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The Wear It! 
campaign 
encourages, reminds, 
and highlights the 
importance of life 
jacket wear and 
provides resources 
for educators.
PURPOSE: 
To educate boaters 
about safe and 
responsible boating, 
particularly to wear a 
life jacket at all times 
while on the water.
MESSAGE: 
To encourage 
all boaters to 
“Wear It!” 
Your life jacket 
could save your 
life.
Wear It! 
reminds everyone 
why it’s not enough 
to simply carry life 
jackets; you have 
to wear it. 
Accidents on the 
water happen too fast to 
reach stowed life jackets.
Wear It! 
highlights that today’s 
life jackets are more 
comfortable, less 
restrictive, and come in 
a variety of customized 
styles and colors. 
There’s a life jacket for everyone!
Wear It! provides boating safety 
educators with resources that educate boaters.
National Safe Boating Week 
takes place each year during the first full 
week before the Memorial Day Weekend. 
For 2015, NSBW is May 16 – 22.
National Safe Boating Week 
serves as the kick off for the campaign 
and the traditional boating season. 
It serves to remind boaters that even 
the most 
experienced 
boaters can 
fall victim to 
boating accidents.
The GOAL of 
National Safe 
Boating Week 
is to heighten 
awareness among 
recreational boaters 
of the importance of 
ALWAYS wearing a 
life jacket.
The #1 thing any boater can do: 
ALWAYS wear his or her life jacket. Accidents on the 
water happen too fast to reach stowed life jackets.
Drowning remains the number one cause 
of death in recreational boating accidents.
398 lives: 
84% of those who drowned 
in 2013 were not wearing a life jacket.
NO EXCUSES 
comfort 
and 
safety 
There are many options including inflatable versions and 
life jackets customized for all types of recreation.
Proper fit 
It’s important to choose a properly-fitted life jacket. 
Check the label on the inside of the life jacket for 
size and weight and make sure it’s USCG-approved.
The Law and You 
Each state has different 
laws that apply to kids 
and certain water 
activities. A federal 
law is also in place 
that requires kids under 
13 to wear a life jacket. 
Learn more about your state’s laws at NASBLA.org.
The Law and You 
While there are very few 
laws that require adults 
to wear life jackets, life 
jacket wear is a matter 
of survival. 
Set a good example for 
kids by always 
choosing to Wear It!
Next generation 
of boaters: 
When these kids grow up, they will provide an 
example to the next generation of boaters. It 
serves as a constant reminder that everyone 
should always wear a life jacket.
Life jackets for kids: 
Life jackets meant for adults 
do not work for children. 
Proper fit of a life jacket 
means it fits snugly, it’s 
buckled or zipped up, and is 
appropriate for the person’s 
weight.
Resources for Kids: 
The Boating Safety “Sidekicks” provide 
activities geared toward boating 
safety with an emphasis on life 
jacket wear. The “Sidekicks” 
series is a great way to get kids 
involved in boating safety.
What you 
can do: 
Use the 
resources 
available 
from the 
campaign 
to educate, encourage, remind, and highlight 
the importance of life jacket wear.
Wear It! 
FREE Posters, logos, 
presentations, and best 
practices provide a 
consistent brand that brings 
a greater profile to local 
efforts. Wear It! is a message 
with international coverage 
and immediate recognition.
YOU 
CAN 
MAKE A 
DIFFERENCE!

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What is the Wear It! Campaign?

  • 1. The Wear It! campaign encourages, reminds, and highlights the importance of life jacket wear and provides resources for educators.
  • 2. PURPOSE: To educate boaters about safe and responsible boating, particularly to wear a life jacket at all times while on the water.
  • 3. MESSAGE: To encourage all boaters to “Wear It!” Your life jacket could save your life.
  • 4. Wear It! reminds everyone why it’s not enough to simply carry life jackets; you have to wear it. Accidents on the water happen too fast to reach stowed life jackets.
  • 5. Wear It! highlights that today’s life jackets are more comfortable, less restrictive, and come in a variety of customized styles and colors. There’s a life jacket for everyone!
  • 6. Wear It! provides boating safety educators with resources that educate boaters.
  • 7. National Safe Boating Week takes place each year during the first full week before the Memorial Day Weekend. For 2015, NSBW is May 16 – 22.
  • 8. National Safe Boating Week serves as the kick off for the campaign and the traditional boating season. It serves to remind boaters that even the most experienced boaters can fall victim to boating accidents.
  • 9. The GOAL of National Safe Boating Week is to heighten awareness among recreational boaters of the importance of ALWAYS wearing a life jacket.
  • 10. The #1 thing any boater can do: ALWAYS wear his or her life jacket. Accidents on the water happen too fast to reach stowed life jackets.
  • 11. Drowning remains the number one cause of death in recreational boating accidents.
  • 12. 398 lives: 84% of those who drowned in 2013 were not wearing a life jacket.
  • 13. NO EXCUSES comfort and safety There are many options including inflatable versions and life jackets customized for all types of recreation.
  • 14. Proper fit It’s important to choose a properly-fitted life jacket. Check the label on the inside of the life jacket for size and weight and make sure it’s USCG-approved.
  • 15. The Law and You Each state has different laws that apply to kids and certain water activities. A federal law is also in place that requires kids under 13 to wear a life jacket. Learn more about your state’s laws at NASBLA.org.
  • 16. The Law and You While there are very few laws that require adults to wear life jackets, life jacket wear is a matter of survival. Set a good example for kids by always choosing to Wear It!
  • 17. Next generation of boaters: When these kids grow up, they will provide an example to the next generation of boaters. It serves as a constant reminder that everyone should always wear a life jacket.
  • 18. Life jackets for kids: Life jackets meant for adults do not work for children. Proper fit of a life jacket means it fits snugly, it’s buckled or zipped up, and is appropriate for the person’s weight.
  • 19. Resources for Kids: The Boating Safety “Sidekicks” provide activities geared toward boating safety with an emphasis on life jacket wear. The “Sidekicks” series is a great way to get kids involved in boating safety.
  • 20. What you can do: Use the resources available from the campaign to educate, encourage, remind, and highlight the importance of life jacket wear.
  • 21. Wear It! FREE Posters, logos, presentations, and best practices provide a consistent brand that brings a greater profile to local efforts. Wear It! is a message with international coverage and immediate recognition.
  • 22. YOU CAN MAKE A DIFFERENCE!

Editor's Notes

  1. The North American Safe Boating Campaign, encourages, reminds, and highlights the importance of life jacket wear and provides resources for educators.
  2. The North American Safe Boating Campaign’s PURPOSE:To educate boaters about safe and responsible boating, particularly to wear your life jacket at all time while on the water.
  3. The Campaign MESSAGE:Encourages all boaters to “Wear It!” Your life jacket could save your life.
  4. The Campaign:Reminds everyone why it’s not enough to simply carry life jackets; you have to wear one. Accidents on the water happen too fast to reach stowed life jackets.
  5. The Campaign:Highlights that today’s life jackets are more comfortable, less restrictive, and come in a variety of customized styles and colors. There’s a life jacket for everyone!
  6. The Campaign:Provides boating safety educators with resources that educate boaters.
  7. National Safe Boating Week takes place each year during the first full week before the Memorial Day Weekend. This year it’s May 17 through 23.
  8. National Safe Boating Week serves as the kick off for the Campaign and the traditional boating season. It serves to remind boaters that even the most experienced boaters can fall victim to boating accidents.
  9. The GOAL of National Safe Boating Week is to heighten awareness among recreational boaters of the importance of ALWAYS wearing a life jacket.
  10. The #1 thing any boater can do:To ALWAYS wear his or her life jacket. Accidents on the water happen too fast to reach stowed life jackets.
  11. The #1 cause of death: Drowning remains the number one cause of death in recreational boating accidents.
  12. 543 lives:84% of those who drowned in 2009 were not wearing a life jacket.
  13. NO EXCUSES- comfort and safetyThere are many options when it comes to today’s modern life jackets including new inflatable versions that offer a complete range of movement and life jackets customized for all types of recreation. There are no excuses for not wearing one.
  14. Proper fitFirst and foremost, it’s important to choose a properly fitted life jacket. Check the manufacturer’s ratings for size and weight and make sure it’s US Coast Guard approved.
  15. The Law and YouEach state has different life jacket wear laws that apply to children and certain water activities, such as riding a personal watercraft or jet ski. If a state does not have a law in place, there is a Federal law that requires children under 13 to wear a personal flotation device (PFD) while on the water.
  16. The Law and YouWhile there are very few laws that require adults to wear life jackets while on the water in boat, life jacket wear is a matter of survival. It’s also a matter of setting a good example for kids to always wear their life jackets.
  17. Passing boating safety along to the next generation of boaters:When these kids grow up they then continue to provide an example to the next generation of boaters. It serves as a constant reminder that anyone can drown and everyone should always wear a life jacket.
  18. Life jackets for children:Life jackets meant for adults do not work for children. Proper fit of a life jacket requires that it fits snugly, it’s buckled or zipped up, and the jacket flotation is appropriate for the person’s weight. Above all, life jackets will not work if they are not worn.
  19. Kid’s Campaign resources:The Boating Safety “Sidekicks” provides activities geared toward boating safety with an emphasis on life jacket wear. Since kids are educated and influenced by what they learn and what others do, these online activities are a great way to get kids involved in boating safety.
  20. What You Can Do:Use the resources available from the campaign to educate, encourage, remind, and highlight the importance of life jacket wear.
  21. Wear It!Posters, logos, web page elements, presentations, and best practices from the Campaign’s web site provide a consistent brand that brings a greater profile to local efforts. “Wear It!” is a message with international coverage and immediate recognition.