This document summarizes information from Freya Olsen of Discover Boating about the recreational boating industry. It provides statistics showing that 95% of boats sold in the US are made domestically and 97% of boat manufacturers are small, family-owned businesses. It then discusses trends in retail sales for powerboats and sailboats from 2003-2016. The document also outlines headwinds facing the industry like an aging demographic of boat owners and not replacing owners fast enough. Discover Boating is launching a marketing campaign called "Vacation on Demand" and providing educational tools to help first-time buyers understand costs and find the right boat.
The National Safe Boating Council provided an update at the 2014 Canadian Safe Boating Council (CSBC) Symposium in Ottawa, Canada.
Special updates include its 2014 Wear It! campaign success and shared educational and promotional efforts with the CSBC.
The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com
The National Safe Boating Council provided an update at the 2014 Canadian Safe Boating Council (CSBC) Symposium in Ottawa, Canada.
Special updates include its 2014 Wear It! campaign success and shared educational and promotional efforts with the CSBC.
The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com
The "2011 'Wear It!' Campaign Presentation" is great for educators and instructors to use to communicate the campaign's message, statistics, and resources.
Have you always wanted to get involved in the Wear It! campaign, but wasn't sure where to start?
The National Safe Boating Council presented at the 2014 International Boating and Water Safety Summit on how YOU can get involved in promote this important life-saving message.
After you review, please visit www.SafeBoatingCampaign.com or contact the NSBC for more resources and information.
As part of the 2013 Wear It! campaign, the National Safe Boating Council provided approximately $30,000 in resources and funding to 14 groups nationwide to help promote the campaign in their communities.
The North American Safe Boating Campaign and this project are produced and supported under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard.
This presentation addresses questions and concerns about children and life jackets along with how kids can help encourage life jacket wear with all boaters.
An overview of the Canadian Safe Boating Councilâs (CSBC) activities for 2017 will be provided with particular attention to our Safety First Marine project to educate marine service providers and retailers and the CSBCâs work in the far North with indigenous communities.
This presentation introduces updates and new resources from the Wear It! Campaign to boating professionals who are interested in promoting safe boating and voluntary life jacket wear in their communities.
This presentation was given to the 2010 ICOMIA (International Congress of Marine Industry Trade Associations) at the invitation of Thom Dammrich of the NMMA.
The Grassroots Outreach Program is administered through the North American Safe Boating Campaign: Wear It!
Every year, the campaign designates resources to be used for Grassroots efforts around North America.
The recipients apply for resources and are chosen by a selection committee using a scoring rubric.
In 2016, 20 recipients were selected and while most of their efforts took place from May to September, some are ongoing. Read on and join us as we celebrate their successes!
To see some of the work from previous years, visit www.slideshare.net/OutreachNSBC. To learn more about the North American Safe Boating Campaign, visit www.safeboatingcampaign.com.
The Life Jacket Wear Rate Tiger Team is composed of individuals who take life jacket wear seriously. And who support the goals of the North American Safe Boating Campaign, Wear It! This presentation was provided to inform the Tiger Team on the most recent updates regarding the National Safe Boating Council's Wear It! campaign.
Are you looking to get more involved in recreational boating safety, but don't know where to begin?
The National Safe Boating Council has put together an introductory presentation on its award-winning Wear It! campaign, designed to educate boaters about the importance of life jacket wear at all times while boating.
The National Safe Boating Council developed the âWear Itâ Campaign as a national campaign to promote life jacket wear. This presentation highlights how Florida has adopted this message and is working toward getting the message out to the recreational boaters in the state.
The "2011 'Wear It!' Campaign Presentation" is great for educators and instructors to use to communicate the campaign's message, statistics, and resources.
Have you always wanted to get involved in the Wear It! campaign, but wasn't sure where to start?
The National Safe Boating Council presented at the 2014 International Boating and Water Safety Summit on how YOU can get involved in promote this important life-saving message.
After you review, please visit www.SafeBoatingCampaign.com or contact the NSBC for more resources and information.
As part of the 2013 Wear It! campaign, the National Safe Boating Council provided approximately $30,000 in resources and funding to 14 groups nationwide to help promote the campaign in their communities.
The North American Safe Boating Campaign and this project are produced and supported under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard.
This presentation addresses questions and concerns about children and life jackets along with how kids can help encourage life jacket wear with all boaters.
An overview of the Canadian Safe Boating Councilâs (CSBC) activities for 2017 will be provided with particular attention to our Safety First Marine project to educate marine service providers and retailers and the CSBCâs work in the far North with indigenous communities.
This presentation introduces updates and new resources from the Wear It! Campaign to boating professionals who are interested in promoting safe boating and voluntary life jacket wear in their communities.
This presentation was given to the 2010 ICOMIA (International Congress of Marine Industry Trade Associations) at the invitation of Thom Dammrich of the NMMA.
The Grassroots Outreach Program is administered through the North American Safe Boating Campaign: Wear It!
Every year, the campaign designates resources to be used for Grassroots efforts around North America.
The recipients apply for resources and are chosen by a selection committee using a scoring rubric.
In 2016, 20 recipients were selected and while most of their efforts took place from May to September, some are ongoing. Read on and join us as we celebrate their successes!
To see some of the work from previous years, visit www.slideshare.net/OutreachNSBC. To learn more about the North American Safe Boating Campaign, visit www.safeboatingcampaign.com.
The Life Jacket Wear Rate Tiger Team is composed of individuals who take life jacket wear seriously. And who support the goals of the North American Safe Boating Campaign, Wear It! This presentation was provided to inform the Tiger Team on the most recent updates regarding the National Safe Boating Council's Wear It! campaign.
Are you looking to get more involved in recreational boating safety, but don't know where to begin?
The National Safe Boating Council has put together an introductory presentation on its award-winning Wear It! campaign, designed to educate boaters about the importance of life jacket wear at all times while boating.
The National Safe Boating Council developed the âWear Itâ Campaign as a national campaign to promote life jacket wear. This presentation highlights how Florida has adopted this message and is working toward getting the message out to the recreational boaters in the state.
Always Ready â A Televised Life Jacket Wear CampaignNASBLA
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This session will present recreational boating safetyâs new 30-second life jacket TV commercial, Always Ready, scheduled for distribution on fishing programs this summer. The commercials are scheduled to broadcast more than 1,100 times on seven popular television networks including the Discovery Channel and the Outdoor Channel with a total audience of 238.1 million American households. Fishing is one of Americaâs most popular activities and anglers are one of boatingâs most at-risk groups â in 2020 35.3% of fatal boating incidents occurred during fishing outings. The 30-second Always Ready commercials are supported by a longer web-based docu-mercial each reminding anglers to always wear a life jacket while boating. This short session will share the campaignâs creative content and early results. If time allows, additional Water Sports Foundation life jacket outreach materials will be presented encouraging attendees to use them freely!
Speaker: Jim Emmons, Water Sports Foundation, Executive Director
During the COVID-19 pandemic in 2020, there was an influx in the number of first-time boat buyers, mainly pontoons. This led to a shortage in the industry as a whole.
As a result, Smoker Craft Inc. wanted to understand the reasoning behind this sudden spike in the number of people owning pontoons for the first time. But more importantly, they wanted to learn how they would be able to better serve these first-time boat buyers and hopefully convert them to becoming pontoon lovers and long-time boat owners.
The design research team set out to scope the project which led to the creation of five main teams - Boat Trends, Business Intelligence, Competitive Landscape, Owning-a-Boat Experience & Pontoons 101.
Following the initial general research into these five segments and also taking into account the scope of the project together with the amount of time available for completion, the team went on to break into five major teams, each targeting a very specific area of the boat owning experience.
The teams formed were: Dealerships, Didn't Buy Boat, Dual Income-No Kids, Families with Children & Long Time Boat Owners.
As a part of the Dealerships team, I focused on what role the dealership played in attracting first-time boat buyers and also how they served long-time boat owners in an effort to bring to light any hidden or subtle trends or characteristics that could be beneficial in keeping these high number of new pontoon owners in the last year or so.
After hours of ethnographic interviews, creating design protocols, applying different design research techniques & tools, analyzing the notes from interviews, synthesizing key learnings, and creating statement cards I was able to summarize my learnings in conjunction with my teams.
Four months later, the top insights identified were put together and presented in this slide deck.
2008 Personal Watercraft Safety Review for Big Wave Surfing and Tow SurfingK 38
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2008 Review of the year regarding big wave surfing safety and personal watercraft use for tow surfing and or rescue applications by K38's founder, Shawn Alladio a world authority subject matter expert regarding RWC usage
Pals initiatave for clifton beach karachi needs donationsAyesha Khan
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The beaches of Karachi, are a big attraction for our public during holidays and everyday life (over 5 million people visit Sea View & Clifton beaches every year)
People who usually visit our beaches are neither good swimmers nor aware of the danger areas in the water close to shore (knee deep water can sweep an adult towards the sea).
On July 2014 at EID's Day almost 29 people drowned at DHA-Clifton Beach, on the other hand NO Causality was reported on the Hawks bay and Sandpit which is the working area of PALS, After the incident Commissioner Karachi and DHA Administrator requested PALS to start patrolling on DHA-Clifton Beach, which means deployment of another 80 people with proper lifesaving equipment and guard houses for which we need the sponsors.
By sponsoring any of the initiatives of PALS, Corporateâs can become part of providing this life saving service to the general public
In return Brands will be getting the PR and Branding Mileage (both on ATL and OOH).
The Success & Future Plans for the Sea Tow Foundation's Life Jacket Loaner P...NASBLA
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The Sea Tow Foundationâs Life Jacket Loaner Program began in 2008 and, while there were a number of other loaner programs operating decades before, the Sea Tow Foundation learned from them and has developed a robust program that is easy for local organizations to implement and maintain. As we enter our 14th summer, the Sea Tow Foundation has been able to establish life jacket loaner stations in all 50 states as well as in D.C., American Samoa and the Virgin Islands and that is something that no other life loaner program can claim. Our other successes will be presented as well as discussion of our future plans for the Life Jacket Loaner Program in this session.
Speaker: Gail Kulp, Sea Tow Foundation, Executive Director
This toolkit will show you how you can participate in this year's Day of the Seafarer campaign to raise awareness of the vital role played by seafarers. A special focus aims to inspire young people to consider a #CareerAtSea.
MySwimPro is a technology and media company that develops mobile and wearable apps that help people improve their performance and health. Launched in 2015, and named the Best App of the Year for the Apple Watch in 2016, swimmers in over 150 countries depend on MySwimPro for personalized swim training plans, educational videos, and advanced analytics. MySwimPro has been featured in Sports Illustrated among other international publications.
About MySwimPro:
myswimpro.com
Similar to Discover Boating and Insights Into Industry Trends - Freya Olsen (20)
A Professional Anglerâs Take on Boating SafetyNASBLA
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Hunter will share how his boating accident resulted in a full-time career in the fishing industry. Hear how Hunter's experiences in the for-profit and tournament sector of the fishing industry have led to new communication techniques to effectively deliver the boating safety message. Join him for tips and tricks on how we can effectively market to our target demographics in order to reduce water related tragedies.
Speaker: Hunter Bland, Yamaha Motor Corporation, USA, Boating Safety Ambassador & Professional Bass Angler
One in five American families started a new outdoor habit during the pandemic, new research shows. The boating industry is booming as Americans turn to the water, and thereâs no sign of the momentum slowing. With each of our programs, we work towards fulfilling our vision of helping create a safe experience for recreational boaters. The Safe Boating Campaign had to course adjust over the last two summers from an in-person grassroots outreach approach to a robust digital campaign, along with creative ways to reach boaters at launch points. The Life Jacket is the star of the show as youâll see in our marketing content.
Speaker: Peg Phillips, National Safe Boating Council, Executive Director
Get the drift on a new program for boaters to assist the U.S. Coast Guard, local sheriff marine units and the Fish and Wildlife Commission. Aqua Alert would provide authorities with volunteers for those unique situations when extra âeyes on the waterâ would help during a lost at sea search. The inspiration, the Aqua Alert Pilot Program and the nation-wide vision, will be featured in this presentation. Bringing additional hope to water searches, these volunteers could be the answer to prayers.
Speaker: Judy Schink, Aqua Alert
Rapid Changing Cover Designs Enhance User WearabilityNASBLA
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Some of the customer base has been reluctant to use life preservers due to uncomfortable fittings which in part are the result of heavier weight PFD UL-approved inflatable jacket materials that are needed for a functioning unit. Recent developments in technology have enabled manufacturers to provide a much lighter cell material. This along with flexibility in UL non-essential specifications, ensure a more comfortable fit and a higher rate of usage by those in the marketplace.
Speakers: Chris Semonelli, ESquared, Vice President of Sales & Marketing, and Wayne Walters, Kent Water Sports, LLC
How Product Evolution is Increasing Safety on the WaterNASBLA
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Join this session to hear from WSIAâs Lee Gatts as he discusses recent legislation affecting the towed water sports industry and how new products in the market are increasing safety on the water but also creating new challenges to education and operation.
Speaker: Lee Gatts, Water Sports Industry Association (WSIA), Director of Government Affairs
Regulatory Framework in Europe & the Changes Related to Brexit for PFD'sNASBLA
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This session will focus on the regulatory framework surrounding placing PFDâs on the market within the European Union and what is legally required by manufacturers in order to attach the CE mark or Wheelmark to their products. The session will then focus on the legislative changes for placing product on the market in the UK following Brexit with guidance on how to use the UKCA or Red Ensign mark and what is required in order to affix these marks to products for placement on the market. The presentation will also provide service offerings from UL which helps customers to meet their legal obligations when looking to place PFD products on the market in the UK and Europe.
Speaker: Michael Kirkland, UL LLC, Senior Staff Engineer
The purpose of this presentation is to update the conference attendees on the R&D project that was conducted by UL to compile data on infant and child manikins currently incorporated into various life jacket certifications standards. With manikins not currently an acceptable path towards certification in North America, this project was conducted to start compiling in-water performance to compare to existing human subject data for currently USCG Approved devices and USCG reference test devices.
Speaker: Christopher James, UL LLC, Principal Engineering Manager
LJA and the U.S. National Water Safety Action PlanNASBLA
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The U.S. National Water Safety Action Plan (USNWSAP) will be a strategic, evidence-informed plan, created by experts in drowning prevention and informed by water safety stakeholders and practitioners from across the country, aimed at preventing drowning in the USA. Considering that most prevention needs to happen at the subnational level, the USNWSAP will be a model- based plan, focusing on providing guidance on what a model water safety community, county, and state should look like, as well as identifying national level activities that guide and support subnational efforts. The Life Jacket Working Group has identified 23 recommendations to be included in the USNWSAP.
Speaker: Christopher Stec
NASBLA was awarded a project through the US Coast Guard Nonprofit Organization Grant Program to create a series of webpages to address important information related to life jackets, specifically in response to the updates to the labels. Once completed â these webpages will be hosted on the Life Jacket Association (LJA) website.
Speaker: Taylor Matsko, Communications & Marketing Director, National Association of State Boating Law Administrators
State Boating Safety & Marine Law Enforcement OutreachNASBLA
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We will briefly discuss how two players on the same team approach life jacket messaging. Our officers enforce life jacket laws and encourage the wearing of life jackets. As an outreach coordinator, we remind people of the legal requirements for life jackets when boating, but our main focus is on encouraging everyone to wear a life jacket. This is a different message than delivering the message of mandatory carriage or wear. Our goal is to give a better perspective on the opportunities and challenges the states have in the world of PFDs.
Speaker: Brian Rehwinkle, Florida Fish and Wildlife Conservation Commission, Outreach & Education Coordinator
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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This article provides a comprehensive guide on how to
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyâs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weâll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. Recreational Boating Industry
95% of boats sold in
the U.S. are made in
the U.S.
97% of U.S boat
manufacturers are
family owned and
operated small
businesses
8. 0%
2%
4%
6%
8%
10%
12%
14%
16%
<25 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75+
PercentageofAllBuyers
Age Range
Boat Owner Age Distribution - 1997
AGING DEMOGRAPHICS
The primary factor influencing the future growth of boating is
that our most loyal, core market is aging
Average Age
47
Mostly Males
Source: Info-Link
9. NEED TO FILL THE PIPELINE
The average age of a boat owner is 55 and every
year is increasing in age by six months.
0%
2%
4%
6%
8%
10%
12%
14%
16%
<25 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75+
PercentageofAllBuyers
Age Range
Boat Owner Age Distribution - 2015
Average Age 55
Mostly Males
10. The reason for the decline is simple:
We have not been replacing boaters as
quickly as we lose them
Between 2005 and 2010 Between 2010 and 2015
Net loss of 520,000 boat owners Net loss of 564,000 boat owners
2.4M
First-time
boat owners
entered
2.9M exited
2.0M
First-time
boat owners
entered
2.6M exited
14. We surveyed
2,000 people
interested in
buying their
first boat.
We followed
75 people
for two
weeks.
We analyzed
existing
data.
We surveyed
250 lapsed
shoppers.
We visited
4 markets,
interviewing
20 people.
We surveyed
550 people who
recently bought
their first boat.
18. Life
experiences
form an affinity
for boating.
DEVELOP
A spark ignites
the desire for
boat
ownership.
They start to
imagine their
life on the
water.
They navigate
the realities of
buying and
owning.
They
experience the
joy of
ownership.
DESIRE DREAM DECIDE DO
On average, this takes about year or less.
20. KEY FINDINGS
⢠The boating industry is at a crossroads
ď§ Every year, fewer people enter boating for the first time.
ď§ Today, first-time boat buyers represent 33% of all boats sold â down from 42% in 2000.
⢠Would-be first-time buyers are turned off by the dealer experience
ď§ 66% of people who stopped shopping for their first boat said they did not have a âhelpfulâ experience at the
dealership.
⢠The way people shop has changed, and traditional leads will soon be harder to come by
ď§ In our study, two thirds of first-time boat buyers said theyâd give out personal information only at the point of
purchase.
⢠We need to rethink affordability messaging: from the cost of the boat to the unexpected
costs of purchasing one.
ď§ First-time buyers are prepared to take on the investment., but itâs the âunexpectedâ costs that derail their purchase.
ď§ Registration fees to maintenance costs - they often donât learn about these expenses until the last minute.
ď§ 42% of people who stopped shopping for their first boat said unexpected costs were their primary barrier to
purchase.
25. Where people still hold vacations in high
regard and look forward to the day the
vacation starts.
26. A vacation should be a priority.
A time to focus on whatâs important:
Family, friends and relaxation.
What if you could take a vacation when you wanted?
What if âhowâ and âwhereâ were simply replaced by âwhenâ?
Own a boat and you can go on vacation when you want.
On your own terms.
Every week, every weekend or even every single day.
Itâs up to you.
Itâs your vacation.
Itâs your vacation on demand.
27. Owning a boat lets you take a
Vacation On Demand.
27
28. Weâll be offering media and social influencers
the chance to take their very own
Vacation on Demand.
Provided by one of these partners:
29. In exchange, weâll be
asking for earned
coverage and shared
content that inspires
people to get out on the
water this summer.
35. Discover Boating
provides
educational needs for the
first-time boat buyer that were
identified by the research.
⢠Total cost of ownership
⢠Shopping checklists
⢠Cost comparisons tools and boat
loan calculators
73
36. Relevant Results YTD
⢠Web traffic from mobile phones have finally passed desktop.
⢠46% from mobile
⢠43% from desktops
⢠11% from tablets
⢠The 25-34 age group represents the largest % of traffic and fastest growing
segment on DiscoverBoating.com
⢠The 65+ age group is up 28% YTD and represents over 8.4% of traffic. First time boat owners
can be any age.
⢠One boat dealership which has embedded the Discover Boating Boat Loan
Calculator has had nearly 5000 uses in the past six months.
37. Tools for Industry Stakeholders
⢠Visit: GrowBoating.org/ToolsYouCanUse
- Promotional Materials: Beginnerâs Guide to Boating, educational
flyers, bumper stickers, posters
- Web Content: Videos to download, embed and stream
- Interactive Tools: Boat Selector, Cost Comparison, Boat Loan Calculator
- PR University
- Image Gallery
38. Research and Education
Research
ď§ First-Time Boat Buyer Research
⢠Why consumers dropped out of First-Time Boat Buying purchase process
⢠First-Time Boat Owner Attrition
Education
ď§ Grow Boating Marketing Summits
⢠Understanding the Value of Web Referrals
⢠Creating Best Practices for Inbound, Nurture and Content Marketing
⢠Application of First-Time Boat Buyer Research to Dealer Sales Training
39. Visit GrowBoating.org in the Research & Education section
for more information in the coming weeks!