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2012 “Wear It!” Grassroots
                 Support Recipients
                                     To download the 2013 application, visit
                                                 SafeBoatingCampaign.com
                                          (Applications due March 1, 2013)




                                                          Questions? Email
                                            outreach@safeboatingcouncil.org
Note: 2012 recipients were selected by a committee using a scoring rubric. The
committee will use the same scoring rubric to select this year’s recipients.
American Canoe Association
        Headquarters: Fredericksburg, VA


Produced waterproof Stand Up
Paddleboard (SUP) safety placard
28 events in 2012
  20,162 personal contacts with
  boaters
7,900 placards ordered, shipped
through ACA eStore
Offered as free “Wear It!” resource
in 2013, BoatingOrders.com
American Canoe
  Association
GA Department of Natural Resources
        Headquarters: Atlanta, GA

              Received 2 stencils kits, 1 “Wear It!” pop-up
              banner, 5 “Wear It!” banners, customized
              “Wear It!” stickers
              9 Events in 2012
                4,400 personal contacts
                4 of the events were televised, advertised in
                newspapers, on the radio, resulting in the
                potential for the “Wear It!” message to reach 5
                million people
              Measurable Results
                Life Jacket Citations on the Chattachoochee
                (down from previous two years)
                Number of visitors from National Parks
                Service, U.S. Army Corps of Engineers
Lake Pleasant Sailing Club
        Phoenix, AZ
           Eight (8) different types of
           inflatable life jackets for Life
           Jacket Fashion Show, Loaner
           Program
           21 Events in 2012
             Over 860 personal contacts
           Measurable Results:
             Pre-Wear It! campaign quiz which
             showed a general lack of life jacket
             knowledge
             The average pre-survey showed
             marked improvement (28%
             increase)
Lower Colorado River Authority
             Headquarters: Austin, TX

Wrapped “Wear It!” Truck and
Trailer
8 Events in 2012
  Over 7,800 personal
    contacts
Measurable Results
  Life Jacket Wear Rate
     Study
  Recognition Factor of the people
  who know the answers to the
  “water safety” questions LCRA
  asks
Muskingum Watershed
            Conservancy District
       Headquarters: New Philadelphia, OH
Custom “Wear It MWCD Lake!” Banners
Events:
   5/19/12 – 9/23/12: Ramp Vessel Safety Inspections at 16 MWDC lakes
Measurable Results:
  Total Patrol Events:
     310
    90 Boats Assisted
    337 People Assisted
USCG Auxiliary Flotilla 72
                Little Egg Harbor, NJ


3 custom “Wear It!” Banners, 25
“Wear It!” signs, 2 “Wear It!”
DVDs
Measurable Results:
  On-shore Survey Station; Off-
  Shore Observation Station
Tims Ford State Park
                      Winchester, TN

Inflatable Life Jacket Education
Kit, 2 custom “Wear It!”
banners
7 Events in 2012
  Over 140 personal contacts
Measurable Results:
  Banners: with the high visitor
  traffic at the marinas that
  received the
  banners, thousands were
  exposed to the message
  Pledge cards were
  signed, boater was contacted
  for follow-up questions
Safe Kids Cherokee County
             Headquarters: Canton, GA

100 plastic “Wear It!”/“Uselo!”
signs, 2 inflatable life jacket
education kits, 30 child size
life jackets
15 Events in 2012
  3,215 Personal Contacts
Safe Kids Cherokee County
   Headquarters: Canton, GA


            Measurable Results:
              More than 850 life jackets were
              loaned at the staffed life jacket
              loaner stations between April 1,
              2012 and September 30, 2012
              USACE tracks drowning statistics
              locally and nationwide: Allatoona
              Lake reduced drownings 50% with
              three drownings this summer in
              comparison to six last year
Scott Free Racing Team
                     Florida
Custom “Wear It!”
banner, “Wear It” logo on all
racing uniforms and
autograph cards, 3 “Wear It!”
decals on
the side and deck of
the racing boat
6 Events in 2012
  Over 72,000 exposed
  to “Wear It!”
  message,
  many personal contacts at
  Scott Free Racing Team booth
Tennessee Wildlife Resources Agency
             Headquarters: Nashville, TN

 36 Inflatable Life Jackets:
   18 life jackets went to
   Kentucky Lake to target
   fishermen
   Tims Ford received 18
   inflatable life jackets in
   partnership with TWRA
 8 Events in 2012
   Over 160 Personal Contacts
   Purchased a tv media
   buy, more people exposed to
   the “Wear It!” message
Tennessee Wildlife Resources Agency
           Headquarters: Nashville, TN

  Measurable Results:
    Survey conducted to measure
    the wear rate of those that
    signed pledge cards
USCG Auxiliary Flotilla 12-3
                   New England

250 “Wear It South Shore!”
Whistles
Most events were sponsored
by communities or marinas
that included many vendors,
groups, and people who boat
or were involved in
recreational boating
USCG Auxiliary Flotilla 12-3
         New England

                  Measurable Results:
                       Vessel examiners provided
                       demographic information
                       on those who received
                       whistles and on location of
                       events
                       The feedback received from
                       recreational experts was
                       that working on the “Wear
                       It!” message with younger
                       people was especially
                       important
WA State Parks & Recreation
                 Commission
                    Headquarters: Olympia, WA
  Inflatable Life Jackets, printing of “Wear It!” Pledge Cards
  7 Events in 2012
    Over 146 pledge cards signed
    5,000 radio spots were aired about “Wear It! Washington” and/or had a life jacket
    safety message along with general boating messages throughout the state on 20 radio
    stations
• Measurable Results:
   – Observational study conducted by
     the Seattle Children’s Hospital Injury
     and Prevention Unit
   – Life jacket use increased by 31%
2012 “Wear It!” Grassroots
   Support Recipients




       To download the 2013
          application, visit
     SafeBoatingCampaign.com
  (Applications due March 1, 2013)

         Questions? Email

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2012 Wear It! Grassroots Recipients

  • 1. 2012 “Wear It!” Grassroots Support Recipients To download the 2013 application, visit SafeBoatingCampaign.com (Applications due March 1, 2013) Questions? Email outreach@safeboatingcouncil.org Note: 2012 recipients were selected by a committee using a scoring rubric. The committee will use the same scoring rubric to select this year’s recipients.
  • 2. American Canoe Association Headquarters: Fredericksburg, VA Produced waterproof Stand Up Paddleboard (SUP) safety placard 28 events in 2012 20,162 personal contacts with boaters 7,900 placards ordered, shipped through ACA eStore Offered as free “Wear It!” resource in 2013, BoatingOrders.com
  • 3. American Canoe Association
  • 4. GA Department of Natural Resources Headquarters: Atlanta, GA Received 2 stencils kits, 1 “Wear It!” pop-up banner, 5 “Wear It!” banners, customized “Wear It!” stickers 9 Events in 2012 4,400 personal contacts 4 of the events were televised, advertised in newspapers, on the radio, resulting in the potential for the “Wear It!” message to reach 5 million people Measurable Results Life Jacket Citations on the Chattachoochee (down from previous two years) Number of visitors from National Parks Service, U.S. Army Corps of Engineers
  • 5. Lake Pleasant Sailing Club Phoenix, AZ Eight (8) different types of inflatable life jackets for Life Jacket Fashion Show, Loaner Program 21 Events in 2012 Over 860 personal contacts Measurable Results: Pre-Wear It! campaign quiz which showed a general lack of life jacket knowledge The average pre-survey showed marked improvement (28% increase)
  • 6. Lower Colorado River Authority Headquarters: Austin, TX Wrapped “Wear It!” Truck and Trailer 8 Events in 2012 Over 7,800 personal contacts Measurable Results Life Jacket Wear Rate Study Recognition Factor of the people who know the answers to the “water safety” questions LCRA asks
  • 7. Muskingum Watershed Conservancy District Headquarters: New Philadelphia, OH Custom “Wear It MWCD Lake!” Banners Events: 5/19/12 – 9/23/12: Ramp Vessel Safety Inspections at 16 MWDC lakes Measurable Results: Total Patrol Events: 310 90 Boats Assisted 337 People Assisted
  • 8. USCG Auxiliary Flotilla 72 Little Egg Harbor, NJ 3 custom “Wear It!” Banners, 25 “Wear It!” signs, 2 “Wear It!” DVDs Measurable Results: On-shore Survey Station; Off- Shore Observation Station
  • 9. Tims Ford State Park Winchester, TN Inflatable Life Jacket Education Kit, 2 custom “Wear It!” banners 7 Events in 2012 Over 140 personal contacts Measurable Results: Banners: with the high visitor traffic at the marinas that received the banners, thousands were exposed to the message Pledge cards were signed, boater was contacted for follow-up questions
  • 10. Safe Kids Cherokee County Headquarters: Canton, GA 100 plastic “Wear It!”/“Uselo!” signs, 2 inflatable life jacket education kits, 30 child size life jackets 15 Events in 2012 3,215 Personal Contacts
  • 11. Safe Kids Cherokee County Headquarters: Canton, GA Measurable Results: More than 850 life jackets were loaned at the staffed life jacket loaner stations between April 1, 2012 and September 30, 2012 USACE tracks drowning statistics locally and nationwide: Allatoona Lake reduced drownings 50% with three drownings this summer in comparison to six last year
  • 12. Scott Free Racing Team Florida Custom “Wear It!” banner, “Wear It” logo on all racing uniforms and autograph cards, 3 “Wear It!” decals on the side and deck of the racing boat 6 Events in 2012 Over 72,000 exposed to “Wear It!” message, many personal contacts at Scott Free Racing Team booth
  • 13. Tennessee Wildlife Resources Agency Headquarters: Nashville, TN 36 Inflatable Life Jackets: 18 life jackets went to Kentucky Lake to target fishermen Tims Ford received 18 inflatable life jackets in partnership with TWRA 8 Events in 2012 Over 160 Personal Contacts Purchased a tv media buy, more people exposed to the “Wear It!” message
  • 14. Tennessee Wildlife Resources Agency Headquarters: Nashville, TN Measurable Results: Survey conducted to measure the wear rate of those that signed pledge cards
  • 15. USCG Auxiliary Flotilla 12-3 New England 250 “Wear It South Shore!” Whistles Most events were sponsored by communities or marinas that included many vendors, groups, and people who boat or were involved in recreational boating
  • 16. USCG Auxiliary Flotilla 12-3 New England Measurable Results: Vessel examiners provided demographic information on those who received whistles and on location of events The feedback received from recreational experts was that working on the “Wear It!” message with younger people was especially important
  • 17. WA State Parks & Recreation Commission Headquarters: Olympia, WA Inflatable Life Jackets, printing of “Wear It!” Pledge Cards 7 Events in 2012 Over 146 pledge cards signed 5,000 radio spots were aired about “Wear It! Washington” and/or had a life jacket safety message along with general boating messages throughout the state on 20 radio stations • Measurable Results: – Observational study conducted by the Seattle Children’s Hospital Injury and Prevention Unit – Life jacket use increased by 31%
  • 18. 2012 “Wear It!” Grassroots Support Recipients To download the 2013 application, visit SafeBoatingCampaign.com (Applications due March 1, 2013) Questions? Email