The National Safe Boating Council provided an update on the current Wear It! life jacket campaign and its future plans for 2015 and beyond.

1. 2014 Life Jacket
Wear Rate
Tiger Team
Workshop
August 18 – 19, 2014
BoatU.S.
Alexandria, VA

2. Wear It!
Update
National Safe
Boating Council
Life Jacket Wear Rate
Tiger Team
Alexandria, VA
Monday, August 19, 2014
#wearit

3. Strategic Plan of the
Recreational Boating Safety
Program 2012-2016
#wearit

4. Creating a Safety Culture
#wearit

5. 20142014 Wear It! Campaign –Wear It! Campaign –
National OutreachNational Outreach
#wearit

6. Love the Life – Wear It! PSA
#wearit

7. #wearit

8. #wearit

9. #wearit

10. #wearit

11. #wearit

12. #wearit

13. #wearit

15. Wear It! Campaign –
Grassroots Effort
#wearit

16. Wear It! Additional Resources
• BoatingOrders.com
#wearit

17. Saved by the Jacket
• 2012: 370+ survivors,
110 stories
• 2013: 335+ survivors,
131 stories
• 2014: 178+ survivors, 64
stories (as of August 11)
#wearit

18. 2015: Saved by the Beacon
• New grant project
• Focusing on educating boaters about
EBIRBS, PLBs

19. All content ©2012 Paul Werth Associates
Wear It! Research Project Update
Tiger Team Meeting
#wearit

20. 2013 Survey Results
• On-location surveys collected with the help of
17 volunteers from the U.S. Coast Guard
Auxiliary and state agencies
• Short 16-questionnaire survey boaters can
answer is less than 10 minutes
• 678 surveys from 25+ bodies of water in eight
states
– 327: No Wear It! campaign activity
– 199: Medium level campaign activity
– 152: High level campaign activity
#wearit

22. Measurable Results
• Wear It! campaign appears to have positive
impact on boaters’ behavior regarding safety
• Positive impact on boaters’ attitudes
regarding safety
• Appears to promote sustained change
• Boaters in locations with medium to high
campaign activity are significantly more likely
than boaters in locations with no campaign
activity to boat safer
#wearit

23. 2014’s Outlook
• 605 surveys and 7 follow-up phone interviews
• 18 bodies of water
• Results: September 2014
#wearit

24. Wear Your Life Jacket
to Work Day
and
#wearit

25. Wear Your Life Jacket to
Work Day
#wearit

26. Wear Your Life Jacket to
Work Day
#wearit

27. #wearit

28. #wearit

29. 2010: 1,154
2011: 1,685
2012: 3,993
2013: 5,774
#wearit

30. 19,579 +…?
#wearit

31. …The Power to Make a
Better World
#wearit

32. #wearit

33. “Ready, Set, Wear It!”
#wearit

34. #wearit

35. #wearit

36. #wearit

37. RSWI – Sponsors
• Over 750 cylinders, bayonets, rearming pins
donated (in just 2014 alone)
#wearit

38. Saturday, May 16, 2015 #wearit

39. Questions?
Rachel Johnson, CAE
Executive Director
(703) 789-2731
rjohnson@safeboatingcouncil.org
Yalda Moslehian
Communications Coordinator
(703) 403-1598
ymoslehian@safeboatingcouncil.org
#wearit

41. 2014 Life Jacket
Wear Rate
Tiger Team
Workshop
August 18 – 19, 2014
BoatU.S.
Alexandria, VA