This document discusses how mobile apps are an effective way for brands to promote themselves. It provides strategies for creating apps, such as enhancing social interactions, entertainment, and convenience. Apps are cost-effective and can help create brand awareness during product launches. Examples are given of airlines, movies, and telecom companies using apps successfully for promotions.

3. With Every passing day,
Mobile is occupying a
larger portion of
People’s time.

4. An Awesome
way to promote
a brand ?? Isn’t it?

5. An Awesome way
to promote a
brand ?? Isn’t it?
But How to
Advertise? Ads??

7. Adds pop up in Unwanted places
at an Unwanted time

9. Consumers don’t
perceive them as
Advertising.They
value them for
their Functionality.

10. Apps are also Cost-effective. Sometimes they
create new Revenue Streams.

11. Strategies
to make apps.

12. Airlines have apps
allowing Customers to
Check-in and check
flight status

13. Apps with unique value
proposition catch
attention and Spread
quickly.

15. Make Apps that enhance social interactions
and connections. It may be a Social Game or
Gifting platform or a BlogSpot.

17. Interactive Games ,
Movie and Music Apps.
Red Bull Kart Fighter,
Red Bull X-Fighters, and
Red Bull Air Force were
created using this
Strategy.

19. Bollywood Movies
have successfully
used Entertaining
Mobile Apps for
promotions

20. Along with Adding
Convenience and
provide incentives
Apps by telecom
operators provide
Brand Equity

21. Apps can play its role in the Initial Stages of Brand Launch for
Brand awareness and Interest.

22. Apps are useful during
Initial stages for creating Product Awareness .
To Communicate news ways to use the Product
As a Companion product to increase usage of both.

23. These Slides were created by PreethamV
Raikar, IIT Madras during an internship under
Prof. Sameer Mathur, IIM Lucknow.
(See www.iiminternship.com)
Credits
-Harvard Business Magazine
-Google Images