Deep in the bowels of plaid-wearing, craft-cocktail-obsessed, rainy Seattle, WA, there lies a magical place called “The Mozplex.” Learn more about its curious denizens and their weird ways.

4. Yes, those are the real
logos from our early tools!

7. http://moz.com/rand/misadventures-venture-capital-funding/

8. Technically, two of my true
loves are in this photo 

9. http://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future

11. http://moz.com/blog/goodbye-seomoz-hello-moz

14. Core values are the essential and enduring tenets of an organization. A
small set of timeless guiding principles, core values require no external
justification; they have intrinsic value and importance to those inside the
organization… Ralph S. Larsen, CEO of Johnson & Johnson, puts it this way:
"The core values embodied in our credo might be a competitive
advantage, but that is not why we have them. We have them because
they define for us what we stand for, and we would hold them even if they
became a competitive disadvantage in certain situations.“
- Jim Collins

15. Transparent
Authentic
Generous
Fun
Empathetic
Exceptional

17. • Secret Santa gift exchanges
• Karaoke nights
• Bean bag chairs
• Nerf gun fights
• Catered lunches
• Cruises with your co-workers
• Mashed potato sculpting contests judged by your auditors at
Deloitte (yes, we really did this at Moz, and it was totally fun)
http://moz.com/rand/what-company-culture-is-and-is-not/

18. Shared Values
Shared Priorities
Stylistic Cohesion
ValuesMission & Vision
Hiring, Firing, & Promotion Criteria
Cultural Fit =

23. Lots of marketers visiting
for content & community

24. Avg. 7 visits before
taking a free trial
More visits =
longer retention
Paid = 15%,
Inbound = 85%
Blog readers have
highest CLTV

27. http://moz.com/blog/why-big-content-is-worth-the-risk

29. We’ve found a lot of
value in promoting
others, as we do in our
Moz Top 10 emails.