This presentation was part of the Startup Weekend in Roma in 2016. At the end of the presentation are listed some tools which you might find out useful.

1. What is validation?
Hello #SWR16

3. Digital Product Designer at Freelance
UX Designer at 2FRESH
Since curiosity is the thing I trust, irrational decisions drive me to love people. I am eager to
improve their lives by designing things.
Martin Andrle

5. All you know are hypotheses

7. Because it leads to

8. Business Technology
Speculation

9. Business Technology
Product
People

10. Hypothesize - Design - Test - Learn

11. Hypothesize
Test
Learn Design

12. Already existing frameworks
Human-Centred Design
Double Diamond Design
Build - Measure - Learn Loop

13. They have few things in common such as
Research
Ideation
Test
Implementation

14. But mainly PEOPLE

15. This weekend we have this framework
Idea - User - Underserved needs -
Prototype value proposition -
Iterate/Pivot

16. Golden rule
WHY - HOW - WHAT

17. Idea
Get pessimistic

18. Get pessimistic
What are the obstacles?
How could you fail?
List these fears into the questions and find answers.

19. User
Conduct a research

20. Conduct a research
Who are your users?
What is their context?
Qualitative vs quantitative research?
Personas?

21. Listen more, ask less
Write down the criterias
Avoid leading questions
Be curious about their life instead of your idea
Ask about specifics in the past, don't ask about the future or opinions
Ask WHYs

22. Tools
Face-to-face interviews (extreme users)
Focus groups
Expert Interview
Typeform, google forms, etc.

23. Underserved needs
Create a value proposition

24. Find out value proposition
What is the context?
What are their needs?
Problem space vs solution space
Be careful about interpretation of your insights, data can be misleading

25. Create your MVP
Landing page
A/B test
Fake door
Prototypes

26. Prototype value proposition
Test it - Iterate it - Pivot it

27. Validation plan
Make clear why you want to test it
Define how you will test it
Just do what you need to do in order to validate it

28. Some tips and tools
Canvases: Validation board, Business Model Canvas, Value Proposition Canvas, etc.
Forms: Typeform, Google forms
A/B testing: Optimizely, Visual Website Optimizer
Landing pages: Canva, Webflow, Wordpress
Prototypes: Axure, Framer, Origami, InvissionApp
PPC: Social Ads, AdWords
Market research: Google Trends, Alexa
Testing: Lookback

29. Almost every business pivoted

30. Contact
Martin Andrle
ma.andrle@gmail.com
@martinandrle
+(420) 601-576-889