Virtual Reality is a rapidly advancing technology that initially began it's life as an entertainment product but has rapidly grown into other areas such as healthcare, education, live events and military. While there is massive scope for VR, the technology is still in it's infancy and there are avenues for improvements in the future which could allow it to expand and capture larger segments of the market. Our team selected the VR company Oculus for our case study and conducted various market based analyses such as SWOT Analysis, Scenario Analysis, Porter’s 5 Forces for Strategy, PESTEL Analysis, BCG Matrix, Ansoff Matrix and Fishbone analysis to propose a strategic roadmap for future VR products and services.
AR gives new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world.
whereas VR Virtual reality (VR) implies a complete immersion experience that shuts out the physical world.
This video and the corresponding presentation looks at the definition of Extended Reality, XR and how 3GPP 5G standards are evolving to cater for XR in the future releases.
XR is an umbrella term for all the immersive technologies. The ones we already have today are Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) plus those that are yet to be created. All immersive technologies extend the reality we experience by either blending the Real and/or Virtual Worlds or by creating a fully immersive experience.
The video for this presentation is available here: https://www.youtube.com/watch?v=nDAmK3jhCuQ
All our #3G4G5G slides and videos are available at:
Videos: https://www.youtube.com/3G4G5G
Slides: https://www.slideshare.net/3G4GLtd
5G Page: https://www.3g4g.co.uk/5G/
Free Training Videos: https://www.3g4g.co.uk/Training/
Introduction to the metaverse by Lionsorbet
“the futuristic ideal is a multi-dimensional, single unified, persistent world called the ‘metaverse’ where all companies and groups cooperate in a shared experience that can be accessed anywhere, anytime by anyone”
- Steve Irvine
Tish Shute, Director AR/VR, Corporate Technology Strategy, Huawei
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both. This talk will look at this new and intimate relationship between humans and intelligent agents.
http://AugmentedWorldExpo.com
AR gives new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world.
whereas VR Virtual reality (VR) implies a complete immersion experience that shuts out the physical world.
This video and the corresponding presentation looks at the definition of Extended Reality, XR and how 3GPP 5G standards are evolving to cater for XR in the future releases.
XR is an umbrella term for all the immersive technologies. The ones we already have today are Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) plus those that are yet to be created. All immersive technologies extend the reality we experience by either blending the Real and/or Virtual Worlds or by creating a fully immersive experience.
The video for this presentation is available here: https://www.youtube.com/watch?v=nDAmK3jhCuQ
All our #3G4G5G slides and videos are available at:
Videos: https://www.youtube.com/3G4G5G
Slides: https://www.slideshare.net/3G4GLtd
5G Page: https://www.3g4g.co.uk/5G/
Free Training Videos: https://www.3g4g.co.uk/Training/
Introduction to the metaverse by Lionsorbet
“the futuristic ideal is a multi-dimensional, single unified, persistent world called the ‘metaverse’ where all companies and groups cooperate in a shared experience that can be accessed anywhere, anytime by anyone”
- Steve Irvine
Tish Shute, Director AR/VR, Corporate Technology Strategy, Huawei
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both. This talk will look at this new and intimate relationship between humans and intelligent agents.
http://AugmentedWorldExpo.com
The metaverse is not new! The technology behind the latest immersive experiences has been building for years. Find out more about the history of the metaverse.
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
Mobile Extended Reality (XR) is likely to become one of the world’s most disruptive computing platforms. It is expected to transform the way we interact with the world around us every day, delivering unprecedented new experiences and the potential to exponentially increase productivity. XR is inherently meant to be mobile, intuitive and always connected. Many new technologies in the areas of low power visual processing, cognition, and connectivity are required for this vision to become reality. This presentation discusses:
• A view of the evolution of XR from today to the future
• Examples of unprecedented experiences that XR is expected to enable
• Necessary technology advancements required in areas such as 3D graphics, computer vision, next-gen displays, machine learning, and wireless connectivity to support a new class of intelligent, and personalized XR experiences
https://www.qualcomm.com/invention/extended-reality
Metaverse - The Future of Marketing and Web 3.0.pdfAvantiMundwaik
The global metaverse market was valued at USD 107,100.67 Million in 2020, and it is expected to reach a value of USD 758,600.86 Million by 2027, at a CAGR of 37.1% over the forecast period (2020 - 2027).
Learn how virtual reality (VR), augmented reality (AR), and mixed reality (MR) are different, and why it's important to understand how each technology can affect your industry.
Metaverse is the converged world of physical world and virtual world that is hyper-connected, hyper-visualized, hyper-interacted, and hyper-reality enabled. Metaverse is a collection of fully connected interoperable physically augmented digital worlds with physical persistence that are converged with the virtually augmented physical world in which people and digital representations of people (digital people) can fully interact with one another and digital objects/environments (including digital twins) with full reality.
Hello Learners! I made this presentation on virtual reality, it covers basic information related to Virtual Reality, what is virtual reality, the History of Virtual Reality, Types of Virtual Reality, Hardware used in virtual reality, Applications of Virtual Reality, Advantages and Disadvantages, Future of Virtual Reality, Metaverse, , Layers of Metaverse and Its trends.
160+ Companies, 7 layers, 9 megatrends, 1 creator-led future. The metaverse is not “a” metaverse. It is the next generation of the Internet: a decentralized multiverse, led by a new and abundant generation of creators.
Have you ever visualized anything which has an amalgamation of many technological verticals? Have you ever experienced a reality, which arrives with a twist? No Right.
Bringing to you Metaverse, a concept of virtual and augmented reality. It is a highly immersive virtually encrypted world where people from different societies and background gather, socialize, have fun, and grow together.
Want to know more about this? Get this highly informative cryptocurrency-based info-graphic into your tab and know more MetaVerse.
Want to know more about it. Scroll this through.
The metaverse is not new! The technology behind the latest immersive experiences has been building for years. Find out more about the history of the metaverse.
Augmented Reality (AR) and Virtual Reality (VR) market is expected to expand drastically in the coming years. AR/VR goes beyond games. It is now a reality for content marketing and an opportunity to your businesses interact with people in an immersive level.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
Augmented and Virtual Reality is the new normal which are helping businesses in making revenues at an affordable investment. Explore this blog to know more about their role in turning businesses and their processes effectively.
Mobile Extended Reality (XR) is likely to become one of the world’s most disruptive computing platforms. It is expected to transform the way we interact with the world around us every day, delivering unprecedented new experiences and the potential to exponentially increase productivity. XR is inherently meant to be mobile, intuitive and always connected. Many new technologies in the areas of low power visual processing, cognition, and connectivity are required for this vision to become reality. This presentation discusses:
• A view of the evolution of XR from today to the future
• Examples of unprecedented experiences that XR is expected to enable
• Necessary technology advancements required in areas such as 3D graphics, computer vision, next-gen displays, machine learning, and wireless connectivity to support a new class of intelligent, and personalized XR experiences
https://www.qualcomm.com/invention/extended-reality
Metaverse - The Future of Marketing and Web 3.0.pdfAvantiMundwaik
The global metaverse market was valued at USD 107,100.67 Million in 2020, and it is expected to reach a value of USD 758,600.86 Million by 2027, at a CAGR of 37.1% over the forecast period (2020 - 2027).
Learn how virtual reality (VR), augmented reality (AR), and mixed reality (MR) are different, and why it's important to understand how each technology can affect your industry.
Metaverse is the converged world of physical world and virtual world that is hyper-connected, hyper-visualized, hyper-interacted, and hyper-reality enabled. Metaverse is a collection of fully connected interoperable physically augmented digital worlds with physical persistence that are converged with the virtually augmented physical world in which people and digital representations of people (digital people) can fully interact with one another and digital objects/environments (including digital twins) with full reality.
Hello Learners! I made this presentation on virtual reality, it covers basic information related to Virtual Reality, what is virtual reality, the History of Virtual Reality, Types of Virtual Reality, Hardware used in virtual reality, Applications of Virtual Reality, Advantages and Disadvantages, Future of Virtual Reality, Metaverse, , Layers of Metaverse and Its trends.
160+ Companies, 7 layers, 9 megatrends, 1 creator-led future. The metaverse is not “a” metaverse. It is the next generation of the Internet: a decentralized multiverse, led by a new and abundant generation of creators.
Have you ever visualized anything which has an amalgamation of many technological verticals? Have you ever experienced a reality, which arrives with a twist? No Right.
Bringing to you Metaverse, a concept of virtual and augmented reality. It is a highly immersive virtually encrypted world where people from different societies and background gather, socialize, have fun, and grow together.
Want to know more about this? Get this highly informative cryptocurrency-based info-graphic into your tab and know more MetaVerse.
Want to know more about it. Scroll this through.
Making Immersive Virtual Reality Possible in MobileQualcomm Research
Virtual reality will provide the ultimate level of immersion, creating a sense of physical presence in real or imagined worlds.
This whitepaper describes:
• The unprecedented experiences and unlimited possibilities that VR enables.
• Why VR is happening now and how mobile technologies are accelerating VR adoption.
• The extreme requirements for immersive VR in terms of visual quality, sound quality, and intuitive interactions.
• Why Qualcomm Technologies is uniquely positioned to meet these extreme requirements and deliver superior mobile VR experiences
Learn more at: https://www.qualcomm.com/VR
Download the paper at: https://www.qualcomm.com/documents/whitepaper-making-immersive-virtual-reality-possible-mobile
Sign up for our mobile computing newsletter at: https://www.qualcomm.com/invention/technologies/mobile-computing/signup
Aslam.o.aliakum!
i am shakaib ashraf this topic is for my students who want to do presentation on virtual reality
introduction
types of virtual reality
how virtual reality works
these topics are available in this presentation
pray for me
thankyou
Virtual Reality is a newly introduced technology that allows to replace the real word with synthetic one .It makes people believe that they are in another real.
Virtual Riality in simulation gaming and idk.pptxssuser0b0103
With the increasing popularity of food delivery in colleges and universities, the traditional telephone order food has inconvenience to the customers and the food delivery store. The online food ordering system provides convenience for the customers. It overcomes the disadvantages of the traditional queuing system. This system increases the takeaway of foods than visitors. Therefore, this system enhances the speed and standardization of taking the order from the customer. It provides a better communication platform. the user’s details are noted electronically. Using this application, the customers need not go to the restaurant by themselves, but they can order the dishes through Android mobiles anywhere. In this system there are four namely, Admin, Delivery boy, Restaurant manager and User. Admin can login, manage restaurants by adding, updating and deleting, manage delivery person by adding, updating and deleting. Admin can also check register users and the orders total count. Delivery boy can login and see the allotted orders, they can upload the status of the order whether it is picked, on the way or delivered. Restaurant manager can login and update their restaurants details, they can even check for reviews and ratings given by users. They can manage menu by adding new items and deleting unwanted. Manager can manage orders by allotting to the delivery boy, can update status of delivery. Manager can see the payment done by electronic mode. Users can register and login. User have option to choose the cuisine, hotels of nearby. User will get details of restaurant like name, location and reviews. User will can select the food from the menu list, can add to favorites and can processed further. User can view the history of their orders and the current orders status. User have online payment options. User will get notification of the order status.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Market Based Analysis of Virtual Reality Products - IT Strategy
1. VIRTUAL REALITY
MARKET ANALYSIS
IT Issue Presentation
Guided by Distinguished
Prof. Michael Parfett
Presented by Team 4
Varsha Kodekoppa
Mohit Mhapuskar
Akshay Kirolikar
Chujing Liu
2. Virtual Reality - The Concept
"Virtual" has the meaning of "being something in essence or
effect, though not actually or in fact". The term "virtual" is used
in the computer sense of "not physically existing but made to
appear by software".
Morton Heilig, a cinematographer from the 1950s, wrote of an
"Experience Theatre" that could encompass all the senses in an
effective manner, thus drawing the viewer into the onscreen
activity. He built a prototype of his vision dubbed the
Sensorama in 1962, along with five short films to be displayed
in it while engaging multiple senses (sight, sound, smell, and
touch).
Morton Heilig is widely considered to be the father of Virtual
Reality, with the Sensorama considered to be the first Virtual
Reality Device.
3. Introduction
Virtual reality: A computer graphic simulation technology that can create a virtual world and allow the user to experience
and interact with it.
Simulated environment
Dynamic 3D vivid images
created by the computer
Sensory perception
VR engages visual, auditory
and haptic perceptions of
humans.
Sensory devices
VR controllers, they can
understand the movements
and position of the user
Immersion
User feels like they are a part
of the simulated environment
Interactivity
The user can interact with
different parts of that
environment.
5. Experiences in Virtual Reality
Playing
Interactive games
and entertainment
Immersive movies
and shows
Live concerts,
sports and other
events
Learning
Immersive and
interactive
education
3D design and art
Training and
demos
Communication
Social interaction
Shared personal
moments
Empathetic
storytelling
6. How Virtual Reality Works
At the heart of a quality VR experience is the headset – a
display mounted on the head of the end-user which blocks
out the physical world and displays an imaginary digital
world in its place. Two screens show into our eyes, your
brain puts these together to make a single image like your
eyes do. This then combined with the motion capture makes
it seem as if you are in the real world.
Once the headset is on, the user can use motion controls
such as gloves, remotes, motion controllers and body
movements to control their on-screen experience. As the
user looks around with his or her head, the scene will adjust
using motion controls.
7. Motion Controls
Apart from head tracking, VR ditches traditional game
controllers such as an Xbox gamepad in favor of
motion detecting controllers. The headsets still work
with traditional controllers though.
These controllers are easier to use with a VR headset
and also add to the interactivity in video games, where
in-game movements can be controlled by hand
movements.
The new versions in particular also utilize room
sensing technology to track the user’s physical
position in the room and register some of those
movements in the simulated environment.
9. Haptic Motion Controls
Companies like ManusVR and HaptX are
developing VR gloves which track hand and finger
movements and gestures. Each gesture and
movement is registered as a command in the
game.
The gloves also deliver haptic feedback. For
example, picking up an object in the game will
give the player a sensation of holding something
in that hand.
While the technology is still experimental, it has
massive scope that could change the face of VR
as we know it.
10. Case Study - Oculus VR
Oculus is a VR technology company founded by Palmer
Lucky in July 2012, based out of Irvine, California.
While there had been VR headsets before, they didn’t really
enter the mainstream until Oculus released the first
developer kit of the Rift HMD, following a successful
Kickstarter campaign which raised $2.4 million.
Oculus had recognized the major flaws in some of the
previous implementations of Head Mounted Displays and
tackled most if not all of these issues, thereby making their
vision for VR an instant success.
In 2014 Mark Zuckerberg announced that Facebook Inc.
would be acquiring Oculus VR for $2.3 billion.
12. Oculus Rift
The Oculus Rift is Oculus’ main flagship VR
product and the first of new-gen VR HMDs to
hit the open consumer market.
The Oculus Rift is primarily targeted towards
PC gamers and requires a physical
connection to a PC to play games on it.
Priced at $399 USD combined with the
investment in a high-config PC to play
games smoothly means the Rift still targets a
relatively niche market.
15. Oculus Go
The Oculus Go is a battery powered
standalone VR headset that does not require
a physical connection to a PC to operate.
It is primarily targeted toward more casual
VR users for multimedia purposes like
movies, tv shows, sports and less intensive
mobile games.
Priced at $199 USD, it is more affordable as
Oculus hopes the Go can capture more of
the VR mainstream market.
22. New Applications - Drones
One fun and growing application of VR is the
integration of VR headsets with drones.
The VR headsets are provided a live feed from a
360 degree camera fitted onto the drone, giving
the users a surreal experience.
Popular drone companies such as Parrot and
Promark have touted VR as completely
revolutionizing the way people experience
drones.
23. New Applications - Education
VR has seen growing use at schools to
colleges to provide new education experiences
to students.
VR could be used to teach interactive subjects
like biology, physics, mechanical engineering,
game design and so many more.
VR could also be used to enhance the
experience of a virtual classroom, making
remote learning almost as interactive as a live
classroom.
24. New Applications - Healthcare
VR has also seen a growing number of use cases
in the field of healthcare and medicine for both
doctors and patients.
For patients, VR could be used for applications
like remote therapy, PTSD rehabilitation,
schizophrenia therapy and even treating disorders
like chronic anxiety.
For doctors, VR could be used to train new
resident doctors by simulating different surgeries.
Doctors can also use VR to observe live surgeries
upclose for useful information.
26. AS-IS/TO-BE Analysis - Business Strategy
AS-IS
● VR is primarily used by gamers with
a steadily increasing space into
other forms of media such as movies
and tv shows.
● VR currently only has major
applications in the entertainment
sector.
TO-BE
● VR headsets become an all-in-one
entertainment solution used by
gamers and casual users alike.
● VR develops a secure foothold in
other application areas such as
education, science, military, art and
even business.
27. AS-IS/TO-BE Analysis - Business Strategy
AS-IS
● VR content is still limited. Production
of VR content requires separate
equipment and processes,
introducing additional costs.
● VR headsets are still expensive by
today’s standards and widely viewed
as a toy or a gimmick, only
appealing to a niche market.
TO-BE
● Reducing prices combined with
increasing flexibility allows all
content to be developed with VR
support, furthering consumer growth.
● VR headsets are a lot more
affordable, coming into the
mainstream and appealing to a
much larger market.
28. AS-IS/TO-BE Analysis - Business Strategy
AS-IS
● Oculus manufactures the headset
and provides developers and other
content providers with guidelines on
how to develop content for the
headsets.
● Oculus manufactures its own motion
controllers that work together with
the VR headset to increase the
immersion factor.
TO-BE
● Oculus works more closely with
developers and content providers to
optimize content further for VR and
use that information to improve
future versions of the headsets.
● Oculus partners with proven
controller manufacturers such as
Sony or Microsoft to produce higher
quality and more ergonomic motion
controllers.
29. AS-IS/TO-BE Analysis - Technology Strategy
AS-IS
● For gamers, the recommended
specs of PCs needed to support
games on VR are high and ergo
expensive, presenting a significant
barrier to entry.
● The Oculus Rift still needs a physical
connection to a PC, limiting its
portability.
TO-BE
● The minimum PC specs required to
work with the headsets reduce,
thereby reducing price and
increasing adoption.
● Games can be rendered on the PC
and then streamed wirelessly onto
the VR display, allowing for greater
freedom of movement.
30. AS-IS/TO-BE Analysis - Technology Strategy
AS-IS
● As games still have inconsistent
frame rates and a fair amount of
input lag, prolonged usage results in
cyber sickness (or motion sickness).
● VR headsets are limited by
resolution limitations of displays that
are available today, hindering the
visual fidelity offered by VR.
TO-BE
● Games are well-optimized for the
platform to have higher consistent
frame rates and negligible input lag,
allowing for longer use of the
headsets without side effects.
● As higher resolution displays
become available and more flexible,
Oculus uses these displays to
provide a higher quality immersive
experience.
31. AS-IS/TO-BE Analysis - Technology Strategy
AS-IS
● Portable headsets such as the
multimedia focused Oculus Go have
limited battery life.
● VR headsets are still imperfect
ergonomically, with the weight of the
headsets making prolonged use
uncomfortable.
TO-BE
● Increased battery capacity with more
efficient power consumption allows
for more portability.
● Lightweight materials are more
readily available and feasible in
construction allowing for longer
usage comfortably.
32. SWOT Analysis
STRENGTHS
● Immersive experiences
● High visual fidelity
● More Interactivity in games
● Integration with motion controllers
● Market appeal
● Simulation of environments
● Remote experiences from home
WEAKNESSES
● Discomfort after longer usage
● Motion sickness
● Expensive
● Demanding compatibility requirements
● Limited VR content
● Still viewed as niche product
OPPORTUNITIES
● Potential healthcare applications like remote
therapy, observing surgeries.
● Military applications like weapon simulations
● VR in drones
● Construction or architecture
● Education applications like virtual classrooms
● Virtual business meetings or conferences
THREATS
● Substitute products such as augmented reality,
mixed reality, mobile VR.
● Social apprehension
33. Mintzberg’s 5 P’s for Strategy
● Plan: Development of Strategy in
advance with purpose.
● Ploy: Ways to outsmart or outmaneuver
the competition.
● Pattern: Successful aspects of the past
can lead to success in the future.
● Position: The way an organization
relates to its environment and how it
uniquely positions the product.
● Perspective: Organizational culture and
collective thinking on strategic decision
making
34. Mintzberg’s 5 P’s for Strategy - Oculus
Plan
● Increase market share
by appealing to wider
audiences.
● Improve future VR
content by working with
developers and content
providers.
● Further streamline
products in terms of
ergonomics and
accessibility.
Ploy
● Patent certain
features or display
technologies to
prevent competitors
from using them
● Compete using
exclusive
partnerships with
retailers, game
companies.
● Compete on basis of
accessibility or price.
Pattern
● Analyze patterns in
customer feedback
to determine
positives and
negatives.
● Use feedback from
first iteration
product lines to
improve successive
iterations.
Perspective
● Use an organic
organizational structure to
increase autonomy and
encourage innovation in
the workplace.
● More cross functional
teams will allow
employees to work and
gain insights in different
aspects of the VR headset
production process.
Position
● Leverage position in
VR marketplace to
push VR into new
applications such as
education, military.
● Oculus can use it’s
first-to-market
position to drive
competitive
advantage for its
products.
35. PESTEL ANALYSIS
● Political: Variable taxation rates and duties
can make VR products very expensive in
some countries. Must follow import/export
laws too.
● Economic: Must target customers with
good purchasing power. May not perform
well in developing countries
● Social: Can encourage more multiplayer
VR use to push VR gaming as social
activity. Alleviate real-world detachment
concerns.
● Technological: High quality visuals. New
level of Immersion for user.
● Environmental: Use more eco-friendly
materials in construction.
● Legal: Must follow proper safety rules and
labor laws during manufacturing and
36. ANSOFF Matrix - Oculus
Market Penetration
Oculus’s flagship Rift is PC
focused. Oculus can focus on
optimizing wider compatibility
with other platforms like Xbox
or Playstation.
Market Development
Oculus can better market it’s
multimedia focused Go
product line to capture
dominance in the more
mainstream VR market.
Diversification
Oculus can manufacture new
VR product lines for other
markets like healthcare and
education.
Product Development
Oculus can use feedback from
its previous product line to
make improvements in its next
generation of products.
Existing Products New Products
NewMarkets
37. Strobe-Strois Matrix - Oculus
● Oculus’ entire business is based on
using the Virtual Reality Technology
to deliver new experiences to users.
● Every step of the company’s life cycle
ranging from conception to
foundation to expansion has been
driven by the promise of Virtual
Reality as a technology of the future.
● Leverages its own capabilities and
expertise in VR to deliver next
generation products.
39. Porter’s 5 Forces - Oculus
Power of suppliers: LOW
● High competition among suppliers
● Low concentration of suppliers
● Low cost of switching suppliers
Power of Buyers: MODERATE
● Growing number of customers
● Limited Buyer choice
Threat of substitutes: MODERATE
● Limited number of substitutes.
Ex: Google Cardboard,
Mobile VR, Gear VR
Threat of New Entrant: LOW
● High capital requirements
● Cutting edge technologies required
● Strong distribution network required
● Patents limit new competition
Competitive rivalry: HIGH
● Although there are limited competitors,
the competition is fierce amongst them
Ex: Sony, HTC, Windows VR partners.
40. Capability Maturity Model - VR Development
CMM 1 (Initial Level)
Development processes not defined. No documentation.
CMM 2 (Repeatable Level)
Basic processes documented. Success can be repeated.
CMM 3 (Defined Level)
Standard development procedures established. More focus on documentation and integration.
CMM 4 (Managed Level)
Use data collection & analysis to monitor and control development processes.
CMM 5 (Optimized Level)
Processes constantly being improved by monitoring feedback from current processes.
41. Fishbone Analysis - AS-IS
VR in
Infancy
Cost
Ergonomics
Compatibility
Marketplace
Content
Social
Platform investment
required
VR Headsets are
expensive
Headsets are heavy
Motion sickness after
prolonged use
Unintuitive motion
controls
Most headsets PC
focused, insufficient
console support
PC config
requirements too high
Content development
for VR is expensive
Niche marketCurrently viewed only
as entertainment
product
Insufficient VR
libraries for games or
moviesContent is often ported
from pre-existing
traditional content. Not
VR optimized
Not enough VR
content producers
Concerns about
detachment from reality
Apprehension for adopting
new technology
Concern about side
effects to health
42. Fishbone Analysis - TO-BE
Improved
VR in the
future
Cost
Ergonomics
Compatibility
Marketplace
Content
Social
Platform investment
cheaper
VR Headsets are
affordable
Headsets are lighter
Longer use without
motion sickness
Intuitive control
schemes
Universal support for
consoles and PCs
PC config
requirements more
reasonableContent development
for VR is streamlined
Wider market
Applications in more
variety of areas
Large libraries of games
and movies in VR
Optimized VR content.
Content made
specially for VR. Large amount of VR
content producers
Lesser concerns about
reality detachment
Technology is mainstream
now, increasing adoption
Concern about side
effects alleviated
43. Stakeholder Analysis
STAKEHOLDER ROLE RESPONSIBILITY EXISTING DESIRED
CEO Sponsor Construct a workforce and
culture that drives innovation,
as well as facilitate the
customer experience and
encourage business growth
Developing versatile products for
an untethered and immersive
digital entertainment
Designing goals to extend its
products to other industries like
education, military and health.
Top-Level
Management
Oversee Design goals to provide best
Oculus VR products with
advancement in technology
Undertaking managerial decisions
for the growth of company, which
initially started by crowdfunding,
and then acquired by Facebook.
CEO of Oculus has been moved
by management to PC division in
order to strengthen development.
Building a vision for the future of
gaming, entertainment, education,
etc by incorporating appropriate
business models and investing well
in hardware, technology and
research and development.
44. Stakeholders Analysis Continued
STAKEHOLDER ROLE RESPONSIBILITY EXISTING DESIRED
Investors/Shareholders Fund Provide funds in exchange
for an ownership stake in the
company.
Enabled Oculus to produce high-
end quality devices.
Increase their investment in Oculus
for improvised hardware and
software specifications in the
products.
Customers Purchase
Oculus
products
Enjoy the gaming and movie
watching experience and
provide feedback on them.
Although, feedback on the
gaming experience has been
good, it still needs to mitigate
challenges like the
requirement of a gaming PC,
headset being heavy, limited
motion tracking and other
hardware issues.
Design lighter headsets, provide
wider compatibility with other PCs
and provide greater field of view.
Employees Develop the
products
Developing quality VR
products to have a seamless
user-experience
Content with Oculus products like
Rift, Go, Gear VR and Quest
Scope for improvement in their
products in areas of technical
glitches.
45. Stakeholder Analysis Continued
STAKEHOLDER ROLE RESPONSIBILITY EXISTING DESIRED
Competitors Threat Compete Competing on developing
better products with better user
experiences and affordable
hardware requirements.
Increase its applicability to wider
audiences and increase the VR
content.
IT Provide platform
for VR to exist
and evolve with
time
Develop technologies to
support
Oculus constantly designed
and transformed its controls,
sensors, display and audio to
make it a quality experience for
its users
Requires better accuracy in
tracking and positioning and
better resolution.
Suppliers Provide supreme
quality sensors,
lens, mounts,
displays, etc.
Providing estimated
supplies to the company as
per requirement
Matches company’s
requirements
Provide improvised supplies with
evolution of technology.
46. Alternatives
● System augments the real world scene.
● User maintains a sense of presence in
real world.
● Needs a mechanism to combine virtual
and real worlds.
Augmented Reality
47. Microsoft HoloLens is a virtual reality
(VR) headset with transparent lenses
for an augmented reality experience.
According to Microsoft, HoloLens is a
“fully untethered, see-through
holographic computer.” HoloLens
allows users to experience 3D
holographic images as though they
are a part of their environment
Microsoft Hololens
Google Glass
Google Glass is Google's latest
product that hails a new generation of
tech gadgetry in the form of
augmented reality eyeglasses.
Google Glass is a wearable computer
featuring a head-mounted display in
the form of eyeglasses.
49. Alternative Analysis - AR vs. VR
Augmented reality adds
something to the existing
environment to enhance
the real world.
Augmented reality needs
the environment so just
use a camera integrated
in our devices such as
Smartphone, tablets,
PCs,.
Augmented reality is
having more acceptance
in formation and
marketing field.
Virtual reality actually
creates an entirely new
artificial world.
Virtual reality needs the
opposite, a device which
can fully isolate us in
virtual world, this is,
specific devices.
Virtual reality is better for
video-games and other
leisure options.
Augmented Reality Virtual Reality
50. Alternative Analysis
Factors Augmented Reality No Virtual Reality Virtual Reality
Cost High Low Medium
Security Risk High Low High
Immersive experience High Low High
Hardware
Requirements
High Low High
Marketplace Medium High Low
51. Recommendations
● Virtual reality and augmented reality are
similar in the goal of immersing the user,
though both systems do this in different
ways.
● Both AR and VR will be a success in future.
● AR may have more commercial success,
while VR is a new technology and is
emerging fast.
● Both technology is becoming cheaper and
more widespread.
● We can expect to see many more
applications for both the technologies in
the future in the fields of Business,
Healthcare and even change the way we
communicate.
52. Next Steps
# Description Assigned To Target Issues
1 Planning and Initiation
● Research
● Scheduling
● Budgeting
● Resource planning
● Identifying risks
● Building a team
Project Management, Office, Project
Managers
20 days Staffing
2 Defining requirements
● Identifying goals
● Finalizing specifications
● Listing tasks
● Assigning
responsibilities
Project Managers, Functional
Managers
20 months Planning milestones and
deliverables, staffing
53. Next Steps Continued
# Description Assigned To Target Issues
3 Software Development
● User experience planning and user
● interface design
● 3D design and development
● Virtual Reality development and
mobile
● development
● Weekly project status updates
● Quality assurance
● User acceptance testing
R&D Team, QA Team 20 months Developing
4 Launch and Iteration
● Project deployment
● Client training
● Post-project review and feedback
● Measurement and reporting
● Iteration
R&D Team, QA Team 3 months Testing & Evaluations
54. Future Scope
Typically, when we think of Virtual Reality, entertainment is the first thing to come to mind—
being able to play games, watch videos, and more on a VR device. However VR expands
further than that:
● The ability to virtually transport users to new locations can further used for education
as well. Students can travel back in time to past eras in history classes or can travel
today’s world to learn current events.
● It can even aid in job training, specifically, in the military and in healthcare. The Army
can utilize VR in combat training for soldiers without them being in a dangerous
environment.
● It also has plans to break into the real estate market in the near future, allowing users
to virtually walk through homes and “visit” homes that have not yet been built.
● It is very possible that in the future we will be communicating with virtual phones.
55. Conclusion
● Virtual Reality is now involved
everywhere.
● This technology gives a chance
to explore the world of 3D and
your own imaginations.
● It is still in the development
stage and many users creating
their own customized
applications and setups to suit
their needs.
Rift is primarily a gaming device and that their main content focus is gaming
What‘s in the Box
1. Headset
Soft, comfortable headset with state-of-the-art displays and custom optics provide incredible visual fidelity and a wide field of view.
2. Touch controllers
Touch is a pair of tracked controllers that provide intuitive hand presence in VR—the feeling that your virtual hands are actually your own.
3. Two Sensors
Rift sensors track constellations of IR LEDs to translate your movement into VR whether you're sitting down or standing up.
The Rift must be connected by a cable to a PC