The document discusses adaptive pricing as a strategy for companies to increase sales without reducing prices. Adaptive pricing involves setting different prices for different customer segments based on their needs and willingness to pay. It allows companies to appeal to price-sensitive customers by offering lower-priced versions of products while still maintaining prices for other segments. The document provides examples of how companies in various industries like telecom, consumer goods, travel have implemented adaptive pricing strategies to weather economic downturns better than companies relying only on price discounts.

1. Ditch THE

2. Why?

3. To

4. Provide great discounts to increase their sales.

5. During weak
demand?
How else to
Bolster

6. Weak demand due to sluggish
growth rate of gdp

7. “across the board “ price cuts reduces the
profit:

8. Deep DISCOUNTSdevalue the PRODUCT or SERVICE
and limits it price increase infuture.

9. “IN the present economic environment what may be
the solution to increase sales withoutgiving discounts
and devaluing the product?

10. Adaptive
pricing
The preferred

11. Adaptive pricing:which capitalizes a fact that
differentcustomers have differentneeds and place
differentvalue on different product.

12. Key to Adaptive pricing:
“PRICE “ is one of the product’s attributes.
Different channels differentprices:-

13. By using ADAPTIVEPRICING: incresethe
product’s appealto the productwithout
decreasingtheprice
Companiesusing adaptivepricing technique
weatheredoff RECESIONeasilyrather than
companiesgiving DISCOUNTS.

14. Method of adaptive pricing: VERSIONING:- to
provide “best” “better” and “good” versions of
the same product.
Providing quality products(new version) at low
price :-powerful magnet for price sensitive
consumers.

15. What acompanyshould for
ADAPTIVEPRICING?

16. Introductionof Lower Priced
version:

17. Using promotions to avoid price drpos

18. Adapt products to maintain affordability:

19. Unbundle services and add extra fees:

20. Withdraw recessionpricing tactics:

21. Introducing new premium products:

22. Increasein the price of regular products:

23. Offer new luxury experiences:

24. Some examples:

28. It isunableto defeat airlinesand hotels in terms of
adaptivemarketing:

29. Adaptive pricing in terms of
INDIAN market:

30. Telecomindustries:unbundling the services:

31. Oil,shampoo,soap,dry fruits etc.:-
reduction in volumeandsize.

32. Cloth showroom and newspapers:

33. Airlinesand hotels: unbundling the
services,providingspecialluxury
And incentives

34. Created by Anurag Singh,NITSilchar,
Undwerthe internshipof Prof. Sameer Mathur,IIM
lucknow.