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Dealing with Design A survival guide in three acts
 
When do you need a designer?
 
What are the flavors of designers?
 
 
 
 
Hiring & Vetting ,[object Object],[object Object],[object Object],[object Object]
The Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working effectively with designers ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Ten reasons to kill your designer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When it’s you
Layers of design ,[object Object],[object Object],[object Object],[object Object]
Four Design Hacks
Participatory Card Sort
Running a successful card sort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenarios and Task Analysis
Example Persona Scenario
Task analysis ,[object Object],[object Object],[object Object]
Task   analysis Purchasing a purse at nordstroms.com might include the tasks:   1. locate purse  2. add purse to shopping cart 3. check out   f. Review order “ CHECK OUT” BECOMES g. Finalize checkout e. Input payment d. Input billing address c. Input shipping address b. Sign in/sign up a. Select checkout
Task analysis And so on… ,[object Object],f. Review order “ INPUT BILLING ADDRESS” BECOMES “ CHECK OUT” BECOMES ,[object Object],g. Finalize checkout ,[object Object],e. Input payment ,[object Object],d. Input billing address ,[object Object],c. Input shipping address ,[object Object],b. Sign in/sign up d. Input billing address (prepopulate all fields from c.) a. Select checkout
Page Zoning
[object Object]
 
Title Content Viral features metadata Related content
Graphic design hacks
Minimalist Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I am a serifed font I am sans-serif
I am Times New Roman Hey, I’m arial
 
 
 
 
niiiiiiice
 
 
Cheat ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Research Beyond usability
Who does it?  ,[object Object],[object Object],[object Object]
Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are the users of the system? ,[object Object],[object Object],[object Object],[object Object]
Finding the end user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not the end user ,[object Object],[object Object],[object Object],[object Object],[object Object]
Three Research Hacks
Site visit
Site visit
 
 
Rules ,[object Object],[object Object],[object Object],[object Object]
Friends and Family Usability
 
OK, if ,[object Object],[object Object],[object Object]
Form of… usability test! ,[object Object],[object Object],[object Object],[object Object]
Paper Prototyping
Tools
Research Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research dos ,[object Object],[object Object],[object Object]
 
 
Organizations ,[object Object],[object Object],[object Object],[object Object]

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Design for Product Managers