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Professional Networking by Kanda
The document discusses using social media for professional purposes. It provides tips on using Facebook, Twitter, and LinkedIn to interact with customers, stand out professionally, and build personal brands. Specific guidance includes creating consistent, high-quality content across platforms; focusing on demonstrating expertise and value to others; and developing relationships through active participation in online conversations.
Professional Networking by Kanda
- 2. Content • Personal Branding •Brand Ambassador • Professional Content • Social Media for Professional + Facebook + Twitter + LinkedIn • Call-To-Action
- 3. Internet Users Mobile Telephone Users > 25 Millions > 81 Millions Year 2012, Truehits AIS Vision 2013 Moving Forward Mobile Internet Users(EDGE-GPRS-3G) Facebook Users Did you see your target customer? >14.1 Millions 18 Millions+ AIS, DTAC, TRUEMOVE Annual Report 2011 Twitter Users LinkedIn Users 1.98 Million+ 520,000+ http://www.lab.in.th/thaitrend/
- 4. 57% of peopleprefer to communicate online over of face to face interaction.
- 5. But social networkingsites are not only being used socially, it is clearly the new way to professionally network.
- 6. Facebook, Twitter and LinkedInare a triple social networking sites of many that are being used by popular businesses to achieve improved interaction with customers.
- 8. How do successfulcandidates stand out from the millions of people in the online world?
- 9. The most importantway to stand out is to brand yourself.
- 10. Branding is anidea, an image, a promise. It is about what makes you different from everyone else, and what others can expect to gain from you.
- 17. คิดเสมอว่าตัวเองเป็ น รู ้ว่าตัวเองมีดอะไร ี เจ ้าของกจการ ิ (Self-Esteem) (Your Own Company) มีจดยืน ุ (Be Yourself) รวมวงสนทนา ่ (Join Conversation) สร ้างคุณค่าให ้ผู ้อืน ่ (Offer Value) มุงมัน สรรสร ้าง เรียนรู ้ ่ ่ อยางตอเนอง ่ ่ ื่ (Build and Learn ่ เปิดชองให ้คนตอบสนอง Constantly) (Build Destination) รับผดและรับชอบ ิ พูดจารู ้เรืองกับทุกกลุม ่ ่ (Be Responsible) (Communicate well)
- 18. Corporate HR Marketing What is your role? CEO IT MD
- 20. 4 Tips toconvert your employees to “talent brand ambassador”. Source : LinkedIn Talent Solutions
- 22. "Corporate Web 2.0Tipping Point" • ENGAGE directly with customers, employees, investors, suppliers • Instigate ACTION • Boost MORALE • LEADERSHIP role model • Infuse corporate CULTURE with openness, transparency
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- 26. Content is king. Bill Gates, 1996
- 29. Most Retweetable Words&Phrases 1.you 11.Please retweet 2.twitter 12.great 3.please 13.socialmedia 4.retweet 14.10 5.post 15.follow 6.blog 16.howto 7.social 17.top 8.free 18.blogpost 9.media 19.checkout 10.help 20.newblogpost Source : http://www.trafficgenerationcafe.com/art-of-retweets/
- 30. Least Retweetable Words&Phrases 1.game 11.well 2.going 12.sleep 3.haha 13.gonna 4.lol 14.hey 5.but 15.tomorrow 6.watching 16.tired 7.work 17.some 8.home 18.back 9.night 19.bored 10.bed 20.listening Source : http://www.trafficgenerationcafe.com/art-of-retweets/
- 31. • Articles • Videos •Photos • Info Graphics • White papers • Surveys • e-Books
- 36. One size doesnot fit all. Which social network is relevant for professional networking, recruiting, for my brand, my message and my target audience? big ? small professional fun
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- 39. Top Tips forTwitter • Use Profile to Sell • Search and Follow • Read and listen • Post • One a day !!
- 43. 200 m+ +2 new 100 m+ Members worldwide Members per second Monthly unique visitors
- 44. LinkedIn is aprofessional networking site that can achieve business goals effectively in a business environment.
- 45. • India 19m •China2.9m • Philippines 1.57m • Indonesia 1.49m • Malaysia 1.1m • Singapore 1m • Hong Kong 604k • Thailand 520k • South Korea 500k • Vietnam 470k • Japan 460k •Taiwan 416k Source : http://www.socialbakers.com
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- 47. Jobvite’s latest SocialRecruiting Survey
- 48. Jobvite’s latest SocialRecruiting Survey
- 49. 1. Create andcontrol your professional profile 2. Google search allows others to find you 3. Choose contacts to keep up to date, communicate with 4. Search and apply for jobs 5. Connect with recruiters, influencers and employers 6. Join groups to engage and exchange with 7. Post and answer questions and discussions to expert 8. Learn of events in your industry 9. Research companies and professionals 10.Get references and professional testimonials
- 50. PROFILE COMPANY PAGE GROUP
- 51. Existence Relevance Visibility Demonstration Competition Testimony Leadership Education Validation Confidence
- 52. @pakada PROFILE • Picture • Headline •Activity • Summary
- 56. Administration Business Business Travel Operations Career and Conferences and Finance & Education Event Planning Accounting Financial Markets Government & Health Non Profit Hiring & Human International Law and Legal Resources Management Marketing and Non Profit Sales Personal Finance Product Professional Management Development Startups and Small Sustainability Technology Businesses Using LinkedIn Feel free to discuss, give and take..
- 63. • Status updates •Articles • Links • Job Postings • Profile Updates
- 64. • Mirror offlinenetwork • Colleagues • Clients • Candidates • Competitors • LIONs and cats (Pros & Cons)
- 65. • Personalize • CommonConnection • Demonstrate Value • Never sell • Avoid IDK (I Don’t Know)
- 71. What to do? •Transparency & Authenticity • Learn to listen, have a personality • Develop relationships • Encourage the conversations • Try to add value to your industry and community • Connect with the influencers / help them find you • Create content and products worth talking about • “Build communities” instead of “doing communications” “Attention Needed”
- 72. Personal Branding Brand Ambassador Content is King Find Your Tools
- 74. Twitter : @pakada Email: pakada1881@gmail.com LinkedIn : http://th.linkedin.com/in/pakada Website : pakada.com Facebook : @AdeccoThailand Twitter : @AdeccoThailand LinkedIn : Thailand Thought Leadership Society Website : adecco.co.th