In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retail, products are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but the term can also refer to anything widely available in the open market. In project management, products are the formal definition of the project deliverables that form the objectives of the project.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
A product can be anything that can be offered to the market to satisfy a want or a need.
This article describes the Five Product Levels of Philip Kotler, including examples and a template. After reading you will understand the basics of this powerful product marketing tool. In this article you can also download a free Five Product Levels template.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
A product can be anything that can be offered to the market to satisfy a want or a need.
This article describes the Five Product Levels of Philip Kotler, including examples and a template. After reading you will understand the basics of this powerful product marketing tool. In this article you can also download a free Five Product Levels template.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Product, Services, and Brands - Building Customer Value - MarketingFaHaD .H. NooR
What Is a Product?
Product and Services Decisions
Branding Strategy: Building Strong Brands
Services Marketing
A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want
Experiences represent what buying the product or service will do for the customer
زندگی من در مقابل سرطان: خاطرات کلمانتینHooman HAMIDI
در پانزدهم ژوئن 2022، کلمانتین ورنیو،روزنامه نگار رادیوی فرانس اینفو، ناگهان با تشخیصی هولناک روبرو میشود، سرطان مجاری صفراوی. این نوع سرطان، یک بیماری گوارشی نادر و بسیار مهاجم است که زندگی کلمانتین را دگرگون میسازد.
در مجموعه پادکست هایش، کلمانتین شنوندگان را به سفری در اعماق تجربیات خود در مبارزه با این بیماری دشوار میبرد. او با صراحت و شجاعت، از امیدها و تردیدهایش، از سختیها و لحظات طاقتفرسای این مسیر پرفراز و نشیب میگوید.
Iphone12 - Gestion de projet de veille dans le cadre du cours Veille Stratég...Hooman HAMIDI
Dans ce projet on va essayer de découvrir les informations pratiques sur des nouvelles idées pour créer un nouveau plan marketing et pour lancer iPhone 12 au public. Nous proposons une veille commerciale, marketing et concurrentielle.
Un « cahier des charges » est un document contractuel décrivant ce qui est attendu du maître d’œuvre par le maître d’ouvrage. Il s’agit donc d’un document décrivant de la façon la plus précise possible, avec un vocabulaire simple, les besoins auxquels le maître d’œuvre doit répondre.
Sa rédaction s’apparente, pour nombre de chefs de projet, à une étape agréablement sautée, à un oubli volontaire ou, plus souvent encore, à une obligation douloureuse.
Pourtant, rédiger un cahier des charges est une étape cruciale du cycle de vie d’un projet et peut se révéler particulièrement utile dans le cas d’un pilotage de projet par les risques.
Each year, the Word of Mouth Marketing Association celebrates the most effective campaigns in word of mouth with the WOMMY Awards. The winning campaigns aren’t just about creating word of mouth; they’re about learning how to make word of mouth work within a marketing objective.
بازاریابی یورشی دیدگاهی جدید به علم بازاریابی است که ازروشهای موثر در انتخابات سیاسی که تاکنون در انتخاب یا عدم انتخاب یک سیاست مدار نقشی مهم ایفا کرده اند، الهام گرفته است. دیوید موری و اسکات میلر از پیشگامان بازاریابی یورشی، این کتاب را تالیف نموده اند.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
DMF Portfolio Piece Smart Goals - Artist Management.docx
What is product?
1.
2. Products, Services, and Experiences
• A product is anything that can be offered in a
market for attention, acquisition, use, or
consumption that might satisfy a need or
want.
• E.g. car, chips,…
3. Products, Services, and Experiences
• Service is a form of
product that consists of
activities, benefits, or
satisfactions offered for
sale that are essentially
intangible and do not
result in ownership.
• E.g., Doctor’s exam,
personal training.
5. Level of Products and Services
• Core benefits represent what the buyer is really buying.
It consists of the core, problem-solving benefits that
customer seeks.
• Actual product represents five characteristics: a quality
level, product and service features, styling (design), a
brand name and packing that delivers the core benefit to
the customer.
• Augmented product represents additional customer
services and/or benefits of the actual product.
7. • Customers tend to see products as complex
bundles of benefits that satisfy their needs.
• When developing a products, marketers must first
identify the core consumer needs that the product
will satisfy. They must then design the actual
product and finally ways to augment it in order to
create the bundle of benefits.
• Today most competition takes place at
augmentation level.
• Augmented benefits soon become expected
benefits.
10. Consumer products
• Consumer products are products and
services bought by final consumers for
personal consumption.
• Classified by how consumers buy them
(Consumer Shopping Habits)
– Convenience products
– Shopping products
– Specialty products
– Unsought products
11. Consumer products
• Convenience
products are
consumer products
and services that the
customer usually buys
frequently,
immediately, and with
a minimum
comparison and
buying effort.
• E.g. newspaper,
candy, fast-food.
12. Consumer products
• Shopping products are consumer products
and services that the customer compares
carefully on suitability, quality, price, and
style.
• E.g. cars, furniture, appliances.
13. Consumer products
• Specialty products are
consumer products and
services with unique
characteristics or brand
identification for which a
significant group of buyers
is willing to make a special
purchase effort.
• E.g. Branded fashion wear,
Designer watches
14. Consumer products
• Unsought products are consumer products
that the consumer does not know about or
knows about but does not normally think of
buying.
• E.g. life insurance, blood donation.
17. Industrial products
• Materials and parts
include raw materials
and manufactured
materials and parts
usually sold directly
to industrial users.
• E.g. iron, wheat,
lumber.
18. Industrial products
• Capital items are industrial products that aid
in the buyer’s production or operations.
• E.g. building, computers, elevator
19. Industrial products
• Supplies and Services include operating
supplies, and repair and maintenance items, as
well as maintenance and repair services and
business advisory services.
• E.g. copy papers, training service, stationary
20. Person, place, organization, idea
• Person marketing
consists of activities
undertaken to create,
maintain, or change
attitudes and behavior
of target consumers
toward particular
people.
• E.g. mike Tyson, tiger
wood, Lionel messy,
21. Person, place, organization, idea
• Place marketing consists of activities
undertaken to create, maintain, or change
attitudes and behavior of target consumers
toward particular places.
• E.g. Walt Disney world, Sherwood forest,
22. • Idea marketing In one
sense, all marketing is
the marketing of an
idea…