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Where ideas come from - Business Gets Social
The document discusses the importance of creativity as a key leadership quality and competitive edge for organizations, emphasizing that fostering a creative environment is crucial for innovation. It critiques the existing content-centric business model, suggesting that a focus on people and open communication can lead to enhanced creativity and idea sharing. The document concludes with practical steps for leaders to encourage a culture of collaboration and innovation within their organizations.
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Where ideas come from - Business Gets Social
- 1. Where ideas comefrom ©2012 IBM Corporation
- 2. What’s the mostimportant leadership quality? Study of 1500 CEOs
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- 4. So go makeyour company creative!
- 5. Do these wordsdescribe your organization? Should it?
- 6. Why is creativityso important?
- 7. It’s a keycompetitive edge
- 8. And why is“creativity” so hard to find?
- 9. “Business” can oftenstifle creativity
- 10. “We are allborn artist. The problem is to remain an artist as we grow up” Pablo Picasso
- 11. Do you haveto ask a kid to be creative?
- 12. Creative thinkers observe,experiment, take risks, communicate… they are connected
- 13. So in business,how do we listen, observe, explore, experiment and speak up?
- 14. So in business,how do we listen, observe, E-Mail explore, experiment and speak up?
- 15. So in business,how do we listen, observe, Status meetings explore, experiment and speak up?
- 16. So in business,how do we listen, observe, Conference calls explore, experiment and speak up?
- 17. So in business,how do we listen, observe, Shared drives explore, experiment and speak up?
- 18. It’s broken…but itcan be fixed
- 19. The content-centric modelis broken
- 20. Content has overwhelmedthe container model… Consider libraries vs. bookstores
- 21. It’s not aboutthe storing of knowledge…
- 22. it’s about havingan environment that encourages and supports “Knowledge Accidents”
- 23. But isn’t contentimportant?
- 24. Yes. But it’sonly one part
- 25. But people arein the center… they tie it all together.
- 26. It’s not aboutthe creation… it’s all about the creator
- 27. 1) Start atthe source…your PEOPLE
- 28. Allow them to“know and be known”
- 29. Encourage them togather together to share and learn and grow
- 30. Find and askthe expert
- 31. Find and askthe expert
- 32. Find and askthe expert
- 33. 2) OPEN yourCONVERSATIONS
- 34. When you havea question and someone gives you the answer… only the two of you benefit
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- 46. Innovation and goodideas often doesn’t call attention to itself
- 47. Innovation and goodideas often doesn’t call attention to itself
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- 53. Integrated into othercommunications
- 54. Integrated into othercommunications
- 55. Make existing content“social” Enterprise Repositories
- 56. Make existing content“social” SharePoint Repositories
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- 58. Does this soundfamiliar? “ There go my people. I must catch them… ” for I am their leader. Gandhi
- 59. People will besocial… so if you do nothing…this will happen
- 60. Or you coulddo this…
- 61. Don’t get trappedon the What’s next? outside looking in
- 62. (1) Get started Don’tget stuck in analysis mode
- 63. (2) Identify the“socially active” Who has already adopted these tools?
- 64. (3) Find thecontributors Your high value experts
- 65. (4) Consider rewardingthe early followers Leaders will naturally lead
- 66. Find someone whohas (5) Identify an executive sponsor (or can catch) the vision It’s not a technology issue It’s a cultural issue
- 67. IBM’s culture isone that appreciates and We can help you! encourages innovation and new ideas www.ibm.com/social
- 68. Anything less wouldbe…just anti-social
- 69. questions? ideas? comments?
- 70. thank you it’s been my pleasure Louis Richardson Social Business Evangelist IBM www.creativitycrisis.com www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson www.youtube.com/louisrichardsonjr www.slideshare.net/louisrichardson about.me/louisrichardson RichardL@us.ibm.com
- 71. disclaimer © IBM Corporation2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. All references to Renovations refer to a fictitious company and are used for illustration purposes only.
Editor's Notes
- #4 And in case you're wondering, your boss likely thinks that "Creativity" is an important quality to promote.
- #35 You have a question...you think you know someone with the answer...you send them an email with your inquiry...and they respond back with the answer...but if that's where it ends, only you and the person you asked gain any benefit from that exchange. And email blasts with large distribution list or conference calls are usually to targeted audiences.
- #47 Now don't expect for those with the hunches to just jump out and shout to get your attention. Most innovative ideas happen below our normal attention radar scan. I remember watching a kindergarten class performing on stage. They were all issued various rhythm instruments...sticks to hit together, small blocks with sandpaper sides to brush against one another...and of course...the triangle. At the end of the few "Rhythm" songs, they were to perform a few more songs without the instruments. So as the next song started up, each kid simply took their sticks, small blocks, etc. and stuffed them in their pants pockets....except the small young lad with the triangle. Even as his classmates sang along, he struggled with storing his triangle. He would stick on edge in his pocket only to find it was too big for the opening. He shifted it around to another edge in an effort to comply and move on...but was constantly disappointed. Eventually every eye in the audience was watching him work his problem. Then like a stroke....
- #48 he simply put the clanger into his pocket, leaving just enough of it exposed on which to hang the triangle. He then looked up, unimpressed with himself, and joined the chorus. Of course, the entire audience almost applauded his success, which incidently caught the teacher/conductor by surprise, because she was focused on the whole performance to even see this small innovation play out. Innovations and good ideas are like that. They often happen on the fringe. Many are brilliant solutions, but may not even be fully appreciated by their inventor...because they may not see the full picture. And our managers, like the conductor, are often so focused on the specific performance that they fail to even see the innovative moments that occur.
- #54 Many of us daily use collaboration and email clients. You need to be able to have your social network reach into these clients. From an email, you should have immediate access to the individuals involved. You should be able to see their current status, get to their files, see others in their network and even reach out with instant messaging. This shows that integration within a Notes client, but we know businesses need options so
- #55 Many of us daily use collaboration and email clients. You need to be able to have your social network reach into these clients. From an email, you should have immediate access to the individuals involved. You should be able to see their current status, get to their files, see others in their network and even reach out with instant messaging. This shows that integration within a Notes client, but we know businesses need options so
- #56 And these people, will create content. Content that may reside in your enterprise content management systems. This shows how within a social community, you can have direct access to your current enterprise repositories. So they are no longer that "corporate system" that is only used by special users with complex interfaces. These assets are now readily available and made easily consumable by mere mortals...without sacrificing the rich features and security of your enterprise content systems.
- #57 And for those who may have a proliferation of SharePoint sites, we let you easily integrate the SharePoint content right inside your social community...thereby surrounding a content centric system with a people-centric layer.
- #60 One problem we have is that the emergence of a social awareness has resulted in a wide range of social tools...from a wide range of vendors. The majority of which are targeted at the consumer market space. There are some that do wikis, others that do only chat, still others that help in sharing media.
- #68 If you think this is something you'd like to pursue or know more about, please reach out to us. IBM has a long standing culture of open conversation, integrated into business and a rich heritage of listening and learning. And we are anxious to help you.
- #69 After all...anything less would just be...well anti-social.