tablets generally websites perform okay: except complicated tasks or
high interaction.
• Unintended touches still cause problems.
• Users avoid typing. Registration processes, surveys etc hard to do.
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40. We’re impatient Easily frustrated
and time-poor
It’s harder to read
from a PC screen. We don’t read,
Even harder from we SCAN!
a mobile!
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41. S0 how do you
tell your story
through a
website?
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43. Imagine the reader as one person
•How does she like to be spoken to?
•What will interest her most?
•What are her needs in relation to the info?
•What kind of user is she?
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44. Create beautiful images
• Work with a good camera/photographer
• Create the right file size. Stick to a same height or width if
you’re using a template.
• Use low res versus high res shots. 50kb-100kb (big files
slow your site down)
• Explore using HTML5 instead of Flash
• Don’t forget to include specs & dimensions of your image.
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50. Create short & powerful words
• Capture your own voice.
• Break it up: white space, short headlines, bullet points, clear font on an
easy to read background.
• Hyperlink to relevant info (on your own site)
• Avoid Click here for more. Instead, Peruse my latest collection
• Be clear about what your writing is going to do. Eg.
• I am writing to sell.
• I am writing to intrigue
• I am writing to inform/invite interest
• I am establishing my online identity
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59. Good intuitive copy naturally captures key-words
• We search the way we speak. Handmade quilts versus ‘hand-
stitched patchworks’
• Region and locality can be important to include (if your market is
local)
• Some repetition is good – done in a natural way.
• Try to put keywords in headings
• TIP: Use the Google Keyword Checker
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63. SOCIAL MEDIA OPTIMISATION
When you do a search now on Google, Google checks your history
and your friends’ histories and gives your results based on what
you’ve looked at before and what your friends have shared on Twitter,
Facebook, LinkedIn, Tumblr, WordPress, and so on.
Tip: Optimise your page layout to reinforce social media widgets.
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65. Your story components
• Know your audience
• Use beautiful images
• Capture your own voice
• Make it easy to read/scan
• Structure information in the right order
• Be as Search Engine-friendly as you can.
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66. A final word on websites…
• Do you need a mobile version of my website? Maybe not! But it depends.
• Simpler, clean sites without extra gimmicks do well on most mobile
devices.
• Is your current site Flash heavy? You have a problem.
• Does your site have forms, complicated tasks, shopping cart?
• Investigate ‘Responsive Design’ templates. Automatically adapt to the
browser/device. Google: ‘WordPress Templates’ or ‘PrestaShop
templates’.
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67. EXERCISE 1: VOICE CHECK.WHAT’S YOUR ONLINE PERSONALITY?
1. Think of your website as a person.
2. Describe its qualities (good and bad), ie proficient, authoritative,
talkative, withdrawn, aloof, friendly, outgoing?
3. What’s working well?
4. How could the voice be further improved?
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68. EXERCISE 2: WHO ARE YOUR MAIN TARGET AUDIENCES?
1. How do they like to be spoken to?
2. How don’t they like to be spoken to?
3. In relation to your website, what are their main needs?
4. What do they have in common?
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69.
70. So who is doing what, where?
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77. The power of Facebook
• Nearly 2/3 of Australians have a Facebook profile
• 75% of users visit every day
• People interact with their favourite brands on Facebook far more
than on any other social network
• Average user ‘Likes’ 9 brands
• Why? Already a customer or because they want to receive
discounts and promotions.
• 77% of fans are passive and interact mainly by reading posts and
updates but over half will recommend the brand to a friend.
• 63% of users have “unliked” a brand due to excessive postings.
• 38% have “unliked” a brand because they thought the content
became repetitive or boring
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78. What about ?
• What is Pinterest? A social media tool that lets you share and
comment images with friends and others who share your aesthetic.
• “A virtual mindscape, like digital brainstorming”
• Unique Australian Visitors March 2012 – 160,000 per month
• Total Visits – 970,000 per month
• Average time on site – 14 minutes 20 seconds
• Audience – 57% female, 43% male
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79. Why would you bother with Pinterest?
Great for SEO and driving hits to your website.
Very viral. People repin A LOT!
If you’re a visual thinker, it’s doesn’t feel like a chore.
Visual posts easily shared across FaceBook, Twitter, your blog.
Showcase your tastes, inspiration = establish emotional connection.
Big viral reach. Your work can be commented on, shared with others.
It has a marketplace too.
Add dimension to your online persona (creative, authentic, quirky etc)
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80. What about Twitter?
• Around 1 million Australian users
• Great way to get access to latest industry news/opportunities
• A favourite platform among early adopters and influencers.
• (access to the ‘klout’ crowd (see Klout.com))
• Good for here and now reactions, feedback, questions, etc.
• Very mobile phone friendly – great for events, launches etc.
• 25% of all Tweets include a link - terrific way to generate SEO
• Majority of Twitter users don’t follow brands on Twitter (different to FB)
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81. Linked In?
• 2 million Australian users
• 49% of LinkedIn users have a household income over $100k
• 39% are managers, directors, owners, chief officers, managing
directors
• NOT just for those looking for jobs!
• Seen as a very professional way to social network.
• Great way to network – locally, nationally & internationally
• Lots of interesting groups to connect with = opportunities.
• Weekly newsletter sends out all your network’s updates
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83. The elephant in the room
WILL FACEBOOK/PINTEREST OWN MY CONTENT?
Facebook – Yes! (If you are lucky enough?)
Pinterest – No. (But copyright issues are very rubbery.)
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84. Here’s how Facebook states the ownership of your content in its terms and conditions:
You own all of the content and information you post on Facebook, and you can control how it is
shared through your privacy and application settings.
So, by posting content or information, you grant Facebook the license to use your content in
accordance with your privacy and application settings. That means unless you’ve set the setting for a
piece of content for “Custom” > Only Me”, someone can see it.
For content that is covered by intellectual property rights, like photos and videos (IP content), you
specifically give us the following permission, subject to your privacy and application settings: you
grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP
content that you post on or in connection with Facebook (IP License). This IP License ends when you
delete your IP content or your account unless your content has been shared with others, and they
have not deleted it. However, the terms also give Facebook a “non-exclusive, transferable, sub-
licensable, royalty-free, worldwide license to use any (intellectual property) content you post.
http://www.facebook.com/legal/terms
Pinterest allows you to pin and post content on the Service, including photos, comments, and other
materials. Anything that you pin, post, display, or otherwise make available on our Service, including
all Intellectual Property Rights (defined below) in such content, is referred to as “User Content.” You
retain all of your rights in all of the User Content you post to our Service.
http://pinterest.com/about/copyright/
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85. Food for thought… The Digital Revolution
NOT talking about plagiarism/idea theft… BUT….
“Print changed who we were, and now our world is being reshaped again -
whether we like it or not.”
“We must begin to discuss how we might build new forms that take
advantage of the digital world, that tap into the ways in which people work
and think now, and how they might do so tomorrow, rather than focusing on
what is past.”
John Weldon, Lecturer, Victoria University
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86. Tips for writing for social media
•Foster connection. Keep the voice friendly and open.
•Don’t just cut and paste the same thing. Say it in a different more personal
way. Think of different angles.
•Front load posts with hotwords and keywords
•Post open ended comments. Continue the discussion
•Indicate that you’re listening/present.
•Consider the 80% info, 20% promo rule.
•Keep it moving: update fairly regularly but don’t bombard. Once a week is
fine.
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87. . What about blogs?
Blogs can do different things.
Be clear about your Blog’s purpose.
• Raising awareness about your practice?
• Adding depth/raising your profile?
• Promoting/selling?
• A combination?
Try to write about:
1. Something of interest
2. Something of use
3. Something that will target your audience (don’t worry about the rest)
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88. What about writing for blogs?
•Think visual, creative scrap book (words, imagery, video etc)
•Appear human, conversational, strip the ‘formal’ edge.
•Keep it short! (300 words).
•Include a punchy headline. 3 things that caught my eye today
•Wrap things up in a way that encourages discussion. Ask open-ended
questions.
•Don’t be too disheartened if you don’t get posts. People more likely to
look.
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90. Save time! Cross pollinate!
Linked In & Twitter
Facebook (Page) and Your Blog (and Instagram)
Pinterest & Facebook & Twitter
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91. Write down:
1. Who are my key social media audiences?
EG: People who regularly come to my shows/visit my stalls; people
visiting the area; city-based collectors, overseas?
2. What is the best way to connect with them?
Set up a Facebook Page?
Create a blog?
Linked In?
Pinterest
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92. Write down:
Write down 3 things I could share about my creative
practice/product to get them to engage with me online?
1. X
2. X
3. X
How can I be creative in my messaging?
Take photos of Y. Video Y, document X?
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95. Sources/ Reference Links
Web, arts and social media resources and references
http://www.budde.com.au/Research/Australia-Digital-Economy-E-Commerce-Trends-and-Statistics.html
http://www.internetretailing.com.au/statistics-online-shopping-in-australia.html
http://www.abs.gov.au/AUSSTATS/abs@.nsf/lookup/4102.0Chapter10002008
Australia Council for the Arts Artists Survey. 2009/2010
http://www.australiacouncil.gov.au/resources/reports_and_publications/subjects/artists/artist_careers
Yellow Pages Social Media Report 2012 (AIMIA)
Viva la digital revolution! http://www.smh.com.au/opinion/society-and-culture/viva-la-digital-revolution-
20120627-212rc.html
15 Benefits of a Facebook Page for Business; http://www.facebook.com/note.php?note_id=213915438670302
Measuring social media with free tools. http://www.socialmediaexaminer.com/measure-social-media-with-free-
tools/
How to sell on Pinterest: https://support.pinterest.com/entries/21051413-how-do-i-add-a-gift-pin
How artists can harness Pinterest: http://www.artbizblog.com/2012/02/hayden-pinterest.html
Free blogs: wordpress.com; tumblr.com; blogspot.com
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