YouTube Link: https://youtu.be/s7sUDQni0LI ** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification ** This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners: Evolution of Digital Marketing What is Digital Marketing? Why Digital Marketing? Scope of Digital Marketing Types of Digital Marketing Challenges Follow us to never miss an update in the future. YouTube: https://www.youtube.com/user/edurekaIN Instagram: https://www.instagram.com/edureka_learning/ Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Castbox: https://castbox.fm/networks/505?country=in

2. Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges
www.edureka.co

3. www.edureka.co

4. Evolution of Digital Marketing
1970
1980
Ray Tomlinson first sent an e-mail
Digital Marketing was first used
www.edureka.co

5. Evolution of Digital Marketing
1990 Launch of Archie Search Engine
1994 Launch of Yahoo!
1998 Yahoo launches Web Search
2003 WordPress was released
2008 Spotify was launched
2013
WhatsApp was launched2010
Facebook acquires WhatsApp
www.edureka.co

6. www.edureka.co

7. WhatisDigitalMarketing?
Email Marketing Social Media Marketing
Search Marketing Digital Marketing is
basically advertising
delivered through
digital channels.
Mobile Marketing
www.edureka.co

8. www.edureka.co

9. DigitalMarketingismainlyinternetmarketing.So,thereare
endlesspossibilitiesforbrandsincludingvideo,email,social
media,orwebsite-basedmarketingopportunities.
WhyDigital
Marketing?
DigitalMarketingismainlyinternetmarketing.So,thereare
endlesspossibilitiesforbrandsincludingvideo,email,social
media,orwebsite-basedmarketingopportunities.
www.edureka.co

10. Copyright © 2017, edureka and/or its affiliates. All rights reserved.
www.edureka.co

11. www.edureka.co

12. ScopeofDigital
Marketing
Highly flexible
Job opportunities
High engagement ratio
Easy
Immediate results
www.edureka.co

13. www.edureka.co

14. HerearethemaintypesofDigitalMarketingyoushouldconsider
foryourbusiness.
TypesofDigital
Marketing
www.edureka.co

15. TypesofDigital
Marketing
Search Engine Optimization
SEO is the process of optimizing content, technical
set-up, and reach of your website so that your pages
appear at the top of a search engine result for
specific keywords.
On-page SEO
Off-page SEO
Technical SEO
www.edureka.co

16. Content Marketing
TypesofDigital
Marketing
Quality content is the fuel
that drives your Digital
Marketing strategies. Content
Marketing denotes the
creation and promotion of
content
Videos Blogs
www.edureka.co

17. TypesofDigital
Marketing
Paid Marketing
Paid search or pay-per-click (PPC)
advertising refers to the “sponsored
result” on the search engine results
pages (SERP).
www.edureka.co

18. Social Media Marketing
TypesofDigital
Marketing
Social Media Marketing promotes your brand
and content on social media channels in
order to increase your brand awareness,
drive relevant traffic, and generate leads.
www.edureka.co

19. TypesofDigital
Marketing
E-mail Marketing
Emails are used to promote content, events, and
discounts, and to direct people toward the
business’s website
StrategyRelevant Conversational Co-ordinationTrustworthy
Coreattributes
1 2 3 4 5
www.edureka.co

20. Mobile Marketing
TypesofDigital
Marketing
Mobile devices are becoming an integral part of our lives
hence, it is vital for marketers to understand how to
communicate on this channel effectively.
www.edureka.co

21. www.edureka.co

22. Building an effective website
Understanding the audience
Promoting content
Creating valuable content
Challenges
www.edureka.co

23. Copyright © 2017, edureka and/or its affiliates. All rights reserved.
www.edureka.co

24. www.edureka.co