This document provides an introduction to retail business. It defines retailing as the sale of goods to consumers in small quantities for personal use. Retailing involves interpreting consumer needs, developing merchandise assortments, and presenting products effectively. The retail industry in India is largely unorganized and consists of small, independent shops. Retail management helps increase sales and customer satisfaction through understanding consumer behavior.

2. INTRODUCTION TO RETAIL BUSINESS
 Definition
 Functions of Retailing
 Types of Retailing
 Forms of retail Business
 Retail Theories
 Retail Life Cycle
 Retail Business in India
 International Perspective in retail business

3. MARKET
 Market is any system or place where parties are
engaged in exchange of goods or services.
 The two parties involved are called as buyers and
sellers.
 The seller offers goods or services to the buyer who
in return purchases it in exchange of money.

4. RETAIL
 Retail is the sale of goods to the public in relatively
small quantities for use or consumption rather than
for resale.
 It involves the sale of goods from a single point
(malls, market,dept stores etc.) directly to the
consumers in small quantities for their end use.
 It is the transaction of goods between the seller and
customer in small quantities to satisfy the needs
and wants.

5. RETAILING
 Retailing consists of those business activities
involved in the sale of goods and services to
consumers for their personal, family or household
use. It is the final stage in a channel of distribution,
which comprises all of the businesses and people
involved in the physical movement and transfer of
ownership of goods and services from producer to
consumer. It involves:
 Interpreting needs of the consumers.
 Developing good assortments of merchandise.
 Presenting them in an effective manner to
consumers

6. DEFINITION
 According to Kotler, retailing includes all the
activities involved in selling goods or services
directly to final customers for their personal , non
business use.
 According to Kotler , a retailer is any business
enterprise whose sales volume comes primarily
from retailing.

7. STRUCTURE OF INDIAN RETAIL INDUSTRY
 The retail industry in India is largely unorganized
and predominantly consists of small ,independent,
owner managed shops consisting of the local
kiranashops , owner-mannedgeneral stores ,
chemists , footwear shops , apparel shops, paan
and beedishops , hand –cart hawkers , pavement
vendors etc. which together make up the so- called
‘unorganized’ retail or traditional retail. It can be
classified as :
 Traditional Retail Format
 Modern Retail Format

8. RETAIL MANAGEMENT
 Retail management is a process of promoting
greater sales and customer satisfaction by gaining
a better understanding of the consumers of goods
and services produced by a company.

9. FEATURES OF RETAIL MANAGEMENT
 It helps the customers to procure the desired
merchandise from the retail stores for their end use.
 It helps the customers into the store and fulfills their
buying needs
 It makes shopping a pleasurable experience
 It ensures the customers satisfaction
 It helps customers shop without any difficulty
 Facilitate items in large quantities to customers
 Provide products at lower costs

10. ADVANTAGES OF OPERATING LARGE SCALE
RETAIL BUSINESS
 Effective Selling Tchniques
 Adequate Financial Services
 Experts
 Economies of scale
 Specialization
 Hom Deliveries
 Investment in New Tchnology
 Enhanced Transcations
 Flexible Schedules
 Bulk Purchase
 Enhanced Managerial Skills
 Promotions

11. DISADVANTAGES OF LARGE SCALE RETAIL
BUSINESS
 Labour Problem
 Lack of Control over Pilfering
 Lack of Personal Service
 Dissatisfied Customers
 Inconvenient Employee Lifestyle

12. SIGNIFICANT NEW TRENDS EMERGING IN
RETAIL SECTOR
 Enhanced Sales Volume
 Enhanced Sales during Discount Seasons
 Online Retailing
 FDI in Multi Brand Retail
 Rural Retailing
 Value Retailing
 Lifestyle Retailing
 Luxury Retailing

13. FUNCTIONS OF RETAILING
 Service to wholesalers
 They supply invaluable information with regard to
tastes, preference, fashion and demands of the
customers to the wholesalers.
 The retailer’s relive them from selling goods in small
quantities to the consumers.