The document discusses key considerations for successful new product development and marketing, including overcoming challenges, focusing on factors that influence customer adoption through different stages (awareness, interest, evaluation, trial, adoption), and ensuring new products pass a break-even analysis test to successfully enter the market. It also provides tips on public speaking and lists free image and font sources for presentations.

1. MARKETING
MASHUP
2015
‘Everything that
you need to fool
your competitors
this year.’

10. So, How to speak so that people
want to listen?

11. There are 7 Deadly Sins of Speaking

13. BE CLEAR AND STRAIGHT
BE YOURSELF
BE YOUR WORLD
WISH THEM WELL

14. Artistic slides and good presentations
are, but not as important as the
content of your slides

17. Today,

20. Marketers face multiple
challenges in new product
development.

22. The Innovation Imperative

23. New Product Success
.

24. New Product failure

26. ,

29. The next requirement that
arises is to oversee the
Organizational structures
and processes for new
product development.

33. Interacting with others, interacting
with employees and studying
competitors are chief factors in the
New Product development process.

34. But, no product can be successful
unless the customer chooses it

35. Therefore we also need to focus on
the
FACTORS AFFECTING THE RATE OF
DIFFUSION AND CONSUMER
ADOPTION OF NEWLY LAUNCHED
PRODUCTS AND SERVICES

36. The various stages are

37. 1. Awareness

38. 2. Interest

39. 3. Evaluation

40. 4. Trial

41. 5. adoption

43. The sections are…
Number
of
adopters
Time

47. Consider the launch of Aquatred tires
by Goodyear

50. .

51. B.

53. .

54. In the end, every new product has to
pass the test of ‘break-even
analysis’ to finally enter the market
successfully.

58. • http://www.rgbstock.com
• http://www.gratisography.com
• http://pixabay.com
• http://www.fontsquirrel.com
• http://www.dafont.com
• http://www.awwwards.com
• Google images