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Build Online Authority
To Attract and Convert Your Right Customers
CONTENT
MARKETING
SOCIAL MEDIA
AND SEO
A LITTLE
ABOUT US
• Having	
  a	
  hard	
  +me	
  with	
  your	
  unique	
  posi+oning?	
  
• Not	
  a8rac+ng	
  your	
  r...
THE BAD NEWS
SOME OF YOU. . .
No Website
WebsiteWebsite
Static or Brochure Website
Website	
  
Play at Social Media 	
  
W...
MARKETING
HAS
CHANGED
MY 5 YEAR PATH AT
A GLANCE
WHAT IS
CONTENT
MARKETING?
6	
  
Content	
  Marke+ng	
  is	
  crea+ng	
  and	
  sharing	
  valuable	
  free	
  
content	
 ...
EXPERTISE
AND
AUTHORITY
Authority	
  
What	
  other	
  people	
  say	
  about	
  you	
  is	
  
so	
  much	
  be8er	
  than...
FIND YOUR SECRET SAUCE, YOUR DIFFERENTIATOR
TEACH, DON’T SELL
LEARN BASIC SEO
DEVELOP RELATIONSHIPS WITH OTHERS IN YOUR NI...
ONE: FIND YOUR
DIFFERENTIATOR
Your	
  content	
  needs	
  a	
  unique	
  point	
  of	
  view.	
  	
  
Your	
  company	
  m...
TWO: WELL DESIGNED
WORDPRESS WEBSITE
» an	
  a8rac+ve	
  look	
  and	
  feel	
  
» customer	
  centric	
  content	
  
» us...
THREE: TEACH
DON’T SELL
• Create great informative content.
• Learn how to write great headlines and
posts with intriguing...
FOUR: CREATE
CORNERSTONE
CONTENT.
Create	
  some	
  content	
  for	
  your	
  website	
  that	
  
shows	
  people	
  how	
...
FIVE: FIND
YOUR VOICE.
» Be	
  yourself,	
  not	
  a	
  professor	
  or	
  jargon	
  spouter.	
  
» Your	
  audience	
  wa...
SIX: BE SOCIAL.
» Get	
  ac+ve	
  on	
  The	
  Social	
  Media	
  sites	
  your	
  
poten+al	
  clients	
  are	
  on.	
  	...
SEVEN: MAKE
FRIENDS.
Make	
  friends	
  with	
  influen+al	
  friends	
  in	
  your	
  
niche.	
  	
  
Get	
  on	
  their	
...
EIGHT: GROW
YOUR LIST
	
  
Don’t	
  Let	
  People	
  Forget	
  You.	
  
• You	
  can’t	
  buy	
  a	
  list	
  you	
  must	...
NINE: LEARN
BASIC SEO
	
  
SEO	
  ma8ers	
  and	
  it	
  is	
  not	
  hard	
  and	
  it	
  is	
  
important	
  to	
  do.	
...
TEN: TEND
YOUR TRIBE
Some are not ready to step into the role of
expert and leader. They may feel like an
imposter. They m...
GIVE IT A
TRY?

Hang out with Judi Knight every Wednesday Morning with Just a Digital Minute.
www.newtricks.com
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Content Marketing, Social Media and SEO Build Online Expertise and Attract your Right Clients

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Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.

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Content Marketing, Social Media and SEO Build Online Expertise and Attract your Right Clients

  1. 1. Build Online Authority To Attract and Convert Your Right Customers CONTENT MARKETING SOCIAL MEDIA AND SEO
  2. 2. A LITTLE ABOUT US • Having  a  hard  +me  with  your  unique  posi+oning?   • Not  a8rac+ng  your  right  clients?     Let  us  help  your  company  present  its  best  face  to  your   prospects  and  establish  your  voice  and  exper+se  to   build  trust  and  turn  leads  into  clients.   WE ARE MORE THAN JUST WEB DESIGNERS, WE PRACTICE WEBSITE THERAPY. - Judi Knight
  3. 3. THE BAD NEWS SOME OF YOU. . . No Website WebsiteWebsite Static or Brochure Website Website   Play at Social Media   WordPress Site but Don’t Blog
  4. 4. MARKETING HAS CHANGED
  5. 5. MY 5 YEAR PATH AT A GLANCE
  6. 6. WHAT IS CONTENT MARKETING? 6   Content  Marke+ng  is  crea+ng  and  sharing  valuable  free   content  of  interest  to  your  “Right  Clients”  which  serves   the  purpose  of  a8rac+ng  a  larger  prospect  base,  that   will  bring  in  leads,  who  you  can  nurture  and  educate   and  convert  into  customers.  These  customers  will   become  repeat  buyers  and  good  sources  for  on-­‐going   referrals.    
  7. 7. EXPERTISE AND AUTHORITY Authority   What  other  people  say  about  you  is   so  much  be8er  than  what  you  say   about  yourself.  Demonstrate   authority  rather  than  claim  it.    
  8. 8. FIND YOUR SECRET SAUCE, YOUR DIFFERENTIATOR TEACH, DON’T SELL LEARN BASIC SEO DEVELOP RELATIONSHIPS WITH OTHERS IN YOUR NICHE BRING PEOPLE BACK TO YOUR SITE WITH EMAIL FIND YOUR VOICE     Wisdom   People  think  the  main  barrier  to  online   marke+ng  success  is  a  lack  of  traffic.  But   it’s  really  a  lack  of  trust.  People  love  to   buy  stuff,  but  they  hate  to  feel  sold.     TEN RULES WELL DESIGNED WORDPRESS SITE 8   TEND YOUR TRIBE SHARE ON THE SOCIAL MEDIA PLATFORMS YOUR CLIENTS USE CREATE CORNERSTONE CONTENT
  9. 9. ONE: FIND YOUR DIFFERENTIATOR Your  content  needs  a  unique  point  of  view.     Your  company  must  find  its  voice  to  stand  out   and  not  just  regurgitate  the  same  content  that   others  have  said  before  you.   What  is  your  secret  sauce,  What  makes  your   business,  site  and  content  yours?    
  10. 10. TWO: WELL DESIGNED WORDPRESS WEBSITE » an  a8rac+ve  look  and  feel   » customer  centric  content   » useable  with  easy  naviga+on  &  readable  font   » have  calls  to  ac+ons  on  each  page   » coded  well  for  speedy  loading   Your  site  is  the  storefront  for  your  business.     What  you  need:    
  11. 11. THREE: TEACH DON’T SELL • Create great informative content. • Learn how to write great headlines and posts with intriguing hooks. • Many people think the main barrier to online marketing success is a lack of traffic. But it’s really a lack of trust. People love to buy stuff, but hate to feel sold.
  12. 12. FOUR: CREATE CORNERSTONE CONTENT. Create  some  content  for  your  website  that   shows  people  how  to  make  use  of  your  site  and   do  business  with  you.     This  content  should  be  about  your  main   keyword  and  wri8en  in  a  way  that  a8racts  your   poten+al  clients  as  well  as  the  search  engines.        
  13. 13. FIVE: FIND YOUR VOICE. » Be  yourself,  not  a  professor  or  jargon  spouter.   » Your  audience  wants  to  hear  from  you  like   they  would  want  to  have  a  smart  friend  who   explains  how  things  work  over  a  cocktail.     » Your  prospects  are  looking  for  someone  like   them  who  they  can  trust  and  rely  on  their   leadership.     » Your  wri+ng  will  get  be8er  with  prac+ce.      
  14. 14. SIX: BE SOCIAL. » Get  ac+ve  on  The  Social  Media  sites  your   poten+al  clients  are  on.     » Write  good  content,  curate  good  content  and   share  this  content.     » Spend  a  chunk  of  +me  promo+ng  your  own   content  that  lives  on  your  website.   » Engage  with  others  and  they  will  engage  with   you  and  promote  your  content  for  you.     .      
  15. 15. SEVEN: MAKE FRIENDS. Make  friends  with  influen+al  friends  in  your   niche.     Get  on  their  radar  by  commen+ng  on  their   blogs  sharing  their  posts  and  retwee+ng  their   updates.     If  you  are  pung  out  good  content  then  they   will  return  the  favor.     What  other  people  say  about  you  is  more   important  than  what  you  say  about  yourself.   .      
  16. 16. EIGHT: GROW YOUR LIST   Don’t  Let  People  Forget  You.   • You  can’t  buy  a  list  you  must  grow  it     yourself.     • Give  prospects  an  op+n  box  sign-­‐up     for  your  list.   • Find  the  right  content  for  a  regular     short  newsle8er.     • Again,  don’t  sell  except  a  special  occasion.     • Be  consistent  about  sending  the     email  newsle8er.    
  17. 17. NINE: LEARN BASIC SEO   SEO  ma8ers  and  it  is  not  hard  and  it  is   important  to  do.  
  18. 18. TEN: TEND YOUR TRIBE Some are not ready to step into the role of expert and leader. They may feel like an imposter. They may worry that people will expect too much from them. They might not want to do what it takes to lead. They are uncomfortable with people seeing them in that way. People want to follow others. If you can handle it this creates raving fans who will buy everything you have for sale and send their friends as well. while they are at it. Be consistent in order to build trust, admiration and respect.
  19. 19. GIVE IT A TRY? Hang out with Judi Knight every Wednesday Morning with Just a Digital Minute. www.newtricks.com

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