This document discusses various life jacket safety initiatives and resources. It describes programs run by the National Safe Boating Council and Safe Kids Worldwide to increase life jacket wear through events, materials and public outreach. It also outlines the Kids Don't Float ambassador program in Alaska, which teaches youth about cold water safety, life jacket laws and choosing the right life jacket to empower them to influence boaters. The document advocates that success in safety initiatives requires ongoing innovation and adapting to changing approaches over time.