The document discusses UI/UX design for virtual reality experiences. It covers topics like capitalizing on VR's capabilities in marketing, education and gaming. It also discusses VR hardware, examples of VR apps, and guidelines for designing VR experiences like mitigating simulator sickness and using different depth zones. The overall message is that VR experience design needs to follow principles like awesome user experiences and ergonomics to be successful.

1. UI/UX DESIGN
FOR INTERACTIVE
VR EXPERIENCES
Satish Penmetsa
CEO, rapidBizApps

2. Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.A B O U T U S

3. Intuitive, Scalable,
Reliable Enterprise Apps.
#getStuffDone
ABOUT US

4. capitalize on VR’s disruptive
capabilities to transform entire
segments.
+ Marketing
+ Education
+ Last but not least, Gaming
LAUNCHED ECHLON VR

5. Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.A F E W FA C T S

6. U
FACT #1 : VR IS OLDFACT #1
VR IS OLD
sed to train NASA astronauts.
( Early 90’s )
U

7. otal 4B invested since 2010
Oculus Rift (FB acquires for $2B)
Magic Leap ($600M, Google)
LENSAR ($192M, Multiple)
JauntVR ($65M, Disney)
FACT #2
VR HAS UNICORNS
T

8. arketing Activation +
Engagement
Tradeshows / Conferences
Education (Healthcare)
Training (Equipment, etc)
Product Development
FA C T # 3
VR BRANCHING OUT OF
GAMING
M

9. urning points:
Oculus Rift (Quality VR)
Google Cardboard (Accessible VR)
FACT #4
VR IS MAINSTREAM
T

10. e remember 10% of what we read,
20% of what we hear,
30% of what we see,
and 80% of what we experience.”
PRIMARY DRIVER :
WE REMEMBER EXPERIENCES
“w

11. Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
H A R D WA R E + A C C E S S O R I E S

12. TETHERED HEAD MOUNTED DEVICES

13. MOBILE COMPATIBLE DEVICES

14. CONTROLLERS : GAMEPADS
XBOX ONE, STEELSERIES
Familiar controls
Cannot see controls with the headset.
Kinda annoying

15. NATURAL CONTROLLERS
HTC VIVE TRACKPAD, OCULUS TOUCH

16. MOTION TRACKERS
OCULUS PRESENCE, HTC VIVE BASE CONTROLLER

17. MOTION TRACKERS
LEAP MOTION, GLOVE ONE

18. Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
A F E W G O O D E X A M P L E S O F V R

19. COCA-COLA : ENGAGEMENT WITH STILLS

20. INFINITY VR : INFORMATIONAL (MASS DISTRO)

21. AUDI VR : RIDE YOUR DREAM CAR

22. IKEA DESIGN YOUR OWN KITCHEN

23. SIX FLAGS : ROLLERCOASTERS + VR

24. FPS : w/ VIRTUIX OMNI

25. BUSINESS APPS : w/ MAGIC LEAP

26. Our Mission
Drive delightful consumer experiences and positive business outcomes with
innovative digital products and services.
TA K I N G V R T O T H E M A R K E T :
S O H O W D O YO U D E S I G N F O R V R ?

27. REMEMBER.. FIRST PRINCIPLES
AWESOME
EXPERIENCE
== ==HAPPINESS $$$$

28. simulator sickness / Vertigo
Ergonomics and interactions
MOST COMMON
COMPLAINTS ABOUT VR

29. conflict between visual and
bodily senses
Blame evolution!
UNDERSTANDING
SIMULATOR
SICKNESS / VERTIGO

30. Flicker
Feeling that they are at the edge
Speed and acceleration
Non-user initiated movement
(degree of control)
MOST COMMON REASONS

31. #1
Use higher end hardware (90fps)
MITIGATING SIMULATOR
SICKNESS

32. #2
Teleport (else, infrequent short
bursts of accel)
MITIGATING SIMULATOR
SICKNESS

33. #3
Ground users w/ familiar elements
in the foreground.
MITIGATING SIMULATOR
SICKNESS

34. UNDERSTANDING
CHALLENGES WITH UX/ID
completely immersive.
Fear of the unknown ( Technology
meant flat/2D).

35. UX/ID
Location/ Space
- Work? Home? Conference?
Experience type
- Informational? Interactional?
Consumption Channel
- Mobile/Tethered
- Auxiliary input devices

36. UX/ID:
1. USE CURVED SPACES

37. Foreground (2-3 m)
- Content
- Workspace
Middle
- Peripheral
Background
- Curiosity
UX/ID:
2. USE Z ZONES FOR DEPTH

38. UX/ID:
3. NARROW FIELD OF VIEW

39. UX/ID:
4. TEXT ELEMENTS @
1.5 - 2M FOR READABILITY

40. UX/ID:
5. GAZE CONTROL
SELECTION 1.5 - 2.0 SECS

41. UX/ID:
6. MENU ITEMS BELOW
LINE OF SIGHT

42. UX/ID:
7. ADD DEPTH TO SELECTION ELEMENTS
(MOTION TRACKER

43. UX/ID FOR VR WILL
CONTINUE TO EVOLVE
Hardware innovation will drive
change
Familiarity and standardization
will also drive UX/ID
Mixed Reality (AR + VR) is on the
horizon).

44. GOOD PEOPLE TO FOLLOW
MIKE ALGER
GOOGLE
ALEX CHU
SAMSUNG

45. # g e t S t u ff D o n e
s p e n m e t s a @ r a p i d b i z a p p s . c o m
S a n F r a n c i s c o , U S A | H y d e r a b a d , I n d i a
S t r i c t l y C o n fi d e n t i a l . L i m i t e d C i r c u l a t i o n o n l y .