From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
The Product Discovery Canvas is a guided tool to plan and understand your product, designed on a single page that teams can approach quickly, collaboratively and repeatedly.
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them?
This talk introduces “Value Proposition Design” (following the "Value Proposition Design" book and templates from "Strategizer") as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable.
From a recent talk to Texas McCombs MBAs about what product management is, what skills product managers need, and how to get a job in product management.
The Product Discovery Canvas is a guided tool to plan and understand your product, designed on a single page that teams can approach quickly, collaboratively and repeatedly.
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them?
This talk introduces “Value Proposition Design” (following the "Value Proposition Design" book and templates from "Strategizer") as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable.
Everywhere we go – regardless of the industry with which we’re working or the market position of the company we’re helping – we’re asked about how to win more sales. Or, just as often, we’re asked how to stop losing sales to competitors who undercut price.
This is true for manufacturing companies competing in the global market against rock-bottom-cost Chinese suppliers. It’s true of service providers who find themselves defending their pricing against a competitor who has commoditized a particular product or service and made it difficult to differentiate.
In cases like this, where the major issue becomes price, the best strategy to compete is to learn to sell on value.
30-Day Facebook PM Interview Study GuideLewis Lin 🦊
Excerpt from Lewis C. Lin's The Product Manager Interview https://interviewsteps.com/products/the-product-manager-interview-167-actual-questions-and-answers
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Google's Official Note to Product Management CandidatesLewis Lin 🦊
Google's official note to product management candidates
Updated October 2016
Uploader's Note
Google's Text Borrows Heavily from my Google PM prep blog post from 2013: http://www.impactinterview.com/2013/09/google-product-manager-interview/
Product managers are sometimes called the "CEO of a product." But what is a product manager really and how you do you land this role? How to crack the PM interview?
Learn the fundamentals of business development and become a star business developer with this deck. Topics include securing media coverage, knowing the competitive landscape, and closing deals. Slides from The Business of Business Development, a class taught by BzzAgent CEO, Dave Balter, at Boston's Intelligent.ly campus.
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...Dan Olsen
Dan Olsen gave this talk "Mastering the Problem Space to Achieve Product-Market Fit" at Mind the Product San Francisco on July 17, 2018. The talk includes advice from Dan's product management book The Lean Product Playbook.
Secured API Acceleration with Engineers from Amazon CloudFront and SlackAmazon Web Services
In this session, we talk about how customers running their websites or APIs on AWS can improve security while increasing performance of their applications by using Amazon CloudFront’s globally distributed edge locations. We go through architectural patterns such as TLS termination at the edge, inherent DDoS Protection, and AWS Web Application Firewall (WAF). Then Slack, makers of cloud-based team collaboration software, discuss how they are using ELB and CloudFront to accelerate their APIs.
Everywhere we go – regardless of the industry with which we’re working or the market position of the company we’re helping – we’re asked about how to win more sales. Or, just as often, we’re asked how to stop losing sales to competitors who undercut price.
This is true for manufacturing companies competing in the global market against rock-bottom-cost Chinese suppliers. It’s true of service providers who find themselves defending their pricing against a competitor who has commoditized a particular product or service and made it difficult to differentiate.
In cases like this, where the major issue becomes price, the best strategy to compete is to learn to sell on value.
30-Day Facebook PM Interview Study GuideLewis Lin 🦊
Excerpt from Lewis C. Lin's The Product Manager Interview https://interviewsteps.com/products/the-product-manager-interview-167-actual-questions-and-answers
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Google's Official Note to Product Management CandidatesLewis Lin 🦊
Google's official note to product management candidates
Updated October 2016
Uploader's Note
Google's Text Borrows Heavily from my Google PM prep blog post from 2013: http://www.impactinterview.com/2013/09/google-product-manager-interview/
Product managers are sometimes called the "CEO of a product." But what is a product manager really and how you do you land this role? How to crack the PM interview?
Learn the fundamentals of business development and become a star business developer with this deck. Topics include securing media coverage, knowing the competitive landscape, and closing deals. Slides from The Business of Business Development, a class taught by BzzAgent CEO, Dave Balter, at Boston's Intelligent.ly campus.
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...Dan Olsen
Dan Olsen gave this talk "Mastering the Problem Space to Achieve Product-Market Fit" at Mind the Product San Francisco on July 17, 2018. The talk includes advice from Dan's product management book The Lean Product Playbook.
Secured API Acceleration with Engineers from Amazon CloudFront and SlackAmazon Web Services
In this session, we talk about how customers running their websites or APIs on AWS can improve security while increasing performance of their applications by using Amazon CloudFront’s globally distributed edge locations. We go through architectural patterns such as TLS termination at the edge, inherent DDoS Protection, and AWS Web Application Firewall (WAF). Then Slack, makers of cloud-based team collaboration software, discuss how they are using ELB and CloudFront to accelerate their APIs.
Dockerをちゃんと使おうと考えていたらKubernetesに出会いました。ERPのシステム開発でkubernetesを使おうとして苦労した、あるいは現在進行形で苦労していることを、そもそもKubernetesが解決しようとしている課題やそのアーキテクチャそのものにも言及しながらお話します。Dockerをベースにシステム設計を行おうとしている方にノウハウ（主に苦労話）を共有します。
July 24th, 2016 July Tech Festa 2016
What Are the Product & Design Principles by FindMyPast PMProduct School
This presentation covers the complexities of working with products across the physical and software arena. We'll be covering how ideas and concepts become reality, how a PM works cross-functionally with multiple teams to keep a project flowing and how a PM continues to iterate and improve upon products after they've made it to consumers' hands.
Key Takeaways:
● Ideas that have proven to be successful in other world class companies
● Benchmarks, Prototypes, Data Driven Products
● Things the company has found to work through experimentation and continuous improvement
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Product Sense (also called Product Intuition or Product Judgement) is the ability to understand what makes a product great. In other words, product sense is very important skill to all product managers. While the name sounds like you’re either born with it or you’re not, Product Sense is just a skill, and like any skill it can get better with practice. I will share my framework and learnings that has helped in improving my product sense in last two years.
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Accelerating Your PM Career by Credit Karma Product LeaderProduct School
Main Takeaways:
- Product career growth framework
- Your core PM skills and how to build them
- Your superpower and how to find it
- Your impact and how to advocate it
The FPDP helps you to scale the Design Thinking approach. The slides show the main content, a short explanation and a first step into roles and the process itself. Check out how a combination of best practice and experience helps you to scale your product and service development.
Visual Braindump applies the Design Thinking process, designed by IDEO and combines it with Kanban and their own best practice to provide the scaling opportunity.
How to interview effectively for retail jobs: cpl jobs - irelandCplJobs
Arleen Quigg, head of Cpl Retail (market leader in the recruitment of retail staff in Ireland) provides information to employers documenting how to interview and hire retail staff.
We hope you find this information useful and for more information or to contact Cpl Retail, visit www.cpl.ie or phone (+353) 01 614 6000.
Enjoy!
Design Upstream: Advancing Strategic Design Without Going Against the Current
Delivered at MadPow's Heathcare Refactored conference on April 2 2015 in Boston MA
Transitioning from Analytics to Product by a Former Amazon PMProduct School
Nikil Ramanathan walks you through his journey from business analyst to product manager at Amazon. His talk focuses on his work as a business analyst, how he discovered product management, and what motivated him to become a product manager. He also shares his thoughts on the parallels between analytics and product management and effective way to make the jump into product management in the tech world.
Getting the job & becoming the top pm by salesforce dir of productProduct School
Main Takeaways:
- How to get your first job as a PM starting as an engineer, a recent graduate, or another profession.
- Basics of Product Management - from defining a vision and product strategy to daily scrums.
- Product Management in a startup vs a bigger company.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
2. PRODUCT MANAGEMENT IS ALL ABOUT FILLING IN
THE EMPTY SPACE
ANY EXPERIENCESYOU’VE HAD CAN MAKEYOU A BETTER PM
3. • TheVenn diagram of PM Skills
• Examples of how different roles have built up those skills
• How to build the missing skills
• How to find a company and role that’s good for you
• How to use your unique skills to succeed as a PM
Overview
4. Design a great product Ship It
Strategy & Vision Leadership
Customer Focus
Product Design
Analysis & Synthesis
Action Oriented
Prioritization
Project Management
Technical Skills
Communication
13. CUSTOMER FOCUS
• Spend time with people
• Watch them use products and look for where they run into problems
• Learn what their goals are
• Practice framing products in terms of customers and goals
• Build up some compelling anecdotes to make the customers real for you
• Check out the IDEO Human Centered Design Toolkit
14. PRODUCT DESIGN
• Use a lot of products
• Always think about how they could be improved. Double check your
improvements for customer focus
• Stay on top of new trends, notice what you like and don’t like, and why
• Consider ways that you could apply something that works well on one
product to another kind of product
• Read some books on product design
15. ANALYSIS
• Learn the fundamentals of data analysis
• Check out Lean Startup and the KISSMetrics blog
• Practice if you can
• Sit in on data analysis meetings
• Play with the data yourself
16. TECHNICAL SKILLS
• Take some courses
• Optimize for learning skills that you could actually apply at your job: CSS,
Scripting, SQL
• Discuss technical issues with engineers
• Ask them to help you ramp up
17. BEING MORE ACTION ORIENTED:
SCRAPPINESS
• Be Brave
• Make a habit of stepping up
• Do, Delegate, or Decide you don’t need it
• Look for times you or a teammate feels blocked - that’s a sign there’s an
opportunity to be scrappy
• Yes, this is hard work
18. PRIORITIZATION
• Get comfortable with the need for prioritization
• If you waited until the product was perfect it would never ship
• We’re not always right about how important things are
• Once the product launches you’ll learn much more from your customers
• Decide what you’re optimizing for
• Are you testing a hypothesis? Making a use case possible? Aiming for a
quality bar?
20. • Consider making the transition at your current company
• Consider going after a TPM or EPM job
• Look for a role where your skills will be valued
• “How do you split the work with designers and marketing?”
• “What do you look for in a PM?”
• Look for a company where you’ll be able to learn a lot
• You might want to pick a company with lots of PMs so you can learn
from them
22. • Use your skills to identify areas where you can be helpful
• eg. put together a marketing plan, do some data analysis
• Especially great if you can use your skill to be helpful early
on
• Pick up experience and ask for advice in the areas you don’t
know.
• Ask how to learn, don’t just pass questions along
• Share your skills
• Build up your credibility by teaching other people what you
know
These are the slides from a presentation I gave at the PM Fast Track Meetup. The target audience is mostly people who are looking to transition into the Product Manager role, or people who recently became PMs and are looking to build their skills.
PM Skills will generally help you figure out the right product to build & design it, or help you actually ship that product. Technical Skills and Communication can help you with both. Take a look and identify your strengths so that you can emphasize them.
GREEN = Skill to Emphasize, YELLOW = Skill you can easily build, RED = Skill that interviewers/coworkers might think you don’t have
As an example, if you’re an engineer, you might be really strong at technical skills and analysis. You probably have less experience with Product Design. And you might have some great opportunities to pick up Project Management for the projects you’re working on.
GREEN = Skill to Emphasize, YELLOW = Skill you can easily build, RED = Skill that interviewers/coworkers might think you don’t have
GREEN = Skill to Emphasize, YELLOW = Skill you can easily build, RED = Skill that interviewers/coworkers might think you don’t have
GREEN = Skill to Emphasize, YELLOW = Skill you can easily build, RED = Skill that interviewers/coworkers might think you don’t have
GREEN = Skill to Emphasize, YELLOW = Skill you can easily build, RED = Skill that interviewers/coworkers might think you don’t have
GREEN = Skill to Emphasize, YELLOW = Skill you can easily build, RED = Skill that interviewers/coworkers might think you don’t have
If you’ve built up knowledge about the customers in an industry, you’re at a big advantage to become a PM building software for that industry.
You can really know the customer. Take any opportunity you have now to learn more about your customers - read tickets, go on a site visit. Find out what really motivates them and what their days are really like and be able to tell stories about them.
Here’s a link to buy the book: http://www.amazon.com/gp/product/0984782818/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0984782818&linkCode=as2&tag=theartofproma-20
