Virtual reality (VR) is an artificial computer-generated simulation that immerses the user by making them feel like they are experiencing the simulated reality firsthand. Augmented reality (AR) layers computer-generated enhancements on existing reality to make it more interactive. 360 degree videos allow viewing in any direction during playback. While VR and AR have been theorized since the 1950s, mainstream use has increased in recent years with cheaper hardware options like smartphones, along with applications in gaming, video, and e-commerce.

1. WHAT THE HELL IS
VIRTUAL REALITY?
Yes, this presentation is in comic sans
but don’t worry it’s virtual comic sans.

2. VR, AR, 360° videos
• Virtual reality (VR) is an artificial, computer-generated
simulation or recreation of a real life environment or situation. It
immerses the user by making them feel like they are
experiencing the simulated reality firsthand
• Augmented reality (AR) is a technology that layers computer-
generated enhancements atop an existing reality in order to
make it more meaningful through the ability to interact with it
• 360° videos, also known as immersive videos are video
recordings where a view in every direction is recorded at the
same time. During playback the viewer has control of the viewing
direction like a panorama.

3. VR, AR, 360° videos
Yes, you really look THIS stupid!

4. Some history of VR/AR
Virtual Reality and Augmented Reality are not new:
• First theories: 1958 (Morton Heilig, movies director)
• First VR/AR set was created in 1968 (I. Sutherland),
it was HUGE!
• The term “Virtual Reality” was created in 1989
(Jaron Lanier, a nerd)
• Il tagliaerbe (The Lawnmower man), 1992 a movie
about Virtual Reality
• Virtual Boy (1995, Nintendo). A disaster.
• 2000s Second Life. Yes, you tried it, don’t say you
don’t.

5. How does VR works?
• A movie (or a game) is streamed in two
different (but similar) parts.
• The glass or visor you’re wearing will use
either the two feeds sent to one display or
two LCD displays, one per eye.
• Special lenses will focus and reshape the
picture for each eye and create a
stereoscopic 3D image by angling the two
2D images to mimic how each of our two
eyes views the world ever-so-slightly
differently.
• The goggles you’re wearing will detect head
movements to “change” the video
accordingly
• If interactive, you’ll have physical controls,
you can use to interact with the VR world
• You’re in the movie!

6. How does AR works?
• The first approach is based on the positioning of
visual cues or "markers" including gestures or
movements that are seen by a camera on a
computer or a mobile device. Content is placed
according to the position of the markers
• Apps & Games are available for cheap (or
free)
• The second approach is to interpret the location
of a mobile device and the character of the
objects in the field of view of the device (i.e. a
table) and put content in the environment
accordingly
• Microsoft HoloLens are available at ~3.000$,
they use the second approach

7. How can I DO VR/AR?
There are many platforms available to
create VR/AR content, in some cases a
dedicated hardware is needed…
• https://aframe.io (create VR content with
HTML)
• 360 cameras (from 100$ to infinity &
beyond)
• Game Engines (Unreal Engine, Unity, etc…)
• Apps & Software (free or $$$)

8. Ok, I want this! How much does it cost?
• Oculus Rift: 699€ + 199€ + a powerful
PC
• HTC Vive: 899€ + accessories + a
powerful PC
• Sony Playstation Vr: 399€ + PS4
console + TV
• Google DayDream: 79$ + smartphone
• Samsung, etc… From 29$ +
smartphone
• Chinese cardboard factories: peanuts
+ smartphone

9. What should I buy?
Ask PORN in a couple of years
Adult industry is the main driver of modern technology for entertainment. :-)
If you don’t believe me...
• 50s Porn standardized Super8 film
• 80s VHS vs Betamax: porn chose VHS.
• VHS WON
• 80s/90s ASCII PORN, long before the Internet. NO JOKING.
https://en.wikipedia.org/wiki/ASCII_porn (SFW)
• 90s Richard Gordon pioneered online payments (for porn websites)
• 2000s HD-DVD vs Blu-Ray: porn chose Blu-Ray.
• Guess what? Blu-Ray WON
• 2015 A friend of mine told me VR porn websites are available. PlayStation
VR doesn’t support them (yet). Companies have not chosen a reference
platform (yet)
Want to know more? Visit: https://is.gd/porntech (SFW)

10. I don’t care about porn. I want to
do E-COMMERCE!
VR/AR: a new mindblowing experience for both e-
commerce & bricks-and-mortar. Brands are investing
in VR more than ever.
• Try your clothes with an AR Mirror
• AR Catalogues (see prev. slide)
• eBay opened the world 1st Virtual Reality Dep.
Store: https://vr.ebay.com.au & https://is.gd/ebayvr
• Brands like Dior, Tommy Hilfiger, etc… are investing
in VR
• IKEA has a VR app to experience furnitures you
want to buy
(see: http://www.slideshare.net/MattiaCrespi1/vr-
ecommerce)

11. Recap!
•VR is cool
•VR is not new
•VR is cheap
•VR is already in use for e-commerce

12. QUESTIONS?
???