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1
How to Maximize Your
Use of LinkedIn
LinkedIn, the #1 social media site for
business professionals, can be a powerful
tool to help you meet your professional
goals. It transcends industries, job titles,
and employers across the globe. It is an
important resource whether you are a
student, recent graduate, experienced
professional, or recruiter.
Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20,
and 12:25 p.m. If you cannot hear audio on your computer,
please call 877-668-4493 and enter Access Code: 664 934 230
Thursday, February 18, 2016
12:30 p.m. – 1:30 p.m. EST
2
Today’s Webinar Agenda
1. Understanding LinkedIn Navigation
2. Using Advanced Search
3. Editing your LinkedIn Profile
4. Privacy & Settings
5. Optimizing Communications via LinkedIn
6. Accessing LinkedIn on the Go
7. Q&A
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
Questions throughout today’s webinar?
Please enter your questions through the private chat feature at the right side of your screen.
3
Who We Are
Tracy Morgan
Career Services Advisor
tmorga2@walshcollege.edu
www.linkedin.com/in/tracyamorgan1
Brenda Meller
AVP, Marketing
bmeller@walshcollege.edu
www.linkedin.com/in/brendameller
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
4
POLL
How Would You Classify Your
Experience Level on LinkedIn?
A. Beginner
B. Intermediate
C. Advanced
5
Walsh College and LinkedIn
• Social Media for Business, Marketing Curriculum
• Career Services
• Community and Employer Outreach
• Business = Business
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
6
LinkedIn Reminders
 Company rules / policies
 LinkedIn will change…
again
 Everyone has a different
comfort level
 Listen, learn, consider…
then decide
7
POLL
Please share your Walsh
affiliation:
Select all that apply:
A. Student
B. Alumni
C. Employer / recruiter
D. Future student
E. Faculty / staff
F. None; just interested in LinkedIn
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
8
What is
• Professional networking site:
• Launched in 2003 (Brenda: 2006; Tracy: 2008)
• 347 million, 200 countries*
• 40% check in daily**
• Every Fortune 500 company*
• Per CEO: average of 930 connections**
• “Connections”
*Source: LinkedIn.com
** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
9
LinkedIn Navigation Basics
1 2 3 4 5 6
10
LinkedIn Advanced Search
1 2 3 4 5 6
111 2 3 4 5 6
121 2 3 4 5 6
131 2 3 4 5 6
14
LinkedIn Basics – Profile
• Picture is strongly encouraged
• Complete Profiles get more attention
• Use “View profile as” to see what others see
• Customize your URL
1 2 3 4 5 6
15
LinkedIn Basics - Profile
• Create a Headline
– Who are you?
– Use keywords and symbols Brynne Tillman Post
• Add a Background picture
• Develop a strong Summary
– Okay to be conversational and use “I”
• Complete relevant sections
– Skills, Endorsements, Recommendations
File type JPG, GIF or PNG
No larger than 4MB
Pixel dimensions between 1000 X 425
and 4000 X 4000
1 2 3 4 5 6
16
LinkedIn Basics – Profile
1 2 3 4 5 6
17
Privacy and Notifications
1 2 3 4 5 6
181 2 3 4 5 6
19
Privacy and Notifications
1 2 3 4 5 6
20
Privacy and Notifications
1 2 3 4 5 6
21
POLL
Do you personalize invitations
you send via LinkedIn?
A. Always
B. Sometimes
C. Never
D. Wait… you can personalize
invitations? I thought you had to
use the standard invitation.
22
Optimizing Communications
• Connecting
• Status Updates
• Karma and Etiquette
1 2 3 4 5 6
23
2. Click blue
search icon
Connecting: There IS A Better Way
1. In search box,
type in name.
1 2 3 4 5 6
24
CAUTION:
If you click
“Connect,”
you CANNOT
personalize
your invitation
1 2 3 4 5 6
25
On the Profile: CONNECT
Want to connect with Jessica? Tell her Brenda sent you.
https://www.linkedin.com/in/jessica-hruska-05704384
1 2 3 4 5 6
26
ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: be helpful.
Create social media karma.
Personalization is KEY
1 2 3 4 5 6
27
What to Do with Unknowns?
1
2
3
1 2 3 4 5 6
28
Gracious and Appreciative, but Curious
3
4
5
1 2 3 4 5 6
29
POLL
When is the last time you
updated your status on LinkedIn?
A. This morning
B. This week
C. This year
D. I’m not sure
E. What’s a status update?
1 2 3 4 5 6
30
Update Your Status NOW
Your status
1. Update your
status TODAY.
2. Update your
status once
per week.
1 2 3 4 5 6
31
Suggested Status Updates
Suggested Status Update BONUS
Conferences, workshops,
etc. attended
ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
LinkedIn tips or inspirational
messages
ADD: the text “please click to share”
Help spread the word for a
network connection
Tag them in your status update
1 2 3 4 5 6
32
Inspirational Messages ROCK
• Non-salesy
• Dual purpose: self-motivate, motivate others
• Like attracts like
1 2 3 4 5 6
33
Tag: Individuals, Companies
1 2 3 4 5 6
34
You Can Create
Positive Karma
1 2 3 4 5 6
35
Communication Etiquette
• Personalization is key
• Help Your Network:
Like, Tag, Comment,
Share
• Be careful of the
“cold call” connection approach
1 2 3 4 5 6
36
Accessing LinkedIn On the Go
CAUTION!
Don’t send invites using
the mobile app.
WHY?
1 2 3 4 5 6
37
CAUTION! Invitations on Mobile
• No opportunity to personalize
• Risky
• But, sometimes OK:
– Recent (mention the invite)
– Familiar and High Likelihood
1 2 3 4 5 6
38
You can search… …find…
BUT: no opportunity to
personalize your invitation.
1 2 3 4 5 6
39
Connect the dots…
AND personalize your
invitation.
1 2 3 4 5 6
40
YOUR HOMEWORK
1. Get on LinkedIn
2. Set up your account
3. Connect with us with a PERSONALIZED invitation
4. Create Social Media Karma: like, share, comment
5. Download the LinkedIn App
6. Post a status update TODAY, and tag us
7. Check out our five-part videos at
www.walshcollege.edu/linkedintraining
BONUS: spend 15 minutes a day EVERYDAY
41
Questions?

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How to Maximize Your Use of LinkedIn

  • 1. 1 How to Maximize Your Use of LinkedIn LinkedIn, the #1 social media site for business professionals, can be a powerful tool to help you meet your professional goals. It transcends industries, job titles, and employers across the globe. It is an important resource whether you are a student, recent graduate, experienced professional, or recruiter. Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20, and 12:25 p.m. If you cannot hear audio on your computer, please call 877-668-4493 and enter Access Code: 664 934 230 Thursday, February 18, 2016 12:30 p.m. – 1:30 p.m. EST
  • 2. 2 Today’s Webinar Agenda 1. Understanding LinkedIn Navigation 2. Using Advanced Search 3. Editing your LinkedIn Profile 4. Privacy & Settings 5. Optimizing Communications via LinkedIn 6. Accessing LinkedIn on the Go 7. Q&A If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230 Questions throughout today’s webinar? Please enter your questions through the private chat feature at the right side of your screen.
  • 3. 3 Who We Are Tracy Morgan Career Services Advisor tmorga2@walshcollege.edu www.linkedin.com/in/tracyamorgan1 Brenda Meller AVP, Marketing bmeller@walshcollege.edu www.linkedin.com/in/brendameller If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
  • 4. 4 POLL How Would You Classify Your Experience Level on LinkedIn? A. Beginner B. Intermediate C. Advanced
  • 5. 5 Walsh College and LinkedIn • Social Media for Business, Marketing Curriculum • Career Services • Community and Employer Outreach • Business = Business If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
  • 6. 6 LinkedIn Reminders  Company rules / policies  LinkedIn will change… again  Everyone has a different comfort level  Listen, learn, consider… then decide
  • 7. 7 POLL Please share your Walsh affiliation: Select all that apply: A. Student B. Alumni C. Employer / recruiter D. Future student E. Faculty / staff F. None; just interested in LinkedIn If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
  • 8. 8 What is • Professional networking site: • Launched in 2003 (Brenda: 2006; Tracy: 2008) • 347 million, 200 countries* • 40% check in daily** • Every Fortune 500 company* • Per CEO: average of 930 connections** • “Connections” *Source: LinkedIn.com ** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
  • 11. 111 2 3 4 5 6
  • 12. 121 2 3 4 5 6
  • 13. 131 2 3 4 5 6
  • 14. 14 LinkedIn Basics – Profile • Picture is strongly encouraged • Complete Profiles get more attention • Use “View profile as” to see what others see • Customize your URL 1 2 3 4 5 6
  • 15. 15 LinkedIn Basics - Profile • Create a Headline – Who are you? – Use keywords and symbols Brynne Tillman Post • Add a Background picture • Develop a strong Summary – Okay to be conversational and use “I” • Complete relevant sections – Skills, Endorsements, Recommendations File type JPG, GIF or PNG No larger than 4MB Pixel dimensions between 1000 X 425 and 4000 X 4000 1 2 3 4 5 6
  • 16. 16 LinkedIn Basics – Profile 1 2 3 4 5 6
  • 18. 181 2 3 4 5 6
  • 21. 21 POLL Do you personalize invitations you send via LinkedIn? A. Always B. Sometimes C. Never D. Wait… you can personalize invitations? I thought you had to use the standard invitation.
  • 22. 22 Optimizing Communications • Connecting • Status Updates • Karma and Etiquette 1 2 3 4 5 6
  • 23. 23 2. Click blue search icon Connecting: There IS A Better Way 1. In search box, type in name. 1 2 3 4 5 6
  • 24. 24 CAUTION: If you click “Connect,” you CANNOT personalize your invitation 1 2 3 4 5 6
  • 25. 25 On the Profile: CONNECT Want to connect with Jessica? Tell her Brenda sent you. https://www.linkedin.com/in/jessica-hruska-05704384 1 2 3 4 5 6
  • 26. 26 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE BONUS: be helpful. Create social media karma. Personalization is KEY 1 2 3 4 5 6
  • 27. 27 What to Do with Unknowns? 1 2 3 1 2 3 4 5 6
  • 28. 28 Gracious and Appreciative, but Curious 3 4 5 1 2 3 4 5 6
  • 29. 29 POLL When is the last time you updated your status on LinkedIn? A. This morning B. This week C. This year D. I’m not sure E. What’s a status update? 1 2 3 4 5 6
  • 30. 30 Update Your Status NOW Your status 1. Update your status TODAY. 2. Update your status once per week. 1 2 3 4 5 6
  • 31. 31 Suggested Status Updates Suggested Status Update BONUS Conferences, workshops, etc. attended ADD: what you LEARNED Industry news item ADD: your key takeaways Company items: news ADD: a 1-sentence preview Business tips ADD: how this can help the reader LinkedIn tips or inspirational messages ADD: the text “please click to share” Help spread the word for a network connection Tag them in your status update 1 2 3 4 5 6
  • 32. 32 Inspirational Messages ROCK • Non-salesy • Dual purpose: self-motivate, motivate others • Like attracts like 1 2 3 4 5 6
  • 34. 34 You Can Create Positive Karma 1 2 3 4 5 6
  • 35. 35 Communication Etiquette • Personalization is key • Help Your Network: Like, Tag, Comment, Share • Be careful of the “cold call” connection approach 1 2 3 4 5 6
  • 36. 36 Accessing LinkedIn On the Go CAUTION! Don’t send invites using the mobile app. WHY? 1 2 3 4 5 6
  • 37. 37 CAUTION! Invitations on Mobile • No opportunity to personalize • Risky • But, sometimes OK: – Recent (mention the invite) – Familiar and High Likelihood 1 2 3 4 5 6
  • 38. 38 You can search… …find… BUT: no opportunity to personalize your invitation. 1 2 3 4 5 6
  • 39. 39 Connect the dots… AND personalize your invitation. 1 2 3 4 5 6
  • 40. 40 YOUR HOMEWORK 1. Get on LinkedIn 2. Set up your account 3. Connect with us with a PERSONALIZED invitation 4. Create Social Media Karma: like, share, comment 5. Download the LinkedIn App 6. Post a status update TODAY, and tag us 7. Check out our five-part videos at www.walshcollege.edu/linkedintraining BONUS: spend 15 minutes a day EVERYDAY