SlideShare a Scribd company logo
UI/UX DESIGN
FOR INTERACTIVE
VR EXPERIENCES
Satish Penmetsa
CEO, rapidBizApps
Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.A B O U T U S
Intuitive, Scalable,
Reliable Enterprise Apps.
#getStuffDone
ABOUT US
capitalize on VR’s disruptive
capabilities to transform entire
segments.
+ Marketing
+ Education
+ Last but not least, Gaming
LAUNCHED ECHLON VR
Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.A F E W FA C T S
U
FACT #1 : VR IS OLDFACT #1
VR IS OLD
sed to train NASA astronauts.
( Early 90’s )
U
otal 4B invested since 2010
Oculus Rift (FB acquires for $2B)
Magic Leap ($600M, Google)
LENSAR ($192M, Multiple)
JauntVR ($65M, Disney)
FACT #2
VR HAS UNICORNS
T
arketing Activation +
Engagement
Tradeshows / Conferences
Education (Healthcare)
Training (Equipment, etc)
Product Development
FA C T # 3
VR BRANCHING OUT OF
GAMING
M
urning points:
Oculus Rift (Quality VR)
Google Cardboard (Accessible VR)
FACT #4
VR IS MAINSTREAM
T
e remember 10% of what we read,
20% of what we hear,
30% of what we see,
and 80% of what we experience.”
PRIMARY DRIVER :
WE REMEMBER EXPERIENCES
“w
Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
H A R D WA R E + A C C E S S O R I E S
TETHERED HEAD MOUNTED DEVICES
MOBILE COMPATIBLE DEVICES
CONTROLLERS : GAMEPADS
XBOX ONE, STEELSERIES
Familiar controls
Cannot see controls with the headset.
Kinda annoying
NATURAL CONTROLLERS
HTC VIVE TRACKPAD, OCULUS TOUCH
MOTION TRACKERS
OCULUS PRESENCE, HTC VIVE BASE CONTROLLER
MOTION TRACKERS
LEAP MOTION, GLOVE ONE
Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
A F E W G O O D E X A M P L E S O F V R
COCA-COLA : ENGAGEMENT WITH STILLS
INFINITY VR : INFORMATIONAL (MASS DISTRO)
AUDI VR : RIDE YOUR DREAM CAR
IKEA DESIGN YOUR OWN KITCHEN
SIX FLAGS : ROLLERCOASTERS + VR
FPS : w/ VIRTUIX OMNI
BUSINESS APPS : w/ MAGIC LEAP
Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
S O H O W D O YO U D E S I G N F O R V R ?
REMEMBER.. FIRST PRINCIPLES
AWESOME
EXPERIENCE
== ==HAPPINESS $$$$
simulator sickness / Vertigo
Ergonomics and interactions
MOST COMMON
COMPLAINTS ABOUT VR
conflict between visual and
bodily senses
Blame evolution!
UNDERSTANDING
SIMULATOR
SICKNESS / VERTIGO
Flicker
Feeling that they are at the edge
Speed and acceleration
Non-user initiated movement
(degree of control)
MOST COMMON REASONS
#1
Use higher end hardware (90fps)
MITIGATING SIMULATOR
SICKNESS
#2
Teleport (else, infrequent short
bursts of accel)
MITIGATING SIMULATOR
SICKNESS
#3
Ground users w/ familiar elements
in the foreground.
MITIGATING SIMULATOR
SICKNESS
UNDERSTANDING
CHALLENGES WITH UX/ID
completely immersive.
Fear of the unknown ( Technology
meant flat/2D).
UX/ID
Location/ Space
- Work? Home? Conference?
Experience type
- Informational? Interactional?
Consumption Channel
- Mobile/Tethered
- Auxiliary input devices
UX/ID:
1. USE CURVED SPACES
Foreground (2-3 m)
- Content
- Workspace
Middle
- Peripheral
Background
- Curiosity
UX/ID:
2. USE Z ZONES FOR DEPTH
UX/ID:
3. NARROW FIELD OF VIEW
UX/ID:
4. TEXT ELEMENTS @
1.5 - 2M FOR READABILITY
UX/ID:
5. GAZE CONTROL
SELECTION 1.5 - 2.0 SECS
UX/ID:
6. MENU ITEMS BELOW
LINE OF SIGHT
UX/ID:
7. ADD DEPTH TO SELECTION ELEMENTS
(MOTION TRACKER
UX/ID FOR VR WILL
CONTINUE TO EVOLVE
Hardware innovation will drive
change
Familiarity and standardization
will also drive UX/ID
Mixed Reality (AR + VR) is on the
horizon).
GOOD PEOPLE TO FOLLOW
MIKE ALGER
GOOGLE
ALEX CHU
SAMSUNG
# g e t S t u ff D o n e
s p e n m e t s a @ r a p i d b i z a p p s . c o m
S a n F r a n c i s c o , U S A | H y d e r a b a d , I n d i a
S t r i c t l y C o n fi d e n t i a l . L i m i t e d C i r c u l a t i o n o n l y .

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