media work

2. This would affect our audience as this would create fears of current
issues in society such as global warming and our increases in
technology which become more dangerous every second. Also with
an increase in deadlier virus’s such as ebola this would lead to a
process of sensitisation.As these problems affect everyone and have
a massive affect on politics and the economies of the world this would
make it more susceptible for a sophisticated audience to engage in it.

3. Even though this is for more passive audience members due
to the issues of society our film brings up this mass scale
would entice the sophisticated audience to take it on. As it
creates so much fear in our society and that it must be dealt
with immediately.

4. As our sophisticated audience would watch our
product this would result in them getting uses and
gratifications such as entertainment as they are
encoding enigmas and this will lead to social
interaction as they will want to find out what other
people think and due to them maybe being opinion
leaders it will get advertised to a secondary audience
who will then watch our film.

5. We could possibly apply the culmination theory to our
audience as even though our sophisticated audience is
active, the cumulative effect of the post-apocalyptic genre
may foster fears about issues facing the world such as
global warming and chemical warfare. So for them then
filtering down from Hollywood products to independents
like our film may make ii a more valid fear to the
sophisticated audience.