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Listing Hunt - Tracking and Snaring Real Estate Listings

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In this one hour session, Matthew Rathbun reviews a few new tricks on some tried and true techniques for getting listings and then some new skills to ensure that you master the listing interview.

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Listing Hunt - Tracking and Snaring Real Estate Listings

  1. 1. Listing HuntTracking and Snaring Listings RathbunMatthew ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
  2. 2. Hi, I’m Matthew TheAgentTrainer.com | @MattRathbun I Love Being a… ➡ Husband and Father ➡ Broker ➡ Seasoned Bohemian ➡ Disrupter ➡ Apple Fanatic
  3. 3. Just a few ideas…
  4. 4. The Typical Agent
  5. 5. Success Requires Investment
  6. 6. Where Did They Come From? 42%Known or Referred 24%Previously Used Agent 4%Agent Website 4%Agent Initiated Contact4%Agent Referral 3%Open House
  7. 7. 33%Sellers Will Refer Their Agent to more than 3 people
  8. 8. Who Are These People? Reasons For Selling 16% Too Small 14% Job Relo 13% Near Friends 10% Neighborhood 10% family Change 8%FSBO 9Years Average Tenure 54Average Age 3%Open House
  9. 9. Let’s Find Us Some Listings
  10. 10. Work Your Sphere
  11. 11. Listings Snares •Landlords •Builders •Yard Sales •Corporate Newsletters •Niche Communities
  12. 12. • Search MLS • Automated Search • Must Be Done Early • Why Expired? • Can You Help? • How Can You Help? Expireds
  13. 13. • Drive-by • Newspaper • FSBO.com • MilitaryByOwner.com • FSBO Site • FSBO Kit FSBO
  14. 14. Your Online Resource
  15. 15. FSBO Ready Kit Where Buyers Are Report Market Report Site Invite Resume & References Resume Summary of Docs Plan Basic Marketing Plan
  16. 16. Listing Specific Business Cards
  17. 17. Your current listing is a reflection of your future efforts...
  18. 18. The InterviewJust A Few Tips…
  19. 19. • Google House • Google Seller • Social Sites • HomeTrackr.com • Prior Listings • Tax Records • Zillow • CBX Pre-Meeting Research
  20. 20. Be Prepared
  21. 21. Pre-Meeting Engagement
  22. 22. The NoteBook
  23. 23. Digital Homes
  24. 24. Some Advice • Jazz Music • Scents • Lighting • Presentation Cards • Showing Safety • Repair List
  25. 25. Lure Them In By Being Different
  26. 26. Have Fun!…no, seriously
  27. 27. Facebook.com/mattrathbun @mattrathbun matthew@cbeva.com YouTube.com/MattRathbun1 ThankYou

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