The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
Discover and understand the critical actions needed on the venture journey to scale successfully.
What is it for?
To help corporate entrepreneurs identify and successfully navigate each critical action that will ultimately become the foundation of a corporate venture’s scaling effort. Based on the insights from 200+ corporate innovation and venture tracks, this practical guide provides a deeper understanding of what’s needed early-on for long-term venture growth.
Benefits:
Identify the right measurement approach that shines a light on your path forward.
Create an ideal team setup with access to the right talent at the right time.
Select the appropriate ownership structure and legal entity format.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
The study on success factors in strategic corporate venturing is based on extensive qualitative and quantitative market research among corporate venturing units and independent venture capitalists. The research project was established in close collaboration with Berlin Institute of Technology and the Steinbeis University Berlin.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Board of Innovation
By Board of Innovation (www.boardofinnovation.com) -
Full program & tools available. A step by step approach to accelerate an internal innovation project in your company.
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
Discover and understand the critical actions needed on the venture journey to scale successfully.
What is it for?
To help corporate entrepreneurs identify and successfully navigate each critical action that will ultimately become the foundation of a corporate venture’s scaling effort. Based on the insights from 200+ corporate innovation and venture tracks, this practical guide provides a deeper understanding of what’s needed early-on for long-term venture growth.
Benefits:
Identify the right measurement approach that shines a light on your path forward.
Create an ideal team setup with access to the right talent at the right time.
Select the appropriate ownership structure and legal entity format.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
The study on success factors in strategic corporate venturing is based on extensive qualitative and quantitative market research among corporate venturing units and independent venture capitalists. The research project was established in close collaboration with Berlin Institute of Technology and the Steinbeis University Berlin.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Board of Innovation
By Board of Innovation (www.boardofinnovation.com) -
Full program & tools available. A step by step approach to accelerate an internal innovation project in your company.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
https://poweredtemplate.com/go-to-market-strategy-powerpoint-presentation-template-114929/
A Go-To-Market strategy or GTM is a company plans to execute a successful product release and promotion. A comprehensive Go-To-Market Strategy Presentation should result in increased sales, higher customer satisfaction and a more profitable business over time. This presentation template has useful content such as: Executive Summary, Company, Team, Mission Statement, Vision Statement, GTM Strategy Goals, GTM Strategy Objectives, Pricing Strategy, Product, Product Life Cycle, Revenue Targets, 5C Analysis, Pain Points & Solution, Buyer Persona, Buyer’s Buying Cycle, Competitors, Competitive Advantage, SWOT Analysis, Market Size, Value Proposition Canvas, Pricing Flexibility, Retail & Seasonal Prices, Wholesale Prices, Promotional Strategy, Go-To-Market Action Plan, Key Performance Indicators.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Venture Builder / Start-up Factory Model One-slider Infographic Floyd DCosta
Deploying a venture builder / start-up factory model to smartly develop and scale a set of innovative ventures.
A structured, experimental, iterative approach to craft value and generate returns
Copyright Strategyzer AG The makers of Business Model Genera.docxvanesaburnand
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Testing is usually associated with expensive pilot projects at the end of the product
development process when it’s usually too late to make major modifications or change course.
In the following pages we outline a number of testing techniques that you can already apply
during the search and design phase of your business ideas. These techniques enable you to
generate market facts rapidly and cheaply while you are still seeking to understand your
customers and design your value proposition and business model.
As outlined earlier, testing goes beyond interviewing or market observations, and gets
potential customers to perform certain actions that prove their interest.
This type of testing can be applied as early as the instance you have an idea. The facts you
gather in the process should continuously inform your search for great value propositions
and business models.
We identified three categories of testing techniques:
• Testing interest & relevance
• Testing willingness & ability to pay
• Testing preferences & priorities
Now get out there and start testing!
Testing Your
Business Model
A Reference Guide
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
What you measure:
Do potential customers show interest in your ideas? Are your ideas relevant to
them? Are they interested enough to perform an action?
You can start testing the interest and relevance of your ideas with customers before even
having a concrete value proposition in mind. By testing jobs, pains, and gains you can figure
out if customers even care about the issues you intend to address.
The following techniques allow you to get started on testing your customers’ interest:
• Ad Tracking / “Fake” Ads
• Landing Pages
Ad tracking / “Fake” Ads /
Ad tracking is an established technique that is used by advertisers to measure the effective-
ness of ad spending. The same technique can be used in a powerful way to track the interest
or lack of interest of potential customers for a new value proposition that doesn’t even exist
yet. If few or no potential customers respond to your ad campaign they either don’t have the
job, pain, or gain you are planning to address or they don’t see fit in your advertised value
proposition.
Tear-off ads or flyers are a low-cost and low-tech way to learn from a local
advertising campaign.
Testing Interest
& Relevance
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Google ads are a very scalable way to test potential customers’ reactions to
certain search terms. With a small budget you can run a campaign on Google
AdWords and you only pay if people click on your ads and visit your landing page.
Billboard, magazine, or online banner ads
are a very rich, but usually more expensive
way to tes.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
MoreSleep Creative Agency – Berlin. CREATING VALUE FOR A NETWORKED CULTURE. WE DESIGN AND DEVELOP INDIVIDUAL SOLUTIONS AND PRODUCTS TO SIMPLIFY AND EXCITE OUR LIFE.
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
I Want My MVP (Digital Project Management Summit 2014)Anthony Armendariz
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
https://poweredtemplate.com/go-to-market-strategy-powerpoint-presentation-template-114929/
A Go-To-Market strategy or GTM is a company plans to execute a successful product release and promotion. A comprehensive Go-To-Market Strategy Presentation should result in increased sales, higher customer satisfaction and a more profitable business over time. This presentation template has useful content such as: Executive Summary, Company, Team, Mission Statement, Vision Statement, GTM Strategy Goals, GTM Strategy Objectives, Pricing Strategy, Product, Product Life Cycle, Revenue Targets, 5C Analysis, Pain Points & Solution, Buyer Persona, Buyer’s Buying Cycle, Competitors, Competitive Advantage, SWOT Analysis, Market Size, Value Proposition Canvas, Pricing Flexibility, Retail & Seasonal Prices, Wholesale Prices, Promotional Strategy, Go-To-Market Action Plan, Key Performance Indicators.
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Venture Builder / Start-up Factory Model One-slider Infographic Floyd DCosta
Deploying a venture builder / start-up factory model to smartly develop and scale a set of innovative ventures.
A structured, experimental, iterative approach to craft value and generate returns
Copyright Strategyzer AG The makers of Business Model Genera.docxvanesaburnand
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Testing is usually associated with expensive pilot projects at the end of the product
development process when it’s usually too late to make major modifications or change course.
In the following pages we outline a number of testing techniques that you can already apply
during the search and design phase of your business ideas. These techniques enable you to
generate market facts rapidly and cheaply while you are still seeking to understand your
customers and design your value proposition and business model.
As outlined earlier, testing goes beyond interviewing or market observations, and gets
potential customers to perform certain actions that prove their interest.
This type of testing can be applied as early as the instance you have an idea. The facts you
gather in the process should continuously inform your search for great value propositions
and business models.
We identified three categories of testing techniques:
• Testing interest & relevance
• Testing willingness & ability to pay
• Testing preferences & priorities
Now get out there and start testing!
Testing Your
Business Model
A Reference Guide
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
What you measure:
Do potential customers show interest in your ideas? Are your ideas relevant to
them? Are they interested enough to perform an action?
You can start testing the interest and relevance of your ideas with customers before even
having a concrete value proposition in mind. By testing jobs, pains, and gains you can figure
out if customers even care about the issues you intend to address.
The following techniques allow you to get started on testing your customers’ interest:
• Ad Tracking / “Fake” Ads
• Landing Pages
Ad tracking / “Fake” Ads /
Ad tracking is an established technique that is used by advertisers to measure the effective-
ness of ad spending. The same technique can be used in a powerful way to track the interest
or lack of interest of potential customers for a new value proposition that doesn’t even exist
yet. If few or no potential customers respond to your ad campaign they either don’t have the
job, pain, or gain you are planning to address or they don’t see fit in your advertised value
proposition.
Tear-off ads or flyers are a low-cost and low-tech way to learn from a local
advertising campaign.
Testing Interest
& Relevance
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Google ads are a very scalable way to test potential customers’ reactions to
certain search terms. With a small budget you can run a campaign on Google
AdWords and you only pay if people click on your ads and visit your landing page.
Billboard, magazine, or online banner ads
are a very rich, but usually more expensive
way to tes.
Lean startup – rapid execution in the age of the rooster; kyra davis @ Year o...Year of the X
What does it mean to rule the roost? What if leading doesn’t mean having the loudest voice but means listening very closely? This workshop will explore how today’s top companies are excelling at asking good questions, listening to their customers, and watching their behaviors even more closely.
Measuring Progress is all about checking your path towards your goal. Thinking out of the box is a very essential part of startup. This could be achieved by doing validated learning and experimentation which would be thoroughly explained in this session.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Selling people on the idea that analytics can be a catalyst for creative freedom isn't easy. We have been doing analytics in the "creative" environment of a communications agency for a while and whenever analytics and creative are thrown in the mix together the natural instinct is a right brain, left brain power struggle. Happily, we have found ways for analytics to help partner with the creative teams and the sparks created are usually bigger and richer ideas.
Have an idea for a startup but not sure where to begin? In this second of a two part series, you will learn how to put the customer development methodology into practice. Learn how to test your concepts with users, customers and partners as you search for a repeatable and scaleable business model.
A full text introduction to product creation, prepared as a speech #IDCEE2014. Can be used as questionnaire to take most important decisions on MVP and later on product creation and development.
Similar to Lean Business Validation experiments (20)
A practical guide and template to create a winning corporate venture pitch.
What is it for?
When you need to ask corporate leadership to back your venture and you want to convince them with a compelling story rooted in data.
Available in an editable PPT and Keynote template on our website. https://www.bundl.com/reports/the-proven-pitch-deck-template
Benefits:
Unlock the funding and resources you need to move your venture forward.
Gain the support of internal stakeholders, your board of directors and/or corporate leadership.
Get real-world examples of successful corporate venture pitches.
DOWNLOAD DECK: https://bundl.buzz/industryfuture
Discover the effects of Covid-19 and what the future normal looks like for consumers and the industries that serve them.
- Understand how uncontrollable forces set the scene in transforming consumer behavior in each industry.
- Find out how consumers and companies responded– its long-term and digital effects.
- See real innovation examples that reveal what the future of these industries and our world looks like.
DOWNLOAD DECK: https://bundl.buzz/industryfuture
The corporate venture dilemma: business unit vs spin-off.Bundl
DOWNLOAD DECK —> https://bundl.buzz/bu-spinoff
What’s the ideal entity set-up for a corporate venture: business unit or spin-off? We've examined the benefits of each to help your choice, in our latest report.
Together with Yannick Verryke and Timmy Baert, we defined and compared each entity format to provide you deeper insight and help you make the right decision for your corporate venture.
Download your copy using the following link: https://bundl.buzz/bu-spinoff
DOWNLOAD DECK —> https://bundl.buzz/25corpincubators
Corporations are increasingly leaning into incubators to drive innovation and find growth in new markets.
In our latest downloadable deck, we’ve examined 25 leading Corporate Incubators to give you an insightful view of how this innovation strategy is being used successfully around the world.
Dive right in and learn from the corporations taking control of their future.
Download your copy using the following link: https://bundl.buzz/25corpincubators
Business market landscapes are evolving and companies need to act fast to stay relevant.
This deck talks about why this shift is happening and how you stay ahead in your own industry.
Included are 7 ways to future-proof your business and reinforce your position in the market.
If you want the deck for yourself you can download it using the following link ---> https://bundl.buzz/future-proof
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. Lean experimentation is a critical part of building
new businesses. It provides validated proof that
customers want your concept, that you can build it,
and that it’s profitable - all before you make heavy
invests in time, money or resources.
To help you find the right validation for your business
concept, we’ve created this library of battle-tested
experiments used by our Venture Builders in every
track.
From digital methods to face-to-face interactions,
each experiment describes when best to use it, the
results you can expect, the average cost of running it
and the time investment required.
Jelmer Peerbolte
Head of Bundl Amsterdam
Co-founder of Venturism
Leyash Pillay
Head of Content
at Bundl
LINKEDIN LINKEDIN
EMAIL
VENTURISM
in collaboration with
VENTURISM
4. How should they use this resource?
New business ideas will always have unpredictable
elements, and without evidence-based foresight, there
can be serious damage.
This methodology enables you to validate ideas quickly
and at low cost, creating the opportunities needed to
adapt your business concepts based on reliable data.
The goal is to reduce the risks and speed up the delivery
of value-creating services in the market.
We’ll focus on assumption mapping, experiment design,
and listing the experiments you can run.
The lean experimentation
methodology
Assumption
mapping
Experiment
design
Run
experiments
Learn
Start a new
cycle
Kill
6. New ventures are chock-full of
unknowns and assumptions–that’s
normal. If left unchecked, this will
most certainly increase the number
of speed bumps in the process.
Identifying your riskiest
assumptions and creating a plan to
validate them, ultimately provides
you with a data-driven way to stay
ahead of any bottlenecks.
7. 1. Discover risky assumptions of
desirability, feasibility, and viability.
2. Prioritise assumptions on the scales,
crucial/non-crucial and known/unknown.
3. Choose the validation approach that
best fits your venture (it’s in this deck).
The Assumption Mapping exercise is
done in three stages using a canvas:
USE INTERACTIVE VERSION
DOWNLOAD THE CANVAS
9. 1. What type of assumption are you
testing?
Pick experiments based on your main learning
objective. Some experiments produce better
evidence for desirability, some work better for
feasibility, and some are more appropriate for
viability.
Desirability: Do customers really need, and enjoy
this product?
Feasibility: Do you have the operational capabilities
to provide the product?
Viability: Do you have a profitable and sustainable
business model?
Responsibility: Does the concept address social
and ethical concerns?
Aim to validate all four aspects across the entire
assumption validation effort.
Feasible
Viable
Desirable
Responsible
10. 2. How much evidence do you already
have for a specific assumption?
The less you know, the less time, energy, and
money you should waste.
If you don’t have much initial evidence, your aim
should be to get just enough proof to point you
in the right direction. Quick and cheap is the
way to go.
Conversely, the more you know, the stronger
your experiments should be. In this case,
spending a bit more time and resources is the
right approach.
Viable
Reliability
Cost
Speed
The balancing act of these three criteria should be based on
your current level of uncertainty. Let the evidence you
uncover guide your next steps and your priorities.
11. Insights
Job to be done
Emotion
Behaviour
Context
Insights
Overall opinion
Audiences
Calculation input
Can I translate my findings
to a larger group?
Why do people
make this choice?
Quantitative
Qualitative
3. What type of data will give you the
right insights to validate an assumption?
12. Market
Which target market
resonates best with
the concept?
Opportunity
Is there a real
opportunity for the
concept to be
successful?
Scale
Can we scale
the concept?
Commercial
Do people understand
the concept’s value
proposition and
commercial story?
Problem
What valid problem
is the concept trying
to solve?
Solution
Does the solution
proposed solve the
problem?
4. Which aspect of the concept are
you trying to validate?
15. Overview of experiments
Keyword Research
The Mom Test
Trendspotting
Technological Developments
Stakeholder Interviews
Value Chain Analysis
Stakeholder Mapping
Expert Fly-In
Scoping Session
A Day In The Life
Digital Survey
Boosted Blog Post
Digital Advertising
Paper Prototype
Clickable Prototype
Landing Page
The Upvote
Crowdfunding
Email Campaign
Brochure
Pop-up Store
Superhuman Engine
Salesforce Test Run
Letter Of Intent
Business Case
Visual Prototype
Technical Prototype
Explainer Video
Smoke Test
Interest List
Pre-order
Concierge
Wizard of Oz
No-code MVP
Mystery Shopping
User Test Recording
Viral Loops
Beta Launch
Waiting List
The Ghost CEO
Deconstruction
The McDonalds Test
The Zombie Test
The Gut Check
Painkiller or Vitamin
Net Promoter Score
Cohort Retention Analysis
Organic Growth Rate
Customer Support
Fake Button
Buy-A-Feature
Lifecycle Analysis
TestFlight
16. DATA TYPE
Quantitative
Qualitative
The Mom Test
Asking friends, family and fools whether they
like your product or business idea.
Pro Tip
Do not use the mom test!
Friends, family and fools will always be positively
biased towards your ideas.
Their responses may paint a brighter picture than
reality, and cause you to make skewed decisions.
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
17. Keyword Research
Research Google Search trends, volumes and
quality within your market using tools like
SEMRush, Ahrefs or ExplodingTopics.
Pro Tip
Most people just research keyword volume.
Be sure to also look at the keyword trends,
meaning keywords growing in volume.
They are equally, if not more important.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
18. Trendspotting
Look for trends in user behaviour. The source
can be anything from online observation,
magazines, reports and data, to your own
intuition.
Pro Tip
The way people interact with a product or a topic
reveals a lot about their needs.
The sneaker first came about when people began
wearing sports shoes as a fashion statement. Only
afterwards did Nike start designing them with that
purpose in mind.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
19. Tech Developments
Similar to trendspotting, except you look for
new technologies that might have an impact on
your market.
Pro Tip
It’s easy to list emerging tech in a generic way, like
AI and VR and leave it at that. The true value is in
trying to predict how the technology might change
your market.
Tools like Miro and Zoom have helped Bundl host
workshops remotely, making it easier to work with
international clients.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
20. Stakeholder
Interviews
Interview individual stakeholders in your
ecosystem to better understand their needs
and pain points.
Pro Tip
Your goal is to identify their most critical pain.
Every pain relates to a certain goal or mission.
Ask stakeholders about their goals, before you ask
about the barriers to achieving them.
Use techniques like “asking why 5 times” to arrive
at that point.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
21. Stakeholder Mapping
Visually map out all the stakeholders in your
market, along with their needs and pain points.
Then identify ways they could solve each
other’s problems.
Pro Tip
See if and how stakeholders can solve each
other’s needs. This could become your first draft
value exchange.
AirBnB and Uber were able to counterposition
Hotels and Taxis this way respectively.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
22. Value Chain Analysis
Break down every step from raw material to
product and consumer on multiple levels (e.g.
stakeholders involved, resources spent, costs,
time, etc.).
Pro Tip
Understanding the value chain makes it easier to
spot gaps, or opportunities for improvement.
Try to make steps in the value chain more
accessible, like Shopify did. You can also check if
there are any stakeholders you can skip over.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
23. Expert Fly-In
Invite topical experts for a feedback session.
Present any opportunities, problems or ideas
you’ve spotted or created and let them poke
holes in them.
Pro Tip
Experts have a very educated, but very
concentrated view on things. Sometimes they see
their part of the map, but not the whole territory.
Always ask “why" something is a good or bad
idea. Avoid yes/no answers.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-1000
24. Scoping Session
Invite the decision-making people involved in
your innovation project to decide which
markets and opportunities to pursue in the
project.
Pro Tip
For venture builders / agencies.
Ask about team-members’ dreams & pitfalls. Do
some market research beforehand and identify
relevant opportunity spaces, so that the exercise
becomes one of “eliminating opportunities” rather
than “finding” them.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
25. A Day In The Life
Tail a potential user for a day and make
observations. This will help you understand their
journey and the challenges that arise.
Pro Tip
Ask them to document their thought process in a
Customer Journey Map:
- What did they do?
- How did they feel about it?
- What challenges did they face?
- How did they solve those challenges?
Analyse / Ask what their actions imply about their
needs.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500/user
26. Digital Survey
Send a “one-to-many” questionnaire to a
potential target group in order to get feedback on
the problem, solution, or perceived value of a
product.
Pro Tip
Keep things short, with a maximum of 10
questions. It should take no more than 5 minutes.
• Aim for 80% quantitative feedback.
• Use 0-5 scoring and prioritisation questions.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-5000
27. Digital Ad
Run a digital ad campaign teasing your solution,
or talking about the problem. Use Facebook or
Google and analyse if people are interested.
Pro Tip
A/B Test different variations of the problem
and the solution, to see which gets the best
response.
Make your targeting as niche as possible.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST > €500
28. Find out how we used
validation experimentation
when creating The Park
Playground.
SEE FULL CASE STUDY
A venture by:
29. Boosted Blog Post
Write an opinion-piece blog post outlining a
problem / solution and boost it using a small
amount of money to see if people read and
respond to it.
Pro Tip
If your product were a blog post, what would it
look like? That’s what you want to write.
Outline the problem and a potential solution. Don’t
be afraid to be a little bit polarising.
Measure your qualitative interactions (comments)
as well as open / read statistics and likes / shares.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €50-250/post
30. Paper Prototype
Use pen, paper and scissors to create a mock-
up of your app and ask users to interact with it
as if it were software. Get their feedback on what
is or isn’t working.
Pro Tip
Co-create with your customer by using your
mock-up to iterate on the fly.
The benefit of paper prototyping is that you
can redesign a screen fast and gauge
customer preferences.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
31. Clickable Mock-up
Build a digital mock-up using Figma, Sketch, or
Adobe XD. Test it with actual users to find out
how usable and understandable it is.
Pro Tip
Ask users to record their screen and
verbalise their thoughts as they are going
through the prototype.
Give them pre-defined assignments and see
if the UI is effective enough for them to get
things done without any help.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
32. Landing Page
Build, launch and drive traffic to a landing page
explaining your product and see if people sign-
up / pre-order / fake check-out.
You can use ads to increase traffic.
Pro Tip
Choose a single action you want people to
perform, then measure it. Common actions
include “interest list sign-ups” or “pre-orders”.
Create multiple variations of your landing page to
test things like branding, pricing, etc.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-5000
33. The Upvote
Launch your product on a curation platform like
Product Hunt. Check how well they are
“upvoted” to estimate people’s interest in the
product OR to drive traffic to a landing page.
Pro Tip
Even when using a high-traffic platform like
Product Hunt, you’ll still have to invest a lot in
driving traffic to your specific page.
(Organic) promotion is a large part of a successful
upvote campaign.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
34. Crowdfunding
Launch your product on a platform like
Kickstarter to measure buyer-intent while
leveraging the crowd to raise funding.
Pro Tip
Even more so than with the Upvote, promotion is
the key to a successful campaign.
Kickstarter is basically a pre-sales strategy, so
expect to invest resources in marketing.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0-2500
35. Email Campaign
Run an e-mail campaign targeted at potential
customers to gauge problem- or solution-fit.
Pro Tip
A pre-existing e-mail list with the right target
audience, makes validation that much easier.
Simply ask them for feedback.
Go as niche as possible with your e-mail targeting.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0-2500
36. Online Communities
Use target audience communities like Reddit to
share your product idea (in any form). Ask your
most niche audience for feedback.
Pro Tip
• Aim for qualitative feedback.
• Ensure there is value or reward in it for the
community members.
• Can’t find a community for your niche?
Consider a “community-first” approach
and start your own!
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
37. Brochure
Physically hand out a flyer or brochure and
observe if people read it, toss it, scan the QR
code, etc.
Pro Tip
Few people read flyers / brochures. Use design to
grab their attention, or package your sales pitch
with value.
Conversion on flyers is hard to track. Try to funnel
them to digital with a QR code.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Market
Problem
Solution
Commercial
Opportunity
Scale
COST €0-500
38. Pop-up Store
Open a temporary Point-of-Sale to check if your
sales numbers validate your business case.
Pro Tip
Trade fares and festivals are a great place for pop-
ups.
Use the pop-up store to validate your business
case, especially the average order value and unit
economics associated with it.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €5000
39. Superhuman Engine
Use the Product-Market-Fit quantification engine
pioneered by Superhuman (Google it).
The idea is to ask potential customers how big
the pain of losing your product would be.
Pro Tip
Be sure to use your questionnaire / interviews as
an opportunity to capture feedback about
improving your product.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €5000
40. Sales Force Test Run
Have your sales team pitch a B2B proposition to
potential customers as if it were already live and
for sale. The outreach should be direct e.g. by
phone or using tools like LinkedIn.
Pro Tip
Take preorders or letters of intent to measure
conversion.
Use the feedback from your sales team to
optimise your pitch.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST Discount %
41. We’ve built over 200 corporate
ventures in the past 10 years.
Taking each one through the
Discover, Pilot, Launch and Grow
phases of a venturing journey–all
boosted by validation experiments.
Trusted by leading
corporations.
DISCOVER OUR SERVICES
42. Letter Of Intent
Best used when pitching to B2B customers. If a
potential customer signs a “letter of intent”
stating they will purchase your product as soon
as it’s finished, that’s as good a validation as any.
Pro Tip
Use digital signing software to smoothen the
process.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
43. Business Case
Build an in-depth financial projection to learn the
dynamics of your business e.g. unit economics.
Determine the Y1 startup cost, and the Y5+
revenue potential.
Pro Tip
Identify the key levers in your business case, and
test their sensitivity by creating best- & worst-case
scenarios.
Look for exponential (non-linear) growth.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
44. Visual Prototype
Use a visual, physical, non-functioning prototype
to gauge commercial interest in your (physical)
product. This is only for physical products.
Pro Tip
This is also a sales tool. Make it visually appealing
and communicate what your product does
conceptually, using mock-ups.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0-100k
45. Technical Prototype
Use a functional, non-aesthetic prototype to test
the technical feasibility of your product. The main
question is: can we build this? Can we get this to
work? A scale model can in many cases be
enough.
Pro Tip
Technical prototyping is an iteration game. Don’t
worry too much about perfecting it at this stage.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0-100k
46. Explainer Video
Create a video or animation explaining your value
proposition and test it with end-users. Gather
data on things like interest, content quality,
information retention and /or information
reproduction.
Pro Tip
• Keep it under a minute.
• Focus on your commercial story as much as
your actual solution.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-5000
47. Smoke test
Launch a website as if your product were already
available for sale. See how many people try to
buy it.
Related: Pre-orders
Pro Tip
• Capture the e-mail addresses of those interested.
• A/B test different variations of the landing page
to optimise for conversions later on.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €5000.+
READ EX PL AINER BLO G PO ST
48. Interest List
Ask interested users for their e-mail address so
you can keep them informed about your
upcoming product. Use this as a measure of
commercial potential.
Pro Tip
Use referral incentives to increase your reach and
accelerate the growth of your interest list.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-5000
Enter email address Join waiting list
49. Pre-order
Give users the option to pre-order your
proposition at a discount, to gauge interest and
commercial potential.
Combines well with: Smoke Test.
Pro Tip
As with the Upvote and Crowdfunding, this tactic
requires a marketing investment.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €5000
50. Concierge
A form of MVP where on the user's side things
seem automated, but behind the scenes they are
solved manually.
The main goal is to simulate the end-experience
for the user, and gather their feedback on it.
Pro Tip
Try to learn as much about the process by doing it
manually, so that you can automate it effectively
later on.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
51. Wizard of Oz
Test a prototype that gives the impression of a fully
functional product, but actually has no code behind
it.
This approach also works for some physical
products. The Nicola electric truck was infamously
rolled down hill to create their promo video.
Pro Tip
Calculate your cost & time savings up front.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
52. No-code MVP
Build a fully functional MVP using no-code tools.
To be clear, the MVP DOES run on code, but you
don't have to do any of the coding!
Pro Tip
Build multiple MVPs within the same opportunity /
solution space, and funnel them like an
accelerator would.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €5000
53. Mystery Shopping
Complete the buyer's journey for one or more
competing offerings to learn from them. Then use
the experience to improve your proposition on
multiple levels.
Pro Tip
For digital journeys, record your screen to capture
your actions, and verbalise your thoughts and pain
points.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0-500
54. User Test Recording
Ask users to record themselves and provide
voice-overs while performing pre-defined tasks in
a prototype.
Pro Tip
• Do not guide the user.
• Simply provide instructions e.g. “try to post a
picture on your timeline”.
• Comfort the user: There are no dumb users,
just bad designs.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-2500
55. Viral Loops
Use gamification techniques to incentivise users
to share your product and attract new
customers. Check out viral-loops.com.
Pro Tip
Building virility into your product, like social media,
rather than adding it on top, like most ecomm
stores, makes it much more powerful.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST Discount %
56. Beta launch
Launch a fully functional MVP in a controlled test
group for testing and learning purposes. The
operative word here is: controlled test group.
Keep your groups small and respond to
feedback and issues quickly.
Pro Tip
Use the exclusivity of beta-access to generate
pre-hype and create momentum behind the
eventual launch.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €10k+
57. Waiting list
Create a numbered waiting list where interested
users can drop their e-mail addresses. You can
use gamification for users who want to move up
the list.
Pro Tip
• Works well with the Beta Launches.
• Leverage people’s excitement to join, by
asking them to share, refer and pre-order.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €500-5000
58. Want to know how
to do a Smoke Test?
We’ve explained
everything in this
video.
WATCH NOW
59. The Ghost CEO
Are you able to delegate your work in a way that
makes you the Owner on paper, but actually others
are making it happen?
If yes, it’s a huge indicator of having set up a
successful business. Real money works without you.
Pro Tip
Delegate / automate single tasks at a time until
you have phased yourself out – do not make this
change overnight.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
60. Deconstruction
Break down competing / adjacent businesses on
all levels e.g. audience, value proposition,
branding, channels, business model, etc. and
learn from their experience.
Pro Tip
• Try to understand the needs/market gaps that
competitors fill.
• Identify how competitors differentiate
themselves.
• Try to find gaps in their positioning that you
might fill.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
61. McDonald’s Test
Automate or simplify all processes in your
business until they can be copy-pasted without
affecting your bottom line.
At McDonald’s everyone can learn to make a
burger, and produce a result of predictable quality.
Pro Tip
• Mostly for brick & mortar businesses.
• Your automation setup has to work across
multiple cultural and environmental contexts – or
easily adapt to fit each.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €100k
62. The Zombie Test
Startup-life is a race against the clock. Or rather, the
funding. Ask yourself:
Is my company default alive or default dead?
Meaning: can it survive on its current P&L, or will it
bankrupt without another round of funding?
Pro Tip
Combine the Zombie Test with other product-
market-fit tests. It is not a standalone validation.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
63. The Gut Check
A common response to the question “What is
product-market fit?” is: You’ll know it when you
experience it.
Hence, do not discount your entrepreneurial gut
in evaluating PM-fit.
Pro Tip
If you’re unsure whether you have PM-fit, you
probably don’t have it.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
64. Painkiller or Vitamin
Another gut-check:
Does your solution actually solve a crucial pain,
making it a need-to-have, or is it a non-essential
vitamin, making it a nice-to-have.
You want to create a painkiller.
Pro Tip
People occasionally buy vitamins, but they always
buy painkillers.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
65. Cohort Retention
Analysis
Measure the retention (%) of a new user cohort
over a prolonged period of time (e.g. 1+
month).
Retaining customers is cheaper, and more
worthwhile, than acquiring new ones. It is also
harder, unfortunately.
Pro Tip
Particularly relevant for subscription businesses
where Customer Lifetime Value is the North Star
Metric.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
66. Net Promoter Score
(NPS)
Poll your user base for its promoters and
detractors and calculate the NPS.
The central question here is: “How likely would
you be to recommend product x to a friend?”. A
promotor will score ≥8. A detractor ≤6.
Pro Tip
If possible, try benchmarking your NPS results
against competitors.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €5000
67. Organic Growth Rate
An indicator of Product-Market fit sometimes
used for software businesses is: Does organic
growth + traffic account for ≥50% of new users?
Pro Tip
If the answer is no, map your offering’s growth and
look for gaps / optimisations.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
68. Customer Support
Go undercover in customer support for a few
days to discover customer needs and pain points
first hand.
Pro Tip
Write down every question, pain point and
observation so you can check how common they
are with other Customer Support personnel.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
69. Fake Button
Create a non-functioning button in an existing
product to test interest in a new feature.
Measure the percentage of people that tried to
click it as an indicator of interest.
Pro Tip
Do not overuse this tactic, as it can detract from
the overall UX.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
70. Buy A Feature
Give users a limited amount of mock-currency to
spend on a handful of features. This will enable
you to discover their preferences and priorities.
Pro Tip
Base the “pricing” on the effort and cost of
building the feature on your end. So features that
are more difficult for you to build, are more
expensive for customers.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST < €500
71. Lifecycle
Assessment
Perform a cradle-to-grave analysis on the
resources to determine their ecological impact.
Important factors to consider include things like
end-of-life disposal and CO2 pollution, among
others.
Pro Tip
The map is not the territory. It’s never as simple as
a spreadsheet. Elements interact.
Go out into the real world and talk to experts
about how to reduce your ecological footprint.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
COST €0
72. TestFlight
Beta-test an app on an “invite-only” basis or as a
“public beta" using the Apple TestFlight app.
This one only works for iOS products, but is a
great source of insight and referral.
Pro Tip
Feature your app in the unofficial Airport App - the
app store for iOS apps that are in beta.
DATA TYPE
Quantitative
Qualitative
SPEED
RELIABILITY
COST €100-500
TYPE
Desirability
Feasibility
Viability
Responsibility
RELEVANT ASPECT
Opportunity
Problem
Solution
Commercial
Market
Scale
74. The earlier you
start validating
assumptions
the higher your
chance of
success.
Validating your business ideas before
investing too much too soon will set
your venture up for success.
Going through the assumption mapping
process first, then planning out your
experiments will save you lots of time
and money.
Use this deck as a handbook and refer
back to it whenever you embark on a
new business venture.
Happy innovating!
75. We can guide you through the
process and help your
company achieve venturing
success.
Feel free to reach out and
start the conversation.
Feeling inspired
but unsure
about which
experiments are
perfect for your
project?
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
LINKEDIN
EMAIL