The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com

1. NSBC “Wear It!” and “Ready, Set, Inflate”:Changing the Future of Safer Boating CSBC Symposium Montreal, Quebec Friday, September 24, 2010

2. National Safe Boating Council The NSBC’s mission is to be the foremost coalition to advance and promote a safer recreational boating experience through education, outreach and training. The NSBC provides safe boating materials, resources, tools, creative messages, training of instructors, education, and leads the annual safe boating awareness campaign (“Wear It!”).

3. NSBC Training Courses Instructor Training Course Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses to recreational boaters nationwide Close Quarters Boat Control Course (On the Water) Defensive boat handling instructor course which focuses on maneuvers and techniques Designed for the professional occupational boat operator By training instructors, these individuals will be able to train others in the boating community

4. 2009 USCG Statistics: Key Findings Deaths: 736 vs. 709 (in 2008) = 3.81% increase Drownings: 543 vs. 510 (in 2008) = 6.5% increase Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.

5. USCG Strategic Plan The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan: Objective 2. Awareness of Safe Boating Practices Objective 4. Life Jacket Wear The Campaign also indirectly supports many other components of the USCG’s Strategic Plan

6. The North American Safe Boating Campaign (“Wear It!”) Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods Traditional: Public Service Announcement

7. “Wear It!” Traditional Outreach Methods: Press Releases Distributed six search engine optimized press releases E-Newsletters Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council Media Buy/Earned Media Coverage Placed a total of 998 print, radio, television and online media hits Reached a potential audience of more than 287 million

8. “Wear It!” “Non-Traditional” Outreach Methods: The Life Jacket Safety Dance (via Facebook Connect)

9. “Be a Survivor: Wear It!” 8/4/2010: Lake Mohave, NV 9/4/2010: Off the coast of LA

10. “Be a Survivor: Wear It!”

11. 2010 National Tiger Team Meeting Held in Arlington, VA on Monday, August 16, 2010 27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance Focus of the Meeting: Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign Life Jacket Trends and how they relate to the “Wear It!” Campaign USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”

12. Inflatable Life Jacket World Record Day “Ready, Set, Inflate!” Inflatable Life Jacket World Record Day Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety www.ReadySetInflate.com User-friendly format for Event Organizers/Media/ Educational Component: Join an Event/Organize an Event Media Section Videos/Photo Galleries RESOURCES for Event Organizers

14. 29 US States, 1 US Territory, and 2 Washington D.C. locations

15. 13 Canadian locations totaling 203 participants

16. USA Media Outreach Efforts:

17. Two Press Releases were published over 290 times garnering a total of more than 15.1 million impressions

18. Media pick-up on television, print, radio on the day of the event

22. Why is “Ready, Set, Inflate” So Revolutionary? What did all of the videos have in common? Introducing boaters to life jackets Yearly maintenance check We can always strive to beat the record next year (Saturday, May 21, 2011!) - National Safe Boating Week 2011 (May 21 – 27)

23. Recognition for “Ready, Set, Inflate!” Media pick-up across the country News/Print/etc. Oregon State Marine Board

24. Recognition for “Ready, Set, Inflate!” Universal Record Data Base (URDB.org)

25. Inflatable Life Jacket Education Kit Kit is intended to educate about inflatable life jackets Kit Includes: Flip Chart 1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo Educational DVD/Sample PSAs Additional supporting materials (posters, reading materials, etc.) The Kit is available for purchase from the NSBC for $225 (including shipping and handling)

26. National Safe Boating Council www.SafeBoatingCouncil.org (703) 361-4294