11. PRODUCT
Product is anything that can be offered to a
market for attention, acquisition, use , or
consumption that might satisfy a want or
need.
12. Product levels
Core product. This concept refers to use-
benefit , problem-solving service that the
consumer is really buying
Actual Product
Quality level
Features
Design
Brandname
13. AUGMENTED PRODUCT
Product consist of the measures taken to
help the consumer put the actual product
to sustained use.
19. INDUSTRIAL PRODUCT CLASSIFICATION
Are those purchased for further processing
or for use in conducting a business.
1.Material and Parts
2. Capital Items
3. Supplies and services
