The document discusses the significance of digital marketing in business, emphasizing its role in driving sales and income in the digital age, especially for entrepreneurs with limited budgets. It highlights the shift from traditional to digital marketing, the rising allocation of marketing budgets towards online activities, and the increasing influence of digital platforms such as social media on consumer behavior. Additionally, it presents research findings indicating the effectiveness of digital marketing in banking services and the ongoing growth of e-commerce in India, while noting the importance of addressing security and privacy concerns.

1. Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

2. Marketing is at the foundation of all business activities. Unaccompanied marketing,
organizations cannot sell and in the absence of sales there is no income and
without revenue people cannot pursue business.
Digital marketing is the priority of the priority of the significantly because of the
humankind of its rapid evolution but also it is essentially the future of marketing
and interactive communication with their customers.
It is said that the marketers are suffers facing challenges and receptions of new
opportunities in the digital age. To promote the products or services into the market
the digital marketers are utilizing electronic media. To attract customers in the
digital marketing is permitting to interact with the brand through digital media.
Digital marketing accommodates social marketing, word ads, banner ads, video
advertisement etc. Beside just buying and selling products online digital marketing
compress of the entire process of developing, marketing, selling, delivering,
servicing and paying for goods and services.
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

3. For plantation of the young entrepreneur with limited marketing budgets, digital
marketing is perhaps the only cost-effective method to get their message out
there and build a consumer base. In the retail online technology mobile have
occupied the new currency due to the rapid accessibility of smartphones and
faster technology, people have acquired access to shopping at their
fingerprints.
[2 ] Traditional marketing has faced a huge loss of customers due to the digital
marketing. [2] As it is faster, more practical as well as versatile compared to the
old tradition. One of the examples of digital technology is now a day’s people
prefer online news on iPod to newspaper.
[1]An email or social media campaign the same message to customers in
affordable price rather than a TV-Ads or a newspaper. Therefore social media
campaign can reach the audience in a wider range to any part of the world
making it easier and comfortable tracking the results. [1]
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

4. Indian marketers allocated 19% of marketing budget to online market. In
2017 a quarter of Indian marketers plan to increase their investment in
Digital marketing activities by more than 21%.
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

5. According to Journal “Digital India 2017” Social Media Marketing (66%) tops
the list of marketing activities being planned for 2017, followed closely by
Email Marketing (56%) & Search Marketing (54%).
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

6. The main purpose is to identify the effectiveness of digital marketing in the
competitive market and also required to overcome some loops of digital
marketing.
 To present the various elements of digital marketing.
 To focus on the baseline comparison between traditional and digital
marketing.
 To explain the effects of various forms of digital marketing on the firm’s sales
and activities.
 To show the various advantages of digital marketing to the customers.
The essential for enhancements of digital marketing: -
 To focus on easy and rapid availability of products/services in remote areas.
 The relation of customer with delivery men.
 To focus on return policy of products.
 To highlight on product quality.
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

7. According to the latest research (The report, titled @Asia Pacific Online Retail
Forecast, 2011 to 2016,”) by Forrester, a leading global research and advisory
firm, the e-commerce market in India is improving between 2012-16.
The report revealed that ecommerce revenue in India will increase by more
than five times by 2016, jumping from US$1.6 billion in 2012 to US$8.8 billoin in
2016.
Country Sales in $ Billion
2012 2016
India 1.6 8.8
Australia 23.2 35.4
Japan 63.9 97.6
China 169.4 365.1

8. This paper is outcome of a review of various research studies carried out about
Digital marketing. This paper examines different opportunities and challenges of
Digital marketing.
Finding the Study
This research work is carried out to understand the concept of digital marketing
and its implementation in banks. This paper focuses important hypotheses i.e.
“Digital marketing helps in banks in improving banking services at low cost.
For this study we used two types of data.
Primary Data: - Primary data was obtained through the some questions based
papers were delivered to some educational institutes and some bank staffs.
Secondary Data: - Websites, Records, Reports etc.
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

9. Questions
Yes No Can’t Say
s digital marketing improved the services of banks?
85 10 5
Do you trust banks that operate online?
90 7 3
Is it provides quality services with low cost ?
80 15 5
Do you frequently use the digital channel ?
85 5 10
Is it helpful in better use of services all less time?
90 5 5
Do you like digital banking services?
80 10 10
Do you trust the security of online banking services?
92 4 4
Digital marketing is the best approach to target the Indian people for banking
services. Digital marketing helps banks to communicate with customers and
access to information. That’s why almost of respondent reply that their services
should be delivered by the “Digital marketing”.
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

10. About 90 % of respondents feel that digital marketing is just like a umbrella for a bank
that provides various banking services at low cost. In fact Digital marketing provides
banking services with proper security. The above views as given in table respondent
favour in the given hypothesis.
The reasons for growing popularity of online marketing:
 Customers Stay Updated
 24/7 Shopping
 Customers Can Compare Products/service Online
 Clear Product Information for the Customer
 Reduction in Personal Carbon Footprint
Importance of Online advertising in changing market scenario:
 Knowledge about the use of internet:
 Frequency of being online:
 Purpose for using Internet:-
 Use of online activities by companies in their marketing efforts:
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com

11. Conclusion: - Indian e-commerce and online shopping together plays a
significant role in comprehensive growth to the economy .Owing to the
increasing internet population, it has become easier and simpler in dealing
with the competitive market for better deals on product. However, along with
development and changes in e-commerce, there are also security and privacy
concerns among the customers. Hence, researchers in this field will need to
study more on the security and critical issues relate to e-commerce.
Anil Sharma Mob 9314626363 anilsharma.sharma76@gmail.com